You are on page 1of 1

(I)

(II)

Objective of the study: - To check the visibility of various


Fortune products at various retail outlets in Lucknow. Also to
check the Distribution efficiency of the products.
Nature of the Study:
a) Survey:
(i)
Structured Observation
The target population of the study is various retail
outlets (General Store, Departmental Store,
Provisional Store) of Lucknow.
On a day, a structured survey form is duly filled
from various retail outlets in the allotted area. The
purpose is to collect the data regarding various
stockpiles of Fortune products.

You might also like