19th YEAR

OF SUCCESS IN SALON FRANCHISE: A MILLION DOLLAR GAME

FRANCHISING
FITNESS FRANCHISE POWERS AHEAD

www.franchiseindia.com
MAY 2016 | ` 100

ABC CLINIC
GEARS UP FOR
FRANCHISE
SPRINT
RAJ,
FOUNDER,
SLIMMING
ADVANCED BEAUTY
& COSMETIC CLINIC
BIZ MAKING
Fat Profits
VENTURE IN
ALKALINE WATER AYURVEDA:
FOR CLEAR A BLISSFUL
RETURNS Opportunity NAUNIHAL
RAVEE VOORA,
SINGH,
Founder & CEO,
FOUNDER & CEO,
VOORA HEALTHCARE
THAT IS YET Strands Universe
LLP
INDIA PVT LTD TO BE TAPPED

COVERING
MILESTONES WITH
DSKS HYOSUNG
& BENELLI
SACHIN BHAIYA,
MARKETING HEAD,
DSK BENELLI
& DSK HYOSUNG

INVESTORS
SAILING THE
E-WAY THROUGH
MEDHARBOUR
NISHANT GUPTA,
FOUNDER, DIRECTOR,
MEDHARBOUR

MAKE
HOW TO

MONEY
IN BEAUTY & WELLNESS BUSINESS
A PUBLICATION OF
FROM THE
editor-in-chief
WHAT YOU GET BY
ACHIEVING YOUR GOALS
IS NOT AS IMPORTANT
AS WHAT YOU BECOME
BY ACHIEVING YOUR
GOALS. HENRY DAVID THOREAU
The business of beauty and wellness
looks exciting in the franchise space.
With salons, spas and fitness centres
leading the way, other sectors such as
slimming centres, yoga centres, diet
clinics, and pharmaceutical brands are
also warming up for the franchise game.
M
ORE than the destination, it is
the journey that is more
rewarding. I bet the whole of
the franchise fraternity would swear by
it. It is the only place where you learn to
grow by helping others to grow. It is as
though expanding your business is no
easier than sharing your dream with
people who are spread across various
geographies. It is like evolving into a
bond with people who can adopt your
philosophy and replicate your business.
We are privileged to be at a position
which enables us to witness such
culmination of dreams and visions. A
new success story begins to unfold
every moment when a franchise
agreement is signed.
The business of beauty and wellness
looks exciting in the franchise space.
Our cover story brings to you the
journey of leading salon major Strands
Salon N Spa. With salons, spas and
fitness centres leading the way, other
sectors such as slimming centres, yoga
centres, diet clinics, and pharmaceutical
brands are also warming up for the
franchise game. In this edition, we bring
to you an exhaustive analysis of each
segment within the beauty and wellness
space. As the market matures for a retail
culture, latent opportunities will be
better optimised leading the industry
towards a much better and organised
ecosystem.
One major earning for us in this issue is
an advisory piece from the desk of
Gaurav Marya. The other highlights of
this issue include exclusive interviews
of international brand PastaMania,
franchise trendsetter Best Western
Hotel, star franchisee NRS Group and
the man behind Truefitt & Hill.
Read on...
Happy Franchising!
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Volume 17, Number 5, May 2016
Editor-in-Chief RITU MARYA
EDITORIAL TEAM
Assistant Editor UTPALA GHOSH
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CONTENTS
Invest
30
BEAUTY & WELLNESS: THE NEW
SWEET SPOT OF FRANCHISE
OPPORTUNITY
A birds eye view of the
burgeoning beauty and
wellness industry in India.
32
SALON FRANCHISE: A MILLION
DOLLAR GAME
Over $34million worth
beauty services industry
holds immense potential for
budding entrepreneurs.
36
FITNESS FRANCHISE
MAY 2016
26
THE YOUNGEST
BRAND WITH A
CHUTZPAH TO LEAD
NauNihal SiNgh, FouNder & Ceo
StraNdS uNiverSe LLP
POWERS AHEAD
Learn how the fitness
industry is the new
goldmine for investors.
GAINING HEALTHIER PROFITS
38
INVOKING THE
ENTREPRENEURIAL CHAKRA
The untapped opportunities
in the yoga segment can
prove to be a game changer
in the whole of beauty and
wellness industry.
42
SPA FRANCHISE: THE
UNCHARTERED TERRITORY
Spa franchise banks on high
profit margins. Read on...
10 franchiseindia.com
Volume 17, Number 5, May 2016 Issue And It Contains 118 Pages Including Cover.
46
SLIMMING BIZ MAKING FAT
PROFITS
The craze to look-like-
the-girl-on-the-
magazine- cover has
fuelled mamoth growth.
50
WITH DIETING BUSINESS
Read to learn how Dieting
segment is slowly and
gradually gaining pace on
the franchise track.
52
AESTHETICS LOOKS GOOD
Looking good and youthful
being important and
affordable these days has
opened up a world full of
opportunity for investors
and practitioners alike.
May 2016
Regular
14
GURU SPEAK
30 NEW IDEAS IN FRANCHISING
WHICH ARE MOST PROFITABLE
Business ideas any investors
will jump fence to have their
hand on.
16
USED CAR KA STAR
WOMEN ON AN AUTO - DRIVE LANE
MFCWL shares opportunities
for franchisees in the pre-
owned car industry.
18
UPDATES
A wrap of all the news and
events in the industry.
24
ASK K. VEENA
OF THE WOMEN, BY THE WOMEN,
FOR THE WOMEN
A special column for budding
entrepreneurs in salon and SPA
business by Veena Kumaravel,
Co-Founder, Naturals
56
AYURVEDA: A BLISSFUL
OPPORTUNITY THAT IS YET TO BE
TAPPED
Ayurveda segment is bustling
with opportunities with
brands creating value for these
treatments to the customers.
Read on to find more...
60
DRUG FOR PERFECT BUSINESS IDEA
Read about some of the leading
opportunities and trends
in the US $ 11 billion worth
Indian pharmaceutical market
that may interest some of the
potential investors.
62
NUTRITIOUS PROFITABILITY
The segment of nutraceuticals
is one of the emerging sectors
that are luring investor.
64
COLD PRESS JUICES
JUICE IT UP RAW WITH SOME
OPPORTUNITIES
Cold pressed juice brands
have been able to tap the
pulse of the consumers and
investors alike.
66
INVEST | GLOBAL
BUSINESS
OVER 50 CASUAL DINING
RESTAURANTS SERVING 20
MILLION PLATES & COUNTING...
Wilson Lim shares how
authentic Italian cuisine
became affordable and
accessible across 9 countries.
Franchise
68
FRANCHISE FACE
50 BEST WESTERN HOTELS IN
INDIA BY 2020
The incredible growth of
the Best Western Hotels
& Resorts.
72
FRANCHISE PROFESSIONAL
THIS ALPHA MALE IS BUILDING
GLOBAL ASPIRATIONS IN
WELLNESS BUSINESS
Istayak Ansari, Director & Co
founder of Lloyds Luxuries
Ltd reveals his success story.
74
FRANCHISE SPEAK |
RAJIV JAIN
THE STORY OF THREE BROTHERS
IN A SMALL TOWN AND A 650
CRORE TURNOVER
Rajiv Jain, Director, NRS
Group reveals how the sun
of franchising is rising
from the east.
76
FRANCHISE STRATEGY
BEFITTING BIZ OF BEAUTY &
WELLNESS
Browse through the latest
trends in the Indian beauty
and wellness industry.
30
112
STRATEGY | CASE STUDY
Startup Strategy TGB CAFE N BAKERY IS
GOING PLACES
78 The inspiring journey of
LA GRANDE OPPORTUNIT FOR 108 TGB Cafe n Bakery
INDIANEDUPRENEURS STRATEGY | QNA
How Aperna Volluru brings THE THREE GENERATION OLD 114
Italian preschool concept HONEST LEGACY STRATEGY | QNA
to India. Tracing the eccentric COVERING MILESTONES WITH
journey of the 37 year old DSKS HYOSUNG & BENELLI
brand. What makes the super biking
80
brand of DSK Motorwheels a hit.
VENTURE IN ALKALINE WATER
WITH CLEAR RETURNS
Read on to find how alkaline
110
STRATEGY | CASE STUDY 116
GRAB YOUR SLICE OF HOW TO SERIES |
drinking water is the next ENTREPRENEUR
PROFITABLE SHARE-
big thing in the industry. For entrepreneurs making
An insight into the
QSR industry. global foray.
82
START UP | LAUNCH PAD
OPPORTUNITY TO SERVE 5
CRORE CUSTOMERS
A self developped technique
that takes the speech
therapy industry by storm.
84
START UP| LAUNCH PAD
ABC CLINIC GEARS UP FOR
FRANCHISE SPRINT
The incredible journey
of Advanced Beauty &
Cosmetic Clinic .
86
START UP | CASE STUDY
CAKEWALK BUSINESS IDEA FOR
SURE SHOT SUCCESS
How the newbie
app Walk2Shop is
influencing retailers.
88
START UP | LAUNCH PAD
INVESTORS SAILING THE E-WAY
THROUGH MEDHARBOUR
Tracing the journey
of newage speciality
clinic Medharbour
11 franchiseindia.com May 2016
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INDIAS LARGEST
RETAIL CHAIN OF
PERSONALISED GIFTS
WANTS YOUAS
BUSINESS PARTNERS
PRESTO is Indias Largest Retail Chain of Personalised Gifts.
We provide Total Solution for Retailing these Products and
own a Chain of over 165 Stores across India, Nepal & Fiji.

Whichever way you look at it, our Personalised wonders usher

in fortune for all. These sheer marvels help express & share
any feeling, eventually bringing distant hearts closer.

For you, the business is so profitable that you may mistake our
equipments for currency printing machines.

We are looking for Franchisees in unrepresented areas and

Applications are invited to encash this Sinfully Profitable
Opportunity.
Emotions Best IMAGES
USP RETAIL OUR SUPPORTS
CONCEPT OF
expressed Product can be
customised in just
THE YEAR

Site Selection.
Store Fitout.
@ presto 20 minutes with
in-house equipments


Staff Recruitment & Training.
Creative Supports &
For Franchise Discussions
Contact: Manisha Agarwal - Franchise Head at the store level Merchandising.
M: 0 97487 77272 | E: manisha@prestowonders.com itself. 2 0 1 5
Onsite Maintenance Of
Visit us at: www.prestofranchise.com Equipments.

FOLLOW US ON FRANCHISE REQUIREMENTS

Corporate Office: Mohan Impressions Pvt. Ltd. Space: Location:
1E, Satyam, 46-D, Rafi Ahmed Kidwai Road, Investment:
80-400 sq. ft Shop or Kiosk in Malls,
Kolkata - 700016, WestBengal, India Rs. 5 Lacs Onwards
Prime Retail Space High Street, Shop in Shop
USED CAR KA STAR
EMPOWERING ENTREPRENEURS: Mahindra First Choice Wheels have forged a successful partnership with over 700+ franchise partners across 325 towns in India
WOMEN ON AN AUTO - DRIVE LANE
Businesses in general thrive on fascination for cars
eversince her childhood.
relationship at diverse levels.
The car servicing and
Success in a franchising business training academy,
particularly has the franchisee- Paramount was started by
franchisor relationship at the core of her father Shri Nambirajan
it. Entrepreneurship per say, has no in 1988. Her fascination led
fixed paradigm for success. Decoding her to take the baton for
running the family business
the biggest myth about who should ahead of her brothers. After
own an automotive business. taking over from her father,
Vidya soon realized
Paramount has to diversify
I N the last article of 'Used Car Ka into all sphere of auto
Star' we saw how budding business to grow faster.
business men without any prior In her words Automo-
knowledge of automotive industry or tive business is extremely
used cars are extremely successful. In complicated and to be
this article we break one more myth successful I had to get my
that says automotive business falls hands dirty, I got into the
exclusively in the domain of men. We shop floor and understood
would like to introduce two each and every aspect of car
pioneering woman entrepreneurs servicing. Beyond servicing
riding high on the used car wave. we realized we had to
diversify into sales and
VidyaNambirajan, Paramount spare parts to replicate the
Autobay, Secunderabad new car dealer ecosystem in
Vidya Nambirajan of Paramount the used car space.
Autobay in Secunderabad has The most important
advantage she feels
Paramount garnered through
MFC association is the trust
and confidence that
customers have in the brand.
In her words Mahindra
First Choice Wheels
association provided us a
16 franchiseindia.com
prudent guide to market guidance and support from
strategy for selling used the experienced people at
cars, a robust combination Mahindra First Choice.
of service experience of In Nisha's words The
Paramount and brand pedi- motivation to join Mahindra
gree of Mahindra First Choice First Choice stemmed from
is helping us establish as a being a customer, we loved
preferred destination of the cars we bought from
buying used cars them, and it gave us belief
that we can make money by
Nisha & Sangeetha of selling Mahindra First
Speed Cars, Trivandrum Choice cars.
Nisha and Sangeetha of But it was not a journey
Speed Cars who recently without hiccups, we had our
joined Mahindra First Choice share of difficulties. Being a
Wheels is another shining woman it was a challenge to
example of woman go and procure cars, get
passionate about automo- involved in refurbishment and
biles. Their story began as a pricing of the used cars as the
customer of Mahindra First industry is heavily unorga-
Choice Wheels. They got nized. But with the help of
their first used car from Mahindra First Choice we
Mahindra First Choice back could overcome the hassles
in 2004, smitten by the and confidently addressed
experience they bought many the consumer needs.
more cars over a period of 7 The new crop of women
years. In 2015 Nisha and entrepreneurs in the
Sangeetha started Mahindra automobile franchise space
First Choice Franchise Speed is reinforcing the fact that
Cars. nothing is impossible for
Mahindra First Choice woman with strong will.
Speed Cars is doing So, if you are one of those
extremely well in women who have strong
Trivandrum. They did have passion for cars do not
teething challenges but hesitate in reaching out to
started sailing smooth very us. We will make sure you
soon with the expert become a used car ka star.
May 2016
 UPDATES MAY 2016

Burger King to open

40 outlets in India
this year
B urger King, an American global chain
of hamburger fast food restaurants
is planning to add 35-40 outlets this year
across the country. The brand is looking
to position itself as a leading quick
service restaurant brand by getting into
every city including tier-I, II and III.
The plan is to build a huge portfolio of
restaurants in India. Objective is to lead
in India as a restaurant brand in QSR
(quick service restaurants), Rajeev
Varman, CEO, Burger King India.
The company, which operates 48
stores in India, indicated that it is likely
to expand at the same pace as last
year - opening 35-40 stores in 2016.
Last year, we had entered about 13
F&B cities, with major cities like Bengaluru,

Broaster Chicken adds

Mumbai, Delhi, Hyderabad, Punjab and
Pune. We are continuing to build at
a similar pace like last year. We are

Celeb chef Harpal Sokhis

making sure that we cover all markets,
he added. Burger King opened 10
restaurants in 2014, and added another

Tadka to its Heritage

38 in 2015. When asked if the Burger
King will open stores in existing cities
or tap new markets as its expands in

B
the country, Varman shared: We will
roaster Chicken, a US based heritage chicken brand, has continue to build in cities that we have
roped in celebrity chef Harpal Sokhi not only to endorse entered and will also continue to build
the brand, but also to offer chefs special menu- known as in newer cities. The aim is to effectively
Energy Chef of India. reach our customers.
Chef Harpal will share his secret marinades for his flagship
product Happy Fried Chicken. Turban Tadka chef will also create
magic with items such as Andra chilli burger, gulab jamun filled
muffin and a few more.
Broaster Chicken will serve at Versova, the first outlet opening
in Mumbai. The Pint format outlet will offer other delicacies like
black burgers, Punjabi pastas, black pepper chicken, palangtod,
chulbul soda and many more interesting foods. Broaster Chicken
will also be served in pint outlets opening at Pune, Kolkata and
Surat in next three months.
Many international brands have come and made a mark in India.
With a value proposition that Broaster offers and given the fact
that it uses technology (patent pressure fryer) to be a differentiator
product, makes it a winner, shared Celebrity Chef Harpal.

18 franchiseindia.com May 2016

 BEAUTY & WELLNESS

Naturals@home: Naturals franchisees, CK Kumaravel,

Co-Founder, Naturals salon explained, Silhouette opens
Beneficial for Everyday well give them (franchisees)
10 customers for at-home services,
at The Claridges,
New Delhi
franchisees
they are going to be catered and would
be monitored from backend in terms of Silhouette, a luxury and
technology. The technology will also beauty salon is opening

B eating a Chennai-based on-demand

service provider and Mumbai-based
The Home Salon, Vyomo an on-demand
ensure security of the beauticians,
quality maintenance, handy offers,
with The Claridges,
in their flagship hotel in
customer rating and repeat services to New Delhi. A hair and
beauty marketplace has bagged a 100 crore them and on top of all- additional beauty salon known for
deal from franchise giant Naturals salon business to the franchisees. They all combining the finest
which has taken a controlling stake over it want to get monetise better. Holding a beauty brands from all
and has re-branded it to Naturals@home. controlling stake in cricketer Yuvaraj around the world.
Calling it a much profitable deal for Singh backed Vyomo, Naturals has Ragini Mehra, Wellness
brought the start-up founder Consultant and Managing
Abhinav Khare as the new CEO Partner at Silhouette
of Naturals@home. By this said, We are glad to
tie-up, each franchisee will get announce the launch
20-30 per cent increase in of Silhouette at The
revenue, explained Claridges, New Delhi.
Kumaravel. The Claridges is centrally
The deal brings together a located and one of the
brick and mortar salon chain most iconic address
and online marketplace, in Lutyens Delhi. We
opening new avenue of look forward to a very
opportunities for start-ups and successful and long
existing players to make a term association with
lasting fusion. the brand.

TECHNOLOGY

LeEco applies to FIPB for expansion through EBOs

C hinese smartphone maker LeEco which recently launched its
devices in India has filed an application with the Foreign Investment
Promotion Board (FIPB), seeking approval for opening single brand retail
shops and an e-commerce portal in India.
Additionally, the smartphone maker has also sought relaxation from the
30% domestic sourcing rule; something which was also requested by
smartphone makers like Xiaomi, Apple in their applications.
LeEco plans to open exclusive retail stores across top cities in India
including New Delhi, Mumbai, Bengaluru, once the application is reviewed and
processed by government authorities. Additionally, the company is also
looking to open 500 franchise stores across the country.

