I.

Introduction

A. Name of the Enterprise

M.I.D.A.S. stands for Metro Instant Drivers At your Service.

The most famous King Midas is remembered in Greek

mythology for his ability to turn everything he touched with his
hand into gold. This came to be called the Golden touch, or
the Midas touch. The group has decided to use his name as the
acronym of the partnership name because it immediately brings
an idea of gold into the minds of people which the partnership
wants to emphasize regarding the service that they are offering:
a golden standard in service.

The meaning of the partnership name itself which are:

Metropolitan Instant Drivers At your Service explains or shows
what the partnership offers which is instant drivers that can be
called on for service within the metropolitan area of the
Philippines which is the NCR region.

B. Trademark
 The proprietor logo is mainly in golden colour on a black field.
The goal is to produce a logo which is simple yet flamboyant. A
driving wheel is present which gives the client the impression
that the service offered by the partnership is related to cars or
driving. Written below is the partnership slogan which is We
follow the gold standard.

C. Products and Service

Primary
bars and clubs
intoxicated clients on
Service On-call drivers for

Second
special events
Booked drivers for
ary intoxicated clients
Service
On-call drivers for non-

The primary service of the partnership is to provide sober, on-

call drivers to those who are too intoxicated or incapacitated to
drive. This service is mainly focused on bars and clubs around
Metro Manila as these are the cities in close proximity to
M.I.D.A.S location.

In order to avail this service, the client would have to call

M.I.D.A.S indicating the clients current location and destination.
Once confirmed, M.I.D.A.S would state the service fee which is
based on a price matrix to be shown in the following pages. If
the client agrees, only then would M.I.D.A.S dispatch a diver to
the clients location. The purpose of this service is to decrease
the accidents or incidents within Metro Manila that is related to
drunk driving.
 The secondary service is to offer on-call drivers for non-
intoxicated clients. These clients could be executives attending
a business meeting, families who are going out-of-town or
simply motorists who doesnt want to experience the regular
traffic of Metro Manila and would like someone else to drive for
them.

Aside for instant on-call drivers, booking driver services for

special occasions is also possible. The minimum booking time is
twenty four (24) hours in order to give M.I.D.A.S enough time to
notify its drivers.

During its start-up period, M.I.D.A.S can only effectively respond

to client calls within Metro Manila because these cities are on
close proximity to M.I.D.A.S location. The price is five hundred
(500). For provincial destinations outside of Metro Manila, the
rates would be on an hour basis. Clients would have to choose
on 3 options for hour rates.

\\\
Hours Price
6 P800
12 P1350
24 P2300

Method of payment for these services is via cash to be handed

to the driver after the service has been rendered. Clients are
encouraged to pay exact amount for less hassle. Clients can
also pay via credit card on the mobile application of M.I.D.A.S.
Cheques or note payments are not allowed.

D. Location
 The office of M.I.D.A.S is located at Lot 10 Block 1 Karangalan
Village Manggahan, Pasig CIty

This location was chosen because it is near the primary target

market locations which are bars in both Mandaluyong and Pasig
City. Also, near Metro Walk. with a relatively low rent cost. Also,
this location has quick access to both C5 and Ortigas Ave.
making transportation quicker for clients in Quezon, Pasig and
Mandaluyong areas.

E. Descriptive Definition of the Project

 Being highly urbanized and the most populous location in the
country, Metro Manila brands a lot of attractions and places to visit.
Among them are a number of bars and clubs which are well known
to thousands of revelling patrons. Some of these patrons are
motorists who are on a drinking spree in order to relieve a weeks
load of stress.

A common danger is that these patrons leave the bar heavily

intoxicated and are forced to drive their vehicles under such
conditions which would eventually result to road accidents. An
MMDA survey has tallied that between 2005 up to 2012, 398 road
accidents related to alcohol have occurred.

Year Fatal Non-Fatal Damage Grand

Injury to Total
Property
2005 11 33 1 45
2006 1 9 4 14
2007 4 6 11 21
2008 - 6 3 9
2009 - 5 4 9
2010 1 20 38 59
2011 - 44 51 95
2012 3 80 63 146
Grand 20 203 175 398
Total
Although the number may be relatively small, it is alarming that in
the last three years, there has been a significant increase in the
number of accidents.

M.I.D.A.S is a partnership established in order to address this issue

of alcohol-related driving accidents. The primary service of
M.I.D.A.S is to provide on-call drivers to those who are too
intoxicated or incapacitated to drive their own vehicle. Staffed by a
team of professional drivers, motorist patrons who are out on a
drinking night would not have to worry anymore about getting too
 drunk to drive because M.I.D.A.S can get them home safely in just
a phone call.

The service of M.I.D.A.S, however, is not limited to drunk drivers.

M.I.D.A.S can render on-call driver service to clients who are in
need of a quick driver. Motorists who are too stressed on the daily
traffics of Metro Manila could now relax in the comfort of their own
backseat as M.I.D.A.S drivers could transport them to their
respective destinations with their own vehicles.

The concept of M.I.D.A.S is not just about decreasing alcohol-

related accidents. It is about providing a safer means of
transportation to every motorist and convenience within the streets
of the Metro.

Source: Metropolitan Manila Development Authority

F. Short and Long Term Objectives

Long Term Objectives

Short Term
- To establish partnerships among
bar owners
Objectives
-To achieve top of mind awareness -Provide quality service and earn
when it comes to driver-on-call the satisfaction of customers
services -To establish brand loyalty among
customers

The short-term objective of M.I.D.A.S is to provide the quality

service that it promises to its clients through the Mission and
Vision statements. Brand loyalty among clients is also a
Proprietor objective. M.I.D.A.S plans to earn brand loyalty by
 establishing harmonious relationships with its clients through
trust, integrity and honesty.

For the long-term objective, M.I.D.A.S aims to establish tie-ups

with various bars around Metro Manila which will bring M.I.D.A.S
a step closer to its target market and also paves the way for
more effective advertising strategies.

G. Mission and Vision Statement

Mission: To provide professional and trustworthy drivers whom

you can trust and call 24/7 to serve you in times of need.

Vision: To provide safety, convenience and luxury to every

motorist while establishing a relationship of trust, integrity and
honesty.

H. Major Assumptions

That no scam, robbing or other unethical behaviour will happen

to the client upon the arrival of driver.

That no scam, robbing or other unethical behaviour will happen

to the client upon the arrival of driver.

Hired drivers will act professionally and not take advantage of

intoxicated clients in any possible way.

Hired drivers can always arrive on time for pick-up.

Marketing Strategies utilized will be effective in capturing target

audience.

Demand is expected to increase as operations goes on.

