Ex 1 RBS Income stmt

2005 2006 2007E

Gross Sales $42,400 $54,125 $55,051

Variable Manufacturing Costs $20,258 $25,354 $25,325

Gross Margin $22,142 $28,771 $29,726

52% 53% 54%

Advertising
TV $2,862 $4,453 $3,815
Print $687 $950 $694
Internet $76 $238 $248
Total Advertising $3,625 $5,641 $4,757

PR/Media Production Costs $191 $297 $198

Consumer Promotion $424 $1,080 $551

Trade Promotion $4,240 $5,938 $5,505

Total Marketing Expenses $8,480 $12,956 $11,011

Profit before SG&A, Overhead, and taxes $13,662 $15,815 $18,715

32% 29% 34%

Price per case $18.3 $18.8 $21.3

Variable cost per case $8.7 $8.8 $9.8
 Ex 2 - Qtrly Gross Sales

Gross Sales Q1 Q2 Q4 Q4

2005 $ 14,840 $ 8,480 $ 9,752 $ 9,328

2006 $20,568 $7,578 $18,944 $7,036

2007 YTD $14,864 $12,111

 Ex 4 - Factory shipments

Size 2005 2006 2007E

Cases % of total Cases % of total Cases % of total

8 oz. Box
Cases Shipped 640 28% 793 28% 714 28%
% Increase (Decrease) 24% -10%

1 lb.
Cases Shipped 1,099 47% 1,362 47% 1.226 47%
% Increase ( Decrease) 24%

5 lb.
Cases Shipped 581 25% 720 25% 648 25%
% Increase ( Decrease) 24% -10%

Total Cases 2,320 100% 2,875 100% 2,588 100%

 Ex 6 Mfr selling price vs costs

Size 2005 2006 2007

Manufacturers Price per case

8 oz. $6.18 $6.37 $7.20
1 lb. $10.33 $10.64 $12.02
5 lb. $46.63 $48.03 $54.28

Variable Manufacturing Cost per case

8 oz. $3.02 $3.05 $3.38
1 lb. $4.98 $5.03 $5.58
5 lb. $22.12 $22.34 $24.80
 Ex 10 Template

2005 2006 2007E 2008 Notes for 2008 Calculations (e.g., assumptions, rationale, implications

Manufacturers Price per Case

8 oz. $ 6.18 $ 6.37 $ 7.20
1 lb. $ 10.33 $ 10.64 $ 12.02
5 lb. $ 46.63 $ 48.03 $ 54.28

Factory Shipments (in 000s of cases)

8 oz. 640 793 714

1 lb. 1,099 1,392 1,226
5 lb. 581 720 648

Variable Manufacturing Cost per Case

8 oz. $ 3.02 $ 3.05 $ 3.38

1 lb. $ 4.98 $ 5.03 $ 5.03
5 lb. $ 22.12 $ 22.34 $ 24.80

2006 Gross Sales $ 42,400 $ 54,125 $ 55,051 $ -

Variable Manufacturing Costs $ 20,258 $ 25,354 $ 25,325 $ -
Gross Margin $ 22,142 $ 28,771 $ 29,726 $ -
52% 53% 54% %

Advertising
TV $ 2,862 $ 4,453 $ 3,815
Print $ 687 $ 950 $ 694
Internet $ 76 $ 238 $ 248
Total Advertising $ 3,625 $ 5,641 $ 4,757 $ -
PR / Media Production Costs $ 191 $ 297 $ 198

Consumer Promotion $ 424 $ 1,080 $ 551

Trade Promotion $ 4,240 $ 5,938 $ 5,550

Total Marketing Expenses $ 8,480 $12,956 $11,011 $ -

Profit before SG&A, Overhead and taxes $13,662 $15,815 $18,715 $ -

32% 29% 34% %