Dixon Tech to make Gionee smart phones

N oida based, Dixon Technologies is all set to start making 3G and 4G smart
phones for Gionee from May 2016, becoming the second contract manufacturer
after Foxconn to take up local production for the Chinese smart phone maker in India.
Dixon will locally start manufacturing Gionees P series of 3G and 4G phones from
next month and graduate to the F series of 4G smart phones by July, Gionee
Indias Managing Director, Arvind Vohra. Currently, Gionee sells around 4.8 million
phones a year in India and plans to increase the number to eight million unitsannually
by the end of this fiscal.

19 franchiseindia.com May 2016

UPDATES
RETAIL
SSIPL launches
Sports Station
stores
S
SIPL, a footwear
manufacturing and
retailing industry
launches Sports Station, a chain
of multi-brand sports stores. Its
portfolio includes renowned
sportswear brands like Nike, Asics,
Adidas, Reebok, Puma, Sketchers,
Converse, Crocs, Solomon and
Lotto, along with its in-house
brand Mmojah. Sports Station also
showcases specialty brands like
Speedo and Wildcraft at its stores.
Sports Station is positioned
as a sports specialty brand hub
that aims towards providing
an elevated service and retail
experience to our customers.
The signature Lime Punch colour
renders a unique sporty and
athletic feel at the stores in line
with its positioning, shared
Pooja K. Sood, Business Head,
Sports Station.
She further added, We are
currently operating 45 stores
across India, with presence in
most of the major cities including
Delhi-NCR, Chandigarh,
Jalandhar, Amritsar, Meerut,
Lucknow, Jammu, Jaipur, Gwalior,
Indore, Pune, and Chennai. This
is just the beginning. We intend
to steadily increase our retail
footprint across India, and
become synonymous to sports
and fitness in the Indian mind-set.
Regalia brings Bovet
to in India
M umbai-based, Regalia
Luxury has entered into a
partnership with Swiss
watchmaker Bovet to sell its
watches in India from this month.
The brand, which also represents
Italian suit brand Kiton and
British shoemaker John Lobb in
India, will sell watches from the
Swiss brand dating back to 1822
at Rs 12.5 lakh onwards.
We are targeting fairly evolved
customers who want something
unique, said Pratik Dalmia,
founder of Regalia Luxury.
Pascal Raffy, owner of Bovet
said,We are also one of the few
houses worldwide that master
the manufacture of traditional
spirals and hair-springs. We are
confident that we will find our
rightful place here and will be
able to meet the expectations of
the most demanding collectors of
India, he said.

ORRA SHOWCASED AS A
CASE STUDY BY GOOGLE
I ndias premier diamond
jewellery, ORRA has recently
been featured as a case study by
search engine giant Google, in India.
The video feature showcases how
ORRA as a brand has been able to
successfully capitalise on the digital
medium to increase sales as well as
spread their essence of luxury to the
online world.
Vijay Jain, CEO and Director, ORRA
comments at the launch, We are
elated at being selected as a part of
Googles prestigious list of case
studies in India. It has definitely
been a big boost to us to have our
work in the digital medium
recognised by the worlds largest
search engine. Through effective
search engine o ptimisation, we at
ORRA have been able to effectively
deepen penetration within the
existing markets as well as reach
out to a large consumer base in the
tier- II & III cities, thereby
redefining the concept of luxury
while staying true to the core
message of the brand.
Patanjalis Dare:
Baba Ramdevs open
challenge to FMCG
Giants
B aba Ramdev has openly
challenged his FMCG rivals,
predicting that Patanjali Ayurved
has the potentional to upstage big
names Colgate, Unilever and Nestle
in a matter of few years.
Colgate will be below Patanjali
by this year, and in three years,
we will overtake Unilever,
Ramdev told while announcing
Patanjali Ayurveds Rs 1,000-crore
investment plan this year for setting
up five or six new processing units.
Currently, apart from
e-commerce channels, Patanjali
products are sold through 1,200
Ayurvedic Chikitsalayas, 2,500
Arogya Kendras and 8,000
Swadeshi Kendras.
Patanjali would shut the
gate in Colgate. The birds in
Nestles nest (logo) will also fly
away, said Ramdev
UPDATES
HEALTH & FITNESS
SNAP FITNESS TO OPEN
240 CLUBS IN 3 YRS
IN INDIA
S
nap Fitness, a US-based fitness
chain is planning to open around
240 health clubs across the country
in the next three years. Currently, the
company has 60 operating centres across
the country, which entered India in 2008.
Our goal is to have a footprint of 300
clubs over the next three years. Our
immediate focus is on opening
20 stores by the end of this
year, shared Peter Taunton,
Snap Fitness Global CEO
and President.
He further adds, out of the
total 300 health clubs, 270
will be franchise clubs and 30
company owned.
On the expansion note, he
said, The investment required
to open one club isapproximately
Rs 1.5 crore. Franchisee-owned
clubs are funded completely by
the franchise owners.
Apart from focusing on the
markets in India where it does
not have a strong presence, the
company is looking for smaller
cities for future expansion.
We are a strong player in
South India and our focus is
now in the northern belt. We
currently have 10 outlets in
Delhi-NCR and are looking at
opening more centres there,
Taunton said.
VOCATIONAL EDUCATION
Aptech to add
100-150 new
franchisees
Globally
Conceptualised in 1986,
The IT education chain is
now planning to add
100-150 new franchisees
across the world.
Currently, the brand has
around 1300 plus institutes
operational and eyes on
multiply its strength in length
and breadth of the country.
Aptech plans to penetrate
into tier- II & III towns and
cities in India while emerging
markets such as North
Africa, Latin America and
Eastern Europe are its
international destination.
 KIDS RETAIL
SIMBA TOYS SET
FOR 30-40
STORES BY 2016
S imba India a subsidiary of
Simba Dickie Group, a German-
based toy manufacturer plans to
expand to 30-40 stores in India by
2016. With eleven stores in India at
present, the toy retail chain is also
targeting tier- II & III cities to
showcase their range of safe
and qualitative products for kids.
The brand is soon launching
its new store in Khar, Mumbai.
Boasting to be one of the global
leaders in toy manufacturing,
Simba India is targeting to open
20-25 stores every year and to
become the largest toy retail
chain in India in the next couple
of years. Simba India has now
become the Master Franchisor
and is taking care of the
franchise business internally.
Having presence in over 25
countries, Simba Toys brings
together a whole host of brands and
thus covers a broad spectrum of
playing fields including 6500+ SKUs.
Ever since it entered the Indian
market in 2009 through its
wholly-owned subsidiary Simba
Toys India, the premium toy maker
has strengthened its footprint
significantly in the fast-growing
Indian market becoming one of the
leaders now.
HOME & LIFESTYLE
Notion on south India
expansion spree
Notion, a luxury flooring
brand plans to open stores
in Kochi, Kerala and Hyderabad,
Telangana. Currently, Notion
is operational via 33 stores out
of which two are franchisee
run while rest is company
owned. The brand seeks to
add more franchise stores
around commercial complexes,
sanitary markets, etc.
Flooring business is growing
with annual growth of 30-35%
every year. However, the
major part of this industry in
unorganised and we believe
the industry needs a change
and to be more organised. If
the company is focused on
quality and able to service the
client, then one should think of
franchise. said Akash Saini,
Director- Sales Exotic Dcor
Private Limited.
 EMPOWERING WOMEN ENTREPRENEURS
ask k.veena K. Veena, Co-Founder, Naturals Salon
In 2009, Naturals started with its beautiful franchise model & since then the
brand has created hundreds of entrepreneurs, especially womenpreneurs.
Veena aims at creating 1000 women entrepreneurs, 3000 salons & 50,000
jobs by Dec 31, 2017.

A HEADS UP GUIDE FOR

Franchising, being a new
business format in India, is
increasingly gaining readers
investors interest. We have,
ASPIRING BEAUTYPRENEURS
Are you a budding entrepreneur or soon going to become one? Starting
therefore, initiated a page on
answers to our readers your own business is a daunting prospect of financial risks and planning,
franchising queries. Though but it can be a potentially rewarding and life-changing challenge. K. Veena
advice is given by expert, it is in
no way the only solution. has helped entrepreneurs manage their finances and become
entrepreneurs for years, all while starting her own businesses.

I am a commerce graduate and
I have always been fascinated
to make people beautiful
through herbal products. I want
to setup a one stop herbal
beauty solution, but I don't have
appropriate guidance to do so.
Could you please tell me the
core factors and a structure
that one should follow?
Raghubir Gosai, Varanasi
In recent years, the concerns
on environmental and health
issues related to food products
have increased which has led
to rise in demand for
organically grown products
and herbal products. It is an
excellent idea to set up a one
stop beauty salon. The capital
requirements of a salon
depends on factors such as:
type of salon, fixtures,
quality of salon, lease
agreement, choice of
salon design, opening
inventory, utility and
rent deposits,
equipment being used,
standardized structure
that needs to be
followed, availability of
trained professionals,
wide range of services,
hygiene and customer
safety, and most
importantly customer
satisfaction.
I come from a tier II city where
there is a lack of quality
services. I want to open a unisex
salon, however I am confused
that should I start my own brand
or take up a franchisee? Could
you please guide me with the
pros and cons of the same?
Raghubir Gosai, Varanasi
In regard to the skill sets of
staff or the area used for
operations of a salon, there is
no difference whether a salon
or spa is opening in any city,
be it a metro, Tier I, Tier II or
Tier III. The pros and cons of
owning a salon are numerous.
Having your own business has
its own merits where you have
the complete freedom to take
decision but then you are
also exposed to the
unknown risk and
uncertainty. Where as in
franchising, you are rest
assured with a tried and
tested business model.
Owning a franchise
allows you to go into
business for
yourself, but not by
yourself. You get all
the support from start to
finish. All you have to do is
put your understanding of the
local market in use and look
after the day to day operation.
I am currently working with a
bank but I have always dreamt
of becoming an entrepreneur. I
want to open a spa but I am
highly concerned about the
investment and amount of risk
involved as I have to quit my job.
Could you please guide me with
the scope this industry caters?
Raghubir Gosai, Varanasi
Spas have certainly come a
long way in the last 15 years.
In the last few years, growth of
the hotel spa segment has been
rapid. While the industry has
grown and has established
itself as a necessary and also
potentially profitable segment
of the hotel business, the same
strong, consistent growth has
simultaneously led to declines
in market share at the
individual property level. An
investor has to be very focused
and address issues like
recruitment of high quality
staff and right infrastructure
that facilitates a world class
service to a sophisticated
consumer base. Some of the
smart strategies would be to
get the right location,
incorporate affordable pricing
to attract new customers,
improving the social media
reach and investing in skilled
man power.
The beauty and wellness
segment is plagued with
manpower related issues like
lack of skilled resources and
high attrition rates. How does
my franchisor help me with
manpower related issue?
Raghubir Gosai, Varanasi
Manpower, especially trained
manpower, is the biggest
challenge the beauty and
wellness industry faces today.
Many franchisors supply the
initial manpower. On the job
training is provided by them.
Look for a brand who will
assure you trained staff from
the beginning, as on the job
training does require some
previous experience. At
Naturals, we go the extra mile
and ensure we provide you
with a trained team at the start
and also replacement of staff
throughout your franchise
period with us.
For any queries mail at
Askveena@franchiseindia.net

Follow us on facebook:
in association with www.facebook.com/NaturalsSalon

24 franchiseindia.com May 2016 www.franchiseindia.com

 ISSUE FOCUS | BEAUTY SALON | FITNESS | YOGA | SPA | DIETING | AESTHETICS | AYURVEDIC CENTRE | PHARMACY & BEAUTY STORE | NEUTRACEUTICALS

Market Overview

BEAUTY & WELLNESS

THE NEW
India among
top 5 growing
beauty and wellness

SWEET
markets in the world

India's wellness industry SPOT OF

FRANCHISE
estimated to touch
Rs 1,00,000
crore by 2015, @ CAGR

OPPORTUNITY
of 15-17%, from
about Rs 70,000
crore in 2012.
BY UTPALA GHOSH

Estimated market Industry Take

size of global Break up:
beauty and More than 150 We have numerous
wellness industry Beauty sector: entrepreneurs cases wherein a

$ 1.4 trillion Rs 49,000-50,000 crore. have partnered

with Lakm Lever
franchisee started with
single unit and has
as franchisees gone to 2, 3 or 4 units.
The top five Fitness, Health & other regular to own Lakm We have 11 franchisees
Therapies: Rs 25,000 crore
grow th beauty & Salons across owning 27+ Franchise
wellness markets the country. of Golds Gym.
are China, Brazil, Alternative therapies: Pushkraj Nikhil Kakkar, Vice
the US, India and Shenai, President - Franchising,
Indonesia. Rs 25,000 crore CEO, Lakm Lever Gold's Gym

26 franchiseindia.com May 2016

 Boosting employability 85% Consumption trend
of the salon
Work force distribution by education indicates industry revenue is
towards oppor tunity for increased penetration of vocational driven by women Unisex salons
education in the sector. 38% customers & exclusive mens
of women visit salon are indicative
Segments such as salons, beauty and fitness and slimming of rising demand
the salon twice
are demonstrating increased acceptance of candidates with for mens
a month grooming
vocational education than others.
Gender
Employment in expected Destination/Hotel spas is a category where spas Distribution: Companies are also using coupon
to grow at a CAGR of can contribute up to 15% of the total hotel revnue: websites such as Snapdeal, Groupon,
20% in beauty sector, Niche spa as well as gender centric wellness etc, to lure consumers by offering upto
concepts are the high grow th potential segments
19% in fitness segment, An average consumer spends about Rs. 8000-Rs. 50% to 80% discount on services
22% in Slimming segment & 10,000 annually on fitness products and services. 61% at salons, spas, fitness centres, etc.
men visit it
30% in rejuvenation segment once a

Organised & Unorganised Share

month. Emerging
Markets
Organized Unorganised
Beauty Beauty Rising income, increasing awareness among consumers
Rejuvenation Rejuvenation in tier-2 and 3 cities, and lower rental/manpower costs are
23% 15% some of the drivers for expansion into tier-2 & 3 cities.
34% 27%
For a number of wellness players, over 50% of their
22% 15%
29% 17% new store additions, during FY 2013, have been beyond
the top 15 cities.
Number of store addition in FY 2013
Fitness Fitness Large Fitness Player: Slimming Services:
Slimming Slimming Top 4 cities: 23% Top 4 cities: 9%
Top 15 cities: 27% Top 15 cities: 9%
Others: 50% Top 35 cities: 9%
Franchise share of the pie Large Salon Players: Others: 73%
Top 4 cities: 32% Small & Medium
Fitness Large Salon National Salon Top 15 cities: 68% Fitness Players:
Services: Players: Player: Players: Top 15 cities: 42%
9% Small & Medium
Franchisee Salon Players: Top 35 cities: 25%
Franchisee Franchisee
22% 22% Top 4 cities: 32% Others: 33%
Franchisee 25% Top 15 cities: 20%
Top 35 cities: 13%
78% 78% 91% 75%
Others: 36%
Company Owned Company Owned Company Owned Company Owned

CASE STUDY - SALON FR ANCHISE

Salon industry is wor th USD 3.5 billion in
2015
Franchise expansion is the backbone of the
organised salon industry
Indian Salon franchise ecosystem today
has a suppor t of over 5000 franchisees.
Franchise salons cover 25% of the overall
organised industry and wor th more than
USD 1 billion.
An online survey revealed:
56% of the franchisee owners are in the
age bracket of 25-35 years
44% of the respondents repor ted good
returns
30% repor ted excellent returns
60% of the franchisees repor ted interest in
taking up additional beauty salon franchise.

One of the major
growth drivers of the
cosmetic indu-stry in
India is its affordability.
The cost of cosmetic
procedure globally
quad-ruples the cost
in India.
Sanjeev Mahajan,
CEO, Enhance Clinics
Franchising has been With over 700 Our main motive Even though the market We acknowledge our franchisees
instrumental in boosting spas predicted was to reach out is fragmented, here is success as it is ultimately their
the reach as there is no to open doors in to as many people the scope for the retail success that will reflect the overall
common market. Every the next two as possible, thus consumer structure to growth of the brand. We do this by
location has its direct years, there's no we adopted come and address an granting them Royalty discounts,
selling representative doubt that the franchise unprecedented and recognising their accomplishments
(franchisees) making the spa industry in business model unmet need which can in our quarterly newsletters and
products available to the India is growing for expansion. serve the community. launching schemes to award them
unreachable markets. fast. Harpreet Yashwant Saran, and their hard working staff.
Dr. Muhammed Majeed, Beauty Expert Pasricha, Director, Founder & Managing Amrith Rao, CEO,
Chairman, Sami-Sabinsa Shahnaz Diet Dr Clinic Director, 136.1 Yoga Studio Talwalkars Better Value Fitness Ltd
Group of Companies Husain

27 franchiseindia.com May 2016

 COVER STORY | STRANDS UNIVERSE LLP

THE YOUNGEST
BRAND WITH
A CHUTZPAH
One of the
Best Revenue in
Industry with
Investment starting
from Rs.25 Lacs
Only".

