Our Mission

Visit Kingsport provides first-class destination

marketing and organizational expertise in
attracting and welcoming visitors, events,
groups, and residents that builds economic
prosperity through increased employment, tax
revenues and relocations.

Departments

Convention/Group Sales

Marketing & Communications

Sports

Hunter Wright Stadium

Special Projects

Move to Kingsport

Fun Fest

Downtown Concert Series

Marketing

Print

On-Line (Banner ads, Website)

Social (Blog, Facebook, Twitter, Instagram)

TV

Direct (One on One)

App

Outdoor commercial

Convention Sales

MeadowView Marriott Conference Resort & Convention Center,

Cattails Golf Course

RCAM

Higher Ed Center

Convention Sales
2016
Visit Kingsport assisted with hosting 39 meetings/conventions
These 39 events resulted in $9.9 million economic impact
5 city wide events
Generated 10,000 + room nights off of these meetings
2017
18 booked meetings
$6.2 million economic impact
Generating 6,000+ from nights

Sports Tourism

Youth Events - AAU, USSSA, Old Hickory Wood Bat, USA Swimming

Collegiate Events - NAIA - Appalachian Athletic Conference

Professional Sports - Kingsport Mets

Kingsport Created Events

Sports Tourism

Visit Kingsport will support and host 26 events in 2016

20 events have been hosted through the end of July with an economic
impact of $25 Million. 6 events remaining in 4th quarter.
Donated $24,000 in proceeds to the Kingsport City Schools athletic
programs.

Sports Tourism
Hunter Wright Stadium

Played 30 NAIA games in 2016, 26 youth tournament games, 10 High

School games, 5 Middle School games, 33 Mets home games
Entered into a 5 year extension with the Kingsport Mets, 2016-2020
seasons.
Completed addition of new clubhouse space.

Sports Tourism
2017 Outlook

Continue to host events in traditionally slower times: February, July 4th,

Thanksgiving, etc.
Expecting to host 25-30 events in 2017, generating an economic impact
of an estimated $30 Million
Seating project at Hunter Wright Stadium, new chair back seats and
creating walkway/concourse area. Scheduled for completion by March
1, 2017.

A Look at 2017
Projected impact for 2016 vs 2017 YTD
2016 - $34.9M YTD
2017 - Projected $36M YTD

A Look at 2017
Jan -March
6 meetings, $2.1M estimated impact
7 sports events, $4.3M estimated impact
April-June
4 meetings, $2.1M estimated impact
13 sports events, $16M estimated impact

A Look at 2017
July-August
4 meetings, $820,000 estimated impact
3 sports events, $7.5M estimated impact
Sept- Dec
4 meetings, $1.2M estimated impact
6 sports events, $3.2M estimated impact

Special Projects

Move to Kingsport

Fun Fest

Downtown Concert Series

Move to Kingsport
August & September 2016

2 presentations for Eastman Interns & Co-ops

2 presentations for Indian Path Med students
3 individual/family presentations
2 open realtor appreciation/presentations - appreciation on terrace & city
update w/lunch provided
5 realty company presentations

Move to Kingsport
August & September 2016
Retire TN
489 leads
100% follow up

Move to Kingsport Website

Approximately 16% of website visitors requested a relocation guide
Top Visitors Kingsport, Johnson City, New York, Boston, Chicago,
Nashville

Developing Employer Advisory Council and Steering Committee

Fun Fest

Entertained 120,000+ people with over 130 events and activities and
more than 50 locations over 9 days

Hosted visitors from 76 Tennessee communities 25 states

Downtown Concert Series

Hosted 8 weeks of Twilight Alive on Fridays (May-July)

Hosted 8 weeks of Bluegrass on Broad

Continue for 2017

Local Impact

If it were not for state and local taxes generated by tourism in Sullivan
County, each household would pay $446.74 more in taxes