FINANCIAL REPORT FIRM L PERIOD 6

Company Profit & Loss Statement

Period 0
Revenues 44,505
Cost of goods sold -24,027
Inventory holding costs -107
Inventory selling costs 0
Contribution before marketing 20,370
Advertising media -3,840
Advertising research -160
Commercial team costs -1,224
Contribution after marketing 15,146
Market research studies -245
Research and development 0
Loan reimbursed 0
Loan received 0
Interests paid 0
Exceptional costs or profits 0
Earnings before taxes 14,901
All numbers in thousands of dollars

Market Contribution
Sonites
Revenues 75,949
Cost of goods sold -34,246
Inventory holding costs 0
Inventory selling costs 0
Contribution before marketing 41,703
Advertising media -5,215
Advertising research -400
Commercial team costs -2,648
Contribution after marketing 33,440
Market research studies -342
Research and development 0
Net contribution 33,099
All numbers in thousands of dollars

Product Contribution
LOCUS
Sonites
Revenues 13,119
Cost of goods sold -7,357
Inventory holding costs 0
Inventory selling costs 0
Contribution before marketing 5,762
Advertising media -1,950
Advertising research 0
Commercial team costs -822
Contribution after marketing 2,990
All numbers in thousands of dollars
Retail and Selling Prices
LOCUS
Sonites
Rec. retail price 230
Average retail price 214
Average selling price 146

Market Shares
LOCUS
Sonites
Market share - Unit 4.8%
Market share - Value 3.1%

Distribution Coverage and Volume Sold

LEXUS Vodites
LOCUS Sonites
LOOP Sonites
LOVE Sonites

Sales, Production and Inventory

LOCUS
Sonites
Volume sold 90
Planned production 75
Actual production 90
Inventory at beginning of period 0
Inventory at end of period 0
All numbers in thousands of units

Unit Cost, COGS and Inventory Holding Cost

LOCUS
Sonites
Volume sold 90
Unit cost (current) 82
Unit cost (average) 82
Cost of goods sold 7,357
Inventory at end of period 0
Inventory holding costs 0
All numbers in thousand of units, except unit costs in $ and Cost of goods sold in th
Research and Development Projects
Available since
MARKET : SONITES
Period
POLOVE 3
POLOCK 0
POLOOP 0

Unit costs are given in $. Cumulative budget and Budget required for completion ar

Available since
MARKET : VODITES
Period
PELEAP 6
PERK 3

Unit costs are given in $. Cumulative budget and Budget required for completion ar
Period 1 Period 2 Period 3 Period 4
59,100 69,853 71,905 83,761
-27,214 -28,535 -27,591 -39,584
0 0 -122 -764
0 0 0 0
31,886 41,318 44,193 43,412
-4,739 -5,085 -3,511 -8,400
-350 -300 0 -161
-1,631 -1,979 -1,873 -3,456
25,165 33,954 38,810 31,395
-302 -340 -347 -683
0 -2,000 -6,670 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
24,864 31,615 31,793 30,712

Vodites
17,216
-9,898
-267
0
7,050
-1,400
0
-1,051
4,599
-267
-4,940
-608

LOOP LOVE LEXUS

Sonites Sonites Vodites
43,134 19,697 17,216
-18,062 -8,828 -9,898
0 0 -267
0 0 0
25,072 10,869 7,050
-1,465 -1,800 -1,400
-100 -300 0
-771 -1,055 -1,051
22,737 7,714 4,599
 LOOP LOVE LEXUS
Sonites Sonites Vodites
485 290 450
467 276 428
304 182 283

LOOP LOVE LEXUS

Sonites Sonites Vodites
7.5% 5.7% 27.6%
10.6% 4.7% 24.2%

Distribution Coverage (% outlets)

Specialty Mass
Online Stores
Stores Merchandisers
41% 49% 44%
26% 35% 50%
36% 28% 44%
43% 33% 55%

Total Number of Outlets

LOOP LOVE LEXUS

Sonites Sonites Vodites
142 108 61
145 90 50
135 108 40
7 0 42
0 0 21

LOOP LOVE LEXUS

Sonites Sonites Vodites
142 108 61
127 82 156
127 82 162
18,062 8,828 9,898
0 0 21
0 0 267
$ and Cost of goods sold in thousands of dollars
 No. of Features Design Index Battery Life Display Size

10 9 60 18
8 3 46 20
14 7 67 27

get required for completion are given in thousands of $. Physical characteristics are given in the appropriate

Energy Carbon
Resolution Connectivity
Efficiency Footprint
85 60 30 8
40 30 40 6

get required for completion are given in thousands of $. Physical characteristics are given in the appropriate
Period 5 Period 6 Period 7 Period 8
79,396 93,165
-38,226 -44,145
-728 -267
0 0
40,442 48,753
-7,586 -6,615
-100 -400
-3,994 -3,700
28,761 38,039
-620 -646
0 -4,940
0 0
0 5,000
0 -250
0 -304
28,141 36,899
 Volume sold
Specialty Mass
Online Stores
Stores Merchandisers
22,633 22,581 15,716
15,614 51,326 23,060
65,663 31,623 44,535
39,277 38,512 30,211

8,888 6,833 1,138

 Required
Processing Desired base Minimum base
budget for
Power cost cost
completion
40 119 116 0
13 66 58 0
71 229 160 0

eristics are given in the appropriate units: Kg, kHz, hours, etc.

