Professional Documents
Culture Documents
through Sports
June 2014
How can
we be different
in a world of product
parity?
Consumer are
surrounded and saturated
17 July 2014
We need to
shift
from
rational functions
to
emotional connections
FOOTBALL
is sparking
the biggest conversations
CONNECTIONS
are cultivated through
the passion points of our consumers.
Communication
Passive messages
To
Conversation
Active conversation
Sustain Passion
Sports marketing impulses
memberships, sales, and recognition.
These factors represent the biggest benefits for
the companies, the athletes, the associations, the
leagues and sport event managers.
Sport is considered a profitable and sustainable
way to grow brands
Analyze
market and
consumers.
Analyze
competitors.
Policies.
Programs.
Budget.
Product.
Price.
Promotion.
Place.
Sponsorship.
Analyze
organization
.
Develop
Strategic
Marketing
Direction.
Analyze
internal and
external
environment
Campaign
highlights
Social Media
Different
conversations
taking place
all the time
24
Internet By Demographics
More males
access the
internet than
females.
Younger age
groups , 18-44
use the
internet more
than the other
age groups.
Internet Users
Hours Spent
7
60%
6.5
50%
5
40%
3.8
3.6
30%
49%
3.1
49%
20%
37%
31%
31%
28%
1.4
10%
1.5
1.3
1
11%
9%
8%
0.4
7%
3%
0%
Develop Trust
Humanize
the brand
17 July 2014
28
Thank you