Statement on the Managerial Decision Problems Noticed
(about 250 words):
Adani Wilmar is conducting Market Analysis of Customer Sales and Distribution Effectiveness. Therefore a survey is conducted for validating the visibility of Fortune products on the various outlets of Lucknow. Apart from this the Price to Retailer (PTR) of the various competitor products is measured. The main concern of the company is about the products of Fortune apart from their trademark Soya Bean Oil. Products like Sunflower Oil, Rice Bran Oil, Besan, Nuggets and Rice which are not found on every outlets. The company is also concerned with the effectiveness of its distribution network. Therefore a data of complaints is also maintained if any present with the outlets regarding the Fortune products. Apart from these, Adani Wilmar Limited is also pitching its efforts on the promotion of their recently launched edible oil i.e. Fortune Vivo, Diabetic Care Oil. Therefore, efforts are being made to spread the awareness among both the retailers and the consumers, to gain maximum business.