DISCLAIMER AND TERMS OF USE AGREEMENT

NOTICE OF LIABILITY

COPYRIGHT INFORMATION
1

Social Media Business Boosters

CONTENTS
Introduction ............................................................................................................................................ 4
About Social Media Business Boosters .............................................................................................. 4
Should Your Business Use Facebook Ads? ........................................................................................... 6
What Are Your Goals? ........................................................................................................................... 7
Who is Your Audience? ......................................................................................................................... 8
How to Find Your Audience ................................................................................................................. 10
Before You Start: Business Questionnaire ........................................................................................... 13
Action PLAN ........................................................................................................................................ 17
1. Destination ................................................................................................................................... 17
2. Placement .................................................................................................................................... 18
3. Images ......................................................................................................................................... 18
4. Headlines ..................................................................................................................................... 20
5. Ad Copy ....................................................................................................................................... 20
6. Budget & Bidding.......................................................................................................................... 21
7. Audience ...................................................................................................................................... 22
Create Your Advertising account ......................................................................................................... 23
What is the Power Editor? ................................................................................................................... 23
How to Create Your First Campaign .................................................................................................... 24
1. Creative & Placements ................................................................................................................. 27
2. Audience ..................................................................................................................................... 28
3. Campaign Details ........................................................................................................................ 30
4. Bidding & Pricing .......................................................................................................................... 30
5. Page Post Engagement Ads ........................................................................................................ 31
6. Clicks To Website......................................................................................................................... 32
7. Website Conversions ................................................................................................................... 33
8. App Installs................................................................................................................................... 34
9. Event Responses ......................................................................................................................... 34
10. Offer Claims ............................................................................................................................... 35
BONUS CHAPTER Custom Audiences ............................................................................................... 36
Steps to Create a Facebook Custom Audience ................................................................................ 37
MailChimp Custom Audiences ......................................................................................................... 40
Mobile App Custom Audiences ........................................................................................................ 40
2

Social Media Business Boosters

 Website Custom Audiences ............................................................................................................. 40
Steps to create a Website Custom Audience ................................................................................... 42
Using Your Custom Audience .......................................................................................................... 43
FINALLY .............................................................................................................................................. 44
Facebook Advertising Tips ................................................................................................................... 45
Conclusion ........................................................................................................................................... 47
Frequently asked questions ................................................................................................................. 47

Social Media Business Boosters

INTRODUCTION

About Social Media Business Boosters

4

Social Media Business Boosters

 SOCIAL ADVERTISING IS THE FUTURE!

Social Media Business Boosters

SHOULD YOUR BUSINESS USE FACEBOOK ADS?

Social Media Business Boosters

WHAT ARE YOUR GOALS?

Social Media Business Boosters

WHO IS YOUR AUDIENCE?

Social Media Business Boosters

 9

Social Media Business Boosters

HOW TO FIND YOUR AUDIENCE

10

Social Media Business Boosters



11

Social Media Business Boosters

 12

Social Media Business Boosters

BEFORE YOU START: BUSINESS QUESTIONNAIRE

13

Social Media Business Boosters

 14

Social Media Business Boosters

 15

Social Media Business Boosters

 16

Social Media Business Boosters

ACTION PLAN

1. Destination

17

Social Media Business Boosters

2. Placement

3. Images

18

Social Media Business Boosters

 19

Social Media Business Boosters

4. Headlines

5. Ad Copy
20

Social Media Business Boosters

6. Budget & Bidding

21

Social Media Business Boosters

7. Audience

22

Social Media Business Boosters

CREATE YOUR ADVERTISING ACCOUNT

WHAT IS THE POWER EDITOR?

23

Social Media Business Boosters

HOW TO CREATE YOUR FIRST CAMPAIGN

24

Social Media Business Boosters

 25

Social Media Business Boosters

 26

Social Media Business Boosters

1. Creative & Placements

27

Social Media Business Boosters



2. Audience

28

Social Media Business Boosters

 29

Social Media Business Boosters

3. Campaign Details

4. Bidding & Pricing

30

Social Media Business Boosters

5. Page Post Engagement Ads

31

Social Media Business Boosters

6. Clicks To Website

32

Social Media Business Boosters

7. Website Conversions

33

Social Media Business Boosters

8. App Installs

9. Event Responses
34

Social Media Business Boosters

10. Offer Claims

35

Social Media Business Boosters

BONUS CHAPTER CUSTOM AUDIENCES

36

Social Media Business Boosters

Steps to Create a Facebook Custom Audience

37

Social Media Business Boosters



38

Social Media Business Boosters

 39

Social Media Business Boosters

MailChimp Custom Audiences

Mobile App Custom Audiences

Website Custom Audiences

40

Social Media Business Boosters

 41

Social Media Business Boosters

Steps to create a Website Custom Audience

3.

42

Social Media Business Boosters

Using Your Custom Audience

43

Social Media Business Boosters

FINALLY

44

Social Media Business Boosters

FACEBOOK ADVERTISING TIPS

45

Social Media Business Boosters

 46

Social Media Business Boosters

CONCLUSION

FREQUENTLY ASKED QUESTIONS

Can I get access to a Facebook accounts manager to get help with my ads?

New Facebook advertisers can apply for the Start to Success program, but only if you are able to
allocate a minimum of $50 per day to get the maximum value out of the program. Apply here.

I am a business owner and want to use Facebook Advertising but dont have the time
and it sounds a bit complicated. Can you manage my campaigns?

Absolutely. Contact us with an outline of what you want and a brief overview of
your business and we will put you in touch with a Social Media Business Booster
in your area.
47

Social Media Business Boosters