Professional Documents
Culture Documents
A- Yes (29)
B- No (29)
3 Are you a loyalty program member to more than one cosmetics brand?
A- Yes (23)
B- No (6)
5 I make more purchase from the primary brand, rather than others
6 I make more frequent visit to the primary brand, rather than others
9 Sometimes, I will buy products from the primary brand even it is not necessary for me
1
I make a larger spending amount from the primary brand, rather than others
0
1
I reduce spending in other brands
1
1
I am satisfied with the service delivered by the staff
2
1
The product performs well and always does what it promises
3
1
I often notice and read information provide by this brand
4
A- strongly disagree (0)
B- disagree (5)
C- neutral (20)
D- agree (32)
E- strongly agree (1)
1
I often notice new promotion and product / service offer by this brand
5
1
The possible of trying other brand is low
6
1
I feel difficult to select suitable product at other brands
7
1
I pay less attention to other brands
8
1
I think the primary brand provides the best price, rather than others
9
2
I seldom compare the price across different brands
0