Republic of the Philippines

CAVITE STATE UNIVERSITY

BACOOR CITY CAMPUS
Phase II, Soldiers Hills IV, Molino VI

A Narrative Report
Submitted to the Faculty of the
Department of Business Management
Cavite State University
City of Bacoor, Cavite

In partial fulfillment
of the requirements for the degree
Bachelor of Science in Business Management
(Major in Marketing)

Elmer Nino Andolana

Jerell Chu
Micah Gagasa
Ruby Navarro
Coleen Joy Ontar
Vanessa Mae Perez
Dianne Pontillas
Danessa Joy Tino
Kaithe Wenceslao
BSBM 4 1

Global Campaign for Financial Literacy

9F IMG Financial Center, Kings Court, Makati City
September 17, 2016

Speaker:
Ms Mary Rose S. Ty
Executive Vice Chairman

It was an opportunity to attend a seminar entitled Global Campaign for Financial

Literacy held on September 17, 2016 at Makati City. Everyone excited to learn new things and
how to deal with financial problem since the topic was related to money matters but first and
foremost, the speaker introduced herself and where she came from. Her name was Ms. Mary
Rose S. Ty, the Executive Vice Chairman of IMG Philippines. International Marketing Group or
IMG is a pioneering global company that serves as an avenue towards the ease of financial

security. It also caters the financial needs of every individual and families who wish to access
financial independence. They helped us to manage our financial matters in order to prepare for
the future. They taught about money matters and how to save money and how much money can
save from the day we started to save. They encourage us to invest on their company. They
offered free workshop that compose of 5 different topics. We needed to avail their book to start
the workshop and we finished it, we are become the member of IMG. One thing we learned from
them was to be aware of your life and use our money wisely especially we are still young.

Certificate

Advertising and Pixel Perfect

De LaSalle University College of St. Benilde
November 5, 2016

The seminar which was held this 5th of November ,2016 at the Saint Benilde the
seminar entitled Advertising and Pixel Perfect we learned that, in corporate world you
should not focus on what you know but expand your knowledge on everything that you can
do. He discussed about what advertising does before making better advertisement behind that it
is form by A filmmaker is someone who tells a story with moving images and
words. And Photo and video production, photography is a rapidly evolving
field, and photographic tastes continue to change with the technology. Yet

great photography can still mean the difference between just ok and
great. There is still a market for great talent in photography. Product
photography is a HUGE aspect that you need to think about when trying to
persuade people in to buy your stuff. The truth is, the better your stuff
looks, the more you will sell. The role of Photography is to make the product
good looking or in food make it mouthwatering in the eyes of the
consumer.They

need

art

director

food

stylist

and

competitive

photographer. He also teach us how to edit pictures using adobe photoshop

before making a poster it enhance the image and also video editing. In
advertisng it is important to be creative and how people understand your
advertising campaign.

Title: Adobo Campus Tour

Date:
Venue:
Speaker(s):
In the world of business, promoting product is one of the challenging to make the product
known in the industry. One of the strategy to promote your product is to acquiring Ads.
Advertising Play a very important role to caught the attention of every Filipino. Creating theme
to suit to the product is very hard, you need to be unique to promote product just to caught the
attention of viewer. When we went to La Salle Dasmarinas for seminar entitled Adobo which
is all about advertising. There is something play in my mind that in every Filipino, there has
different story about the unforgettable TV ads that remain to their mind because of the unique
message combined to the product that touch to their heart that makes them to be happy. But I was
most curious how advertiser create the unique theme despite of intense competition in
advertising industry and how advertiser face many challenges just to deliver unique message to
the viewer or listener.
Your life needs to work and work, you have to be passionate, one of the speaker said.
They shared about how difficult to work in the advertising industry. Combination of stress and
pressure to your boss and having a deadline to execute the activity but still you need to move
forward and do your best not because it is your work, because it is your passion. Working

without love leads you a terrible situation. Creating a unique Ads needs special time and
attention combined with love leads to a better output. In advertising, you will learn how
important the time is, it is not finding the time, its making the time speaker said. The key to
have a time is to have a discipline on how to use your time properly, dont waste time for the
thing does not deserve to have your time work smart speaker said.
Turning to the last speaker, I thought it will be bored but I was wrong. The last speaker
showed us some of his Ads that air from the TV and social media. I was shock because some of
the TV Ads that show to us is one the best Ads that I saw on social media. He was give us best
tips on how future advertiser create a unique theme that become virial not only in TV but around
the world. One thing I learn to them use your weakness to be your strength, dont be afraid to
face your fear it will help you to mold to be a better person. Some of his theme in creating TV
Ads is about looking beyond. It is all about how to look back to your past and use it in the
present to face and solve the problem. One of the Ads that he made dealing with Hanna
shampoo using a dirty river which turn to clean river by promoting dirt of river use as a recycle
material to be used by the artist to paint. For this it will promote environmental issues and show
to the world that problem will never be solve if no one will face it. Advertising is not all about
product, it is also how to product contribute to the life of the viewer.