TO LEAD
Brand Vision &
Mission for 2016:
Reach out to 20
states and 100
outlets
The crowned beauty pageants from India
who nailed it at the international platform in
Target Cities 1994 marked the point when the ball started
for Expansion:
Chennai, Patna, rolling. The naive Indian population who rejoiced
Lucknow, Mumbai, the dual victory did not even know that they
Delhi, Hyderabad, are headed towards becoming the largest
Bangalore consumer base for the burgeoning beauty
industry in India that currently puts us among
one of the first five rapidly emerging markets
Location: in the global beauty and wellness space.
Main Market,
Mall & High
Street

Company
Owned: 18

R
Franchise
Outlets: 47 ECORDING a steady consumer
spend and rising demands for
premium services, the Indian
beauty and wellness industry is
poised to explode with fresh
opportunities. The segment is not only
Existing
promising world class salon services to the
Outlets:
customers, but also holds a lot of job
65 opportunities for skilled manpower trained
in the beauty and wellness industry.
Breaking frozen mindsets
Year of Starting In an industry where the neighbourhood
Franchise beauty parlours and men's saloons held the
Operations: mast of the sail, he dared to corporatize
2007 the entire concept of running the salon
business by bringing in global standards
and managerial excellence within the
beauty salon industry. Naunihal Singh,
Year of Founder & CEO, Strands Universe LLP
Inception: came with a rich experience of working
2005 with renowned beauty and cosmetic brands.
With the youngest brand in the beauty
space, Singh took up the baton to break
every shackle be it the society's mindset
towards hairdressers or anything that came
in the way. He says, The only two
sections of people who make us beautiful
are the tailors and the barbers. Though the
tailor segment has come up because of the
boom in the fashion industry, the barber is
still looked down upon. So a social taboo
that is associated with it has to be worked
upon. Even I have faced such remarks
when I started Strands. Now Strands has
been able to eradicate this mindset with
the investors and through the academy, we
have been able to empower a lot of youth
with skill set that can give them a
rewarding career.
From the woman who had never
touched scissors to her hair to the man of
the house who believed in getting a hair
cut without feeling the pinch in the pocket

28 franchiseindia.com May 2016

 YES IT IS MY DREAM TO INSPIRE
ENTREPRENEURS BEHIND EVERY DOOR.
IT IS WITH IMMENSE PLEASURE AND
PRIDE I SHARE THAT TODAY STRANDS
HAS BEEN INSTRUMENTAL IN BRINGING
GLOBAL STANDARDS AND MANAGERIAL
EXCELLENCE TO THE INDIAN SALON
INDUSTRY. TODAY, IT IS POISED TO TAKE
ON TO THE NEXT LEVEL OF SALON
BUSINESS.
NAUNIHAL SINGH, Founder & CEO, Strands Universe LLP
29 franchiseindia.com May 2016
 Strands Academy of excellence poised to empower 50,000 skilled
professionals in the beauty and wellness industry by 2020

Studio Strands Chandigarh

to the starry eyed teenager who never His claim to open ten
knew how to fix that one lock of curls stores within a year of his
that fell out of its place every time she first launch was brushed
tried to fix it no matter what creating aside by critics who
value for salon services never looked so advised him to prove his
easy. However, it was as easy as serving credibility in one salon
a piece of hot cake to a person who before making tall claims.
repeatedly claimed not hungry till he had Singh, who had the last
it in front of him. He proved that people laugh fondly remember
were hungry for good beauty services. the old friend saying, His
They wanted to be pampered. remark worked as a
At a time when major salon players motivation. One of the
were flogging the urban high street, he biggest salon chains in
opened doors in places like Panipat and India, Strands Salon today
Odisha. He realised the potential of the has 65 salons in 16 states. Left to Right: Neena Khanna, Ramandeep, Naunihal Singh,
market much before many of his The brand is poised to Mallika Chawla, Ritu Deevs, Archana Tandon
contemporaries or even predecessors did. open 500 salons by the
When a peer asked how much business year 2018. beauty and wellness sector. The ministry
he expected from small towns, Singh will lay a lot of emphasis on getting
promptly replied, Exact double of what Filling the skill gap skilled workforce in the beauty and
you are expecting in the big cities, he One of the biggest issues plaguing this wellness segment which is expected to
says, I felt the people in the small towns industry is the lack of skilled manpower. create substantial amount jobs and
had money and were willing to spend for India is far behind countries like Japan, employment within this segment.
a good quality of service. Korea and USA in this regards. The The biggest challenge that I saw
Economic Survey while operating the salon was the lack of
2014-15 stated that skilled manpower. Also the attrition rate
as per the Labour is very high in this industry. As a result
Bureau Report 2014, we started our Strands Academy within
the present skilled one year of the launching of our salon,
workforce in India is Singh says emphasising on the urgent
only 2 per cent, need to create skilled workforce being
which is much lower pertinent to the very existence of the
RAMAN GHAI MALIKA AMIT CHAWLA when compared to whole of salon industry.
Vice President-Operations Regional Trainer Education Head Business & Franchise Heralded as one of the thirteen
Strands Universe LLP Strands Universe LLP Strands Universe LLP the developing
nations and that the dynamic achievers of north India by the
The key to manage Training, education and The world of number persons aged times group, Naunihal Singh has been
salon business grooming of the workforce franchising is very 15 years who have influencial in creating a skilled work
successfully is a close is vital for the growth and challenging as we received or be force in the beauty and wellness
knit operations leadership in the beauty have to connect with receiving skills is segment. In times to come, the salon
network. We at and wellness world. Strands the entrepreneur on merely 6.8 per cent. industry is expected to create a huge
Strands are proud of Academy for Skill many fronts. Our No The ministry of skill opportunity for creating employment in
our HR Development. Development is the Royalty, No Fee model the small towns.
development is
Every talent is hand- watershed for young talent. is creating more and
picked after filtering We are proudly marching more business laying particular
emphasis on this part Multi-pronged Franchise Approach
through discerning towards empowering 50000 winners on a
particularly in the The beauty of franchising is that it
parameters. professionals by 2020. consistent basis.

30 franchiseindia.com May 2016

propels a uni-dimensional
expansion and growth strategy
that can only move forward. It
puts the entire industry into a
me-too league, where the best
practices are followed not only
by the investors who get
associated with the brand but
also the competitive brands.
Through its unique multi-
pronged approach, Strands
Salon sets an example of how
the entire industry gets a facelift.
Strands Universe LLP has
not only inspired new franchi-
sees, it has also revived many
sick units through its FOCO
model. There are entrepreneurs
who have opened the salon but
are not being able to run it
properly because of lack of
man power, attrition and other
problems. Then there have
been investors who were earlier
running franchisee of other
brands who have joined them.
After getting associated with
us, they have got the skilled
man power, managerial and
operational supports, marketing
and promotional supports as
well as best bargains from the
suppliers for the stock. We have
given them a successful business
model to run. In this model, we
take 25 per cent of the profit
from the franchisee. Our
extensive support system has
helped them to learn the ropes of
the game and it has been a win-
win for both. Singh explains.
Getting the right hands
At Strands, we are not looking
for franchisee but a partner. And
our relationship with our partner
would be that of equals. We
Franchisee Owned Company
Operated (FOCO)
No franchisee fee
No royalty
Monthy management fee
25% stake of the company in
the salon
Investment from 25 -75 lacs
Franchisee Owned
Franchisee Operated (FOFO)
Franchisee Fee of 7-20 lacs
Royalty: 11% and 12% of gross
sales in first and second years
respectively
Investment from 25-75 lacs
Investors gain through FOCO
and FOFO
Competitive ROI
Comprehensive training
Group advertising and
promotion
Salon management expertise
Employee recruitment &
retention
All branding and launch
conference cost will be borne
by the company
Strands Academy
Strands Academy believes in
providing highest standards of
education in all aspects of beauty
and hair therapies. The academy
offers modern environment, world
class equipments, advanced
techniques and audio visual aids. The
curriculum is continuously updated to
be at par with the international
standards. Above all, the students
are mentored by well qualified faculty
from India and abroad. The students
get an opportunity to study advance
courses in South Africa and London.
31 franchiseindia.com
MASTER FRANCHISEE Franchisees can take their
Prerequisite for a franchisee pick as per their investment
A 50-50 partnership with Strands
appetite
Franchisee fee, management fee,
royalty and 25% stake in FOCO model
STRANDS LITE
gets credited to the Master Franchisee
Total Investment: 20-25Lacs
partnership company
Area: 1000sqft
Marketing and Advertising of the state
will be done by the Master Franchisee RoI: 30-60%
Expected Breakeven: 12 Months
company
A complete FOFO model is also Target Customers: Mass Category
available which varies from state to
STRANDS LOUNGE
state.
Total Investment: 35-45 Lacs
The investors' gain as a Master Area: 1200-1500sqft
RoI: 30-60%
Franchisee
Expected Breakeven: 12 Months
A complete know how of the salon
Target Customers: Upper Middle Class
industry
All the demographical data on the
STUDIO STRANDS
state which will be the key for the MF
to know his domain like the back of Total Investment: 60-70Lacs
the palm Area: 1500-2000sqft
Full consultancy will be provided to RoI: 30-60%
establish the flagship salon by the Expected Breakeven: 12 Months
franchiser Target Customers: High Middle Class
The Franchiser will bear the expense of
promoting the MF by digital marketing STRANDS SCISSORMAN
The Franchiser will provide a well Total Investment: 1 Cr & Above
trained team of salon experienced Area: 3000sqft
professionals RoI: 30-60%
Expected Breakeven: 12 Months
Target Customers: Premium category
and celebrities
Certified students can obtain
professional insurance and thus Prerequisite For Academy
become eligible to work in UK and Total Investment:35-45 Lacs
Europe. Area: 2000-2500
The first Strands Academy was RoI: 40-70%
established in 2007 at Sector-35C
Expected Breakeven: 9-12 Months
Chandigarh. The academy has just
Target People: Students, Professionals,
embarked on the franchise route and
is all geared up to take the industry Skill Seekers
by the storm. Singh says, Plans are
afoot to make SASD a national entity choosing the right franchise
with a goal to empower 50,000 partner. This is the only profession
skilled professionals in the beauty after medicine where the
and wellness industry by 2020. professional touches the customer
physically. So they should ideally
realize that in the have a mindset to serve. It makes
growth of the partner no sense to get number of stores if the
lies our growth. With standard of quality is not there.
this in mind, we
provide as much And future of salon industry...
assistance as possible When I started 10 years back, the Indian
to our partner in salon industry was 60 years backward
establishing, running from its western counterparts. In the last
and enhancing 10 years it has made up for 30 years of
his/her business. In that gap. And in the next five to ten
short, we intend to years, it will be at par with the interna-
enter into a symbolic tional market or may even lead the
relationship with the global market for beauty and wellness.
individuals who can With an absolute uncompromised
adopt our philosophy franchise model and academy that breeds
and replicate our excellence; we are poised to take on to
business. Singh the next level of salon business.
opines. Having said
that, he adds, We are Franchisee Enquiry Solicited: Call +91
equally stringent in 9646200464 or Email at amit@strands.in
May 2016
 ISSUE FOCUS | BEAUTY SALON

SALON FRANCHISE:

A million dollar game

Over $34million worth beauty services industry is one of the most lucrative career alternatives for talented youth.
The Indian beauty and wellness sector is expected to witness maximum growth in the next seven years, says a
recent NSDC report, in terms of skilled workforce, making it the fastest growing job creator in the country.

BY NIHARIKA VERMA

T
HE million dollar industry that
offers a plethora of opportunities,
not just for beauticians and
managers, but even for aspiring
entrepreneurs has its own
challenges. Scarcity of skilled talent has
forced many single salons to shut shop,
availability of the right professional
products, wavering customer loyalty,
rising demand for latest services. Some
basic imperative steps would include
using the right equipment and SOPs with
equal emphasis on the design and
ambience of the salon.
Thereby, franchising plays a true
Messiah, who allows people with no
background in the industry to learn and
thrive quickly with ready to roll out
model, easy to attract talent, ongoing
support, higher ROI.
Business formats on offer
Indian salon franchise operates via single
unit franchising, multi-unit franchising
and even master franchising at present.
We have a single-unit, multi-unit and a
master- franchisee model. More than 150
entrepreneurs have partnered with
Lakm Lever as franchisees to own
Lakm Salons across the country.
Backed by a comprehensive franchisee
support model, expansion is one of the
key focus areas for the company, said
Pushkraj Shenai, CEO, Lakm Lever.
Not only this, the country is
increasingly witnessing the growing
popularity of Area Development Model
(ADM) and Area Representational
Model (ARM) in salon business. In the
case of ADM, partners of a chain are
singularly focused on managing outlets
within a specified region as well as
ensuring a suitable customer experience.
While in ARM, the emphasis is on
expanding the salon presence by finding
new franchisees.
Cautious partner selection
Selection of a franchisee is an extremely
sensitive matter for salon business, which
no one better than a veteran or industry
pioneer franchisor can tell. Identifying
and hiring the right talent is the most
important decision for any company.

32 franchiseindia.com May 2016

 RANKED

No.1
in Delhi - 2015

6 Ye a r s

110+ Branches

16 Awards

2015

Accredited to: Member:

Partner:

Head Office:
2000 1514/1, Sector-5, Vasundhra, Ghaziabad-201012

Email: franchise@sanfortschools.com
Bengluru Office:
#322, 5th Cross Bhuvaneshwari Nagar (2nd Floor),
Land: 2 Acres
rd
Banashankari, 3 Stage Bengluru, Karnataka - 560085
Phones: +91 9108528122, +91 9108528144
Email: ro.south@sanfortschools.com

Regd. Office:
 BEAUTY SALON INDUSTRY Hiring great talent not only transforms a company,
but helps them reach their desired goals. We have a
Market size & potential: Professional
Target customers: strong HR team that splits into recruitment and
Salon Care market in India to grow at a training and development sections. Every product
All age group as Humans
CAGR of 27.07% need grooming & styling used in the franchise salons is approved from the
head office after close monitoring and several trails
over the period 2014-2019. time-to-time
and we always ensure that the salons are well
equipped, said CK Kumaravel, Co-founder,
What are the customers Naturals salon chain.
Prominent market looking for: Latest
(cities): Metro, While some follow critical procedure analyzing
global trends and and selecting the right franchisee, some cool brands
Tier I & II cities services; Discount package like BBlunt have made army of young guns with
fire in their belly to expand their franchise business.
About 35 per cent of our franchisees are owned
Upcoming markets: Growth rate: and run by young entrepreneurs who are between
Tier III, IV and the age group of 25-39 years, but we do not believe
even small towns 25-30% in any age discrimination. It's important to find the
right partner irrespective of their age, said Adhuna
Bhabani, Founder, BBlunt salons.

Global brands' foray

While expanding geographically, western brands
Government feel that franchising is the best model to place their
The segment has brands in other countries.
boosted the growth Accreditation
UK-based leading barbershop Truefitt&Hill,
of Women body: National Skills which forayed into Indian salon business in May
Entrepreneurs Development Corporation 2014, has chosen Lloyds Luxuries Private Limited as
(NSDC), Beauty &
& Skilled Wellness Sector Skill
its franchisee partner in the country. On the other
Professionals Council (B&WSSC).
hand, Jean Claude Beguine has entered in the country
by opening its outlet in Mumbai and Bengaluru via
master franchisee deal with the global brand.
We have uniform pricing policy across all our
stores and our Royal members can enjoy the unique
advantage of getting access to any store across India.
We have 6 stores open and operating in Mumbai and
will be opening 5 new
stores in April in
Bangalore, Hyderabad
& Delhi. Our aim is to
cover an additional 10
major cities in India in
2016-17 with
corporate owned stores
and in addition to that
we will also be
appointing sub
franchisees across
India, said Istayak
Ansari, Master
Franchisee, Truefitt &
Hill Barbershop
(India).

Crux of the matter

It is apparent that the
market potential is
encouraging home-
grown and existing
players to expand
their footprint, while
new European and
international brands
are charting India
entry plans via
franchising.

34 franchiseindia.com May 2016

 ISSUE FOCUS | YOGA CENTRES

WOW factor
Even though yoga originated from India, the
current Indian standards are falling short in
front of the global standards. To keep up
with the global pace, the best Yoga studios
invite yoga teachers from different parts of
the world. That makes the model very
unique because it is a global craze right now.
Sarvesh Shashi, Founder & CEO, The
Zorba- A Renaissance Studio says, If I say
hatha yoga to people, they might not come.
So I had to commercialize yoga in a way
that would be exciting to them... should get
that wow factor in it.
Saran says, You don't have to educate
the people about yoga. All you have to do
is that you have to factor the retail model
and be present in the vicinity and
neighbourhood with a high quality
classroom. So when a good location and a
good retail model are in place, people will
come.
On getting organised
The market is fragmented. Unlike in other
education sector, there is no governing
body for yoga which is considered as a free

INVOKING THE
knowledge especially amongst Indians. It
is very difficult to achieve consistency
across the country. Saran says, We have to
accept that the market is fragmented and

ENTREPRENEURIAL
try to find a niche in that fragmented
market through a retail consumer model
where you connect with the different strata

CHAKRA
of society by offering them different forms
of yoga. And once you find that niche and
get the engine humming for you, just
fabricate this across the country.
Shashi explains, We need to unify all
BY UTPALA GHOSH the individual yoga instructors with a
common agenda which is world over
common for yoga which is uniting people
Yoga originated in India almost 5000 years ago. Critically acclaimed all over the world, and making them happy. It can only be
Yoga is one of the fastest growing industries with a global worth of $80 billion. However in achieved when there is a governing body
India it shares its space within the Ayush sector with other alternative therapy segments exclusively for Yoga.
such as Ayurveda, Naturopathy, Unani, Siddha and Homeopathy to reach a collective market
worth of Rs.120 billion. There is untapped opportunity for sure. But more importantly, Franchising helping to put
there an urgent need for dedicated players who motivate health and fitness enthusiast the fragments together
both on the consumption level as well as on the investment level towards this segment. Franchising has been instrumental in
getting the industry organised. The F&B,

T
HE eight practices of Ashtanga
Yoga - Yama, Niyama, Asana,
Pranayama, Pratyahara, Dharana,
Dhyana and Samadhi summarised
all that is needed to lead a healthy
life. But with time and social develop-
ment, we have left the core value of Yoga
far behind. Rather we have reached a
state where Yoga has to be repositioned
once again to justify its relevance in our
day to day life.
Where there is a gap, there
is an opportunity
Yashwant Saran, Founder & Managing
Retail, Preschool, Gyms, Salons and many
Director, 136.1 Yoga Studio: The
more industries have got a distinct shape
customer demographic can be
and goal through franchising. It benefits
segregated into four categories: one
the brand who wants to expand, the
who wants yoga for fitness, one who
investor who can grow under the
takes it as a therapy, one who
mentorship of the brand and the end
approaches it as a spiritual practice
customer who can trust an established
and one who wants it as a way of life
brand. When we talk about getting a
Vipasana. It is a very non-judgemental
governing body, franchisors can play their
model. So even though the market is
part in this regards within their own
fragmented, here is the scope for the
capacities.
retail consumer structure to come and
For a brand who wants to expand,
address an unprecedented and unmet
Saran says, It keeps the cost of acquisition
need which can serve the community.
and the cost of investment low. It offers
tremendous opportunity to become