Required
Desired base Minimum base
No. of Apps budget for
cost cost
completion
60 313 313 0
35 186 182 0

eristics are given in the appropriate units: Kg, kHz, hours, etc.
Period 9 Period 10 Cumulative
501,684
-229,322
-1,988
0
270,375
-39,776
-1,471
-17,857
211,271
-3,182
-13,610
0
5,000
-250
-304
198,925
Cumulative
allocated
budget
1,460
1,500
2,000

Cumulative
allocated
budget
4,940
7,210
INDUSTRY DASHBOARD PERIOD 6
Share Price
Period Firm Revenues
Index
6 L 1,460 93,165
6 M 1,267 67,180
6 R 2,078 115,411
6 S 1,563 81,487
6 T 1,649 123,777
5 L 1,384 79,396
5 M 1,036 51,009
5 R 2,113 110,694
5 S 1,457 56,924
5 T 1,660 121,065
4 L 1,484 83,761
4 M 872 35,429
4 R 2,299 121,680
4 S 1,466 57,030
4 T 1,309 79,612
3 L 1,487 71,905
3 M 1,125 44,054
3 R 1,779 90,914
3 S 1,073 29,576
3 T 1,331 76,824
2 L 1,463 69,853
2 M 1,041 39,124
2 R 1,216 56,536
2 S 1,158 34,031
2 T 1,463 83,099

Revenues, Net Contribution and Retail sales are given in thousands of dollars. Volum
 Net Market share - Market share -
Retail sales Volume sold
contribution Value Unit
36,899 19.2% 141,238 19.0% 401
21,756 14.0% 103,131 14.6% 309
45,892 23.8% 175,189 26.1% 551
25,641 17.0% 124,557 14.8% 313
39,579 25.9% 190,639 25.5% 538
28,141 18.8% 120,896 18.8% 352
16,214 12.0% 77,009 16.6% 311
45,346 26.4% 169,397 26.3% 492
17,758 13.6% 87,609 12.2% 228
38,916 29.2% 187,688 26.2% 491
30,712 22.2% 128,712 20.6% 343
10,626 9.1% 52,709 14.3% 238
57,816 32.3% 187,259 29.6% 492
20,109 15.1% 87,828 15.9% 263
28,065 21.3% 123,419 19.5% 324
31,793 23.0% 110,850 19.2% 260
20,474 13.6% 65,671 19.8% 268
39,550 29.2% 140,624 25.7% 348
13,115 9.3% 44,768 12.8% 174
25,475 24.8% 119,631 22.5% 305
31,615 24.7% 107,943 23.4% 276
17,154 13.3% 58,185 19.3% 227
20,418 20.4% 89,039 15.4% 182
16,194 11.8% 51,637 17.2% 203
35,137 29.7% 129,836 24.8% 292

housands of dollars. Volume sold is given in thousands of units.

MARKET REPORT SONITES MARKET PERIOD 6
Retail Sales and Volume Sold
Launched in Market share
MARKET : SONITES
Period - Value
LOCUS 5 3.1%
LOOP 0 10.6%
LOVE 4 4.7%
MOON 4 9.4%
MOST 0 1.8%
MOVE 0 5.2%
ROCK 0 13.2%
RODE 6 0.9%
ROLL 0 1.8%
ROSE 3 12.0%
SOFT 0 0.2%
SOFTER 6 1.7%
SOLO 0 3.2%
SOOPAR 4 8.8%
TOAD 5 3.3%
TONE 0 11.0%
TOPS 0 9.0%

Retail sales are given in thousands of dollars. Volume sold is given in thousands of u
If the table above is empty, it means that no offerings are marketed yet in the Sonit

Physical Characteristics
Launched in No. of
MARKET : SONITES
Period Features
LOCUS 5 10
LOOP 0 14
LOVE 4 10
MOON 4 13
MOST 0 5
MOVE 0 13
ROCK 0 16
RODE 6 10
ROLL 0 13
ROSE 3 7
SOFT 0 5
SOFTER 6 12
SOLO 0 7
SOOPAR 4 15
TOAD 5 5
TONE 0 16
TOPS 0 10

