Professional Documents
Culture Documents
ction 410
antasy 437
Feedback 408-409
Financing 340
Fixed cost 295
Flow of ownership 341
Format 438
Franchise 345
Franchise organization 345
Franchisor 345
Frequency 440
Illustration 438
Inbound distribution 356
Indirect marketing channel 341
Information 340
Information flow 341
Informative advertising 431
Integrated logistics management 361
Integrated Marketing Communication (IMC)
403-405
Integrating the Promotion Mix 420
Intensive distribution 351
Intensive distribution 351
Interest 410
Intermediaries 339-340
Intermodal transportation 360
International Advertising Decisions 444
Introduction stage 420
Inventory management 359
Investor relations 448
nowledge 409
Liking 409
Lobbying 448
Logistics Information Management 360
Long run average cost 296
Low-cost producers 295
arrowcasting 404
Negotiation 340
New marketing communications landscape
403
News 450
Noise 409
Nonpersonal communication channels 413
Nonprice positions 300
Number of Marketing Intermediaries 350
353
Payment flow 341
Percentage-of-sales method 415
Personal communication channels 412
Personal selling 402-417
Personal selling 422
Personality symbol 437
Persuasive advertising 431
Reach 440
Receiver 408-409
Reminder advertising 431-432
Resellers 305
Response 408-409
Responsibilities of channel members 351
arehousing 358