All client calls would come from Metro Manila

I. Summary Findings
 The researcher conducted a survey to at least a 300 random people
within cities in metro manila. And from the total number of respondents,
only 88% which is equivalent to 16,081 of the market would like to avail
Metro Instant Driver at Your Service services. This question was further
filtered by asking them a question as how strongly willing are they to
avail the MIDAS services. And out of the 16,081 persons, only 10,911
answered strongly willing.

Since we cannot obtain the data that we need from public and private institution
pertaining to the number of bar goers who avail a driver on call service, weve
decided to use one of our survey questions how did you get home? (if you are drunk
and unable to drive)?. The total percentage of the respondents who said avail a
driver on call multiplied to the number of the potential market (18,297) (table 4.6). we
multiply yearly average consumption to projected number of people who avail
services

People Who Avail Driver number of

Target on Call people
18297 0.67% 123

Number of People 123

ave consumption
per year 93.5
Supply for 2014 11501

Year Supply

2015 11720

2016 11942
 2017 12169

2018 12400

2019 12636

After the researcher gathered the demand and supply data, the researcher
calculate the supply and demand gap. Based on the result of the figures, the
researchers were able to found out that there are still a total of 281,023 unsupplied
markets which makes the study feasibility study feasible in terms of the market
analysis

J. Conclusion

II. Environmental Analysis

A.)Politico Legal

a. Government requirements to start a business

These are the standard forms that are needed by any partnership
to operate.
Ex: RA # Anti-drunk driving law
- SEC Form
- Barangay Clearance Form
- City Hall Permit
- BIR Registration Form

b. Permits needed in order to get City hall Permit

These are the forms required by the city of Madaluyong in order to
acquire the city permit needed for a business to operate:
- SEC Registration Form
- Barangay Clearance
- Lease Contract ( for the rented office Space)
- Pictures of Establishment
- Community Tax Certificate

c. Requirements for BIR Registration Form:

- SEC Registration Form
- Mayors Permit

d. Others
 These are the laws that are mandatory for companies who have
full time employees to follow:
- SSS
- Philippine Health Insurance Corporation
- Home Development Mutual Fund

e. Laws which directly affect the business:

- Minimum Wage Laws
- Anti-Drunk and Drugged Driving act of 2013
- National Internal Revenue Code of the Philippines

B.)Economic Factors

a) Philippines Growth Rate:

 Both
the

agriculture sector and the services sector grew by 0.7 percent, slowing from 0.8
percent and 1.6 percent, respectively in the previous quarter.

b.) Philippines Inflation Rate:

 The inflation rate in the Philippines is constantly changing. This year, the
highest rate so far is 4.2%, which is high. This is not good because when there is
inflation, the price of oil goes up, this will affect our business because we will use
motorcycles to help our drivers arrive at the customers place faster.

Also when the price of oil goes up, the other prices of goods also increase,
this will cause some household to hold back budget for entertainment and
recreational activities such as boing to bars/clubs, partying and consuming alcohol.

c.) Philippines Interest Rate

The Philippines' Central Bank left its key policy rate unchanged at 3.50
percent. Since the interest rate is somewhat stable, it will not be too risky for our
company to make loans.

C.) Socio-cultural Factor

- Division of Labor:
 In urban areas, it is often expected that men should be the one
working as drivers.

- Hospitality:
Filipinos take pride in their hospitality. Our employees should
always be hospitable and should always be kind to the customers and
should always attend to their needs.
- Concept on Shame
Filipinos believe they must live up to the accepted standards of
behaviour and if they fail to do so they bring shame not only upon
themselves, but also upon their family. One indication of this might be a
willingness to spend more than they can afford on a party rather than
be shamed by their economic circumstances.
- Scams
Many foreigners and locals have been involved in scam and
many people are scared to try new things due to these news about
scams.
- Taxi Scams: there is news about kidnapping,
rape and even holdups that occurs in taxis. Many
Filipinos are sceptical in ridding taxis due to
these reports. There is even news about
foreigners being stuck in the country after a taxi
driver stole all of his possessions even his
passport
- Credit Card Fraud: One common form of credit
card fraud uses an electronic device to retrieve
and record information, including the PIN, from
the cards magnetic strip.

D.) Technology
III. Industry Analysis
A. Industry Overview

I. Industry Participants

Dial-a-Driver

Dial-a-Driver is another driver on call service which provides

professional chauffeurs on a need basis. For inquiries,
customers can call 09178505547.

Their contract period and rates are:

Contract Period Rate Additional charge

per succeeding
hour
6 hours P720 P120
12 hours P1200 P100
24 hours P2200 P90

Payment methods could be in form of cheque, fund transfer,

bank deposits or simply by handling it to the driver. Booking
is strictly a day in advance.

Lifeline Drunk Driver Service

Lifeline Drunk Driver is a service offered by Lifeline Rescue.

It is a service which aims to target drivers who are too drunk
to handle the wheel. Because this service is also subsidized
by other companies, the price is only five hundred pesos
(500)

Customers can dial 16911 for PLDT and Smart subscribers

and 09175216911 for Globe subscribers

II. Total Industry Sales - ?

III. Industry Growth

Driver-on-call service is an industry that is still in the growth

process with very few players in the industry.

IV. Market Segments Served

 M.I.D.A.S Current Future

Market Motorists who Individuals who are looking for

Scope are too a driver on a long term basis
intoxicated to
drive
Motorists who
are requesting
drivers on a
need basis

Service On-call drivers On-call drivers on need basis

Scope on a need within the whole of Metro
basis within Manila
selected cities
Geograp Taguig Whole Metro Manila
hic Scope Pasig Near provinces
Mandaluyong
Makati

Way to Focus on By investing more resources in

achieve providing training drivers for first aid and
competiti quality service safety seminars
ve Find talented people to build a
to satisfy
leadershi target great team that would

p audience to accommodate growing demand

build & deliver great service

credibility and
reputation.

Fully utilize
marketing
strategies to
build
awareness and
capture more
customers.

V. Industry Maturity - ?
B. Porters 5 Forces of Competition Model

I. Competition

Lifeline Dial a-Driver M.I.D.A.S.