Retail price and Base cost are given in dollar. Physical characteristics are given in th
If the table above is empty, it means that no offerings are marketed yet in the Sonit
ERIOD 6
Market share
Retail sales Variation Volume sold Variation
- Unit
19,254 6,384 4.8% 90 30
66,169 2,352 7.5% 142 5
29,765 7,738 5.7% 108 28
59,057 36,854 6.6% 126 79
11,330 -20,496 3.4% 64 -116
32,744 9,765 6.3% 119 35
83,363 -13,999 9.2% 174 -29
5,880 1.0% 20
11,389 -1,973 1.1% 21 -3
74,558 15,885 17.8% 336 72
1,156 -4,308 0.3% 6 -22
10,731 2.5% 48
20,052 -3,561 3.5% 66 -12
55,235 11,163 6.2% 117 24
20,393 10,429 6.6% 124 74
68,939 -4,236 7.7% 146 -9
56,281 -9,709 9.7% 184 -31

is given in thousands of units. Retail price and Base cost are given in dollar.
marketed yet in the Sonites market

Processing Rec. retail

Design Index Battery Life Display Size
Power price
9 60 18 40 230
7 67 27 71 485
9 60 18 40 290
7 75 25 75 485
5 53 20 14 190
4 82 17 30 290
7 78 33 75 495
5 35 40 95 310
4 78 36 91 545
7 55 17 35 240
3 49 8 13 206
7 48 20 37 240
8 60 11 20 320
8 70 28 80 490
9 70 15 40 175
7 74 24 75 490
4 35 38 95 320

acteristics are given in the appropriate units: Kg, kHz, hours, etc.
marketed yet in the Sonites market
Rec. retail
Base Cost
price
230 114
485 220
290 114
485 162
190 65
290 147
495 227
310 182 New
545 240
240 98
206 47
240 104 New
320 99
490 174
175 110
490 216
320 199

Base Cost
119
229
119
168
68
153
236
189
250
102
49
108
103
181
114
225
207
MARKET REPORT VODITES MARKET PERIOD 6
Retail Sales and Volume Sold
Launched in Market share
MARKET : VODITES
Period - Value
LEXUS 4 24.2%
SEEKER 4 34.6%
TENT 5 41.2%

Retail sales are given in thousands of dollars. Volume sold is given in thousands of u
If the table above is empty, it means that no offerings are marketed yet in the Vodit

Physical Characteristics
Launched in
MARKET : VODITES Resolution
Period
LEXUS 4 40
SEEKER 4 30
TENT 5 80

Retail price and Base cost are given in dollar. Physical characteristics are given in th
If the table above is empty, it means that no offerings are marketed yet in the Vodit
ERIOD 6
Market share
Retail sales Variation Volume sold Variation
- Unit
26,049 9,792 27.6% 61 23
37,383 22,923 34.3% 76 47
45,026 6,468 38.1% 84 12

is given in thousands of units. Retail price and Base cost are given in dollar.
marketed yet in the Vodites market

Energy Carbon Rec. retail

Connectivity No. of Apps
Efficiency Footprint price
30 40 6 35 450
65 12 6 36 516
50 35 7 40 550

acteristics are given in the appropriate units: Kg, kHz, hours, etc.
marketed yet in the Vodites market
Rec. retail
Base Cost
price
450 179
516 247
550 264

Base Cost
186
257
275
INDUSTRY BENCHMARKING PERIOD 6
If the tables below are empty, it means that the Benchmarking study was not purchased this p

Company Profit & Loss Statements

L
Revenues 93,165
Cost of goods sold -44,145
Inventory holding costs -267
Inventory selling costs 0
Contribution before marketing 48,753
Advertising media -6,615
Advertising research -400
Commercial team costs -3,700
Contribution after marketing 38,039
Market research studies -646
Research and development -4,940
Interests paid -250
Exceptional costs or profits -304
Earnings before taxes 36,899
All numbers in thousands of dollars

Company Profit & Loss Statements by Market

MARKET : SONITES L
Revenues 75,949
Cost of goods sold -34,246
Inventory holding costs 0
Inventory selling costs 0
Contribution before marketing 41,703
Advertising media -5,215
Advertising research -400
Commercial team costs -2,648
Contribution after marketing 33,440
Market research studies -342
Research and development 0
Net contribution 33,099
All numbers in thousands of dollars

MARKET : VODITES L
Revenues 17,216
Cost of goods sold -9,898
Inventory holding costs -267
Inventory selling costs 0
Contribution before marketing 7,050
Advertising media -1,400
Advertising research 0
Commercial team costs -1,051
Contribution after marketing 4,599
Market research studies -267
Research and development -4,940
Net contribution -608
All numbers in thousands of dollars
g study was not purchased this period

