DECLARATION

I am Yash Rajdev a student at B.B.A sam-2. I declare that the project

work presented in this report is my own and has been carried out under the
supervision and guidance of prof. Savan Rupala of R.P.Bhalodia womens
college RAJKOT.

This work has been submitted previous to any other university for
examination our any other purpose.

DATE:
PLACE: RAJKOT.

(Signat
ure)

PREFACE
As per syllabus of B.B.A sem-2 of saurashtra
university has included an industrial visit as a subject it is compulsory to be
prepared.

At this time businesss definition is totally change.

Marketing strategies, risk, new technology as well as economy change very
much influence business. So this kind of factor comes by environment.
Environment also provides opportunity challenges. Thus any business
develop can easily.

It is a great opportunity for me to visit JAYESH

PULSE INDUSTRY Pvt. Ltd. manufacturing diesel engine. This is a very
successfully its business till its inspection after visiting personal. I can say
that Topland engines pvt ltd has very bright future now it is my great
pleasure that I have also some practical training and knowledge to run such
business organization.

ACKNOWLEDEMENT

I am really thankful to our principal Niraj Patel and

project guide prof. Savan Rupala. Who guided me and helped me a a lot in
preparation of the project report.

At this point I am also thankful to the manager and

whole administration and the workers of the unit who really co-operated with
me thoroughly and their company for make my project effective.

I once again thankful to all members of JAYESH PLUSE

INDUSTRIES.

DATE:
PLACE: RAJKOT

(Signature)
3

MAIN INDEX
SR. No.

Content

Page no.

1.

General information

2.

Production department

16

3.

Marketing department

29

4.

Finance plan

36

5.

43

6.

Human resource department

persona
SWOT Analysis

7.

Suggestion

53

8.

Conclusion

55

9.

Bibliography

57

51

INDEX OF GENERAL INFORMATION

SR. NO.

CONTENT

PAGE NO.

1.

INTRODUCTION

2.

PROFILE OF THE FIRM

3.

ORGANISATION STRUCTURE
CHART
HISTARY & DEVELOPMENT OF
FIRM
CONTRIBATION OF THE FIRM
TO THE INDUSTRY

10

6.

SOCIAL RESPONSIBILITY

13

7.

AWARDS & ACHIEVEMENTS.

14

8.

LAYOUT PLAN

15

4.
5.

11
12

1.
INTRODUCTION

JAYESH PULSE INDISTRY Pvt. Ltd. This industry is

included in small scale unit according by rule of government of India. This
industry started in first place of Rajkot. The form of this industry is a private
limited company.

Every industry has lots of the competitors so this

company also has some of the competitor, but they know that how to handle
them this industry was established in the year 1986, so we can say that this
company is developing company.

2.
PROFILE OF THE FIRM

Name:Office add:-

JAYESH PULSE INDUSTRI PVT. LTD.

shree jagdish trading co.,
Basmati house,
Danapith.

Factory add:-

JAYESH PULSE PRODUCTS PVT. LTD.

Ahmedabad National Highway
Opp. bharat petol pump
Kuwadava Road.

Bankers:-

YES BANK , HDFC BANK , STATE BANK OF INDIA.

Directors:-

Mr. Brijlal Sonwani

Mr. jagdish Sonwani

Phone No.:-

+91 0281- 2784212

Fax No.:-

+91 0281- 2784212

Accounting year:- 1st Apr. to 31st March

E-mail:-

Form of org.:-

Auditors:-

Establishment year:-

1986

No. of employess:-

18

Working Hours:- 8:00 am to 8:00 pm

admin@jayeshpulse.com
Private Company
Nanak Punwani & Company.