Rescue
Price and Pick up and Temporary Driver Temporary Driver
Services drop PHP500.00 Price Add./
Hr.
6 720 120
hrs.
12hr 1,200 100
s
24hr 2,200 90
s
Location Ground Floor, 345 El Grande Ave. BF 389 Kalayaan Ave.
Valgosons Homes Paranaque City Barangay Pitogo
Building,8484 Makati City
East Service
Road, Km. Sucat
1700
Service Metro Manila Luzon Metro Manila
Coverage
Payment Cash Cheque Credit Card
Methods Fund Transfer Cash
Bank Deposit
Cash

Contacting Mobile Telephone Telephone

Methods Cellular Phone Cellular Phone
Applicatio
n
Telephone
Cellular
Phone

Strengths With Medic Open for Special Quick response to

Support Arrangement customers
Market Motorist who People who are in need of People who bring their
Focus compromised a temporary driver. cars to bars and are
their ability to too intoxicated to
drive by drive.
intoxicatio People who are in
 n, need of a temporary
Medication driver
,
Illness
or other
causes

The intensity of competition between competitors is moderate

because as seen in the table, although the competitors market
focuses are different from each other, they are both offering the
same services that M.I.D.A.S does. Dial-a-driver is mainly focused
on clients who would be booking their requests while Lifeline
Rescue is solely focused on clients who are too drunk to driver and
instantly needs a replacement driver.

II. Bargaining power of Consumers

The bargaining power of consumers is high due to many substitutes

available in the market that is cheaper than our service.

III. Threat of Substitute

The threat of substitute is high. The availability of low-cost

alternatives like cabs and buses could threaten the market of
M.I.D.A.S. These alternatives do not however guarantee safety for
the client and it is also inconvenient because the clients car would
have to be left behind. Another alternative is the presence of
another driver or a family chauffer who would fetch the client.

Cabs and buses are a low-cost alternative to M.I.D.A.S services as

the patrons could just leave their car behind and take the cab or
bus on the ride home. However, the safety on these means of
transportation cannot be guaranteed especially in the early hours of
the morning when drinking sprees or club parties usually end.
Numerous incidents of theft or holdups had been reported on buses
while some taxi drivers are notorious for taking advantage over
their customers especially that the client is intoxicated and thus not
on his or her right mind.

Another alternative would be car rental services. Companies that

provide this kind of service in the country are Avis Philippines and
 Hertz rent a car. These car rentals could go without or with a driver.
In case of the latter, it would be an alternative for M.I.D.A.S.
However, the cost of this is expensive. In Avis, the minimum rental
fee with driver alone is one thousand eight hundred pesos (1,800)
and that service is good for 3 hours.

If a bar patron would avail this service, he or she would have to

avail and pay the service prior to going into the bar which is in
contrast to M.I.D.A.S in which the service could be availed after the
client has finished the drinking spree.

The final alternative that clients can opt instead of M.I.D.A.S would
be their friends. Based on the research done by the group, bar
goers, especially in groups, would have a designated member that
is assigned to do the driving when the drinking is over. This
member drinks minimally in order to be sober enough to drive.
Another way is to call for near relatives, friends or even a personal
driver to come over and do the driving for them

IV. Bargaining Power of Supplier

The bargaining power of supplier is low since there are a lot of

available drivers to be hired in the Philippines. If a driver is
terminated, it would be easy to find a replacement as there no
shortages of drivers in the country. However, the challenge is that
training these new drivers to the standards and protocols of
M.I.D.A.S could consume precious time.

V. Threat of New Entrants

The threat of new entrants is moderate due mainly to the fact that
setting up a business like M.I.D.A.S would not require much capital.
Basically, one only has to find a location to operate and some driver
employees in order to set-up a business like M.I.D.A.S

Government regulations and other requirements would not be a

hinder because there are no regulations that serve as a barrier to
entry for services like M.I.D.A.S. The challenge however, is how to
 gain the consumers trust. The Filipino people are by nature
superstitious which could hamper new entrants by doing extra
effort in boosting their credibility and gaining consumer trust.

IV. Market Study

A
RESEARCH DESIGN AND METHODOLOGY

a. Research Methodology

We used the descriptive method mainly the observational and survey method.
It involves a collection of data in order to test the hypotheses and to answer
questions concerning the problem of drunken driving cases in the Philippines. Data
was gathered through personal, face to face interviews using a questionnaire.

The objectives of the survey-interview are to determine the following:

The willingness of the people to avail our service

The awareness and acceptance of the concept in the market
The preferred cost of service that customers are willing to pay
The reasons behind availing the services offered by M.I.D.A.S
The concerns in availing the service

We also include collection of secondary data such as statistical records from various
institutions, private and government owned were used as references and guidelines
in developing this study. Some of these institutions are the following:

DTI (Department of Trade and Industry)

Makati City Hall, and Mandaluyong City Hall
DOLE (Department of Labor and Employment)
MMDA (Metro Manila Development Authority)
We used questionnaires as an instrument to gather primary data pertaining to the
familiarity of the bar owners and bar employees.

b.) Demand Projection

Since the office will be Pasig City, the researcher primary market will be bars
in nearby cities and the metro manila with the age group of 18-50yrs old (table 4.0).
Also to narrow the market, we also gather the percentages of economic classes from
Classes A,B and upper C (table 4.1). with a share of total family of 1% for classes A
and B with average annual income of PHP1,857,000, and 9% for class C(see table
below) with an average annual income of PHP603,000.However, due to lack of
Census data record in any government agencies and public institutions indicating the
total number of bar goers, we uses the survey that gathered randomly inside metro
manila with the question (do you go to bars once a month?)(300 respondents).

Table 4.0

2009
Metro Manila 100% 11,989,458
18-50 years old 52% 6,234,518
Car owners 3% 187,036
Bar Goers (276 of 300) 92% 172,073

2010
Metro Manila 1 12,221,716
18-50 years old 0.52 6,355,292
Car owners 0.03 190,659
Bar Goers (276 of 300) 0.92 175,406

2011
Metro Manila 1 12,477,871
18-50 years old 0.52 6,488,493
Car owners 0.03 194,655
Bar Goers (276 of 300) 0.92 179,082

2012
Metro Manila 1 12,681,375
18-50 years old 0.52 6,594,315
 Car owners 0.03 197,829
Bar Goers (276 of 300) 0.92 182,003

2013
Metro Manila 1 12,927,037
18-50 years old 0.52 6,722,059
Car owners 0.03 201,662
Bar Goers (276 of 300) 0.92 185,529

c.) Method of projection

The researcher used four methods of projection namely straight-line, Arithmetic

Geometric Curve Method, Statistical Straight Line Method and Statistical Parabolic
Projection Method

Table 4.1

Statistic
al
Straight
Line
Method
X
Year Y X 2 XY A b x Yc Y-Yc (Y-Yc)2

172, 176,65 76 1 (5,338 28,499,51

2009 073 1 1 172,073 0 2 177,411 ) 2

175, 176,65 76 2 (2,767

2010 406 2 4 350,812 0 2 178,173 ) 7,654,637

179, 176,65 76 3
2011 082 3 9 537,247 0 2 178,934 148 21,920

182, 176,65 76 4
2012 003 4 16 728,012 0 2 179,696 2,307 5,323,069

185, 176,65 76 5 25,718,48

2013 529 5 25 927,644 0 2 180,457 5,071 7

894,09 1 2,715,78 67,217,62

3 5 55 9 = 5
Standard
Deviation 3,667
Table 4.2

Arithmeti
c
Geometri
c Curve
Method
Increas Percent of (1
Year Y e Increase Yi + 1 +r) Yc Y-Yc (Y-Yc)2