M R S T
67,180 115,411 81,487 123,777
-33,099 -51,150 -44,621 -71,698
-490 -271 -1,219 -819
0 0 0 0
33,591 63,990 35,648 51,261
-2,314 -8,970 -4,166 -4,730
-150 0 -425 -190
-2,682 -3,172 -2,781 -4,251
28,446 51,848 28,276 42,090
-124 -516 -1,018 -894
-5,130 -5,440 0 0
-350 0 -220 -287
-1,000 0 0 0
21,756 45,892 25,641 39,579

M R S T
67,180 115,411 57,081 95,165
-33,099 -51,150 -26,834 -51,683
-490 -271 -302 -819
0 0 0 0
33,591 63,990 29,945 42,663
-2,314 -8,970 -2,950 -4,650
-150 0 -275 -170
-2,682 -3,172 -2,054 -3,151
28,446 51,848 24,665 34,692
-75 -273 -528 -441
0 0 0 0
28,371 51,575 24,137 34,251

M R S T
0 0 24,407 28,613
0 0 -17,786 -20,015
0 0 -917 0
0 0 0 0
0 0 5,703 8,598
0 0 -1,216 -80
0 0 -150 -20
0 0 -727 -1,100
0 0 3,611 7,398
-50 -242 -453 -453
-5,130 -5,440 0 0
-5,180 -5,682 3,158 6,944
CONSUMER SURVEY SONITES MARKET PERIOD 6
If some of the tables below are empty, it means that the corresponding study was not purchas

Brand Awareness
MARKET : SONITES Average
LOCUS L 16%
LOOP L 55%
LOVE L 35%
MOON M 32%
MOST M 51%
MOVE M 57%
ROCK R 48%
RODE R 10%
ROLL R 40%
ROSE R 50%
SOFT S 46%
SOFTER S 12%
SOLO S 55%
SOOPAR S 25%
TOAD T 15%
TONE T 57%
TOPS T 66%

Purchase Intentions
MARKET : SONITES Average
LOCUS L 5%
LOOP L 8%
LOVE L 5%
MOON M 6%
MOST M 4%
MOVE M 5%
ROCK R 8%
RODE R 1%
ROLL R 2%
ROSE R 19%
SOFT S 2%
SOFTER S 5%
 SOLO S 4%
SOOPAR S 7%
TOAD T 5%
TONE T 7%
TOPS T 9%

Total 0%

Shopping Habits
MARKET : SONITES Explorers
Mass Merchandisers 16%
Online Stores 21%
Specialty Stores 64%

Total 0%

CONSUMER PANEL SONITES MARKET PERIOD 6

Market Shares by Consumer Segment (based on volume)
MARKET : SONITES Total
LOCUS L 5%
LOOP L 8%
LOVE L 6%
MOON M 7%
MOST M 3%
MOVE M 6%
ROCK R 9%
RODE R 1%
ROLL R 1%
ROSE R 18%
SOFT S 0%
SOFTER S 3%
SOLO S 4%
SOOPAR S 6%
TOAD T 7%
TONE T 8%
TOPS T 10%
 Total 0%

Volume Sold by Consumer Segment

MARKET : SONITES Total
LOCUS L 90
LOOP L 142
LOVE L 108
MOON M 126
MOST M 64
MOVE M 119
ROCK R 174
RODE R 20
ROLL R 21
ROSE R 336
SOFT S 6
SOFTER S 48
SOLO S 66
SOOPAR S 117
TOAD T 124
TONE T 146
TOPS T 184

Total 0
All numbers in thousands of units

DISTRIBUTION PANEL SONITES MARKET PERIOD 6

Sales and Market Shares by Channel (based on volume)
Mar
MARKET : SONITES Specialty
Stores
LOCUS L 2%
LOOP L 9%
LOVE L 6%
MOON M 10%
MOST M 2%
MOVE M 7%
ROCK R 14%
RODE R 1%
ROLL R 2%
ROSE R 8%
SOFT S 0%
SOFTER S 1%
SOLO S 4%
SOOPAR S 8%
TOAD T 5%
TONE T 10%
TOPS T 11%

Total 0%

Distribution Coverage and Number of Outlets in each Channel

Distributio
MARKET : SONITES Specialty
Stores
LOCUS L 26%
LOOP L 36%
LOVE L 43%
MOON M 50%
MOST M 17%
MOVE M 48%
ROCK R 51%
RODE R 34%
ROLL R 35%
ROSE R 35%
SOFT S 7%
SOFTER S 27%
 SOLO S 38%
SOOPAR S 37%
TOAD T 46%
TONE T 48%
TOPS T 42%

SEMANTIC SCALES SONITES MARKET PERIOD 6

Brand Perceptions - On a scale from 1 (Low) to 7 (High)
MARKET : SONITES No. of Features
 Ideal Values for each Segment - On a scale from 1 (Low) to 7 (Hig
Segment Period No. of Features

Importance of characteristics
No. of Features
On a scale from 1 (not important) to 10 (very important).