Weekly Off:-

Website:-

Brand Name:-

Area in sq Feet:- 2000 sq.feet

Annual Turn over:-

Wednesday
www.jayeshpulse.com
Tuver Daal : Rasili , Adad Daal : Shahenshah

Approx 5 CR Rupees

3.
ORGANISATION STRUCTURE CHART
9

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4.
HISTORY & DEVELOPMENT OF THE FIRM
10

JAYESH PULSE industry Pvt. Ltd. Was established in the

year 1986. In this short life fiem has made its presence felt around the state.
Jayesh Pulse industry Pvt. Ltd. Was promoted by the owners Mr.Vajubhai
Sonwani. The manager of Jayesh Pulse industry Pvt. Ltd. Is Mr. Mahesh
Ramchandani.

In the initial stage there is no such market then their

market share increase slowly. Their whole plant is computerized there is no
need for manpower. So, the production process is very fast. Therefore, the
growth is possible. The growth and development of JAYESH PULSE
INDUSTRI Pvt. Ltd. Is entirely through the efforts of the tea of owner,
managers, workers and the unclenching support of its customers around the
Gujarat state and abroad.

5.
CONTRIBATION OF THE FIRM TO THE INDUSTRY
11

It is important aspect for any organization to watch themselves

among the existing players in the industry, it would be difficult to maintain
the position of the company in the company in the industry due changing
policy market trends Govt. rules and other economic factors, consumption
patterns, competitions, etc.

JAYESH PULSE Pvt. Ltd. Is going with good brand loyalty in

the pulse production. In Gujarat by providing good quality products with
reasonable price it is price it is important factor for the consumer to take
buying decision.

6.
SOCIAL RESPONSIBILTY
12

Companys Social Responsibility is a process with the

aim embrace responsibility For the companys action and encourages a
positive impact through is activities the environment, consumers Employees
communities, stock holder all other members of public sphere.

Companys Social Responsibility is an aid

organization as well as a guide to what the Company stands for and will
upload to consumer.

JAYESH PULSE INDUSTRY Pvt. Ltd. Gives

monetary donation and aid given to local and non-local and non-profit
organization and communities including and areas such and areas such as
the Arts education, health, social welfare but excluding political and
commercial sponsor Of events.

7.
AWARDS & ACHIEVEMENTS.
13

JAYESH PULSE Pvt. Ltd. Is an ISO Approved

Company in Rajkot.

8.
LAOUT PLAN.
14

UNIT 1
UNIT 3

UNIT 2
RESIDEN
T AREA
FOR

GOD
OWN

OFFICE
GATE

15

16

INDEX OF PRODUCTION DEPARTMENT

SR. No.

Content

PG No.

1.

18

3.

INTRODUCTION TO
PRODUCTION
MANAGEMENT
FACTORS AFFECTING PLANT
LOCATION
DETALIS OF PRODUCTS.

4.

DETALIS OF MATERIALS.

21

5.

DETALIS OF MACHINERY.

22

6.

PRODUCTION PROCESS.

23

7.

INSTALLED CAPACITY &

UTILISED CAPACITY.
DETALIS OF POLUTION.

27

2.

8.

17

19
20

28

1.
INTRODUCTION TO PRODUCTION
MANAGEMENT

The production function of a business is also

concerned with the creation of a product or service required to satisfy
customer need, want and desires in any business that supplies a needed
product or service, it is quite obvious that activities of production system
must be closely related to the customer demand as reflected in the
continuous flow of orders.

Production means creation of utilities and covers all

the activities of procurement, allocation and utilization of resources such as
labor, energy, materials, equipment, machinery, etc Production
management is the process of effectively programming, co-coordinating and
controlling production i.e., the actual transformation of materials into
finished products.

JAYESH PULSE INDUSTRY Pvt. Ltd. Has their

main products are pulses. They produce four type of pulses. They are:
1.
2.
3.
4.
5.