172, 174,827.9 1.0

2010 073 X X 6 2 171,399.96 672.74 452,57

175, 3,333.3 178,324.5 1.0

2011 406 7 0.019 2 2 174,827.96 578.10 334,20

179, 3,676.3 181,891.0 1.0

2012 082 3 0.021 1 2 178,324.52 757.88 574,37

182, 2,920.7 185,528.8 1.0

2013 003 0 0.016 3 2 181,891.01 112.08 12,562

185, 3,525.7
2014 529 4 0.019 X X X X X

1,373,7
0.07 = 3
Standard
Deviation 524.16

Table 4.3

Statistical Parabolic
Projection Method
Yea X X
r Y X 2 X4 XY X2Y A B X C 2 Yc Y-Yc
200 172, ( (516, 1,548 175, 27, ( 3 95, 7
9 073 3) 9 81 218) ,654 712 778 3) 45 9 485 588
201 175, ( (175, 175 175, 27, ( 3 148, 2
0 406 1) 1 1 406) ,406 712 778 1) 45 1 279 127
201 179, 467 179 175, 27, 3 203, (2
1 082 1 1 1 ,978 ,082 712 778 1 45 1 835 753
 201 182, 546 1,638 175, 27, 3 262, (8
2 003 3 9 81 ,009 ,028 712 778 3 45 9 152 149

201 185, 2 62 927 4,638 175, 27, 3 8 342, (157

3 529 5 5 5 ,644 ,221 712 778 5 45 1 562 33)

894, 4 78 1,250 8,179

093 5 5 9 ,007 ,391 =

Standard Deviatio
table 4.4

straight
line
Year Y a Yi-1 YC Y-YC (Y-YC)^2
172
2009 ,073 - -
175
2010 ,406 3,364 172,073 175,437 (31) 940
179
2011 ,082 3,364 175,437 178,801 282 79,316
182
2012 ,003 3,364 178,801 182,165 (162) 26,148
185
2013 ,529 3,364 182,165 185,529 - -

106,405

Standard
Deviation 145.88

After these methods, the result shows that Statistical Straight Method has the
lowest standard deviation. And it shall be used to project the future demand growth
of employee population in Metro Manila. The five year projection of the market is
indicated below in table 4.5, using the Statistical Straight Method.

Table 4.5

Year Market
2009 172,073
17
2010 5,406
17
2011 9,082
18
2012 2,003
2013 18
 5,529

B. Service Description

Metro Instant Driver at Your Service(MIDAS) is a driver service that provides

you an instant on-call driver whenever you are in need of immediate drivers due to
incapability to drive, due to alcohol intoxication or maybe just for safety road trip or
business meetings. MIDAS will provide a safe transport for the customers and
customers car.

C.) Demand Description

a. Demand Description

Metro instant Driver At your Service is located at the heart of three highways;
C5 road, Ortigas Avenue and Marcos Highway. These highways are very important
in accessing major cities like; Mandaluyong, Quezon City, Taguig, and Pasig. All of
which are known for bar and club areas. The location is not also far from EDSA,
which means the location is accessible for whole metro manila.

b. Demand Analysis

In order to get an estimated demand for the services provided MIDAS, The
researcher conducted a survey randomly inside metro manila and also observe
behaviours by going to different bar areas like Metrowalk and etc.

Table 4.7 shows that 88% of the respondent bar goers would avail MIDAS
service. Among those willing respondents, only the ones who answered strongly
willing are counted as part of the demand. And based on the results, there will be a
total of 11,043 people for the year 2013. To further calculate the demand the
researcher gathered the demand yearly frequency of the market, the data is shown
in table 4.8. and it shows that 295,822 is the total service demand for year 2013.
Table 4.6

Class

AB 1%
C 9%
D 60%
E 30%

Table 4.7

2013 Percentage Person

12,927,03
Metro Manila 100% 7
6,703,96
18-50 years old 52% 1
201,11
Car owners 3% 9
185,02
Bar Goers (276 of 300) 92% 9
18,50
Class A, B and C 10% 3
16,26
People That Would Avail (196 of 223) 88% 2
11,03
Strongly Willing (133 of 196) 68% 4

Table 4.8
 Numb
er of
Total Peopl
target e who Consumpti
populati Percenta go to on per Service
on ge bars Frequency year Render

11,034 0.07 772 Once a month 12 9,269

11,034 0.33 3641 Twice a month 24 87,389

11,034 0.26 2869 three Times a Month 36 103,278

11,034 0.07 772 four Times a Month 48 37,074

Five times a Month and
11,034 0.08 883 more 60 52,963

11,034 0.08 883 once every 3 months 4 3,531

11,034 0.1 1103 twice a year 2 2,207

11,034 0.01 110 once a year 1 110

295,822

5 Year demand projection

4.9

Year Demand
2013 295,822
2014 295,822
2015 299,186
2016 302,550
2017 305,914

The data presented above are only computed based on the statistical data
and information gathered in different agencies of government by using the most
accurate method of projection among all of it, which is the statistical straight line
method. In which was applied on survey results that was conducted at various
enterprises and cooperatives. With all possible method of projection, the researchers
have concluded it to be the most accurate and reliable.

C. Supply Projection

Since we cannot obtain the data that we need from public and private institution
pertaining to the number of bar goers who avail a driver on call service, weve
decided to use one of our survey questions how did you get home? (if you are drunk
and unable to drive)?. The total percentage of the respondents who said avail a
driver on call multiplied to the number of the potential market (18,297) (table 4.6). we
multiply yearly average consumption to projected number of people who avail
services

Table 5.0

People Who Avail Driver on

Target Call number of people
18297 0.67% 123

Table 5.1
 Number of People 123

ave consumption per year 93.5

Supply for 2014 11,501

Table 5.2

Year Supply
2013 11,501
2014 11,720
2015 11,942
2016 12,169
2017 12,400

D. Demand and Supply Comparison

In order to determine the number of potential customer those are not being served,
we computed the demand gap by plotting a projection using the data results in
demand and supply. It is shown in table 5.3

Table 5.3

Year Demand Supply Gap

2014 292524 11501 281023
2015 298082 11720 286362
2016 303746 11942 291804
2017 309517 12169 297348
2018 315397 12400 302997
2019 321390 12636 308754

E. Price Study
Driving M.I.D.A.S Lifeline Dial a driver
Service Rescue
Pick And PHP500.00
Drop Pric All over
Cities e Metro Manila
Mandalu 500
yong PHP
City
Makati
City
Pasig
City
Quezon
City
Taguig
Other 500
Cities PHP
inside
metro
manila

Per Hour

Price

Add./Hr.