MULTIDIMENSIONAL SCALING SONITES MARKET PE

Brand Perceptions - On a scale from -20 (Low) to +20 (High)
Building a perceptual map requires many data points. Hence, this study will not be availa

MARKET : SONITES Economy

LOCUS L 12
LOOP L -13
LOVE L 8
 MOON M -13
MOST M 11
MOVE M 8
ROCK R -13
RODE R 7
ROLL R -15
ROSE R 11
SOFT S 13
SOFTER S 11
SOLO S 5
SOOPAR S -13
TOAD T 13
TONE T -15
TOPS T 6

Ideal Values for each Segment - On a scale from -20 (Low) to +20
Segment Period Economy
Explorers 6 -1
High Earners 6 -11
Professionals 6 -15
Savers 6 13
Shoppers 6 9
Explorers 5 0
High Earners 5 -11
Professionals 5 -14
Savers 5 13
Shoppers 5 8
Explorers 4 1
High Earners 4 -12
Professionals 4 -13
Savers 4 13
Shoppers 4 7
Explorers 3 2
High Earners 3 -12
Professionals 3 -12
Savers 3 13
Shoppers 3 7
Explorers 2 2
 High Earners 2 -12
Professionals 2 -10
Savers 2 13
Shoppers 2 6

Influence of Product Characteristics on Perceptual Dimensions

MARKET : SONITES Economy
No. of Features -
Design Index -
Battery Life -
Display Size -
Processing Power -
Price Very Strong

COMPETITIVE ADVERTISING SONITES MARKET PERI

Estimated Advertising Expenditures (in thousand dollars) By Fir
MARKET : SONITES Total

Total 0
All numbers in thousands of d

Estimated Advertising Expenditures (in thousand dollars) By Bra

MARKET : SONITES Total
 Total 0
All numbers in thousands of d

COMPETITIVE COMMERCIAL TEAMS SONITES MARKET

Estimated Commercial Team Size (in full-time equivalent) By Fir
MARKET : SONITES Total

Total 0

Estimated Commercial Team Size (in full-time equivalent) By Bra

MARKET : SONITES Total
 Total 0

ADVERTISING EXPERIMENT SONITES MARKET PERIO

Expected Change in Brand Awareness
MARKET : SONITES Explorers

Expected Change in unit Market Share (%U)

MARKET : SONITES Explorers

Expected Change in Contribution (in K$)

MARKET : SONITES

Total 0

COMMERCIAL TEAM EXPERIMENT SONITES MARKET

Expected Change in Number of Distributors
Specialty
MARKET : SONITES
Stores

Expected Change in unit Market Share (%U)

 Specialty
MARKET : SONITES
Stores

Expected Change in Contribution (in K$)

MARKET : SONITES

Total 0

MARKET FORECAST SONITES MARKET PERIOD 6

Expected Market Size and Growth Rate by Consumer Segment
Market Size (in thou
MARKET : SONITES Period 6
Explorers 143
Shoppers 606
Professionals 324
High Earners 236
Savers 581
Total 0
If the market is not created yet, the table above shows the potential market size in

CONJOINT ANALYSIS SONITES MARKET PERIOD 6

Relative Importance of Price and Physical Characteristics
MARKET : SONITES Explorers

Total 0.0%

Levels and Utilities

_Conjoint
MARKET : SONITES Level
PERIOD 6
tudy was not purchased this period, or that no offerings are marketed yet in the Sonites market

Explorers Shoppers Professionals High Earners

20% 14% 14% 15%
62% 56% 66% 69%
48% 44% 37% 38%
45% 22% 50% 58%
48% 55% 40% 44%
70% 66% 54% 59%
62% 45% 60% 63%
15% 9% 9% 10%
54% 39% 49% 53%
52% 53% 36% 44%
44% 49% 37% 40%
15% 9% 10% 13%
61% 64% 51% 54%
33% 18% 47% 30%
17% 15% 16% 16%
65% 54% 69% 77%
81% 71% 65% 66%

Explorers Shoppers Professionals High Earners

1% 4% 0% 0%
9% 5% 5% 37%
3% 11% 0% 1%
8% 2% 19% 14%
2% 6% 0% 1%
4% 11% 0% 1%
11% 4% 28% 14%
5% 3% 0% 0%
7% 2% 1% 3%
3% 11% 0% 1%
1% 4% 0% 1%
1% 2% 0% 0%
 3% 8% 0% 1%
6% 2% 30% 6%
1% 3% 0% 0%
8% 4% 16% 18%
29% 19% 0% 1%