Tuver Daal
Adad Daal
Mung Daal
Mug
Peas

18

2.
FACTORS AFFECTING PLANT LOCATION
Location is the most affecting factor to any industry.
Location of the company is most important factor which is affecting on the
production of the company. The good and batter location is increase the
production of the company. On the order hade the bad and noon-productive
location, which there company can not feel comfortable and non produces
there production goes down. So, chose right location is top responsibility of
any industry.

19

3.
DETAILS OF PRODUCTS.

JAYESH PULSE INDUSTRY PVT. LTD. produces below

products.

Udad Daal
Tuver
Daal

Mag
Daal

20

4.
DETAILS OF MATERIALS.
Raw material is necessary or basic need of
production process. Without raw material how can start the production
process? To meet the requirement or demand of product from the
consumers it is necessary that there is enough or adequate raw material in
stock.

In JAYESH PULSE INDUSTRY Pvt. Ltd. ,they

purchase the raw materials from local market and they also purchase raw
materials from outer states like Rajasthan, Madhya Pradesh etc.
In production process which raw material is required
as under.

Tuver Daal
Udad Daal
Mung Daal
Peas
Gramm Dall

21

5.
DETAILS OF MACHINERY
JAYESH PULSE INDUSTRY Pvt. Ltd. , uses many kind of
machinery in their production process, those are as below.
1
2
3
4
5
6
7

Blower
Sortex machine
Grader
Roller Machine
Elemeter
Polisher
Packer Machine

6.
22

PRODUCTION PROCESS
For manufacture the product there must be a proper
production process. For smooth running of business, the production process
is easy or effrctive.

For the production process there is required man

power, machine, electricity and raw material. If these all things are there
then the production process is possible.

JAYESH PULSE PRODUCTS Pvt. Ltd. produces 3

types of products i.e.

1. Tuver daal
2. Udad daal
3. Mung daal

PRODUCTION PROCESS OF
23

TUVER DALL.
JAYESH PILSE PRODUCTS Pvt. Ltd. produces
Tuver Dall & for that they use Tuver & Cottens sill oil as row material. When
the raw materials reach to the factory premises they are checked fully. All
the packets of Tuver & Cotton sill oil are taken to the production
department.
First of all the Tuver is goes for division. It is divided
into two parts. After that it is put under the elemeter then the elemeter will
take it upwards automatically. Then with the help of blower the dust is
sprinkled from it and then it goes for further process. It goes in D-stoner to
separate the bad material & stones.

Then it goes for separation of best material in

separator. And further it goes in roller machine for the softness of the
material. Then in the roller machine there is added some water and put it for
a while. And then through the conveyer again it goes for separation and then
through the conveyer the cotton silk oil is added into it in the conveyer. Then
it is put for 14 hours compulsory and then the finished good is ready and
goes for parking.

24

PRODUCTION PROCESS OF
UDAD DALL.
JAYESH PULSE INDUSTRY Pvt. Ltd. produces
Udad Dall & for that they use Udad as raw materials. When the raw
materials reach to the factory premises they are checked fully. All the packed
of Udad are taken to the production department.

First of all the Udad is goes for division. It is divided

into two parts. After that it is put under the elemeter then the elemeter will
take it upwards automatically. Then with the help of blower the dust is
sprinkled from it and then it goes for further process. It goes in D-stoner to
separate the bad material & stones.

And then they moves towards the shortex in which

there is 80 cameras for keep watching the process is goes smoothly or not by
the computer. And in this machine there is separate the goods according to
the colours, then the goods goes in grader in that the separated according to
the size. And then from that best qualitative output comes out and it goes for
packing.

25

PRODUCTION PROCESS OF
MUNG.
JAYESH PULSE INDUSTRY Pvt. Ltd. produces
Mung & for that they use Mung as raw materials. When the raw materials
reach to the factory premises they are checked fully. All the packets of
Mung are taken to the production department.

First of all the mung is goes for division. It divided

into two parts. After that it is put under the elemeter then the elemeter will
take it upwards automatically. Then it goes for separation of best material in
separator.