6 hr

720

120

12hrs

1,200

Price Add./ 100

Hr.
24hrs
6 800 100
hrs. 2,200
12hr 1350 100
s 90
24hr 2,300 90
s
F. Marketing Plan.

Product

Primary Services Primary Services Primary Services Primary Services

Driver on Driver on Driver on Driver on

Call Call Call Call

-point to -point to -point to -point to

point pick point pick point pick point pick

and drop and drop and drop and drop

-Driver on -Driver on

rent rent
(Metro (including
Manila ouside Metro
Only) Manila)
Metro Instant Driver At your Service offers its pick and drop driving services to
people who bring their car to the bars, in which may be incapable of driving due to
alcohol intake. The bar clerks or the person itself may call Metro Instant Driver At
your Service to request an instant driver to pick-up the drunk person together with
his car, and drop the customer to his/her home.

In the growth stage we are going to introduce a driver on rent service. Driver on rent
service is charged by fixed six hour hourly basis, and additional charge in every
succeeding hour. This service is designed to serve the needs of family, businessmen
and disabled people, whenever their driver is not around or just need a driver.

In the maturity stage we are going to introduce another driver on rent which will
serve also the family and other businessmen for long distance travel outside metro
manila.

Place

Primary Services Primary Services Primary Services Primary

Services
Focus on nearby Expand the Expand the
Bars and Clubs operation to the operation to the Exapand
along: whole Metro Manila whole Metro Manila operation for
whole Luzon
-Mandaluyong City
-Makati City
-Pasig City
-Quezon City
-Taguig City
The area and location of the business can greatly affect its success. It needs a
critical analysis and market research. Since Metro Instant Driver At your Service
offers driver service, it is very important to locate office with-in the vicinity of our
primary target market, the bars and clubs. We believe that we should locate our
office Karangalan Village Manggahan Pasig City we choose this location because it
is near the primary target markets location (Ortigas Center,BGC, QC.), this location
has near access to both C5 and Ortigas Avenue making transportation quicker for
clients in Quezon, Pasig and Mandaluyong.

For our pre introductory period, Metro Instant Driver At your Service will only put only
one office for we believe that it is economical and cost efficient that way since we
only serve just a part of metro manila on that stage. As we go to introductory stage
Metro Instant Driver At your Service will expand its operation towards the whole
metro manila

Price
 Primary Services Primary Services Primary Services Primary Services
Cities Price Cities Price Cities Price Cities
Mandalu 500P Mandalu 450P Mandalu 500P Price
yong HP yong HP yong HP Mandaluyong City
City City City
Makati Makati Makati akati City
City City City Pasig City
Pasig Pasig Pasig Quezon City
City City City Taguig
Quezon Quezon Quezon 500PHP
City City City
Taguig Taguig Taguig
Secondary
Secondary Pric Add./

Pric Add./ e Hr.

6 80 100
e Hr.
6 80 100 hrs 0

hrs 0 .
12 1,3 100
.
12 13 100 hrs 50
24 2,3 90
hrs 50
24 2,3 90 hrs 00

hrs 00

Promotion
 Primary Services Primary Primary Services Increase budget
Focus on Informative Services Sponsoring Open advertising.
Sponsoring
Advertising targeting Parties,
Parties,
bars/clubs. Seminars, etc. Seminars,, etc.

During the MIDAS (Metro Instant Driver At your Service) pre introductory and
introductory phase. MIDAS will focus on Informative Advertising targeting bars/clubs.
The company will bombard advertisement in order to increase Brand Awareness. In
the growth stage MIDAS will Start to sponsoring open parties, Seminars, etc.
Promotions will be more on the properties of the service, which inform
them about what are the benefits they can get by acquiring Driving
services instead of driving drunk or exhausted. In the beginning of the
maturity stage MIDAS will maintain or Increase budget for advertising in
order to sustain loyal customers.

PRE
INTRODUC GROW
INTRODUCT MATURI
TION TH
ION TY
Partnershi
Around Metro
p with
Manila
Bars/Clubs
Sponsorsh
Parties
ips
Regarding the
benefits of
Availing
Seminars MIDAS (Metro
Instant Driver
at your
service)

Brochures Anytime

Facebook,
Twitter,
Online OLX.ph

Ayos dito,

MIDAS advertisement will solely focused on below the line advertisement because of
its narrow market and also it is not efficient to advertise on televisions and other
above the line advertising, because of the companies target market.

V. Operations Study
 A. Operations/Production

a. System flowchart and description

b. Operation Schedule

Tim Mond Tuesd Wednes Thurs Frid Satur Sund

e ay ay day day ay day ay
5am First shift of employees
-
1pm
9pm Second shift of employees
-
5am

Employees work on two shifts

Increase of employee number on weekends
especially on Friday
Minimal workforce on first shifts

c. Raw Materials or suppliers

d. Labor Requirements

Applicant drivers are required to have the following:

o Professional driving license

o NBI clearance
o TIN
- Applicants are also required to take a
written and practical exam in order to
assess and ensure quality service
- A medical exam would also be required on
each applicant. Applicants should be free
from traces of drug use.
- All applicants should also be of Filipino
citizenship and fluent in both English and
Tagalog

e. Quality Control
- In order to ensure and maintain quality
service, customers are encouraged to
report incidents concerning M.I.D.A.S
 employees through a linked hotline
attached to their receipt.
- The reports queried on this hotline will be
strictly confidential and be monitored only
by the management

f. Other forms of Control

Management has the right to terminate any

employee given that he/she didnt abide in the rules
and regulations of the business.

Listed below are the following reasons that could

result to dismissal of employee

When the employee violates the policies.

Careful records of warnings need to be kept.
Sexual harassment, discrimination or
confidentiality violations are often grounds for
dismissal.

When the employee is consistently late or

absent from work.

When the employee shows signs of physical

violence. If the employee is abusive towards co-
workers or customers.

When the employee shows signs of alcohol

and/or drug abuse. If the employee is under the
influence of alcohol or drugs on the job,
dismissal on the spot would be applied.

When an employee lies or falsifies information.

This would include lying about education or
experience on his employment application or
resume.

