(I)

Methodology of Study
The data is being collected by visiting each allotted
retail store, and query the retailers whether specified
Fortune products which are mentioned in the survey
form, are present at their outlets or not.
If the retailer does not respond then, observation
method is used to assess whether the products are
visible on the shop.

Learning outcome

Listening and Communication Skills.

Market Segmentation of Retail outlets.
Grievances Handling of Retailer outlet owners.
Better Understanding of Demography of Lucknow.
Sales pitching of various Fortune products to the
retailers.