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Statement on the Managerial Decision Problems Noticed

(about 250 words):


Adani Wilmar is conducting Market Analysis of Customer Sales and
Distribution Effectiveness.
Therefore a survey is conducted for validating the visibility of
Fortune products on the various outlets of Lucknow. Apart from this
the Price to Retailer (PTR) of the various competitor products is
measured.
The main concern of the company is about the products of Fortune
apart from their trademark Soya Bean Oil. Products like Sunflower
Oil, Rice Bran Oil, Besan, Nuggets and Rice which are not found
on every outlets.
The company is also concerned with the effectiveness of its
distribution network. Therefore a data of complaints is also
maintained if any present with the outlets regarding the Fortune
products.
Apart from these, Adani Wilmar Limited is also pitching its efforts on
the promotion of their recently launched edible oil i.e. Fortune Vivo,
Diabetic Care Oil.
Therefore, efforts are being made to spread the awareness among
both the retailers and the consumers, to gain maximum business.

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