0% 0% 0% 0%

Shoppers Professionals High Earners Savers

41% 28% 26% 63%
22% 27% 29% 18%
37% 45% 46% 19%

0% 0% 0% 0%

RIOD 6
Explorers Shoppers Professionals High Earners
1% 3% 0% 0%
9% 5% 5% 35%
4% 13% 0% 1%
9% 2% 20% 15%
1% 5% 0% 1%
4% 12% 0% 1%
12% 4% 30% 15%
4% 2% 0% 0%
5% 1% 0% 2%
2% 9% 0% 1%
0% 1% 0% 0%
0% 1% 0% 0%
3% 8% 0% 1%
5% 1% 27% 6%
1% 5% 0% 0%
9% 5% 17% 20%
32% 22% 0% 2%
 0% 0% 0% 0%

Explorers Shoppers Professionals High Earners

1 20 0 1
12 29 16 83
5 81 0 3
13 12 64 36
2 31 0 1
6 75 0 3
17 25 97 35
5 14 0 0
7 9 1 4
3 56 0 1
0 4 0 0
0 5 0 0
4 47 0 3
7 9 87 13
2 29 0 1
13 28 56 48
45 132 1 3

0 0 0 0

PERIOD 6
 Market share - Unit Volume sold
Mass Specialty
Online Stores
Merchandisers Stores
7% 5% 15,614
4% 10% 65,663
5% 7% 39,277
3% 8% 69,098
6% 1% 13,094
7% 4% 48,688
5% 9% 97,655
1% 1% 8,697
0% 1% 13,439
31% 12% 57,703
0% 0% 2,643
4% 2% 10,325
3% 4% 25,321
4% 7% 57,729
9% 6% 33,885
4% 10% 73,066
7% 11% 80,986

0% 0% 0% 0

ch Channel
Distribution Coverage (% outlets) Number of Outle
Mass Specialty
Online Stores
Merchandisers Stores
35% 50% 2,331
28% 44% 3,196
33% 55% 3,829
27% 42% 4,476
40% 10% 1,546
35% 27% 4,280
29% 34% 4,540
29% 41% 3,010
11% 27% 3,114
53% 33% 3,075
7% 0% 649
23% 28% 2,411
 29% 42% 3,402
29% 35% 3,278
34% 42% 4,079
32% 48% 4,264
36% 52% 3,739

Total Number of Outlets 8,888

ERIOD 6
Processing
Design Index Battery Life Display Size
Power
(Low) to 7 (High)
Processing
Design Index Battery Life Display Size
Power

Processing
Design Index Battery Life Display Size
Power

MARKET PERIOD 6
20 (High)
udy will not be available until several brands are marketed in the category.

Performance Convenience
-6 10
7 5
-6 10
 10 8
-12 -8
-9 -7
10 7
17 -11
15 -9
-8 1
-15 -17
-8 2
-13 5
10 9
-7 10
9 8
17 -12

0 (Low) to +20 (High)

Performance Convenience
14 -6
2 6
12 7
-7 -2
8 3
14 -6
3 6
11 7
-9 -3
7 3
14 -7
3 6
11 7
-10 -4
6 3
14 -7
4 6
10 8
-10 -4
4 3
15 -7
 5 7
10 9
-11 -4
2 3

Dimensions
Performance Convenience
- Slight
- Strong
- Slight
Moderate -
Very Strong -
- -

RKET PERIOD 6
ollars) By Firm and Consumer Segment
Explorers Shoppers Professionals High Earners

0 0 0 0
bers in thousands of dollars

ollars) By Brand and Consumer Segment

Explorers Shoppers Professionals High Earners
 0 0 0 0
bers in thousands of dollars

TES MARKET PERIOD 6

valent) By Firm and Channel
Specialty Mass
Online Stores
Stores Merchandisers

0 0 0 0

valent) By Brand and Channel

Specialty Mass
Online Stores
Stores Merchandisers
 0 0 0 0

RKET PERIOD 6
Shoppers Professionals High Earners Savers

Shoppers Professionals High Earners Savers

S MARKET PERIOD 6
Mass
Online Stores
Merchandisers
 Mass
Online Stores
Merchandisers

ERIOD 6
er Segment
Market Size (in thousands of units) Market Growth (in % unit)
Total until
Period 7 Period 11 Period 7
Period 11
132 92 -8.2% -36.1%
649 837 7.1% 38.1%
297 207 -8.2% -36.1%
229 198 -3.1% -16.2%
652 1,014 12.2% 74.3%
0 0 N/A #DIV/0!
ential market size in one and five periods, if a brand were introduced next period.

