Questionnaire

(The information furnished by the respondent is strictly for Academic purpose only)

Dear Respondent, as a part of the research, a survey is taken up to study Consumer Behaviour towards
Big Bazaar. Kindly provide the following information.
Name:

Gender:

Occupation:

Age:

Monthly Income:

Education:

1. How frequently do you visit Big Bazaar?

a) Once in a week
b) Twice in a week
c) Once in every 15 days
d) Once in a month
2. What is the main purpose of the purchase?
a) Personal Usage/Consumption
b) To Gift
c) Any Other.Pls specify______________________________________________________
3. Which category of Products do you buy most at Big Bazaar?
a) Food Items
b) Clothes
c) Electronics
d) Any Other.Pls specify______________________________________________________
4. You prefer to go in Big Bazaar with
a) Family members
b) Spouse
c) Friends
d) Others
5. Which Super market you like the most in the city
a) Big bazaar
b) D-Mart
c) Reliance Fresh
d) Metro Cash N Carry
6. What is the reason behind purchasing in Big Bazaar?

a)
b)
c)
d)

Good satisfaction over products

Reasonable prices
More offers
Any others

7. How do you rate the pricing of products at Big Bazaar?

a) Expensive
b) Competitive
c) Affordable
d) Reasonable
8. Why do you prefer to shop in Big Bazaar?
a) Availability of adequate stock
b) Convenience of location and timing
c) Offers and discounts
d) Variety of products
9. What more facility would you like to get at Big Bazaar?
a) Membership Card
b) Discount Card
c) Free packing Offers
d) Lucky draw Offer
10. How often do you ask for Assistance from store staff in selecting your Purchase?
a) Almost Always
b) Frequently
c) Sometimes
d) Never
11. How is your overall experience in Big Bazaar?
a) Excellent
b) Good
c) Average
d) Poor

12. Would you visit Big Bazaar again?

a) Sure
b) May be
c) Never
13. Do you suggest any one to shop at Big Bazaar?
a) Yes
b) No

14. How do you suggest to Big Bazaar management to making present Big Bazaar to more
attractive?
a) To maintain quality products
b) Reasonable prices
c) Giving more offers and discounts
d) Convenience
15. Please give your valuable suggestions regarding Big Bazaar over all functioning-

_________________________________________________
Mention your satisfaction level for following elements
1)
2)
3)
4)
5)

Highly satisfied
Satisfied
Neither satisfied nor dissatisfied
Dissatisfied
Highly Dissatisfied

Elements

Location
Operating Time
Cleanliness of store
Spacious shop floor
Easy to locate product
Quality of product
Promotional Offers
Price of the product
Staff helpfulness
Flexibility in payment mode
Return of value for money

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Thank-You