38 franchiseindia.com May 2016

entrepreneur especially for women who MARKET SIZE &
make up for 80 percent of the yoga
practitioners in India.
POTENTIAL AT A GLACE
Wellness Wellness services
Global worth of market in India accounts for 40%
The right choice of franchisee Yoga Industry is is estimated at of the market.
Saran: The prospective franchise $80 billion INR 490 billion
partner should have a very strong
entrepreneurial. They need not be about
yoga but passionate about entrepreneur-
ship. The yoga part is our job. Worth The AYUSH sector (Ayurveda,
Yoga, Naturopathy, Unani, Siddha
Shashi: One has to have the passion $27 Billion and Homoeopathy) has an anual
for Yoga as well as the ability to run the in US
franchisee. They should also own very turnover of around INR
good real estate. 120 billion.
Training and support
Saran: A complete start to finish
support - from selecting the location to F R A N C H I S E F A C T S
managing the studio. A specific 4:6 ratio
between expats and local teachers is The Zorba- A Renaissance Studio 136.1 Yoga Studio
maintained. We train the teachers and Year of inception: 2013 Year of inception: 2010
other administrative and managerial Year of starting franchise: 2014 Year of starting Franchising: 2015
staff. We educate the partner about the Company owned studios: 5 Company owned: 2
demographic and typographic of the
target customers as a part of the training. Franchised: 2 Franchised Studio: 1 in India & 3 abroad
We lay particular emphasis on the look Increase in franchise outlet: 2014-1 | 2015-1 Currently present in: Chennai, Ahmadabad,
and feel of the studio. Thereafter, we in 2015 | By 2016-10 and Coimbatore
start the pre-sale marketing, social media to 12 Cities targeted: Mumbai, Delhi, and
marketing, events and road shows within Present in cities: 2 Hyderabad
2-3 km radius of the studio to boost the Targeted Cities: Delhi, Mumbai, Target Customers: 25-45 mostly women.
walk-in rates. Kolkata, Ahmadabad, Expansion plan: Plan to open 4-5
Shashi: We have an unique plug n Hyderabad. 25 cities studios by the end of
play model where the investor pay the to be added at the end this year
money and we do all the infrastructure, of the year.
Investment(in Rs Lakh): 75 to 80
interior, software everything and 45 days Investment: 40 to 45 for a
Area: 2500-3000 sq ft
of marketing free. After that he just (in Rs. Lakh) plug n play mode
Breakeven: 22-24 months
needs to manage the studio. Area: 1200 to1500 sq ft.
RoI: 14-15 %
Breakeven: 18 months
Trending Preferred location: Vibrant neighbourhood
RoI: 50 percent margin
In a unique alliance fitness major with a matured retail
Preferred location: Upmarket culture.
Talwalkars Better Value Fitness Limited neighbourhood
acquires 50 percent stake in Zorba. This Preferred franchise model: Master franchisee
Preferred franchise model: FOCO with a master
would enhance their wellness offerings franchisee

through Zorba and improve

revenues by tapping into the
rapidly growing Yoga sector.
Shashi says, We get a ready
space at about 100 odd
locations and their registered
database. The Talwalkars had
a readily available gym, and
they wanted to bring fresh air
into the gym. Now they cater
to the physical level and
Zorba caters to the mental
level and a more holistic
level. Currently, Zorba is
present in 60 TBVF
locations.

40 franchiseindia.com May 2016

 ISSUE FOCUS | SPA

SPA FRANCHISE:

THE UNCHARTERED
TERRITORY BY NIHARIKA VERMA

Spa franchise is
becoming hot market
with profit margins as
high as 60-65 per
cent. With big brands
operating, at the max
25 spa centres that
may include franchise
outlets makes the
pampering category a
potent market
opportunity to tap
bigger pie in the
wellness space.

A
FTER years of exclusively
operating company-owned clubs,
franchising was a natural evolution
for Indian spa industry. The biggest
disruption which is shaping growth of spa
industry in the major cities in India is
driven by premium spa boutiques opening
in hotels and high-born vicinities.
Housing a number of business
opportunities to pursue along the
wellness continuum, Indian spa industry
is relatively less exposed in comparison
with salon business. While some
opportunities will require long-term
effort and investment in spa franchise,
small adjustments made by owners and
investors to their service offerings and
re-examining their franchisees with a
new, wellness-oriented viewpoint is the
need of the hour.
Industry veteran and beauty expert
Shahnaz Husain opines: with over 700
spas predicted to open doors in the next
two years, there's no doubt that the spa
industry in India is growing fast. Several
companies are busy devising major
expansion plans to reap in huge profit
margins. With the extended global spa
economy now estimated to be worth
$255 billion, there has never been a
better time for medical tourism in India.
India will continue to be a hot spot for
medical tourists that seek travel services
that incorporate diverse wellness
packages, including those that couple
medical procedures with spa indul-
gences, Ayurvedic treatments or cultural
immersion experiences.
Franchising as a medium
In the last two years, we have seen over a
dozen of spa chains operating in the
Indian wellness space, exhausting every
possible potential to spread their reach.
Growing organically in a country like
India is challenging as every nook and
corner has a potent competitor in the
form of day spa or Spalon (salon with
spa facilities).
Aiming to crack quick returns with
rapid growth, Indian spa leaders like
Aura Thai spa, The Four Fountain spa,
O2 spa, Sevenseas spa and Moksha spa
are all taking franchisee route to grow
their market presence.
The spa market is exciting, room for
lot of innovation and customer satisfac-
tion to a whole new level. Only the ones

42 franchiseindia.com May 2016

www.adgrohair.com www.minuscosmetic.com www.skinmaya.com
 F R A N C H I S E F A C T S

Investment
Operations

Breakeven
franchisee

City-wise

(in months)
Franchise

Franchise
beginning
inception

presence
Company

(in sq.ft)
Centres

(in Rs.)
Year of
Brands

owned

Model
No. Of
name

Area

RoI
Sevenseas spa 2008 2012 7 5 Revenue share 12 cities in India, 35 Lakh 1,800-2, 000 3 2 years
1 Abroad
Aroma Thai Spa 2008 2012 - - Unit Franchise - 50 lakh-1 Crore 500 sq ft - 35%
Four Fountain spa 2007 2010 7 13+ N/A 6+cities in India 50-60 Lakh 1,000-1,200 6 Attractive
Assured ROI
Spa Palace 2015 2016 2 6 Unit & Master N/A 15-50 Lakh 1000 & more - 100%
Franchise
Allure Spa Lounge 2013 2015 2 0 Master Franchise - 20-30Lakh 2,500 - 60%
Moh Spa 2006 2008 0 70 Unit Franchise - 30-50 Lakh 1,000 - 80%
Lavana Spa 2010 2013 1 2 - - 50 lakh-1 Crore 1,000 - 38%

with creativity and passion will make

SPA INDUSTRY
most out of this delicate industry, Market size &
defined Arpit Sharma, MD, Target customers: Upcoming
potential: The Indian
Sevenseas Spa. Between Age group of markets: Tier
wellness industry is poised
Tighter concepts flexible returns 18 years to II & III
to touch Rs. 1,00,000
As consumers are becoming aware 60 years towns
and much conscious of their spa crore (Rs 1 trillion) by 2016.
experience in terms of selecting the
therapy or pampering options, Growth rate:
tighter and attractive concepts is a
must to woo them. Today, customers' 18-20%
are not looking for an exclusive The segment
massage option; rather they keen on Prominent has boosted
investing in a concept that sells an the growth of
overall tranquil experience. market (cities): What are the customers Government
Metro cities & Start-ups looking for: Innovative Accreditation body:
Investment required Tier I cities & Experienced therapies and spa parties; Ministry of AYUSH,
Investment in a Spa facility may professionals Luxurious spa package NABH Accreditation
range from Rs.15-20 Lakh to Rs.2
crore. The franchisee must have a
detailed plan as to where to invest and Day to day operations Future looks bright
how much to invest. The franchise The spa business plan must lay out in India is generating approximately 600
investment costs varies from brands to detail what all would be required for the million USD annually through spa
brand and depend on the services day to day operations. These details industry alone. Thus, taking franchise as
offered, the location you chosen, current include the services you will be offering a medium to grow or foray into spa
cost of property, costs incurred on hiring and the equipments and products you business would be equally rewarding for
people, the quality and range of products need to purchase for the same. both franchisor and franchisee. With
and equipments used,' said Nikhil Gupta, Also, one needs to determine how changing lifestyle, tranquil business of
a faculty member of Aithein Spa many employees need and at what spa and pampering showcases adequate
Training Institute, Bengaluru. The salaries. On an average, a unit level opportunities for innovation play and
business is expected to breakeven within franchisee gives 30-40 per cent of return business growth in spa franchise five
2 to 3 years. while a multi level franchisee builds 15- years down the line.
20 per cent returns.
 ISSUE FOCUS | SLIMMING CENTRE
SLIMMING
BIZ MAKING
FAT PROFITS
The craze to look-like-the-girl-on-the-magazine-
BY JOYSHREE SAHA cover has fuelled growth of many business
formats within the beauty and wellness segment.
The prime of them all has been the slimming
centres. Targeted at customers within the 25-45
age bracket that forms a sumptuous chunk of
the country's population who would go to any
extent to find the easiest way to shed those
extra flabs, slimming centres are here to stay.
Let's take a look at what make such formats tick
with the customers and investors alike.
46 franchiseindia.com
O
VER the years, the slimming industry in India
has witnessed a remarkable transformation
due to the changing lifestyle of the urban middle
class. The segment is expected to witness the
inflow of several foreign health club chains in
the near future in the urban areas. A segment
which was dominated by female taker even a decade
back is now pulling in male customers as well. From
roping in celebrities as the face of brand to interna-
tional therapists and fitness trainers, brands leave no
stone unturned to tap the pulse of the consumer.
Getting the Edge
In this competitive market, everyday revolutionary
slimming techniques are making waves in the market.
Unique Slim Point and Beauty Clinic have 10
different techniques to weight loss and body contour-
ing that include German techniques, Lipo laser,
Cellulite machines, Diode Laser, Cellulite therapy,
R/F Ultrasonic, interactive inch loss, power body
slimmer, crazy fit, steam bath of body wrap.
Our focus is building the brand and earning trust
of our consumers by providing superior offerings,
which will add value. We believe that our customers
are our best brand ambassadors and that's what helps
us stand out, said Sandeep Ahuja, Managing Director,
VLCC Health Care Limited.
Why franchise?
The move into franchising was driven by the
realisation that there was a latent demand for quality
beauty and wellness services in tier II and tier III
cities, but growth has been limited due to lack of
presence of organized brands. Franchising helps us to
partner with local people who understand the
consumers in that region, shared
What franchisor seeks?
While selecting franchisee we look into the matter
that how much the franchisee appreciates the services.
One important thing that the franchisee should keep in
mind is that this is medical line of business. The other
parameters include the choice of location, the area
available, their investment capacity and their
eligibility to manage the business, stated Dr. Rekha
Gonsalves, Dr.Rekha's Skin and Slim Centre.
The success of a business lies in leadership and
demonstrating excellent people skills. A franchisee is
expected to lead from front. While a growth-oriented
attitude is important, one has to be passionate about
the wellness industry and about making a difference in
people's lives. As it is a dynamic industry which is
evolving rapidly, so one has to keep educating and
training himself with the new trends, Ahuja opined.
Franchise support
We provide complete training, slimming machines
operative manual, treatment technology, certification,
knowledge about diets nutrition, Xerox Copy National
Award, Jain explained.
VLCC offers both pre-operational and operational
May 2016
 SANDEEP AHUJA, Global weight loss Indian Fitness &
MD, VLCC Health Care Limited management market Slimming Industry
Our business model has been widely is expected to reach constitutes about
accepted by our partners as it has generated
good returns for them. To illustrate, we have $206.4 billion by 8% of the Slimming segment
is expecting a CAGR of
over 70 franchisee-operated beauty and wellness market
wellness centres and over 25 franchisee- 2019 from $148.1 22% with 29%
operated VLCC Institutes pan-India. billion in 2014, growing in organized sector and

DR. REKHA GONSALVES,

at a CAGR of 6.9% 17% in unorganized
Dr.Rekha's Skin and Slim Centre sector
While selecting franchisee we look
into the matter that how much the This sector poised to reach
franchisee appreciates the services.
One important thing that the
Rs 1,00,000
franchisee should keep in mind is that Crore by 2016
this is medical line of business. The
other parameters include the choice

RICHA JAIN, MD, Unique Slim Point

and Beauty Clinic
We provide complete training,
Slimming centre franchise
slimming machines operative manual,
treatment technology, certification,
Opportunities Tier 2 & Tier 3 in India could expect a
exist in large cities such as
knowledge about diets nutrition,
Xerox Copy National Award.
Mumbai, Delhi, Bangalore,
cities Dehradun,
Pune, Nasik &
20-25% rise
Chennai, Kolkata between 2013 and 2017
Baroda show the
support to enhance and measure its greatest grow th
franchisee's performance. They regularly potential such as
Prominent players around the world:
upgrade and train franchisee staff to Weight Watchers International, Inc. (U.S.) Jenny Craig (U.S.) eDiets.com (U.S.),
uplift, maintain the service delivery VLCC Healthcare Ltd. (India) Slimming World (U.K.) The Gold's Gym International (U.S.)
standards and also provide marketing Duke Diet & Fitness Center (U.S.),
support to the franchisee, whether digital
or print. Ahuja points out, We provide centres. This helps to capture all execution of services provided to them.
our own customer management systems information of the consumers and the Our teams regularly visit franchisee
(CMS) software to all franchised owned centres and monitor the quality
of their services through observation and
training, meeting with consumers,
review of data collected by the CMS
software and other similar methods.

Looking ahead
The biggest challenge in this business
is to make people join slimming centres.
The weight reduction part is rather an
easier task, Jain opines. She adds, We
have received a very good response on
our first day in our slimming centre. So,
there are no risks to open these clinics.
These private clinics are open in nearby
market, mainly resident area. Ahuja: I
am pleased to share that our business
model has been widely accepted by our
partners as it has generated good returns
for them. To illustrate, we have over 70
franchisee-operated beauty and wellness
centres and over 25 franchisee-operated
VLCC Institutes pan-India, in cities as
far apart as Darbhanga in Bihar,
Srikakulam in Andhra Pradesh, Batala in
Punjab and the like. We have found that
the North and West markets have been
growth drivers even as the East and
South are fast catching up.

48 franchiseindia.com May 2016

 ISSUE FOCUS | DIET CLINICS
GAINING HEALTHIER
PROFITS WITH
India holds an unmatched heritage of practicing medicine and other
curative healthcare procedures. Let's find out the kind of opportunity,
diet clinics category has in its kitty for the potential franchisees.
BY YAMINI S VERMA
I
T is very well said by
Bethenny Frankel: Your
diet is a bank account.
Good food choices are
good investments.
The diet clinics are in
great demand in metros and
tier-I cities but these clinics are
also thronged by tier-II and III
denizens. Diet Clinic, Diet
Mantra, Diet Lounge, Diet Dr.
Clinic and My Nutrition are
some of the key players in this
good food illustrator's category
F R A N C H I S E
that are operational across
India via franchising and other
channel partners.
Market @ glance
India ranks among the top 10
global growth markets for
nutrition F&B, reports PwC
research and analysis,
Euromonitor. The agency
furthers reports that globally,
growth in nutrition F&B is
being fuelled by emerging
markets, with markets such as
F A C T S
50 franchiseindia.com
franchise of a
Deciding on
the best legal
structure
From
where to get
finances for
the business
Recruitment
and training
of staff
Equipments,
supplies and
interior designs
for the centre
India, China, Brazil and
Indonesia expected to add
more than $ 100 billion
USD between 2012 and
2017. An emerging sub
category of dieting and
nutraceutical, Fortified
Foods and Beverages
(FFB) is winning attention of
the fitness freaks in India. FFB
alone constitutes 54 - 55%
dieting services and retail
industry.
Franchise the preferred route
Like any other sector,
franchising in health and
wellness also remains to be a
great launchpad for rapid
growth. For several diet
clinics it is a popular route for
May 2016
Buy
diet clinic Create a
business plan
for your
center
Requisites
Look
for space
(location)
to open a
diet clinic
Keeping
track of your
inventory
Ways to
increase
sales
expansion while some are
exploring hybrid models. It
also allows companies to
rapidly build up their network
without straining their capital
resources, and drive deeper
market penetration using
easily replicable models.
The move into franchising
was driven by the realisation
that there was a latent demand
for quality beauty & wellness
services in tier-II and tier III
cities, but growth has been
limited owing to a limited
presence of established and
organised brands. We chose the
franchise model to partner with
local people who understood
the consumers from that
region, says Sandeep Ahuja,
Managing Director, VLCC
Health Care Limited.
Harpreet Pasricha,
Director, Diet Dr Clinic says:
Our main motive was to
reach out to as many people as
possible, thus we adopted
franchise business model for
expansion. Hence our tag line
also says 'Good Nutrition
Mission'. We want to reach out
to people from all over
spreading awareness on eating
healthy and consulting people
with different health and
weight issues. We tie-up with
people who show interest when
it comes to good nutrition.
Unlike companies who focus
only on increasing profits and
revenues we want our franch-
isees to learn, grow and acquire
knowledge in this field.
 ISSUE FOCUS | AESTHETICS

Aesthetics
LOOKS GOOD BY DEEPANKAR HEMNANI

Looking good and youthful being important as well as affordable these days, various
cosmetic treatments are making their way into the consumer market. This has opened Area:
up a world full of opportunity for investors and practitioners alike. Approximately
1500-2000
sq ft