And further it goes in roller machine for the softness

of the 4material. Then in the roller machine there is added some water and
put it for a while. And then it goes for polishing in polisher. Through the
ribbons of polisher it is polished. And then it goes into D- stoner to separate
the wastage and stones are separated. During this process with the help of
blower the dust is sprinkled.

26

7.
INSTALLED CAPACITY & UTILISED CAPACITY.

The installed capacity of the machines is

approximately 900 to 1000 kg. product at a time. All the machines are joined
with each other. First machine is joined with the second, to second with the
third and that all the machines are combined with one another.

27

8.
DETAILS OF POLUTION.

Every company wants to be at high position in the

market as well as to satisfy the human wants by providing the valuable
service to customer through producing products that can satisfy the wants.
Also company has some responsibility to save the environment by planting
the tress to control the pollution under government PUC (pollution under
control).

The company also tried to minimum pollution to save

the environment.

28

29

INDEX OF MARKETING DEPARTMENT.

Sr. no.

Content

Page no.

1.

INTRODUCTION
OF MARKETING
DEPARTMENT
PROMOTIONAL
ACTIVITY
DETAILS OF
DISTRIBUTION

31

4.

COMPITIERS

34

5.

MARKETING
RESURCH

35

2.
3.

1.
30

32
33

INTRODUCTION
Marketing is the important Function by
means of which goods and services are provided to the customer.
Marketing is link between Demands and supply all type of goods and
services are available in market so we can say that market is very useful
for society
Market is very useful for any unit because
industrys product is produce in factory but product selling is only in
market.

31

2.
DETAILS OF PROMOTIONAL ACTIVITY
Sales promotion is an important
component of a company's marketing communication strategy along with
advertising, public relations, and personal selling. Days Company try more
and more selling so company gives a discount, free gift etc. all are this sales
promotion.
They also gives advertisement
newspaper and also gives advertisement in local radio.

32

in

daily

3.
DETAILS OF DISTRIBUTED CHANNEL
Distribution channel means link between producer and customer, in
other word channel of distribution means a bridge between product and user.

THERE ARE MAINLY TWO TYPES OF DISTIBUTION CHANNEL

Direct channel:
In this channel product reach manufacturer to

consumer (user)

In direct channel:
In this channel include many middlemen as like
retailer, wholesaler, etc

33

4.
COMPITITORS
In modern era one through is most
popular is healthy competitors are most welcome company can more
earn because of competitor and company can growth because of them.
Every company have a some
competitors JAYESH PULSE INDUSTRY PVT. LTD. have also some
competitors who produces a some product.
There is competitors in local market for
the company. Its their major competitors are as follows:

Lakshmi Tuver Dall

Ankur Tuver Dall
Raghuvir Pulse
Shree Ram Pulse.

34

5.
MARKETING RESEARCH
Market research under customer oriented marketing
philosophy can offer current, adequate and accurate about potential buyers
and all other aspects of market environment such as dealers needs and
preferences, consumer, experts, requiring special training.

Marketing research is very usefull for the

organization because it is based on facts and figures so that decision can be
taken properly.

At JAYESH PULSE PRODUCT Pvt. Ltd. produces

and deals with domestic good. There is no large scope of market research.
Company carries with it a wide range of product. The company done their
market research by asking customers preference and requirement of new
products by the customer.
.

35

36

INDEX OF FINANCE PLAN

Sr nu.

Conant

1.

INTRODUCTION OF FINANCE PLAN.

Page
no.
38

2.

INVESTMENT OF THE FIRM.

39

3.

PRODUCTION SALES OF THE FIRM.

40

4.

PURCHESE & OTHER EXP. OF

OTHER FIRM.
PROFIT & LOSS OF THE FIRM.

41

5.

37

42

1.
INTRODUCTION OF FINANCE PLAN.
Finance is the lifeblood of business.
Finance is that administrative area or set of
administrative functions in organization which relate with the arrangement of
cash and credit, so that the organization may have the means to carry out its
objectives as satisfactory as possible.