PERIOD 6
Shoppers Professionals High Earners Savers

0.0% 0.0% 0.0% 0.0%

_Conjoint
Utility Level Utility Level
et in the Sonites market

Savers
19%
40%
22%
18%
57%
45%
35%
9%
27%
58%
52%
16%
45%
17%
15%
43%
57%

Savers
12%
0%
3%
0%
5%
5%
0%
0%
0%
46%
1%
15%
 2%
0%
11%
0%
0%

0%

Savers
12%
0%
3%
0%
5%
6%
0%
0%
0%
47%
0%
7%
2%
0%
16%
0%
0%
 0%

Savers
69
1
19
1
31
34
1
1
0
276
2
42
11
1
92
1
2

0
 Volume sold
Mass
Online Stores
Merchandisers
51,326 23,060
31,623 44,535
38,512 30,211
23,188 33,474
45,719 5,672
51,460 18,851
36,486 39,913
5,868 5,251
2,822 5,177
228,567 49,730
3,298 0
28,092 9,583
23,762 16,796
27,677 31,670
64,775 25,630
31,132 41,692
54,647 48,117

0 0 0

Number of Outlets
Mass
Online Stores
Merchandisers
2,392 567
1,924 498
2,240 622
1,857 477
2,728 111
2,404 311
2,005 390
1,964 470
719 305
3,645 377
460 0
1,582 318
2,008 477
1,986 397
2,327 478
2,155 545
2,431 591

6,833 1,138

Price
Price

Price
Savers

Savers
0
th (in % unit) Relative Market Size (in % of total size)
Average until
Period 6 Period 7 Period 11
Period 11
-8.6%
6.7%
-8.6%
-3.5%
11.8%
#DIV/0! 0.0% 0.0%
xt period.

Utility Level Utility

CONSUMER SURVEY VODITES MARKET PERIOD 6
If some of the tables below are empty, it means that the corresponding study was not purchas

Brand Awareness
MARKET : VODITES Average
LEXUS L 50%
SEEKER S 38%
TENT T 14%

Purchase Intentions
MARKET : VODITES Average
LEXUS L 29%
SEEKER S 36%
TENT T 35%
 Total 0%

Shopping Habits
MARKET : VODITES Innovators
Mass Merchandisers 13%
Online Stores 18%
Specialty Stores 69%

Total 0%

CONSUMER PANEL VODITES MARKET PERIOD 6

Market Shares by Consumer Segment (based on volume)
MARKET : VODITES Total
LEXUS L 28%
SEEKER S 34%
TENT T 38%
 Total 0%

Volume Sold by Consumer Segment

MARKET : VODITES Total
LEXUS L 61
SEEKER S 76
TENT T 84

Total 0
All numbers in thousands of units

DISTRIBUTION PANEL VODITES MARKET PERIOD 6

Sales and Market Shares by Channel (based on volume)
Mar
MARKET : VODITES Specialty
Stores
LEXUS L 21%
SEEKER S 31%
TENT T 48%

Total 0%

Distribution Coverage and Number of Outlets in each Channel

Distributio
MARKET : VODITES Specialty
Stores
LEXUS L 41%
SEEKER S 35%
TENT T 45%
SEMANTIC SCALES VODITES MARKET PERIOD 6
Brand Perceptions - On a scale from 1 (Low) to 7 (High)
MARKET : VODITES Resolution
 Ideal Values for each Segment - On a scale from 1 (Low) to 7 (Hig
Segment Period Resolution

Importance of characteristics
Resolution
On a scale from 1 (not important) to 10 (very important).

MULTIDIMENSIONAL SCALING VODITES MARKET PE

Brand Perceptions - On a scale from -20 (Low) to +20 (High)
Building a perceptual map requires many data points. Hence, this study will not be availa

MARKET : VODITES Autonomy

LEXUS L -6
SEEKER S 1
TENT T 1
Ideal Values for each Segment - On a scale from -20 (Low) to +20
Segment Period Autonomy
Early Adopters 6 2
Followers 6 -3
Innovators 6 4
Early Adopters 5 1
Followers 5 -3
Innovators 5 3
Early Adopters 4 0
Followers 4 -3
Innovators 4 3
Early Adopters 3 -1
Followers 3 -3
Innovators 3 2
Early Adopters 2 -1
Followers 2 -3
Innovators 2 2
 Influence of Product Characteristics on Perceptual Dimensions
MARKET : VODITES Autonomy
Price Slight
Resolution -
Energy Efficiency Moderate
Carbon Footprint -
Connectivity Strong
No. of Apps -

COMPETITIVE ADVERTISING VODITES MARKET PERI

Estimated Advertising Expenditures (in thousand dollars) By Fir
MARKET : VODITES Total

Total 0
All numbers in thousands of d

Estimated Advertising Expenditures (in thousand dollars) By Bra

MARKET : VODITES Total
 Total 0
All numbers in thousands of d

COMPETITIVE COMMERCIAL TEAMS VODITES MARKET

Estimated Commercial Team Size (in full-time equivalent) By Fir
MARKET : VODITES Total

Total 0

Estimated Commercial Team Size (in full-time equivalent) By Bra

MARKET : VODITES Total
 Total 0

ADVERTISING EXPERIMENT VODITES MARKET PERIO

Expected Change in Brand Awareness
MARKET : VODITES Innovators

Expected Change in unit Market Share (%U)