T
HE aesthetic business may look Learning
very lucrative and glamorous at the Terminologies: HOW TO Publicity:
the face of it. But one needs to If you want to generate
tread with caution when it
Proper knowledge about medical START sales, you have to be seen.
terminologies, legal requirements,
comes to dealing with healthcare registration, staff training, Various ATL, BTL and social
someone's looks. The thin line the patient pathway, plus a host of media marketing will ensure
between a satisfactory smile from a other protocols to ensure you provide improved visibility and
customer and a heartbreaking cry is so treatments in a safe and controlled connecting with the
fragile that if not taken care of, may environment are must for a consumer base.
wreak havoc for the business. So what start up cosmetic
is the best way to approach an aesthetic business.
business? Location: Trained
The location has professionals:
Market Overview to be determined after a
An impressive personality does Having well qualified medical
thorough study of the demographic
not only help to create a good Equipment: and typographic of the
practitioners and assisting
impression, but it boosts self It is pertinent to staff on board is a
confidence to a great extent. target customer.
get world class mandate.
Today, people don't hesitate equipment for
from getting a hair transplant
the lab.
done. A laser hair removal or a
liposuction to get rid of the extra
flab is becoming more common. A recent
report by the National Skill Development
Corporation (NSDC) states that the beauty
and wellness sector is growing at a compound
annual growth rate (CAGR) of more than 20
per cent and will need 14.27 million skilled
workforces by 2022.
Sanket shah, CEO, Advance Hair Studio:
It matter how a person looks and the overall
personality, and a person who start losing hair
starts depreciating themselves. It doesn't
matter how successful a person is, today if a
person doesn't look good, he/she doesn't feel
good. Evidently, the cosmetology industry
has been boosted by rising demands for
cosmetic procedures within the urban
population.
Being a sector which is dominated solely
by doctors and standalone clinics, currently
the sector is highly unorganized and requires
more investment and a standardized format
52 franchiseindia.com May 2016
incubated in a professional manner.
Sanjeev Mahajan, CEO, Enhance
Clinics: One of the major growth drivers
of the cosmetic industry in India is its
affordability and the consumer awareness
is going high. The cost of cosmetic
procedure globally quadruples the cost in
India, which is making it accessible to
more people. He further adds, There is
a need for standardization in the services
being offered; the bigger reason is that
there should be a process for quality
accreditation which cannot be implicated
by individual doctors.
Investment Forte
The aesthetics segment attracts the
interest of two categories of investors.
The first category includes cosmetolo-
gists and trichologists who have the
knowledge about the technicalities of the
service. And the other may comprise of
investors who know how to run a service
centre. The practitioner may or may not
have the money. The investor may have
the money but not the knowledge. A clear
stairway to success is to tie up with a big
brand and grow through franchising.
Opportunities for Franchisees
There is evidently a huge gap in the
market which can be filled only if
serious players come together to make
quality treatments available to the
people. The need of the hour is get
together doctors and practitioners with a
common mission to make the aesthetic
industry grow. Many aesthetic brands
have started treading the much tried and
tested route for growth and expansion
that is none other than franchising.
Dr. Apoorva Shah, Founder, Richfeel
explains: Richfeel offers a very unique
expansion model i.e. the FOCO model.
In this model the franchisee just has to
invest and we will manage the entire
operations on behalf of them, this means
a fixed return of income with no space
required, no operating cost and no
burden of paying salaries / rentals. This
is one of the best opportunities for
investors looking to cash in on this
industry, which is still at a very nascent
stage and is bound to grow exponentially
in the next few years. Mahajan: We
partner with people who are cosmetic
surgeons that are limited by the capital
and we become the expansion route for
them through marketing, operations etc.
We also partner with likeminded people
who are smart businessmen and provide
them intellectual capital, standardization,
and a highly profitable growth structure.
Future Prospects
Once considered to be a luxury, looking
good and presentable has become an
essential. Services like liposuction, hair
grafting, laser hair removal, botox
treatments which was confined to
celebrities are penetrating deeper into the
consumer market. With rising disposable
income and increasing awareness this
sector holds much potential for times to
come.

F R A N C H I S E F A C T S

54 franchiseindia.com May 2016

 ISSUE FOCUS | AYURVEDA

AYURVEDA:

A BLISSFUL
OPPORTUNITY
THAT IS YET TO
BE TAPPED

BY JOYSHREE SAHA

Ayurveda has been the traditional method of promoting health

and wellness in India since the ancient times. However, in the
present times these treatments have been pushed to the
periphery by the overpowering modern medicine confining its
limits only for skin treatment, relaxation and stress relieving
procedures that are available to people with a higher
purchasing power. This segment is in urgent need of serious
players who can create value for these treatments to a larger
consumer base and help this segment to expand.

T
HE scope for the growth of
ayurvedic centres is immense.
Even, the Indian government
supports research and teaching in
ayurveda through many channels at
both the national and state levels. The
government has approved setting up of
an All India Institute of Ayurveda, the
first ever referral-cum-teaching facility
in the world's oldest health care system,
in New Delhi. World Health
Organization statistics demonstrate
traditional medicine as being the primary
system of health care. In Sri Lanka, the
number of traditional ayurveda
practitioners is greater than trained
modern medicine professionals.
An ayurveda centre can be successful
only if the knowledge is handed down
properly. In service industry model,
there are lot of hidden hassle which
normally no body tell to franchise owner.
To run a successful ayurveda wellness
franchise, we have to provide manpower,
treatment protocol, result oriented
medicines, marketing and brand
promotions, backend support etc. But,
many brands do not provide these
supports. We have a very fair and
transparent business strategy to run
franchise unit, explained Vishnu Dutt
Sharma, Business Head, Deep Ayurveda.
What franchisor looks for?
We look at the investor's interest in
propagation of ayurveda and love for it.
We have certain standards fixed under
Kairali, we tend to deliver those and if
the investor is willing to go forward with
them, both ours as well as the investors
brand can add value to each other,
shared Abhilash K Ramesh, Executive
Director, Kairali Ayurvedic Group.
For selecting a franchise we have
certain criteria. The first prerogative is
the investor's interest level when it
comes to ayurveda, financially condition
to mange things and why they want to set
up, said Krishna Kumar, Co Founder &
MD, Keva Ayurveda Health Care Pvt Ltd.
Franchise support
We conduct the training for the
therapists is carried out in our Delhi

56 franchiseindia.com May 2016

centre while onsite training is carried out
for other administrative and managerial
staff. We also help our franchises in the
marketing activities that include
promoting the franchise centre at our
centres websites, PR, social media etc.
All marketing collaterals designs are
provided by us. We also train the owner
in the general field of ayurveda, so they
know the product and have enough
knowledge to run day to day operations,
said Ramesh.
Sharma says: We offer clinical
proven ayurvedic treatment protocol with
focus on chronic diseases treatment. We
help in the entire recruitment procedure
for doctors,and other staff. We provide
OPD software to manage patient record
and related data. We also provide online
and offline treatment related support as
well as marketing and promotional
support. We also assist in exclusive
revenue increasing tie up that include the
lab, diagnostic procedures etc. We also
provide backend and technical support to
run a successful centre.
Keva Ayurveda supports in selecting
the right location, interior and exterior
designs, furnishing and equipments. It
also provide well-trained doctors and
therapists, operational procedures set-up,
software support, identifying and stocking
medicine and herbal products with better
mark up, advertising and promotional
literature such as brochures, flyers,
gift vouchers, membership cards,
diagnostic protocol, feedback forms,
marketing strategies and SOPs for
operations.
Expected Return on Investment
There are many advantages in this
industry for prospective investors. It
is recession proof; it reaches out to a
larger chunk of target consumers
across all income groups. Ramesh
said: The investor must be clear
with his/her long term vision.
Investor needs to understand that this
business will not bring in returns from
day one, so he/she must put all efforts
to promote and create awareness. The
investor must also have patience for
return on investments as breakeven is
usually happens in 1-1.5 years.
Expansion
Ayurveda has a great future in India
as the huge demand is increasing due
to various factors like the stressful
working culture, exhaustive lifestyle,
the endless quest of peace and the
growing ailments with less healthy
environment. Therefore, people are on a
constant run for serenity and are ready to
splurge for the services.
ABHILASH K RAMESH,
Executive Director, Kairali Ayurvedic Group
The investor must be clear with
his/her long term vision. Investor
needs to understand that this business
will not bring in returns from day one,
so he/she must also have patience for
return on investments as breakeven is
usually happens in 1-1.5 years.
KRISHNA KUMAR, Co Founder & MD,
Keva Ayurveda Health Care Pvt Ltd.
For selecting a franchise we have
certain criteria. The first prerogative
is the investors interest level when it
comes to Ayurveda, financially
condition to mange things and why
they want to set up.
Vishnu Dutt Sharma,
Business Head, Deep Ayurveda
We offer clinical proven ayurvedic
treatment protocol with focus on chronic
diseases treatment. We help in the entire
recruitment procedure for doctors, and
other staff. We provide OPD software to
manage patient record and related
data. We also provide online and offline
treatment related support as well as
marketing and promotional support.
Kerala Ayurveda is planning for
super franchise to operate in 15 major
cities in India. So, there will be 20
centres in India.

F R A N C H I S E F A C T S
KAIRALI AYURVEDIC ATHARVA KEVA AYURVITA DEEP NALANDA NECTAR PLUS
GROUP AYURVEDA HEALTHCARE AYURVEDA DIABETES CLINIC AYURVEDA

Year of inception 1989 2007 2011 2010 2009 2012 2014

Year of starting franchise 2005 2015 2012 2011 2014 2016 2014
Company owned centres 3 2 3 4 2 5 2
Franchised owned 40 1 3 4 4 12 2
Franchise growth in three years 14 1 3 14 4 12 2
Present Cities Vadodara, Siliguri, Mumbai, Bangalore, Mumbai, Mohali, Majorly Ghaziabad
Hyderabad, Dimapur, Surat Bombay,Delhi, Pune, Delhi, Chandigarh, Rajasthan
Raipur, Gurugram, Tamil Nadu Nagaland, Goa, Ghaziabad,
Goa, Delhi, Mumbai, Kolkata, Orissa, Assam, Gurugram, Delhi,
Rudraprayag Ahmadabad, Guwahati, Bangalore, Kolkata
Bangalore, Hyderabad, Srinagar,
Hyderabad Guwahati
Target Cities Tier I & II cities Pan India Pan India & Pan India Metro cities Pan India Pan India
Overseas
Investment (in Rs Lakh) 50 3-5 10-25 5-15 10-12 Lakh 5-7 5
Area (in sq. ft) 2000 1000 2400 300-2000 1000 400 200-300
Breakeven 1-1.5 years 2 years 6-12 months 1 year 1 year 3-4 months 1 year
RoI 35% at 30% 35% 50-75% 100% 50-60% 50% 50%
Preferred Location Standalone Prime location good parking & Metros & tier Commercial Anywhere Commercial/
properties of the city Surrounding II cities residential

Franchise model Unit & master Master Unit Master Unit & multi unit Master Multi & unit

58 franchiseindia.com May 2016

 ISSUE FOCUS | PHARMA AND COSMETIC STORE

DRUG FOR The Indian pharmaceutical

market posted annual sales of

PERFECT
Rs 53.69 billion in fiscal
2011-2012, repor ts All India
Organisation of Chemists and
Druggists (AIOCD). There are

BUSINESS
approximately 700,000
pharma retail outlets, out of
these only 20 to 30% are

IDEA
organised retail companies and
rest is dominated by
BY YAMINI S VERMA traditional/local chemists.

India's retail beauty and cosmetics industry is currently for the cosmetic stores, Vijay
estimated at $950 million and is likely to almost treble to $2.68 Shanker, Chief Operating
billion by 2020 while the current Indian pharmaceutical market Officer, New U, Dabur India
is US $ 11 billion and is expected to touch US $ 74 billion (in Ltd. Says: Whether Indian or
sales) by 2020. Let's find out about the pharmacy and beauty international cosmetic brands,
retail leaders we have handpicked for the potential investors. malls are serving as the
launchpads to them. The high

T
HE segment of health
and beauty retail is
scaling up y-o-y as
organised brands are
mushrooming in every
nook and corner across
the country. According to the
consulting firm McKinsey and
Company, India's pharmaceu-
tical sector will touch 55
billion USD by 2020. Experts
say that the profit margin in
drug sales ranges from 10-
40% that is the major
attraction for the new entrants.
Also, the Rs 29,000 crore
($4.5 billion) Indian cosmetic
market is growing briskly at
15-20% annually, twice as fast
Organised pharmacy and cosmetic retailers
Dabur NewU Dial for Health
Thulasi
Viva Pharmacy
Pharmacies
Reliance Health
98.4 Pharmacy
and Pharma
MedPlus Health
LifeKen
Services
as that of the US and
European markets.
Grow th drivers
The market of pharmacy
and beauty retail is
mainly driven by the
influx of organised
chains and franchising
this segment is also
growing exponentially.
These franchising
brands offer excellent
business opportunities
to the interested
investors, ensuring high
degree of customer and
franchisee satisfaction.
The industry has
Guardian
Pharmacy
Life Spring
Apollo
Pharmacy
Fortis
Healthworld
footfall of consumers from all
walks of life and all sorts of
business format available,
under one roof are the main
reasons behind why malls have
great number of beauty retail
brands.
However, player like
Apollo Pharmacy still operates
by the Company- Owned &
Company- Operated (COCO)
business model fearing of
brand dilution and satisfactory
quality services to its end
customers. Though technol-
ogy is scaling up the pharma
industry faster with dynamic
and multi-programme
operations but the unorganised
lot is a threat to the organised
cadre. To bring our brand par
excellence among the whole
pharmacy lot, we focus on
customer satisfaction which
includes loyalty schemes,
home delivery, maintaining of
customer date and hybrid
retail model, asserts Rama
Krishna, Vice President,
Marketing and Sales, Apollo
certainly seen a gradual
Pharmacy who believes the
transition toward organised
market size of pharma
retail formats. In fact, retail
industry is Rs 85000 crore and
spaces at malls and e-
is expected to increase to Rs
commerce are also regarded as
1.5 lakh crore by 2018 via
the perfect platform for
organised pharmacy retail
retailing beauty and other
chains.
FMCG products. Talking
about the preferred location

60 franchiseindia.com May 2016

 ISSUE FOCUS | NUTRACEUTICALS
NUTRITIOUS
PROFITABILITY
BY DEEPANKAR HEMNANI
A
CCORDING to a survey report
by ASA & Associates, the Indian
nutraceuticals industry is
expected to grow at 20 per cent to
USD 6.1 billion by 2019-2020
due to rising awareness about health and
fitness and the changing lifestyle.
How to start a Nutraceuticals business
Nutraceuticals business India promises a
high return on investment if followed by
the right guidelines and approach. There
are two options depending on the
investment capacity.
Donning the Manufacturer's hat
For entrepreneurs who have a good
financial back up setting up a manufac-
turing unit of a nutraceuticals business in
India will involve active contribution
towards a better product innovation,
branding and customer satisfaction.
Work with a Manufacturer
People with low financial capacity can
play on a small margin by enter this
industry via franchising with contract
manufacturers or major pharmaceutical
players. This can prove profitable if the
investor has good knowledge about the
market and knows how to distribute the
product in the commercial market.
Collaboration helps the franchisor to
expand the reach of its brand into new
markets and saves a lot of resources for
the franchisee such as:
Train people, Maintain equipment,
quality control create a Standardized
The striving need to stay healthy and the rise in
the standard of living has boosted the growth of
the nutraceuticals sector in India. The Indian
consumers have started to feel conscious about
their health and dietary requirements and that
has opened new doors for people to make their
way into the nutraceuticals industry.
The Franchisee Support
Dr. Majeed: There are no fixed intervals
for training of franchisees; however
they are given training both at
regional and national levels
that give them a wider
perspective of the
industry. They are
For kept informed
mat, about new products
Manufactur
ing, creating a
brand name,
Designing, packaging
and shipping.
Why enroute to Franchise
Entering the nutraceuticals sector
through franchising can be a sure shot
profitable alliance for both as there is a
huge demand for the products and
that are designed and the research and
despite various distributors, the industry
development process along with the
has a lot to offer to new aspirant
module around the clock which allows
investors.
them access to the product, right from
Dr. Muhammed Majeed, Chairman,
the nascent stage.
Sami-Sabinsa Group of Companies:
Franchising has been instrumental in
The Target Markets
boosting the reach as there is no common
The increasing zest to stay healthy has
market since every location has its direct
created a big room for the need of
selling representative(franchisees)
nutraceauticals, however the current
making the products available to the
market scenario states that there is a need
unreachable markets.
for quality products in the tier 2 and tier
3 cities.
The Need for a Digital Space
Pushkin Agarwal, Director, Cortina
Future Prospects
Labs: Digital India is a boon for every
It is expected that India will be a strong
industry as it helps companies gain a
market for nutraceutical products as the
wider audience right from day one of
players in the industry will be a
their operations, but
combination of large multi nationals and
when it comes to
domestic players majoring in proprietary
selling medicinal
formulations while small players will
products
constitute the unorganized market.
online there is
Multinational companies have set up
still an ambi-
production facilities in India and this will
guity as there
eventually help small players to share a
are no set of
piece of this industry through the
rules for phar-
franchising channel.
maceuticals.
62 franchiseindia.com May 2016
65 franchiseindia.com May 2016
Invest
GLOBAL BUSINESS | PASTAMANIA

What was the inspiration behind

starting PastaMania?
The single-minded idea behind the
PastaMania concept was to bring great
tasting Italian food into the mass market,
making it affordable to everyone. It started
when Timothy Ghinn, an expatriate
European working in Singapore in the 1990s
saw the gap in the market where local food
was affordable while good Italian cuisine
was so expensive. In 1998, Timothy took his
dream to Scotts Shopping Centre in
downtown Singapore and opened the first
PastaMania outlet. Shortly after, Timothy
returned to Europe and the business was
acquired by Commonwealth Retail Concepts
Pte Ltd (formerly known as Pastamatrix
International Pte Ltd)in year 2002 (a
subsidiary of the Singapore's
Commonwealth Capital Group), who
successfully transformed the brand from a
food court concept into one that has now
grown to become Singapore's Largest Italian
Casual Dining Chain.

Catering to the young and happening, PastaMania has its footprint across 9
countries. WILSON LIM, Executive Director, International Business shares
the brand's journey so far and plans for India with Utpala Ghosh.