It has been said that a business takes money to

make money. This is not true. The statement needs correction. If you have
money, and you manage it properly, you will make more money. Financial
plan provides a vivid picture of inflow and outflow of money sources of funds.
It deals naturally with the function of finance or the financial system of the
firm. It includes the determination of the firms goals, policies, and
procedures in the financial sphere.

The most important issue is to determine the total

amount of capital in such a way that the owners get the maximum returns
their investment and market value of its shares is maximized. The amount of
capital more or less that its optimum figure is unprofitable.

38

2.
INVESTMENT OF THE FIRM
Mainly two way for generate a capital,
without capital any business not started capital requirement is depend upon
unit size, number of labor etc.

INVESTMENT DETAILS:
Capital: 1.21 CR Rupees.
Machinery: 2.5 CR Rupees.
Land: 2.5 Acre (1.5 CR Rupees)

39

3.
PRODUCTION SALES OF THE FIRM.
Jayesh Pulse Industry Pvt. Ltd. is daily produce 18
tons of pulse.

Some basic information about their sales is as below.

Daily Sale : Daily Sales of this company is around average 1 lakh.
Annual Sale : Annual sales of this company is around average 3 CR rupees.

40

4.
PURCHESE & OTHER EXP. OF FIRM.

Purchases and other expenses of JAYESH PULSE

INDUSTRY PVT. LTD., are as below.

PURCHASES : Approx 1.5 CR Rupees

Other Expenses : Approx 1 CR Rupees (Including taxes, bills etc.)

41

5.
PROFIT & LOSS OF THE FIRM.

As the main otto of any company is to make profit.

Jayesh Pulse Industry`s annual profit is as below,
PROFIT : Approximately 62 lakh rupee ( 1.96% net profit)

42

43

INDEX OF HUMAN RESOURCE DEPARTMENT

Sr. No.

Content

Page no.

1.

45

2.

INTRODUCTION TO H.R.
MANAGEMRNT.
DETAILS OF EMPLOYEE.

3.

TIME KEEPING SYSTEM.

47

4.

RECRUITMENT & SELECTION.

48

5.

EMPLOYES WAGES

49

6.

EMPIOYEES WEALFARE & SAFETY.

50

1.
44

46

INTRODUCTION TO H.R. MANAGEMRNT.

Man, of all the resources available to man can grow

and develop
Human resources management is a process of
bringing people and organization together so that goals of each are met. It is
part of management process which concerned with the management of
human resources in an organization. It tries to secure the best from people
by winning their wholehearted co-operation. In short, it may be defined as
the art of producing, developing and maintain, competent work force to
achieve the goals of an organization in an effective and efficient manner.

Human resource department is the main source and

very much important in every company. Human resource department is that
part of the every company who inspires the company and gives strength to
get success and development.

Human resource department is highly consulted with

the people as well as utilize their knowledge, talent and skill. Regarding this
subject first get the people at right time, at right place.

2.
45

DETAILS OF EMPLOYEE

In JAYESH PULSE INDUSTRY Pvt. Ltd., there are

18 workers working in production line. There are 10 male workers and 8
female workers which are working in the production of different pulses. All
the workers are belong from the different states like Bihar, Madhya Pradesh
etc.
JAYESH PULSE INDUSTRY Pvt. Ltd., also provides
the residential arrangement for their workers.

3.
TIME KEEPING SYSTEM.
46

Time keeping system means to adopt the shift timing for

workers of production process in the industry. Because of time keeping there
is less burden on the workers. For example if there is two shifts rather than
one it is effective & productive because there is less stress on the workers of
two shifts rather than the one shift.

In JAYESH PILSE INDUSTRY Pvt. Ltd. There are two

shifts in this firm for the workers. One shift works from morning 8 O clock to
evening 8 O clock .