MARKET : VODITES Innovators

Expected Change in Contribution (in K$)

MARKET : VODITES

Total 0

COMMERCIAL TEAM EXPERIMENT VODITES MARKET

Expected Change in Number of Distributors
Specialty
MARKET : VODITES
Stores

Expected Change in unit Market Share (%U)

 Specialty
MARKET : VODITES
Stores

Expected Change in Contribution (in K$)

MARKET : VODITES

Total 0

MARKET FORECAST VODITES MARKET PERIOD 6

Expected Market Size and Growth Rate by Consumer Segment
Market Size (in thou
MARKET : VODITES Period 6
Innovators 60
Early Adopters 87
Followers 73

Total 0
If the market is not created yet, the table above shows the potential market size in

CONJOINT ANALYSIS VODITES MARKET PERIOD 6

Relative Importance of Price and Physical Characteristics
MARKET : VODITES Innovators

Total 0.0%

Levels and Utilities

_Conjoint
MARKET : VODITES Level
PERIOD 6
tudy was not purchased this period, or that no offerings are marketed yet in the Vodites market

Innovators Early Adopters Followers

53% 45% 53%
46% 29% 42%
15% 14% 13%

Innovators Early Adopters Followers

11% 22% 48%
27% 35% 43%
61% 43% 9%
 0% 0% 0% 0%

Early Adopters Followers

23% 43%
23% 28%
53% 29%

0% 0% 0% 0%

ERIOD 6
Innovators Early Adopters Followers
11% 21% 49%
25% 34% 42%
64% 45% 9%
 0% 0% 0% 0%

Innovators Early Adopters Followers

6 18 36
15 30 31
39 39 7

0 0 0 0

PERIOD 6
 Market share - Unit Volume sold
Mass Specialty
Online Stores
Merchandisers Stores
38% 30% 22,633
39% 36% 34,134
23% 34% 52,827

0% 0% 0% 0

ch Channel
Distribution Coverage (% outlets) Number of Outle
Mass Specialty
Online Stores
Merchandisers Stores
49% 44% 3,678
39% 37% 3,150
35% 42% 4,012
 Total Number of Outlets 8,888

ERIOD 6
Energy Carbon
Connectivity No. of Apps
Efficiency Footprint
(Low) to 7 (High)
Energy Carbon
Connectivity No. of Apps
Efficiency Footprint

Energy Carbon
Connectivity No. of Apps
Efficiency Footprint

MARKET PERIOD 6
20 (High)
udy will not be available until several brands are marketed in the category.

Sophistication Economy
-11 -12
-7 -15
4 -16
0 (Low) to +20 (High)
Sophistication Economy
3 -9
-3 -4
5 -13
2 -9
-3 -4
5 -14
2 -10
-3 -5
4 -14
1 -10
-4 -5
3 -15
1 -10
-4 -5
3 -15
Dimensions
Sophistication Economy
Slight Very Strong
Strong -
- -
Slight -
Slight -
Moderate Slight

RKET PERIOD 6
ollars) By Firm and Consumer Segment
Innovators Early Adopters Followers

0 0 0 0
bers in thousands of dollars

ollars) By Brand and Consumer Segment

Innovators Early Adopters Followers
 0 0 0 0
bers in thousands of dollars

TES MARKET PERIOD 6

valent) By Firm and Channel
Specialty Mass
Online Stores
Stores Merchandisers

0 0 0 0

valent) By Brand and Channel

Specialty Mass
Online Stores
Stores Merchandisers
 0 0 0 0

RKET PERIOD 6
Early Adopters Followers

Early Adopters Followers

S MARKET PERIOD 6
Mass
Online Stores
Merchandisers
 Mass
Online Stores
Merchandisers

ERIOD 6
er Segment
Market Size (in thousands of units) Market Growth (in % unit)
Total until
Period 7 Period 11 Period 7
Period 11
69 55 13.3% -9.6%
125 54 44.2% -37.5%
189 890 157.5% 1113.0%

0 0 N/A #DIV/0!
ential market size in one and five periods, if a brand were introduced next period.

PERIOD 6
Early Adopters Followers

0.0% 0.0% 0.0% 0.0%

_Conjoint
Utility Level Utility Level
et in the Vodites market
0%
0%

0
 Volume sold
Mass
Online Stores
Merchandisers
22,581 15,716
22,959 18,579
13,937 17,363

0 0 0

Number of Outlets
Mass
Online Stores
Merchandisers
3,364 499
2,639 420
2,390 482
6,833 1,138

Price
Price

Price
0
0
th (in % unit) Relative Market Size (in % of total size)
Average until
Period 6 Period 7 Period 11
Period 11
-2.0%
-9.0%
64.7%

#DIV/0! 0.0% 0.0%

xt period.

Utility Level Utility