Over 50 CASUAL dining restaurants

serving 20 MILLION plates & counting...
What has been the learning that
you have gathered about franchis-
ing while working with partners
from across the world?
Over the years, PastaMania has been
able to put together four elements as the
core values that the brand thrives on.
First and foremost, consistent branding
is essential no matter how diverse the
objectives are across varied markets.
Second element is the uncompromised
quality standards that we set for our
restaurant operations as well as our
franchise partners. Kitchen & service
staff as well as management will go
through rigorous, intensive training, both
online and onsite, to ensure alignment
with the brand and customer satisfaction.
Thereafter, comes the role of an efficient
enterprise resource planning (ERP)
system. We have implemented Gaitway,
a powerhouse of information resource,
with various modules like menu planner,
marketplace (an ordering supplies
platform) and more for our franchise
partners. Last but not least; we value our
relationship with our franchisees above
everything else. And the best part of our
global expansion has been our ability to
bridge cultural gaps and work hand-in-
hand to deliver our promise.
How many cities or countries are
you present in? How many retail
points and number of plates of
Pasta have being served?
PastaMania is currently operating in key
cities of Singapore, Shanghai, Brunei,
Kuala Lumpur International Airport
Terminal 2 (KLIA2), Klang Valley,
Kuwait, Dubai, Cairo, Yangon and
Phnom Penh. We are in the process of
finalizing PastaMania franchise
arrangement for Manila (Philippines),
Ho Chi Minh City (Vietnam), Dhaka
(Bangladesh), Accra (Ghana), Bahrain
and others. Finally, we have more than
50 over PastaMania casual dining
restaurants serving more than 20 million
plates of pasta to-date.
What is the franchise model you
have adopted in these countries?
Our modus operandi in international
markets may either take the format of
awarding exclusive Master Franchise or
Area Franchise business arrangements to
enter the strategic relevant markets with
speed and efficiency.
Do you plan to enter India? If yes,
please tell us how you plan to roll
out plan for India.
The brands and restaurant chains of both
Indian origin and multinationals have
not optimally penetrated the Indian
market so far. Segments such as casual
dining have found favour with the
consumers. This augurs well for
PastaMania to set-up franchise footprint
in the country. We are working closely
with established franchise consultancy
firms like Franchise India to link-up
with potential franchise brand buyers in
the market.

66 franchiseindia.com May 2016

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 FRANCHISE
FRANCHISE FACE BEST WESTERN
50 BEST WESTERN HOTELS
IN INDIA BY 2020
Best Western Hotels & Resorts, headquartered in Phoenix, Ariz., is a privately held hotel with a global network of 4,100*
hotels in more than 100* countries and territories worldwide. In an exclusive interview with Atul Jain, Chief Operating Officer
Best Western Hotels & Resorts (India, Bangladesh and Sri Lanka) tells Joyshree Saha about the brand's journey so far.
The brands inception and journey
so far.
Founded by M.K. Geurtin in 1946, the
hospitality chain opened its door to the
world as Best Western Motels. The chain
began as an informal link with other
hotels and recommending other lodging
establishments to travelers. The same time
around, they started their global expansion
pulling in Canadian hotel owners in their
kitty. By 1976, Best Western hotels were
present Mexico, Australia and New
Zealand. In 2002, Best Western
International launched Best Western
Premier in Europe and Asia. In 2011, the
brand got revamped into a three-tiered
format- Best Western, Best Western Plus
and Best Western Premier. The years
2014-15 saw Best Western to emerge as a
hospitality giant with diverse portfolio that
included Vb, (an urban boutique
concept), BW Premier Collection, (a soft
brand of carefully selected, high-quality
hotels), GL, (a broad-midscale boutique
concept designed for secondary,
suburban and highway markets).
How do you evaluate the Indian
Market and what are your plans for
the future?
Today, Indian hospitality industry has
emerged as one of the key drivers of
growth among the services sector in India.
The Indian government has also realized
the country's potential. India has traveler
friendly policies such as Visa on arrival
facility, infrastructure development and
expected FDI's. We feel the time is ripe
for the brand to announce the new
offerings in the brand portfolio, viz., Glo,
Vib, Executive Residency and BW
Premier Collection. And with half of the
ATUL JAIN, Chief Operating Officer,
Best Western Hotels & Resorts
India has traveler friendly policies such
as Visa on arrival facility, infrastructure
development and expected FDIs. We feel
the time is ripe for the brand to announce
the new offerings in the brand portfolio.
We are aiming at having 50 hotels by
2020 under the Best Western Flag.
country's population below 25, the growth
potential for these brands is exponential.
What are your criteria for
selecting franchisees?
We follow a multi-pronged strategy;
= Selectively look for introducing
Best Western Premier (none exist
in India) as an opportunity to
showcase the upper-upscale
product
= Aggressively
pursue
development of
Glo & Vib, this
70 franchiseindia.com May 2016
is a fantastic opportunity to attract the
young millennials
= Executive Residency also provides
opportunity in the extended stay space,
as presently only Oakwood and Fraser
have some presence.
Elaborate about the training and
support that you will offer to your
franchisees.
Best Western has a plethora of learning
tools available on their global platform
that cover all the areas of the hotel
operations. Deriving from these tools, we
are planning to create training modules for
conducting one-on-one training in all the
properties across the region. The training
modules primarily shall cover revenue
management, guest satisfaction and
quality assurance.
What is your expansion plans?
Our approach is both quantitative as well
as qualitative. While increasing the
numbers is imperative, our focus is to
have quality hotels in our portfolio, which
enhance brand image, improve guest
experience and drive superior revenues to
our hotels. In addition, our focus shall also
be to gain a strong foothold for our new
brands. We are aiming at having 50
hotels by 2020 under the Best
Western Flag.
Q&A
FRANCHISE PROFESSIONAL
THIS ALPHA MALE IS BUILDING
GLOBAL ASPIRATIONS IN
WELLNESS BUSINESS
A hard core go-getter at work, Istayak Ansari, Director & Co founder of Lloyds Luxuries Ltd is
also a complete family man and an ardent traveler when it comes to his personal life. In a
short chit chat with Deepankar Hemnani, he allows us a peek-a-boo into his life beyond work.
You have an exponen- You have a vast
tial growth chart. What experience in the
are the factors that franchising industry
boosted your growth? and have successfully
I personally believe that lead big names to the
to grow fast, one has to
top, please share your
work hard, devote more
time and learn the things experience so far?
with the dedication to Well I have worked with
understand thoroughly. I only two companies as a
have personally worked professional from 2001 to
for almost 360 days a 2013. I learnt the art of
year and I entrust that franchising at Zee
dedication along with apt Interactive Learning
perseverance can make Systems Ltd. where I
miracles happen. worked as a Sales
Manager for over three
Five must haves years looking after
franchise development of
that you cannot live Kidzee. I moved to Gold's
without? Gym in 2004 as a
Phone, Laptop, Gym Franchise Manager.
Bag, Juice pack for Gold's Gym had three
phone, Truefitt & Hill corporate owned gyms
premium shaving kit. and three franchisees at
that time. I was promoted
What do you do when as the head of the
company at the age of 30
you are not working?
as was the youngest
On weekends, the best
professional heading a
timeout is movies and
fitness chain in Asia. I
dining out. I also love to
quit Gold's Gym in 2013
travel, so we usually plan
as a Chief Operating
a family trip every four
Officer with 86+ open and
months.
operating gyms across
52+ cities in India. I have
Tell us your mantra to started four ventures with
different partners over a
unwind your mind? period of 2.5 years
I just leave my phone and
namely Truefitt & Hill,
laptop aside and spend
Puriso Handcrafted
time with my three year
Soaps, Luxelife Ventures
old daughter.
and most recently
Pizzeria 1441.
72
What you would have WHAT MAKES ME
been doing if you were Age: 38
not an entrepreneur? Favourite Alcohol: I AM A TEETOTALLER
Favourite Cuisine: CHINESE & PIZZA'S
After pursuing my MBA, Favourite Gadget: IPHONE
my first interview was Favourite Destination: LAS VEGAS
taken by one of the You Travel for:WORK & LEISURE
Favourite Sport: BADMINTON
directors of Gold's Gym.
You Splurge on: TRAVEL
I told him that I want to
The car you drive: HONDA CIVIC
be an entrepreneur and Hobbies: Numismatics. I started collecting coins
want to retire at the age at a very early age.
Passion for you is: Creating and nurturing new business
of 35 as the COO of a
ventures and mentoring start-ups.
company. And as luck
Workout Routine: Circuit Training thrice a week in the
would have it, despite gym and cardio twice a week.
being rejected for being
over ambitious, I was
appointed by the same
person after three and a
half years and retired at
the age of 35 as the COO
of Gold's Gym.
Thereafter, I started my
first entrepreneurial ISTAYAK ANSARI,
Director & Co Founder,
venture, so no regrets. Lloyds Luxuries Ltd
How does franchising
helps in boosting a
business?
Franchising is commend-
able when it comes to the
growing your brand. It
takes your brand out to
more cities than a person
can physically do in a
short span of time. Apart
from bringing investment,
franchisees also bring
bandwidth to operate in
tier 2 or tier 3 cities even.
India is a developing
nation and it's really hard
to find qualified people
and it takes time to groom
them to have a standard-
ized procedure.
franchiseindia.com May 2016
FRANCHISE
FRANCHISEE SPEAK | NRS GROUP

What inspired you to

THE STORY OF THREE BROTHERS become a franchisee of

the leading brands?

IN A SMALL TOWN AND A We started our journey with

650 CRORE
the brand SONY, which
have been the most fortunate
thing to have happened to us.
Two decades back, we realized
that with the winds of
liberalization blowing across

TURNOVER
India, potentially the most
successful format of business
would be to go along with the
established brands and that
proved right for us. At this
point, our journey with various
brands has been extremely
The Guwahati-based NRS group is headed by three brothers satisfying and rewarding. We
are eagerly looking forward to
Nirmal Jain, Rajiv Jain and Sanjiv Jain. The group has a get associated with more
combined experience in diverse fields that include electronics, iconic brands in future.
mobiles, health & fitness, eye care, mother and child wellness.
The combined group turnover is Rs.650 crores for FY 2015-16.
In an exclusive interaction with Joyshree Saha, Rajiv Jain, How significant is franchising model in
Director shares his experience with major franchisors such as todays world?
Goldsgym, Sony, Samsung, Baby Oye and Titan Eye Plus. Brands are built with sweat and blood and through many
trials and errors. There is no time to lose in today's fast
evolving world. It would be a herculean task to build a
brand of one's own without being sure about its success.
So, the best way is to choose to associate with brands
that are already successful across countries and region.
Hence, franchising is a sure shot way to success.

What sort of training and support
are offered by your franchisor?
Regular up-grade of knowledge on
sales and technical staff, designing
product portfolios as per consumer
needs, constantly ensuring healthy
return of investment (RoI) and
offering newer business opportuni-
ties to grow has been the cornerstone
of our association with our brands.
What is the best thing about
your franchise brand and the
franchisor?
Our franchisors always had a keen
desire to look at our problems and
given us quick and meaningful
solutions. In a way, it is a parent and
child relationship. This is the best
possible thing that a franchisee
expects from his principal.

What according to you are

BOUQUET OF important tips for becoming
BRANDS WITH
NRS GROUP a successful franchisee?
Golds Gym Baby Oye The ability to choose the right
Titan Eye plus Sony Centers brand, right location and right
Samsung Mobiles catchment area is a basic
Hitachi Air conditioners ingredient to be a successful
Airtel DTH franchisee. Travelling across
region and looking out for
Rajiv Jain, potential brands and the ability
Director, NRS Group to think ahead of times is
another trait to be a successful
franchisee.

74 franchiseindia.com May 2016

FRANCHISE strategy
FRANCHISING TRENDS TAPPING BEAUTY AND WELLNESS INDUSTRY
BEFITTING BIZ for such a brand, much too
through franchising.
However, similar is the
OF BEAUTY &
story of every player in
wellness services.
International chains
WELLNESS
making foray into India
tapping this demand,
Government is giving
impetus to meet the rising
Tremors of the explosion of global wellness market are felt demand through the
everywhere but few know the proportion. It is actually thrice Ministry of AYUSH giving
the worldwide pharmaceutical market at $ 3.4 trillion and boost to local players and
indigenous traditions. This
across the sectors growth is observed in double digit annually. intensified the competition
Nutrition and Weight loss has seen the highest growth rate and resulting in constant
among the sectors. India stands at fourth place in the global innovation.
pie of wellness market. Read on to know more...
Whats trending
BY DHATRI KUTHATI One of the major trends in
the couple of years has been
strategic tie-ups, mitigating
A
friend of mine is a spa owner in a metro city in the biggest challenge of the
India. It is a stand-alone property with growing industry, real estate. Another
brand image. Not a single time I witnessed her key trend is the growth of
worry over marketing of the spa or research for professions. There is a spurt
new treatments, surprisingly neither maintaining in the number of specialisa-
the high standards of customer service. In fact, her tions in the field of
major and only constant worry has been the nutrition. There are trainers
treatment of her employees. This kept me catering to coaching
wondered over how expansion to be taken care of, trainers. Wellness industry
wide opened the employ-
ment possibilities. Another
improvement observed is
the demand for specialty
fulfilled by brands such as
Truweight that caters to
weight loss through in
house manufactured healthy
foods andEnergy Fitness
that provides gamut of
health club facilities under
one roof. Above all, the
slow but significant
transition into aesthetic
treatments gave way for
non- orthodox procedures
gaining acceptance in India.
From sale of fitness or
beauty products to
arranging appointments at
spas, fitness centers or
diagnostic centers to at-
home services, online
potential is being tremen-
dously utilised by new age
entrepreneurs like Practo,
ShopClues and My Glamm.
The technology is support-
ing to an extent of providing
76 franchiseindia.com May 2016
at-home dental check-ups,
bespoke products or
services. The players need
to understand not just the
extra buck but also the extra
mile driven for these. The
opinion leaders watching
over the brand and their
views available to the larger
crowd at a finger tip, the
management of multiple
outlets rests on operational
uniformity and excellence.
While the actual service
processes depend on the
training of the personnel,
the general operations guide
to take care of the rest.
Better utilisation of
space: Being the first
moment of truth in case of
services, the interiors need
to be carefully passed on to
the franchisee. Well
documented color codes and
furniture/ equipment brands
assist in uniform look. In
addition, attention to detail
as the placement of services
menu or water dispenser to
be systematically incorpo-
rated across the outlets.
Staffing: While
prescribing the job
descriptions for the
franchise, soft skills desired
for the specific brand to be
emphasised. The man power
being the make or break
point for services, guide-
lines as much as phrases
that need to be avoided in
consultation and sale must
be jotted down in the SOPs.
Also, providing variety of
scenarios that might arise in
daily operations, assist the
franchises in upholding the
brand, much like the spa
mentioned initially.
The franchise network
paying attention to these
would contribute to the
overall brand development,
instead of the brand handling
the entire efforts in building
the image.
(The writer is Strategy &
Operations Consultant, Francorp)
 LAUNCHPAD MY SCHOOL ITALY
La grande Opportunit for
Indian edupreneurs
In a short span of five years, the preschool chain, My School Italy has made itself an international
brand of preschools that has a curriculum to suit any country in any continent. In a candid chat with Yamini S.
Verma, Aperna Volluru, Founder & Director, My School Italy shares the brand's growth and expansion plans.
Share the kind of business opportunity
you offer to edupreneurs and where do
you foresee it in next five years?
We have the best Italian kindergarten
product that rests on our belief 'The
value of an idea lies in the using of it.'
The three years' learning program in My
School Italy's kindergarten prepares the
child for the elementary school with
well developed pre-math, pre-literacy,
communication and language skills. In
next five years, we plan to have
hundreds of schools that will live up to
the quality, proficiency, excellence and
pride that is associated with every
Italian brand and product.
When did you think of expanding via
the franchise route?
Three years ago, on my visits to India,
I realised that I've been running one of
Italy's best kindergartens in Italy and the
children in my own country can't avail
such facilities and curriculum. Going
back, I converted the whole model from
Italian to English. Last year in 2015, we
started our first franchise in India. Today,
with great confidence, I can say that My
School Italy Kindergarten is a time tested,
complete product which can benefit
children, parents, investors and its staff.
What kind of training and support
do you offer to your franchisee?
We have European curriculum, teaching
techniques as well as management
policies for running the schools. Hence,
our franchisees and their teaching staff
will have to be trained well so as to
maintain the same standards as that of
our Italian schools. We conduct two to
three weeks training at the initial phase,
but we will also be available 24/7 for the
teaching staff and management of our
franchise schools via our back office
in Italy to help them and solve any
rising queries and issues.
What is the major growth
driver of your brand?
Our curriculum is our backbone.
Our teaching Tool - MSIK
DECANT and our assessment
system - MSIK MILESTONES are
our drivers for growth. My
School Italy is present in Italy,
Germany, Romania, USA and
India - Delhi and Hyderabad.
Four of our kindergartens are in
Bari, Italy, one in Sunnyvale,
USA and one in Nizamabad,
India. Our model has been a
successful one in Europe,
America and Asia.
Franchise facts
Investment: Rs 13 lakh
Area: 1400-3000 sq.ft
Location: Residential Areas
Expected break even time: 2 years
Current presence: 1 franchise unit
in Nizamabad, Telangana.
Expansion plans: More franchise
units in Hyderabad, Delhi and
Chandigarh by June.
78 franchiseindia.com May 2016
Launchpad
VOORA HEALTHCARE INDIA PRIVATE LIMITED

VENTURE IN
ALKALINE WATER
FOR CLEAR
RETURNS With the vision of reducing the use of harsh chemicals in the regular
usage, Voora healthcare came up with nutrich silver added alkaline
drinking water, which hydrates, cleanses and does proper detoxification
to the human body and elevates immune system. In an interview with
Joyshree Saha, Ravee Voora, Founder & CEO, Voora Healthcare India
Private Limited talks about the scope and the growth in this business.

RAVEE VOORA,
Founder & CEO,
Voora Healthcare India Private Limited

Our product is designed in a

manner to reach every home at an
affordable price with the highest
possible quality. So, selling Oora
alkaline drinking water is an easy
task for the franchisee owner.

80 franchiseindia.com May 2016

Franchise facts
Investment: Rs 5-20 lakh
No. of outlets (company-owned
+franchise): 1+9
Area: 400-1500 sq.ft
RoI: 300% & above per annum
Breakeven: 4-5 months
Target cities for expansion: Pan-India
Location: Non residential zone for
regular franchise model, water ATMs
can be in residential or any other
business zone or high street as well
Year of starting franchise
operations: March 2016
Year of inception: April 2015

81 franchiseindia.com May 2016

Start up
LAUNCH PAD | STAMMERING CURE CENTRE

OPPORTUNITY TO SERVE
5 CRORE CUSTOMERS
A self developed stammering cure techniques by an ex-stammerer developed
into a full-fledged super-speciality centre touching thousands of lives in India
and across 32 countries. In a candid conversation with Partha Bagchi, Founder
President & CEO of Stammering Cure Centre shares about the growth of the
brand and the way ahead with Utpala.

