Professional Documents
Culture Documents
In Marketing 422
(00795/ 7:30-8:30pm)
Submitted to:
Submitted by:
Calamba, Jason A.
Castro, Melissa L.
September 3, 2016
Company Background
the real estate company which is nationally based at the Bonifacio Global City,
Taguig, Metro Manila. The company provides an excellent online real estate
marketplace for the home seekers or buyers, and real estate investors who are
searching also for a condominium unit, a townhouse or house for sale or rent on the
innovate, build and develop its professional and enterprise marketing services for
real estate brokers or agents, realty firms, and real estate developers.
personalized service by a network of top industry professionals, all with the easy
convenience of online shoppingeverything you want and need, and nothing you
cant understand, all at the click of a button. In addition, the company aid through the
the initial search (whether through our comprehensive online database or via a
phone-in or email inquiry) to follow-up consultations and meetings down to all final
decisions are facilitated with the help of our in-house real estate experts.
The History
ZipMatch was launched in April 15, 2013, under HomeMatch Corp., which is
registered with the Philippine Securities and Exchange Commission (SEC). The
company was founded by business partners Chow Paredes and John Dang, who
first started the company as a brokerage firm of a few employees into a mid-sized
undisclosed seed funding amount from IMJ Fenox, 500 Startups, Hatchd, and the
Ideaspace Foundation in February 2014, and a Series A fund worth USD2.5 million
The Mission
The companys mission stated that the company believed every Filipinos can
own their dream home and in choosing a home should be quick and convenient, not
slow and difficult. Then, the company is driven by these beliefs, and committed to
helping people achieve their goal; from safety to accessibility, committing assurance
The Market
estate brokers, developer or freelance sales agents, and home sellers upload and
STRENGTHS WEAKNESSES
I
N Convenient Real Estate Limited sales manpower
T E-marketplace Absence of actual showroom
E Most popular online presence
R web marketplace in the
N Philippines
A Competitive real estate
L sales force
Explore platforms
360-degree virtual
reality of house displays
OPPORTUNITIES THREATS
E
X Increasing demand for Stiff competition between
T real estate business direct selling and online
E Continuous selling of real estate
R development of e- companies
N commerce business More risks of fraudulent
A Domination of people in transactions
L technology dependence Lack of technological literacy
Continuous for the older population
development of
Computer era
Increasing of
purchasing power of
people
SWOT/TOMS Analysis
A. Internal Environment
I. Strengths:
4. Explore platforms
rooms.
II. Weaknesses:
B. External Environment
I. Opportunities
1. Increasing demand for real estate business
-The real estate businesses are in progressive stage in the
the different parts of the urban cities and nearby provinces in the
effort.
II. Threats
1. Stiff competition between direct selling and online selling
contact details and the banking details, so, the people who
of fraud.
Recommendations
Based on the given SWOT Analysis, the possible recommendations for the
company will be based on the SWOT Matrix to cope up with best strategies.
STRENGTHS WEAKNESSES
(S) (W)
S1: Convenient Real W1: Limited sales
Estate E-Marketplace manpower
W2: Absence of actual
S2: Most popular online showroom presence
SWOT web marketplace in the
MATRIX Philippines
REFERENCES
ZipMatch: Because Real Estate Is More Than Just Finding a Home. Retrieved
August 31 2016. http://www.wheninmanila.com/zipmatch-because-real-estate-is-
more-than-just-finding-a-home/