When accepted into the job, employees are required

to abide to the following regulations:
 o Employee Uniform
- Employees should always be in full uniform
- Uniform should be clean at all times during
working hours
- Wearing of I.D should be observed at all
times

o Employee Hygiene
- Neat haircut is mandatory
- Employees should maintain high degree of
cleanliness during working hours

o Employee Behaviour
- Employees are required to observe
courteous and hospitable behaviour
especially when dealing with clients

B. Equipment and Facilities

A) Machinery and Equipment

VI. Management Study

A. Organizational Plan

I. Form of Ownership

M.I.D.A.S shall be a Proprietorship owned by its founder, Irvin Quinn

Palomares.

Organizational Structure and Design

The Proprietor of the business is assigned to two departments:

Marketing and Operations. operations in order to oversee and
 ensure quality service and the availability of drivers and market in
order to plan and execute marketing strategies.

In order to save cost and resources, the proprietor will play the
function of the Human Resource Department. As for the Finance
Department of the business, an accountant would be outsourced
every end of the year in order to monitor M.I.D.A.S finances. This
strategy, however, is only for a short term basis. When the business
has generated enough revenues to expand, it would be a priority of
M.I.D.A.S that these two departments be properly established.

II. Organizational Chart

M.I.D.A.S

Operatio Marketin
ns g

Custome
r Service

In the function of Human Resource Department. The Proprietor

would decide who gets to get hired.
Operations Department has a sub-department which is customer
service which is responsible for answering client inquiries.

III. Office and Key Personnel

M.I.D.A.S Officers
o Head of Operations Departments
 This person shall be responsible in overseeing daily
operations of M.I.D.A.S. Ensuring that the business
provides a gold standard in rendering their service is
his/her main goal.
o Head of Marketing Department
This person shall be responsible for establishing
brand awareness among the target market.

Personnel
o Drivers
o Customer Service Agent
B. Strategies and Programs

I. Strategic Corporate

The main corporate strategy of MIDAS is the fulfilment of its mission

vision statements. This will be done through ensuring quality
service and good customer relations. Quality service could be
provided through careful selection of employees and proper
monitoring of services rendered. In order to efficiently monitor the
progress of the company, customer feedback would also be
gathered.

The expansion of MIDAS would also be part of the corporate

strategy. As a start-up company, MIDAS would only have about 10
drivers available 7 for permanent and 3 for commission based. The
expansion strategy to be done is to hire additional drivers
depending on the demand in order to respond more effectively to
pending client calls. Additional hubs or branches would also be
constructed in the future in order to reduce the waiting time for
clients.

The geographic scope of MIDAS would also be expanded. During

the starting Quarte of MIDAS, it can only effectively respond to calls
from Pasig, Taguig, Makati and Mandaluyong; given that these cities
are adjacent to the location of MIDAS which is in Pasig CIty. As part
of the expansion program, Metro Manila would be divided into two
sectors: North (Manila, Makati, Quezon, Marikina, Pasig,
Mandaluyong and San Juan) and South (Paranaque, Pasay, Taguig,
Las Pinas and Muntinlupa). The Makati branch will handle the north
sector while an additional branch to be located in Paranaque will
handle the southern sector.

II. Sales and Marketing

 The primary service focus of M.I.D.A.S is to provide professional
drivers to those who are incapacitated or too drunk to drive. This
service aims to lessen the road accidents caused by drunk drivers
around Metro Manila. With this kind of service, M.I.D.A.S expects to
get clients who are patrons from different bars around Metro Manila.

In order to market this kind of service to the appropriate target

market, MIDAS would issue tissue holders with stickers informing of
the companys hotline unto different bars or clubs. The purpose of
this strategy is to increase customer awareness since this kind of
service is still not widely known in the country.

Another strategy is to establish tie-ups with various performing

groups in bars. The idea is to have these groups give a brief
statement about getting drunk while driving then announce the
service of M.I.D.A.S and the hotline. These groups are frequently
doing gigs in various bars; and the researchers have observed that
most patrons are paying attention and listening intently to the live
performances they conduct so it would be more effective in raising
customer awareness if these groups would be integrated as part of
marketing strategies.

Managers of certain bar owners would also be targeted for tie-ups

as they can assist M.I.D.A.S in increasing customer awareness. In
this case, patrons of tie-up bars could now avail M.I.D.A.S service
through the bars cashier. The bar would call and provide M.I.D.A.S
with information regarding the client. This is a win-win situation
because the said bars would produce an image in which they care
for the safety of their patrons as well as earning a certain
percentage from the profits earned and M.I.D.A.S would increase
customer awareness and have indirect advertising through word of
mouth.

III. Human Resource

In order to save cost, the function of the Human resource

department would fall unto the Proprietor of M.I.D.A.S. The
establishment of Human Resources as a separate department
would begin two years from the start-up of M.I.D.A.S depending on
gathered revenues and expansion plans.

M.I.D.A.S employees would be given various benefits in order for

them to be motivated and compelled to stay. All applicants would
 undergo thorough background check in order to ensure their
credibility as professional drivers and to distinguish potential
threats such as fake identity and criminal records.

IV. Technology

M.I.D.A.S would be developing a cell phone application which would

enable clients to request for pick-up given that they have a Wi-Fi
connection. This application would request both the clients current
location and destination and forward it to the partnerships
receiving server.

A price quotation for the service would also be computed for the
client after whom it will confirm if the client agrees. If the client
agrees, only then will M.I.D.A.S be notified of the queue client call.
V. Finance

Data of transactions would be kept in two forms: digital and hard

copy. This is done in order to ensure the preservation of previous
transactions which could be used as references. Admin of M.I.D.A.S
would also review financial data regularly. As for the financial
statements of M.I.D.A.S, an accountant would have to be
temporarily outsourced because the finance department of
M.I.D.A.S is still non-existent during its start-up periods.

VI. Operations

Time is essentially crucial to the success of M.I.D.A.S operations.

Clients who have availed the service must have waiting periods as
short as possible. In order to meet this mandate, driver employees
of M.I.D.A.S would be transported by motorbikes. Since Metro
Manila would be divided by two sectors: North & South, two teams
of drivers would be assigned to each. The goal of each team is to
familiarize the roads encompassing their designated sectors in
order to take quick routes as often as possible to their pending
clients.

When the drivers are transported to their respective clients, they

should observe proper M.I.D.A.S protocol in which they would
confirm customer identity and service reference number as
courteously as possible. Employees are expected to observe low
profile and professional etiquette in order to gain the confidence of
their clients which would lead to a more harmonious relationship
 between employee and client. The main goal is to establish a
relationship of trust and integrity with the client in order to gain
regular customers and build a good image for M.I.D.A.S.

C. Strategy Evaluation and Control

I. Strategic-Corporate

Control on each department, both Operations and Marketing are

assigned to the Proprietors heading the two departments. For the
purpose of Human Resource, the Proprietor would monitor it hand-
in-hand and comes to mutual agreements when it comes to
deliberate actions.