What was your inspiration behind
starting Stammering Cure Centre ?
I suffered from stammering for 26 years. I
tried many speech therapies that failed to
cure me. Not willing to give up, I
developed some techniques and practices
all by myself that cured me completely.
My joy knew no bounds. Knowing the
pain and helplessness of people who
suffer from stammering which adds up to
over 5 crore people in India, I sacrificed
my long-standing and prestigious
profession of a Chartered Accountant for
the cause of such people. I dedicated my
life to helping stammering people get a
new life. I started Stammering Cure
Centre in the year 1990.
Please tell us about your entrepre-
neurial journey right from the
inception of the brand till now.
In these 25 years, several thousand people
from India and over 32 countries in the
world have cured their stammering using
the practices and techniques developed
by me. I have been lauded with 7
National Awards and 1 International
Award for my pioneering contribution to
the society in the neglected field of
stammering cure. Stammering Cure
Centre has also cured many celebrities
and famous personalities too.
in many places people can overcome their
stammering problem in the convenience
of their own area/city.
What are your criteria for choosing
the right franchisee partner?
We would like to partner with
socially motivated people who
want the satisfaction of helping
people along with high financial
returns. No professional
qualification and experience is
required but they should be
caring, patient, responsible
and dedicated to help people
who are suffering due to
stammering. The franchi-
sees can also hire train-
ers/staff for their respective
centres.
What kind of training and
support you provide to your
franchisee partners?
After the formalities, we will arrange
for a 3 day intensive training for the
franchisee partners and their appointed
trainers covering all topics about running
the franchisee centre of Stammering
Cure Centre. Moreover we are ever
ready to assist, guide and support the
franchisee centers at every step.

When did you start What are your plans for

franchising and why?
Despite having the urge to
cure their stammering, it is
difficult for some people
to come to Bangalore
because of various factors
like busy schedule, prior
commitments, money,
travelling problems, etc.
So by opening full-fledged
franchisee centers of
Stammering Cure Centre
FRANCHISE FACTS:
Year of inception: 1990
Year of starting franchisee
operations: 2016
Number of company owned centres: 1
Number of franchisees: 2
Investment: Rs 5 to 10 Lakh
Area: 300 sq.ft.
Break even: 6 to 10 months
RoI: 400% in 3 Years
Currently present in which cities:
Bangalore & Kolkata
Expansion: Pan-India
expansion?
We want to make our
services available and
accessible to as many
people as we can. We have
plans to expand our
services all over India from
Kashmir to Kanyakumari
and from Assam to
Ahmedabad through unit
franchisee and multi-unit
franchisee.

82 franchiseindia.com May 2016

Start Up
LAUNCHPAD | ADVANCED BEAUTY & COSMETIC CLINIC

ABC CLINIC GEARS UP

FOR FRANCHISE SPRINT
Advanced Beauty & Cosmetic Clinic was incorporated in 2015 by Saran, Raj, Madhu and Laxmi with an objective to establish a complete
makeover clinic for hair, skin and slimming under one roof. They completely transformed the customer experience in terms of hair loss, skin
rejuvenation and weight loss treatments. In an exclusive interview Raj, Founder, Advanced Beauty & Cosmetic Clinic shares about his
strategic growth planning of the brand with Joyshree Saha.

Tell us about your business the passion towards aesthetic

Please tell us Advanced Beauty & Cosmetic
Clinic. model?
I started my career with Cognizant and later floated We follow clinical based
over dozen of businesses. In the last 15 years I have treatments, as our doctors are
attained success through multiple businesses. I was very well trained and certified
always fascinated about the beauty industry, so after from international aesthetic
bodies. Today, every person has
eight years of research, we inaugurated our first
a different problem and we aim
clinic. We provide customized services for hair,
to provide specific treatment to
skin and slimming treatments. Advanced Grohair is
a one stop hair loss treatment solution provider that our client, where our doctors
first analyses the problems area
caters to hair transplant, instant cosmetic hair
replacement, PRP hair loss treatment, laser hair re- and provide the best treatment
customized for the clients.
growth therapy. Maya Skin Clinic offers skin
rejuvenation treatments with latest
skincare technology. Minus Cosmetic What are the
Clinic offers superlative cosmetic Franchise facts:
Monthly Revenue Projection: major growth
treatments to the customers for fat
reduction through advanced Around ` 20 Lakh drivers of your
Cryolipolysis. RoI: Within 2 Years brand?
Investment: `60 Lakh With rising
Existing outlets (company- awareness about
owned & franchise): 3 & 3 cosmetic
treatments, the
Area: 1500 Sq.ft
demands for our
Breakeven: `7 to 8 Lakh services are
Target cities: Pan India & rising day by
International day. At
RAJ, Location: Tier1 & Tier II
Advanced
Founder, Advanced Beauty &
Beauty & Cosmetic Year of starting franchise
Cosmetic Clinic,
Clinic operations: 2016
our efforts are
Year of inception: 2015 focussed on all
Franchise Model: Master people who are
& Unit well aware about
the conse-
quences of delay in taking
action to treat problems such as
loss of hair, fat reduction.
Similarly, beauty salon
customers are migrating from
product based solutions to
clinical solutions where the
customers are treated by the
dermatologist.
What criteria do you follow
for selecting franchisees on
board?
We partner with people who have
business with strong vision to grow
with our brand.
What training and support do
you offer to your franchisees?
Advanced Beauty & Cosmetic
Clinic offers complete support
through marketing, technology,
staffs and operations. As we are a
technology driven clinic, use
Virtual Cloud telephony system
to map all our business leads and
a Cloud based Clinic
Management software to control
the various process of the clinic
including inventory of our
consumables product. All our
potential partners are provided
with vigorous training about our
business. Most of our subsidiary
companies are in skill develop-
ment and we train thousands of
people in collaboration with
Government of India as well as
the skill council of beauty and
wellness sector. We have a
capability to support huge
manpower.
Why did you choose the
franchise route for your
expansion?
Our plan to expand via
franchising route is because of
the market size and demand
which is growing day by day.
Franchise model is a better way
to grow fast and to reach local
customer base. Our excellent
customer service gives us the
competitive edge. Our resident
franchise partner understands
the customer of their locality
very well.
At present, we are targeting for
pan India and looking forward
to open 20 more clinics by the
next year.

84 franchiseindia.com May 2016

Startup
CASE STUDY | WALK2SHOP

CAKEWALK
BUSINESS
IDEA FOR
SURE SHOT
SUCCESS
BY YAMINI S. VERMA

Walk2Shop (W2S) envisages an ambitious plan to

grab a substantial share of the retail business
doughnut in the coming three years with its mobile
roaming app for every shopper/ consumer. W2S is
equipped on a mission to be the most preferred technological
branding partner to every retailer and aims to facilitate a
consistent 'superlative in-store purchase experience' to a retailer's
entire clientele. Read on to know more...

W ALK2SHOP happens to be
the youngest, purpose
designed technological
innovation from V3 innovatives for
providing comprehensive retail
branding solutions, adopting a win-win
approach for both retailers and
consumers. Having spent considerable
time and necessary effort on the
research and analysis on the past and
current trends on the e-commerce, retail
& consumer front, the brand has
designed mobile roaming app so as to
cater to the next generation technologi-
cal branding solutions for the Indian and
global retail industry.
Keeping in mind the economic
viabilities treading on the retail front,
we have designed W2S to be a cost
effective & apt branding solution uni-
focused on the RoI enhancement as
expected by the retailers. Our omni-
channel model offers both collaborative
and modular approaches as per varying
retail branding needs & syncs with all
relevant platforms including cloud,
provided customers with technology
that helps them in finding the unknown
store through navigation option and has
given an option of providing review for
the store as well as their products. The
mobile, social, says Govind Putta, only challenge that the brand fears of
Managing Director, Walk2Shop. facing is delivering the best quality
products from stores to customers
Opportunity in store through online shopping.
The brand approaches The app will surely result
to create an enthusiasm Benefits to Shoppers in increasing the
amongst shoppers and Nearest Store Locator connectivity between
has introduced offers Feedback & Rating Option retailers and consumers,
on products and Interactive Chat high footfall and rise in
services through the Product Visibility & Pricing sale.
app Walk2Shop. It has Details The brand offers a
also responded to the Best discount deals hyper-local omni channel
customers' queries Virtual In-store experience platform to retailers.
through interactive chat Directions Maps Walk2Shop is the 1st
and call options. Apart Call Option player in Indian market on
from these W2S has proximity & relevance

86 franchiseindia.com May 2016

 ROLE OF W2S
GEO-FENCE
CREATION
CREATE SMS &
EMAIL CAMPAIGNING
PORTAL
BEACON
INSTALLATION
based services. Our app makes brick &
mortar to upgrade their platform to
digital and get connected to their net
savvy customers. Retailers are quite
supportive to share their data and find
user friendly to use our application.
Beacons are useful to create In-store
experiences and the acceptance at large
format retail is really great. Retailers
will definitely get the footfall provided
they use the system effectively. Footfall
translates into business, he adds.
Brand's USP
W2S directly aims at the retail bottom
line by encouraging & enhancing
consumer retail experience and in-store
purchases via various available
modalities. Its major USPs are:
In-store benefits: The brand has
identified the present day in-store
challenges faced both by the retail
FEEDBACK
WITH RATING OFFERING
OPTION PROMOTIONS
CALL
AND CHAT PRODUCT
OPTIONS LISTING
NAVIGATION
industry and by consumers and have
come up with the needed technological
solution in form of beacons & hybrid
mapping as part of the offering. Added
to it the consumer behavior data
churned out by the data capture and data
analysis team helps it dole out timely
pre-packaged promos to achieve instant
consumer satisfaction and retail brand
loyalty.
Consumer foot reading: Today's
retailer is keen on keeping a track of the
'purchase-movements' of the consumer
so as to influence his/her purchase
decisions. W2S plugs this existing gap
of the retail industry and targets to take
care of retail brand loyalty with its app.
Retail navigation: Being loyal and
reaching out to their favorite brands
hasn't been easy even for consumers as
has been for retailers. W2S offers an
option to notify & navigate consumers
87 franchiseindia.com May 2016
GOVIND PUTTA,
Managing Director, Walk2Shop
Keeping in mind the
economic viabilities treading
on the retail front, we have
designed W2S to be a cost
effective & apt branding
solution uni-focused on the
RoI enhancement as
expected by the retailers.
across through to their 'chosen' retailers.
Bridging the gap between
consumer & retailer: Meaningful and
well-timed communication is at the core
of everything. W2S endorses this view
& comes with an in-built technology for
the Retailer and Consumer to communi-
cate (email/call/chat). Keeping in view
the showroom trend, significance of a
payment for retailers coupled with post
sales challenges faced by the consum-
ers, the brand has positioned W2S so as
to augment long term consumer-retail
bonding and kept W2S free from all
transactional responsibilities.
Launchpad
MEDHARBOUR

INVESTORS SAILING THE

E-WAY THROUGH MEDHARBOUR
Healthcare in India is the second largest consumer spending sector, at a size of about 160,000 crore. However, private
healthcare facilities cater to 80 percent of the primary healthcare of which only half of these are doctors, trained and
licensed in modern medicine. Medharbour is an attempt to organize the layman approach for the health industry.
Nishant Gupta, Founder, Director, Medharbour shares his vision with Deepankar Hemnani.

Please tell us about the incep-
tion of Medharbour.
Well, it was just destined to be; I had just
come back from the U.K after finishing
my masters, and eagerly wanted to do
something on my own. I had a few job
offers from a few health- care companies,
as I carried a previous experience of more
than two years in Healthcare. In my
attempt to find the right place in the job
market, I approached a start-up in the food
sector only to get rejected by them. That is
when I conceptualized to start something of
my own, and with encouragement from
my mother, I started Medharbour with my
fellow classmate, who now happens to be
my life partner.
What makes Medharbour click?
Our philosophy clearly states what we
strive to do, 'Bringing back the good old
days of family doctors'. We try to make
our patients comfortable within our
premises and counsel them in a very
positive manner about their medical
condition, and give them assurance for
their recovery. Medharbour is the only
brand to have the first ever online
platform for direct video consultation
between doctors and patients. This
enables patients to share their reports,
previous prescriptions. The clinics are
facts
Franchis30e-60 Lacs
` of the country.
Investment: (company
ts
Existing outle 1 operations. We are currently
fra nc hise): 1+
owned+ ft.
Area: 120
0-3000 sq
eakeven: 6
-9 months
Expected br n: Delhi
for expansio
Target cities
, Haryana , Punjab,
NCR 4 more hradun
D e
Rajasthan,
completely digitized so that every visit
can be recorded, and prescriptions and
reports can be recorded. Our multitude of
services include Orthopaedics, Spine
Care, Pain Management, Neurology,
Rheumatology, ENT, Obs & Gynae,
Dentistry, Dermatology, and Diet &
Wellness.
Do you think franchising is an
elevator for your business?
I think franchising has been very successful
in lab models so far, whereas franchising in
clinic model in India is fairly new. Investors
need to understand that clinics, day care
hospitals like Medharbour, nursing homes
and hospitals do not give immediate profits
like gyms, salons or restaurants. Healthcare
is a long term business. However, once you
strengthen your roots, the chance of failure
is close to nothing. It is difficult to reach
out to every part of the country if you work
as a stand-alone company, and through
franchising quality healthcare can expand
its reach. Moreover, you always need
people who are well rooted in their
respective areas and are looking for long
term business opportunities.
NISHANT GUPTA,
What are the future plans for Founder, Director, Medharbour
Medharbour? We are currently successfully
We want to make the franchisees
operating one company-owned
understand that Medharbour is the need of
and a franchise-owned facility,
and are all geared up to
the hour, and is one of the models in
which breakeven can be accomplished
expand in the north region
within 6 to 9 months of starting
successfully operating one
company-owned and a
franchise-owned facility,
and are all geared up to
expand in the north region of
the country.
88 franchiseindia.com May 2016
 FRANCHISE OPPORTUNITY

INDIAN COMPANIES SEEKING FRANCHISE / START YOUR OWN BUSISESS

READERS: If you wish to be provided with further details of companies listed here, you must complete and return
The Franchise India Directory response form at the end of this section.
FRANCHISORS: If you wish to advertise here you should forward a copy of your franchise kit

For more franchise opportunities log on to www.franchiseindia.com | To advertise here call

at 7428421116 or write to advertise@franchiseindia.com

AUTOMOBILE

Indias No.1 Multibrand

Certified Used Car
Company is providing an
opportunity to join the
elite club of 700+
successful
franchisees

FRANCHISE FACT
Brand Name : Mahindra First Choice Wheels I
Category : Pre-Owned Car I
Area : 500-20,000 sq. ft. I Investment : INR 40 lakh to 3 cr.
Expansion: Pan India
dealer.mfcw@mahindra.com
Mob.: +91 77380 12041 I 1800-102-4800 (toll free)

BUSINESS SERVICES

For Franchise Discussions

Contact: Manisha Agarwal - Franchise Head
M: 0 97487 77272 | E: manisha@prestowonders.com
Visit us at: www.prestofranchise.com

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BUSINESS SERVICES

For Customised Lead Generation

& Lead Management Package
Call: +91 9310089102
Email: member@franchiseindia.com

IT BEAUTY HEALTH & FITNESS

93 franchiseindia.com May 2016

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BEAUTY HEALTH & FITNESS

Indias most awarded Salon and

Spa chain is now expanding on
Pan India Basis.
Opportunities available Brands Available :
1. Salon and Spa Franchise Headmasters Super
Headmasters Express

Format I: 1500 to 3000 sqft

Format II : More than 5000 sqft
2. Master Franchise - State Captials
Headmasters Salon Pvt Ltd.: Sco 16-19,
Sector 8c, Madhya Marg, Chandigarh.
Contact: 0172 4557777, +91-9988880327,
veer@headmasters.in

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BEAUTY HEALTH & FITNESS

EDUCATION & TRAINING

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EDUCATION & TRAINING

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EDUCATION & TRAINING

Do you have a desire to become an entrepreneur

and have a passion for the education business?

CADD PROGRAMS FOR:

Engineers, Architects, Diploma Holders, CAD Draftsmen,
Project Managers, Interior Designers and many more.

FRANCHISE CRITERIA Return on Investment:

Industry : Education 18-24 months
Investment : Rs.10-20 Lacs Breakeven within
Expansion : Pan India 6-9 months
Minimum Area : Required 800-1500sft
E-mail: franchise@cantercadd.com / www.cantercadd.com
Contact: +91 99855 44725, +91 88975 08433

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PRE SCHOOL FOOD & BEVERAGE

70 + Pre-Schools
across 11 states
INTERNATIONAL MONTESSORI EDUCATION
Space : 1200-1500 Sq.Ft.
Investment : 3-4 lakh
Hotline : 9319679974, 9319888188,
08191002128,121-3260225
anchise
Master Fr ted
Like us at : Lucrative Offer for existing
also Invi Pre-Schools
American Kids Play School Dr. Vikram P. Lamba (M.D.)
A Venture of AMERICAN Group, an established brand in over 300+ cities pan India since 1991.
visit us at : www.americankidz.edu.in | e-mail : mail@americankidz.edu.in
Mumbai Delhi Kolkata Chennai Bangalore Jaipur Lucknow Jabalpur Agra

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FOOD & BEVERAGE

FRANCHISE FACTS
Brand Name: Chicago Crust
Industry : Food & Beverages - QSR
Investment: Rs 18-25 lakh approx
Area Req.: 450- 1500 sq. ft
Contact No: 7738384105
Address: Garuda House, Atlanta estate
CHS Ltd., oce no 102-110, Near Virwani
Industrial estate. Goregaon East Mumbai 400063.
Email : cliord@hardys.in

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FOOD & BEVERAGE

PRE SCHOOL

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PRE SCHOOL

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`
PRE SCHOOL

Ensuring Safety. Enabling Smartness.

www.petalspreschool.com

PLAY.
EXPLORE.
LEARN
FRANCHISE FACT
200+ Pre-Schools Across India FR ANCHISEE INQUIRY:
30000+ Nurtured Children Mobile: 88 00 65 00 53, 8826549549,
Gujarats No. 1 Pre-School Email: franchise@petalspreschool.com,
petalspreschoolsonline@gmail.com
WEBSITE: www.petalspreschool.com
FOR FRANCHISE ENQUIRY
99796 66660 Nirman Vihar Rajouri Garden
Noida Manesar
Surya Nagar
Nigeria
Indirapuram

EDUCATION PRODUCT/ SERVICES

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FLORIST ENTERTAINMENT

f l o w e r s , a n y w h e r e a n y t i m e. . .