4.
RECRUITMENT & SELECTION.
47

Recruitment is the process of searching for prospective

employee and stimulating them to apply for the job, in the organization.
Recruitment can be done through internal as well as external sources.

Internal sources:The vacancies fill by these sources is through promotion or

transfer of the existing employees of two firms. Recruitment through these
sources is the most beneficial to the limit.

External Sources:This source includes advertisement in newspaper,

Employment, Exchange and other Employment institutions. At the time of
recruitment of the employees the exact number of workers to be given work
should be given.

JAYESH PULSE INDUSTRY Pvt. Ltd. Gives advertisement

in the news paper in order to recruit people in the firm. The name of the firm,
the post for which the recruitment is done, the address of the firm and the
minimum qualification of the applicants are given in the advertisement.

5.
EMPIOYEES WAGES
48

Wage means the remuneration paid for the service of

in production periodically to an employee. There are many types of payment
of wage salary like on the day basis, monthly salary, weekly salary etc..

Wages and salary are given to the employee as a

reward for their contribution to the production process. It is the payment for
creation of liability. Wages and salary administration refers to the
establishment and implementation of sound policies and practices of
employees compensation.

In JAYESH PULSE INDUSTRY Pvt. Ltd. all the

wages and salaries administration is looked after by mr. brijlal sonwani. Each
and every person is given fair amount of salary and wages for the respective
work done by them. They give wages to the workers on monthly basis as
given below:

Skilled workers : 10000

semi skilled workers : 7500

6.
EMPLOYES WELFEAR & SAFETY
49

Employees services and benefits are also

known as no monetary wages. It means the services and benefits provided to
the employees other than salary as per factory act 1947. This services and
benefits are one type of compensation, which are very essential for the
encouraging and stimulating employees sincerity and faith within the
organization.
For better living and working environment, gravity has taken various
voluntary and statutory welfare measures. The main facilities they offer to
their employee are

Hospital facilities:It may workers is injured during the working on machinery, he is taken
to hospital including medicine expenses are by company.
Residential facilities:They provide residential building for their workers.

50

51

SWOT ANALYSIS.
The full form of S.W.O.T. is as below,

S : Strength
W: Weakness
O: Opportunity
T: Threats
STRENGTH

Strong brand image & company reputation.

Heavy infrastructure.
Good goodwill.

WEAKNESS

Lower frequency of advertisement in public places.

Very Limited market area

OPPORTUNITY

They can make the packaging & packing is more effective than the

competitors
If government allow then they can export the goods.

THREATS

Threats across the competitors.

Increase in awareness about the products among the people.

52

53

Suggestion
The working of this firm is going on very well, but still
some suggestions are given below.

I.
II.
III.
IV.
V.

They should start market research so that more no. of customers can
attracted.
They should also increase the no. salesman.
Company has to increase their advertisement.
They should have to expanses a unit and machinery.
They should have in put a new machinery like wheat surtax machine.

54

CONCLUSION

55

After doing this project the conclusion can be made that

JAYESH PULSE INDUSTRY Pvt. Ltd. is carrying on its work very
smoothly and dose not want any interference in between. Staff of the firm
work with full of enthusiasm and responsibility so the is good industrial
relations. I wish the company and their staff a very bright future.

JAYESH PULSE INDUSTRY Pvt. Ltd. fast developing and

successful company. There are certain things that I have noted during my
visit I collected some points are as follows:

1. Company is ideally located and easily fulfills its requirement.

2. The company is progressive as well as reputed in the market.
3. The company has good relation with their customer also with
government, banks and auditors and C.A. etc.

I got this golden opportunity to visit and study all the

details of the entire firm and I hopeful that this knowledge be helpful to e
in the long run.

56

57

For the preparation of this report I have taken help from

following.

Principal and practice of management.

Personal management books.
Marketing management books.
Financial management books.
Company catalogue.

58