M.I.D.A.S would also conduct a quarterly assessment of the

partnership in order to identify if it is in compliance with both
Mission and Vision statements and current partnership goals.

II. Sales and Marketing

All advertising materials are to be inspected by the Marketing

department head for error and design approval. These materials
should be error-free, attractive and displays vital information
regarding M.I.D.A.S such as the hotline, location and main service
features. Marketing department will also conduct a review on the
placement of these materials.

The partnership would also keep track on all of its sales through the
transaction records and closely monitor the accomplishment of
targeted sales through the given forecast.

III. Human Resource

Control on Human Resource would rely on customer feedback.

Drivers who are receiving bad feedback from customers would fall
on the following:

Number of Bad Corresponding Action

feedbacks (in a span of 1
week)
1 Warning
2 Warning with probationary
status
3 Suspension for 1 week
 4 Termination

Full time employees for the administrative division should also be

graduates for any business related degree. Driver employees
should have professional drivers license and would be screened
thoroughly by the managing partners.

In order to ensure the safety of clients and credibility of drivers, all

applicants for driver employee would undergo an examination, both
written and actual. This examination would be based on proper
driving etiquette and road signs. The actual driving exam would test
to see if the driver is safe and efficient enough to transport
M.I.D.A.S clients.

IV. Technology
The mobile application of M.I.D.A.S will be made available for Android
users through the application store. This application would be
maintained regularly in order to check for glitches and bugs.
Monitoring of this application round-the-clock is mandatory as it serves
as a medium for client calls and feedbacks.

V. Finance
The partnerships finances would be monitored by the two proprietor.
Allotment of resources would have to be decided by proprietor. Records
of the proprietorship transactions are to be kept in order to keep an eye
on the partnerships financial needs.

VI. Operation
In order to ensure quality service, drivers of M.I.D.A.S would be
regularly given trainings and seminars regarding defensive driving and
safety. These trainings or seminars would be conducted once a month.
The head of operations would be in charge of facilitating these
trainings and provision of guest speakers.

An assessment week for drivers would also be observed every month in

order to regularly monitor their performances. During this week, each
driver would be individually assessed based on their customer
feedbacks. Clients could also be asked personally by the admin
regarding a drivers conduct; however, this short interview would be
 strictly held confidential and would be disclosed from non-admin
employees of M.I.D.A.S.

Punctuality is also to be strictly observed in M.I.D.A.S. Employees are

mandated to respond to a clients call in no more than 30 minutes.
Failure to do so would incur a 5% reduction in their salary. An employee
who has consistent tardiness could be suspended and in worse cases,
terminated from M.I.D.A.S.

All M.I.D.A.S employees are required to wear their uniforms whenever

they are in duty. Uniforms must be kept in top condition as they affiliate
themselves to M.I.D.A.S through these uniforms. Employees who are
not wearing their uniforms would be considered absent without salary.
A weekly inspection of uniforms would be conducted every weekend in
order to check every uniforms condition.

D. Other Strategies

I. Contingency Plans

Absences are inevitable in the work place; in case of such,

M.I.D.A.S would have a group of part-time drivers available on-
call. These drivers would only receive salary in compensation to
the service they have done for the partnership.

M.I.D.A.S is also prepared to respond in emergency situations. In

case of natural disasters such as fires, extinguishers are ready
at the office. A first-aid kit is also available in the office for
injured employees.

Employees would also be regularly having an earthquake drill

once a month in order to increase their preparedness for such
disasters.

In cases of security breach, M.I.D.A.S has the hotline of nearby

police stations for quick response.

If desired target profit for the year was not met, a re-
assessment of the business strategies and programs would be
held by managing partners and other officers. In this meeting,
major flaws would be discussed as well as marketing and
operations would be re-evaluated.

II. Exit Strategy

M.I.D.A.S will forfeit operation if it fails to cope up with the accumulated

losses of the business. The company would either be sold into another
company willing to take over its services or company assets would be
sold to other individuals for their own uses. These company assets are:
 Motorcycles used for transporting drivers. Would be sold
depending on their depreciation

Any unused remaining office supplies

Depreciated office equipment

III. Requirements

Requirements for setting up a business in Makati are:

No. Procedure Time to Associated Cost

Complete
1 Verify and reserve the 1 day PHP 40
company name with
the Securities and
Exchange Commission
(SEC)

The company can verify

the availability of the
company name online.
Verification is free but
reservation of the name,
once approved by the
SEC, costs PHP 40 for the
first 30 days. The
company name can be
reserved for a maximum
of 120 days for a fee of
PHP 120, which is
renewable upon expiration
of the period.
4 Register the company 3 days PHP 2,665 (PHP 1,667.99 filing
with the SEC and fee equivalent to 1/5 of 1% of the
receive pre-registered authorized capital stock or the
Taxpayer Identification subscription price of the
Number (TIN) subscribed capital stock,
whichever is higher but not less
The company can register than PHP 1,000 + PHP 16.68
online through SEC i- legal research fee (LRF)
Register but must pay on equivalent to 1% of filing fee but
site at the SEC. The not less than PHP 10 + PHP 500
following documents are By-laws + PHP 150 for
required for SEC registration of stock and transfer
registration: book (STB) required for new
corporations + PHP 320 STB +
a. Company name PHP 10 registration for SEC
verification slip; bulletin)
 b. Articles of incorporation
(notarized) and by-laws;
c. Treasurer's affidavit
(notarized);
d. Statement of assets
and liabilities;
e. Bank certificate of
deposit of the paid-in
capital;
f. Authority to verify the
bank account;
g. Registration data sheet
with particulars on
directors, officers,
stockholders, and so forth;
h. Written undertaking to
comply with SEC reporting
requirements (notarized);
and
i. Written undertaking to
change corporate name
(notarized).