Offers: Franchise
Expansion: Nationwide
Profile: Est. 1994, Indias only branded retail chain of
aesthetically designed floral boutiques.
Product Offerings: Fresh Flowers, Artificial Flowers,
Crystal flowers, Dried Flowers and Gift Items.
Investment: 7-9 lakhs
Area: 200-300 sq.ft.
For Franchise Enquiries Please Contact :
Mr Anil Sharma +91 9711304338,
Email : anil@fnp.com, Website : www.fnp.com
Ferns N Petals Pvt Ltd l FNP Estate lAshram Marg
Mandi Road l Gadaipur l New Delhi-110030

RETAIL

Walk2shop oers an exciting opportunity of bringing retailers and consumers together

in just one touch. We are here to create an excellent platform for both retailers and
shoppers to connect with each other. Either it's about developing a protable
business for retailers or availing great discounts for customers, Walk2Shop has it all
and much more as our Tagline itself says Fayde mein rahoge.

In-store benets - We have identied the present day In-Store challenges faced by both
the Retail industry and Consumers and have come up with the needed technological
solution in the form of Beacons & Hybrid mapping as a part of our oering.
Added feature is the Consumer behavior data churned out by our Data capture and Data
analysis team that helps us dole out timely pre-packaged promos to achieve instant
Consumer satisfaction and Retail Brand loyalty.
Consumer Foot reading- Todays Retailer is keen on keeping a track of the Purchase
-Movements of the Consumer so as to inuence his/her purchase decisions. Walk2Shop
plugs this existing gap of the Retail industry and targets to take care of Retail Brand
loyalty.
Retail Navigation Being loyal and reaching out to the favorite brands of shoppers hasnt
been easy for both Consumers and Retailers. Through our Walk2Shop app, we give an
option to notify & navigate Consumers across through to their Chosen Retailers.

Consumer-Retail Bridging Meaningful and well-timed Communication is at the core

of everything. Walk2Shop endorses this view & comes with an in-built technology for the
Retailer and Consumer to communicate (email / call / chat).

For Customised Lead Generation

& Lead Management Package
Call: +91 9310089102
Email: member@franchiseindia.com

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RETAIL

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RETAIL

SERVICE

([SHULHQWLDO:HGGLQJV

COURIER & CARGO TRAVEL BANK / FINANCIAL INSTITUTIONS

105 franchiseindia.com May 2016

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Complete the form below and we shall send your profile to leading companies looking for FRANCHISEES,
DEALERS & DISTRIBUTORS. THE COMPANIES WILL IN TURN GET BACK TO YOU.

The Franchising World, 3rd-5th Floor, Charmwood Plaza, Eros Garden, Charmwood Village, SurajkundMobile:Road,
+91 Faridabad-121009.
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Fax this form to 0129 4228840 or write to us at rrtfw@franchiseindia.com

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 CASE STUDY HONEST RESTAURANT

THE THREE GENERATION OLD

HONEST LEGACY BY DEEPANKAR HEMNANI

Conceptualized with a basic deed to provide quality and pocket friendly food to the people, Honest Restaurant has
always seen the rising sun in terms of growth and has evoluted from what started as a street vendor and eventually is
setting new age success paradigms in different business models. Shedding some light upon the same Director, Vijay
Gupta, Honest Restaurants shares about the eccentric journey of the 37 year old brand.

T HE story of Honest dates way back in

the 1966, when Mr Vijay Gupta's father
started a small chaat kiosk at Law
garden, Ahmadabad. Moving ahead with a zest
to provide quality food in a pocket friendly Vijay Gupta,
segment, the brand witnessed its first break- Director,
Honest
through when Vijay Gupta's elder sibling's Restaurants
Lalbabu Agrawal and Anil Agrawal added
PaavBhaji and vegetable pulao to the kiosk.
Since that day, the Honest family has never Over the years, Honest
looked back and is setting up new benchmarks has achieved immense
in the food sector. Moving with an ideology to growth through setting
keep people together and attain growth by up 63 outlets, out of
making others grow, Honest has attained a very which 8 are owned by
firm grip on the food sector and has forayed the company and rest
into segments as Food Court, Fine Dining, 3
are operated through
Star Restaurant, Bistros and Bakery.
licensing. The brand
envisions setting its
USP
If described in a single word, then tradition diameter on a pan
would be the right word to describe the USP India level as well as
behind the immense success of the brand. The on a global platform.
brand believes in being economical, fast and the
best. Honest is committed to provide high-
quality food to the customers and its success
mantra has always been empowering its
employees.
As the name indicates, so does the ideology
i.e to have a crystal clear relation between the
customer and the brand. It believes in keeping
an honest approach to satisfy its customers with
freshly cooked food. The idea is not only to

108 Franchiseindia.com May 2016

serve tasty food, but it definitely
should be healthy as well to keep the
customer connected with the brand.
Since its inception, Honest has
always used 100 percent pure spices
and standardized ingredients to
maintain its legacy. Growth is only
possible by empowering and
promoting deserving employees at
the higher levels. Most of the general
managers at Honest are internally
recruited and work as partners of the
business.
What Honest Targets
Various restaurants in the QSR
segment focus upon an approach to
provide fresh food, although using
frozen ingredients that are not
considered to be a healthy meal.
Abiding with its ardent ideology,
Honest targets the people who want
to have fresh cooked food in a
minimal timeframe with a traditional
approach. Honest has grasped the
roots of the food industry, and aims at
the floating masses who wish to make
their bellies happy even without a
fine dining experience.
Even today, Honest envisions
itself as a street vendor who is more
inquisitive about the customers'
requirements rather than just
expanding.
The investors checklist
Area: 1500 to 3200 sq. ft
Target cities for expansion: Pan India
Preferred location: Location with a
high footfall
Year of starting licensing operations: 2000
Year of inception: 1966
Brand's vision & mission for 2016: To be present
in most of the major cities of India
Why partner with Honest
It is said that in everything, supreme
excellence is simplicity and the
journey of Honest also started with
this simple approach. This approach
led to an enormous growth chart
which came from walking with
likeminded people and growing as a
family. There are a host of things that
attracts an investor to partner with the
Honest family, out of which a few are:
= An expendable profitable
business model
= An opportunity to partner with
a 37 year old brand
109
Honest Restaurant's Outlet at
Prahlad Nagar, Ahmedabad
= Authority to
customize business
operations
= Leverage to add
personal creative elements
to the outlet
Training and Support
The Honest restaurant has
clearly framed its pillars
on the quality of the food, and
creatively leads to pass it on through
licensing. It follows a very creative
procedure to train its partners and
guide them about the protocols
followed by their own models.
The brand believes in identifying
the negative aspects of the business
and working on it is pertinent to a
long lasting success. The Honest
family has set its core values on trust
and implement the same when it
comes to their licensing units. The
brand has segregated the licensing
operations into two parts, out of
which the professionals from Honest
guides the partner about the food
(varying from the recipes to the high
Franchiseindia.com May 2016
quality ingredients used), the area and
the location of the outlet, ideas to
design, marketing, business
administration. It believes in utilizing
the expertise of its licensee in its
designated area to add creative
elements to the operations.
The Honest Expansion
The Honest chain of restaurants has
achieved exponential growth since its
inception in various segments and has
created various benchmarks to
achieve the stature, they have today.
The brand has moved from genera-
tion to generation with just the
ideology to understand the demand of
the customer and relatively alter the
products for a better customer
satisfaction. Currently the brand has
spread its roots in major cities of
Gujarat, Rajasthan and Maharashtra.
Not just that, the brand has already
forayed into the international market
with an outlet in Thailand and has
recently opened an outlet in Chicago,
USA.
Over the years, Honest has
achieved immense growth through
setting up 63 outlets, out of which 8
are owned by the company and rest
are operated through licensing. The
brand envisions setting its diameter
on a pan India level as well as on a
global platform.
Strategy
CASE STUDY | CHICAGO CRUST

GRAB YOUR SLICE OF

PROFITABLE SHARE BY YAMINI S. VERMA

Quality products, service, ambience and menu innovation are the major growth drivers for Chicago Crust that plays a vital role in
differentiating this QSR brand from the rest. Clifford D'souza, Director & CEO, Chicago Crust shares his insight on QSR industry and
the business model they follow, which is highly replicable with ease and finesse across any city, state or country, indeed.

U NDER the umbrella of PK

Hospitality, Chicago Crust, a
pizzeria began its operations
since 2012. Head quartered in Mumbai,
the brand is known as a chief operator of
create a successful
business in the city/
area.
= A thorough
knowledge of the city
Aroma Coffees Pvt Ltd. This QSR chain and its real estate
serves a lot more than pizzas and carries prospects is a must.
an international aura in its taste, quality, = Besides
service and ambiance. financial commitment,
100% time commit-
Operational via franchise route ment is a perquisite.
Chicago Crust has seven company- = Master
owned outlets in Mumbai and at airports franchisees should
across cities. One of its franchise outlets also possess the
is operational while two new franchise aptitude to hand hold
outlets are in the project stage. The franchisees in his/her Master Franchise puts up,
brand works on the Master franchise and city/area so as to help them Chicago Crust gets into a
grow. Franchise facts:
the Franchise model. The Master revenue sharing model
Investment: Rs 18-25 lakh
Franchisee of a city has full responsibil- Area: 450-1500 sq. f t with the master
ity of scaling up in his/her own city by Selection criterion for Excepted break-even: franchise in his/her
appointing franchisees. We work on the franchisees 18 months approx city/area.
revenue sharing model with the Master = Franchisees must RoI: Indicative 20-25% A franchisee earns
franchise. By this we are able to have a have a clear under- Year of starting franchising: 2015 profits from sales and
dedicated network working towards standing of the business Current presence: 8 outlets pays a royalty to the
common interest with better penetration they are getting into and Expansion plans: brand.
and profitability. We plan to have more also should be prepared to Pan-India
than 70 outlets in the next 5 years, says nurture and grow the Training and support offered
Clifford D'souza, Director & CEO, business with full commitment. Chicago Crust conducts training
Chicago Crust. = Must take initiative to create programs for its Master Franchisees and
brand awareness in the location/area of Unit Franchisees along with support
Selection criterion for the outlet. Must follow the business and material that includes SOP, engineered
Master franchisees operations guidelines provided by the menu, recipes, quality checks, account-
= Master franchisees are signed city company. ing, reporting, point of sales and other
wise/zone wise and must possess the Business model and opportunity. stuff required to successfully run the
entrepreneurial bent of mind with prior A Master Franchisee has to put up business. Apart from this, a comprehen-
business experience to strategize and minimum of two owned stores in his/her sive training to the chefs and the crew is
city/area in the first three years and provided.
recruit franchisees in his/her city/area. The brand appoints a representative
For the master franchise outlets, a from the new store opening team to help,
royalty fee is collected on the total sales. support and guide its franchisees,
As for the unit franchised outlets that the initially. The brand helps the Master
franchise and franchisees right from the
CLIFFORD D'SOUZA, DIRECTOR & CEO, CHICAGO CRUST. site selection and designing of the outlet
to procurement of the equipment to
We work on the revenue sharing model with the Master getting the license to the day to day
franchise. By this we are able to have a dedicated operations.
network working towards common interest with better To know more about this opportunity write
penetration and profitability. We plan to have more than to Clifford Dsouza at clifford@hardys.in
70 outlets in the next 5 years.

110 franchiseindia.com May 2016

STRATEGY
CASE STUDY | TGB
TGB CAFE N BAKERY
IS GOING PLACES
Initiated to create quality bakery products, TGB (The Grand Bhagwati) Cafe n Bakery is a leading player in
creating top of the shelf 100 per cent egg less bakery products. The massive bakery chain is headed by
Manish Somani, Director, TGB, Cafe n Bakery with an ideology to expand the brand on a pan India level.
S UCCESSFULLY running 25
outlets in Ahmedabad,
Gandhinagar and Surat TGB Cafe
n Bakery is gearing up to set up network
in Saurashtra. After 14 years as market
leaders in Ahmedabad TGB has decided
to grow all over Gujarat. Till 2014 the
company grew organically wherein
people and patrons approached to the
company and proposed to join as channel
partners. Only then in 2014 when the
scion of TGB group Mr Manish Somani
anounced that he intends to join TGB
group and especially focus on the cafe n
bakery division the operations were
geared up.
DNA for hospitality
Manish Somani, an MBA from United
States specializes in marketing and
entrepreneurship. He grew up in a family
of extremely famous and flamboyant
hospitality magnet Mr Narendra Somani.
The effervescent combination of rich
heritage of a family with hospitality
background and exposure to interna-
tional markets gave him an upper edge
to understand the hospitality in a
different perspective than many
Narendra Somani
CMD, TGB The Grand
Bhagwati Caf n Bakery
experienced hospitality professionals.
He believes that there is a lot of potential
in cafe and bakery business which is
untapped in India. Under his leadership
the company intends to open 200 more
outlets by 2019.
It happens only in TGB
Since last two years, TGB has been into
research and development which
resulted into better packaging, longer
shelf life of bakery products and have
ignited the appeal to the classes and
masses alike. You will not feel surprised
to see an owner of BMW car and an auto
rickshaw driver are proudly shopping at
TGB Cafe n Bakery simultaneously. It's
a rare sight for any business where the
car owner is discussing a designer cake
for her child's 10th birthday party while
a rickshaw driver buying his wheat Pav!
TGB Cafe n Bakery has more than
240 SKUs in its product list which
broadly includes cakes, cookies, kharis,
toasts, puffs, croissants, chocolates,
breads, cream rolls, brownies, pies. TGB
outlets also offer lip-smacking snacks like
sandwiches, pizza, wraps and rolls. To
accompany these snacks,
Manish Somani
Director, TGB Caf n Bakery
Since last two years,
TGB has been into
research and develo-
pment which resulted
into better packaging,
longer shelf life of
bakery products and
have ignited the appeal
to the classes and
masses alike.
112 franchiseindia.com May 2016
it has a crisp menu of beverages offering
cold coffees, shakes, coolers, hot coffees
and tea.
TGB is expanding their production
facilities to cope up with the demand it is
generating. Machines have been imported
from Germany to offer its customer that
international class in its products.
A strong franchise hold
The franchise owners are now a small
TGB community who started from one
TGB Cafe n Bakery outlet and plunged
into one more and now looking for the
third. One franchise owner "Mr Amit
Kevalramani says, 'Doing business with
TGB has ended up giving sweet results as
their cakes!' One more Mr Pratik
Gandhi says, 'Profits started ringing
just from the first month of starting
TGB. It's a matter of pride that I
own my own TGB!'
With in investment
merely 12 lacs to
16 Lacs and with a
space of 170 sq ft to
450 sq ft one can
start their own bakery
cafe and join the happy
and profit making
community of TGB
where the channel
partner starts earning
Rs.60,000 to
Rs.1,25,000 in the
first year of
commencement.
Startup
Q&A DSK BENELLI & DSK HYOSUNG
COVERING MILESTONES
WITH DSKS HYOSUNG
& BENELLI
Partnering with a global super biking brand 'Hyosung, DSK entered the super biking industry and conceptualised DSK Motowheels in the year
2012. The conglomerate which has already witnessed admirable heights in real estate, construction, information technology, robotics,
animation cinema, education, etc also joined hands with the Italian super bike maker Benelli in the year 2015 to present its 105 year old racing
lineage in India. Sachin Bhaiya, Marketing Head, DSK Benelli and DSK Hyosung tells Deepankar Hemnani about the brand's future plans.
Please tell us the journey of Benelli
and Hyosung with DSK so far?
The journey so far has been quite
enticing and valuable for the company.
We have learned a lot in terms of the
shift in the superbike market in the last
four years since the inception of DSK
Motowheels in 2012. Today, we stand
strong as the second largest superbike
brand in terms of volume, with 32 sales
and service outlets across India. We
have the widest foot prints in the Indian
superbike industry, where the competi-
tion is going stronger with more and
more players coming in. Our association
with Benelli has been similarly
rewarding. Benelli is a 105 years old
Italian brand, with a strong racing
heritage, it is also one of the few
companies which saw two world wars,
and has never gone out of production.
India is continuously witnessing
global biking brands venturing into
the Indian market. What makes your
brands stand apart in the Indian
market?
The reason that two brands Benelli and
Hyosung stand apart compared to other
brands is the determination and
willingness of DSK Motowheels to
offer these fantastic and richly power
packed products at a very competitive
pricing, giving us the competitive edge
over others. We ensure that you receive
a comprehensive, well-rounded user
experience that incorporates into both,
before and after-sales services. Our
consumer-centric initiatives such as the
DSK first, DSK Expert and 24X7 roadside SACHIN BHAIYA, Marketing Head, DSK Benelli & Dsk Hyosung
assistance ensure that we deliver the best We are looking forward to setup 15 more
customer experience possible. showrooms pan-India by the end of 2016 and
are all geared up to add another four versatile
products in our Indian portfolio.
Do you think that the Indian consumer
is evolving in terms of opting between that Indian consumers look for while
global brands? What are the factors buying a superbike.
that they keep in mind?
Definitely, over a period of time there What are your plans for expansion in
has been a drastic shift in the way India?
consumers choose a motorcycle, and We have recently launched the first
this shift was recognised 250cc Italian superbike, the Benelli
after more and more TNT 25 in India, which has also
players started entering received excellent response from the
the Indian market market. Since the launch, we stand tall
with a variety of today with 15 sales and service points
motorcycles catering across India, which is also the largest in
to different genres of the industry after DSK Hyosung. To
riding. Given their take things a notch higher, we are
increased aspirational looking forward to setup 15 more
requirements, quality showrooms pan- India by the end of
and performance at a 2016 and are all geared up to add
competitive price another four versatile products in our
point are amongst Indian portfolio.
the foremost things
114 franchiseindia.com May 2016
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Volume 17, Number 5, May 2016 issue and it contains 118 pages including cover.