The SEC Head Office

issues pre-registered TINs
only if the companys
application for registration
has been approved. The
company must still
register with the Bureau of
Internal Revenue (BIR) in
order to identify
applicable tax types, pay
an annual registration fee,
obtain and stamp sales
invoices, receipts and the
books of accounts.
5 After issuance of the 1 day PHP 500
SEC certificate of
incorporation, pay the
annual community tax
and obtain the
community tax
certificate (CTC) from
the City Treasurer's
Office (CTO)
6 Obtain barangay 1 day PHP 650
clearance

This clearance is obtained

from the barangay where
the business is located
 and is required to obtain
the business permit from
the city or municipality.
Barangay fees vary for
each barangay since they
have the discretion to
impose their own fees and
charges for as long as
these fees are reasonable
and within the limits set
by the Local Government
Code and city ordinances.
Barangay fees may
depend on:

a. the location and the

area (size in square
meters) of the place of
business; or
b. the companys paid-up
capital and the area it
occupies; or
c. whether they issue
clearance plates or
certificates.
7 Notarize the business 1 day PHP 200 (PHP 100 per document)
permit and locational
clearance application
forms at the notary
(Mayor's Permit)

The application forms for

both business permit and
locational clearance may
be downloaded from the
Makati City website at
www.makati.gov.ph.
8 Obtain the locational 4 days PHP 2,700 (PHP 200 filing fee +
clearance from the PHP 2,500 processing fee
Urban Development equivalent to PHP 12.50 per
DepartmentZoning square meter assuming an area
Administration Division of 200 square meters)
(UDD-ZAD)

To secure the locational

clearance as per
Ordinance-2000-78 the
required documents are:
a. Vicinity/ location map;
b. Barangay clearance;
c. Contract of lease;
d. SEC registration;
 e. Occupancy permit
(building/unit); and
f. Business permit
application form.
9 Obtain the business
permit to operate from
the Business Permits
Office (BPO)
10 Present the official
receipt at the Makati
Health Department
(MHD) for the issuance
of the sanitary permit
11 Buy special books of
account at bookstore
4 days PHP 14,304 (PHP 833.99
business tax (10% of 1% of paid
up capital) + PHP 6,000 mayors
permit fee + PHP 5,400 garbage
fee + PHP 600 sanitary permit
fee + PHP 1,470 FSIC (10% of all
regulatory charges)
1 day No cost (fees included in
procedure 10)
1 day PHP 250 (between PHP 130 - PHP
400)

Special books of accounts

are required for
registering with the BIR.
The books of accounts are
sold at bookstores
nationwide. One set of
journals consisting of four
books (cash receipts
account, disbursements
account, ledger, general
journal) costs about PHP
400.

If the company has a

computerized accounting
system (CAS), it may opt
to register its CAS under
the procedures laid out in
BIR Revenue
Memorandum Order Nos.
21-2000 and 29-2002. The
BIR Computerized System
Evaluation Team is
required to inspect and
evaluate the companys
CAS within 30 days from
receipt of the application
form (BIR Form No. 1900)
and complete
documentary
requirements.
12 Apply for Certificate of 2 days PHP 15 (documentary stamp tax)
Registration (COR) and
 TIN at the Bureau of
Internal Revenue (BIR)

The company must

register each type of
internal revenue tax for
which it is obligated by
filing BIR Form No. 0605
and paying the annual
registration fee of PHP
500. Upon registration,
the BIR will issue to the
company the certificate of
registrationBIR Form No.
2303.

To obtain the TIN, the

company has to file:
a. Barangay clearance;
b. Mayor's permit; and
c. Copy of its SEC
registration.

For company registrations

filed with the SEC Head
Office in Metro Manila, the
BIR confirms the pre-
registered TIN issued by
the SEC.

New taxpayers are

required to attend a
seminar.
13 Pay the registration fee 1 day PHP 4,670 (PHP 500 registration
and documentary stamp fee + PHP 4,169.97 DST on
taxes (DST) at the AAB original issuance of shares of
stock. DST on the lease contract
The company must pay is not included in the
DST on the original computation of the cost)
issuance of shares of
stock. The rate is PHP 1 on
each PHP 200 or a
fractional part thereof, of
the par value of such
shares of stock. This
payment with the BIR
should be made on the
5th of the month following
registration with the SEC.

The COR will be released

only after all the DSTs are
 paid.

The company must also

pay DST on its lease
contract at the rate of PHP
3 for the first PHP 2,000 or
fractional part thereof,
and an additional PHP 1
for every PHP 1,000 or
fractional part thereof in
excess of the first PHP
2,000 for each year of the
lease as stated in the
contract.
14 Obtain the authority to 1 day No cost (fees included in
print receipts and procedure 14)
invoices from the BIR

The authority to print

receipts and invoices must
be secured before the
sales receipts and
invoices may be printed.
The company can ask any
authorized printing
company to print its
official forms, or it can
print its own forms (i.e., it
uses its computers to
print loose-leaf invoice
forms) after obtaining a
permit from BIR for this
purpose. To obtain the
authority to print receipts
and invoices from the BIR,
the company must submit
the following documents
to the Revenue District
Office (RDO):

a. Duly completed
application for authority to
print receipts and invoices
(BIR Form No. 1906);
b. Job order;
c. Final and clear sample
of receipts and invoices
(machine-printed);
d. Application for
registration (BIR Form No.
1903); and
e. Proof of payment of
 annual registration fee
(BIR Form No. 0605).
15 Print receipts and 7 days PHP 3,500 (between PHP 3,000 -
invoices at the print PHP 3,800)
shops

The cost is based on the

following specifications of
the official receipt: 1/2
bond paper (8 x 5
cm) in duplicate, black
print, carbonless for 10
booklets.
16 Have books of accounts 1 day No Cost
and Printers
Certificate of Delivery
(PCD) stamped by the
BIR

After the printing of

receipts and invoices, the
printer issues a Printers
Certificate of Delivery of
Receipts and Invoices
(PCD) to the company,
which must submit this to
the appropriate BIR RDO
(i.e., the RDO which has
jurisdiction over the
companys principal place
of business) for
registration and stamping
within thirty (30) days
from issuance. The
company must also
submit the following
documents:

a. All required books of

accounts;
b. VAT registration
certificate;
c. SEC registration;
d. BIR Form W-5;
e. Certified photocopy of
the ATP; and
f. Notarized taxpayer-
users sworn statement
enumerating the
responsibilities and
commitments of the
taxpayer-user.
 The company must also
submit a copy of the PCD
to the BIR RDO having
jurisdiction over the
printers principal place of
business.
17 Register with the 2 days No Cost
Social Security System
(SSS)

To register with the SSS,

the company must submit
the following documents:
a. Employer registration
form (Form R-1);
b. Employment report
(Form R-1A);
c. List of employees,
specifying their birth
dates, positions, monthly
salary and date of
employment; and
d. Articles of
incorporation, by-laws and
SEC registration.

Upon submission of the

required documents, the
SSS employer and
employee numbers will be
released. The employees
may attend an SSS
training seminar after
registration. SSS prefers
that all members go
through such training so
that each member is
aware of their rights and
obligations.

18 Register with the 1 day No Cost

Philippine Health
Insurance Company
(PhilHealth)

To register with PhilHealth,

the company must submit
the following documents:
a. Employer data record
(Form ER1);
b. Report of employee-
 members (Form ER2);
c. SEC registration;
d. BIR registration; and
e. Copy of business
permit.

Upon submission of the

required documents, the
company shall get the
receiving copy of all the
forms as proof of
membership until
PhilHealth releases the
employer and employee
numbers within three
months.
Total Government Legal Fees PHP 29,994