Pamantasan ng Lungsod ng Maynila

(University of the City of Manla)

Intramuros, Manila

College of Business and Management

FINBAR REALTY AND DEVELOPMENT

CORPORATION

Submitted by:

BSBA FTM 3-1

Casas, Kevin Dave A.
Crebillo, Jacqueline G.
Ignacio, Ma. Neliza
Pamplina, Karen R.
Pantia, Aeroll John P.
Quiepo, Emmanuel S.

Submitted to:

Prof. Marycris Albao

March 18, 2017

 TABLE OF CONTENTS

Chapter 1 Introduction
1.1 Rationale.
1.2 Objectives of the Study..

Chapter 2 Industry Analysis..

2.1 Profile of the Players in the Industry..
2.2 Comparative Analysis of each players in the Industry..
2.2.1 Strengths and Weaknesses
2.2.2 Financial Performance and Potential Profitability

Chapter 3 Real Investment Options other than Physical Assets.

3.1 Publicly Listed Real Estate Companies Profile, Strengths
and Weaknesses and Financial Performance

Chapter 4 Recommendation..

APPENDICES
 CHAPTER 1
INTRODUCTION

With the growing urban development in the Metropolis, the need for affordable
but good quality, convenient, and accessible housing is ever growing. Realizing this
need Finbar Realty & Development Corp started its enterprise providing affordable first
class residences accessible to everyone. Thus, Fini Homes and Buildersville were born.

Fini Homes and Buildersville offer affordable, quality, convenient and accessible
living space that meets the demands of today's modern lifestyle, ideal for getting a good
education, pursuing a successful career, raising a happy family, and building a
prosperous community.
Name of the Company: Finbar Realty & Development Corp
Industry Classification: Real Estate
Type of Business: Real Estate Services

1.1 Rationale of the Plan

Finbar started as a corporation between three families namely: Lam, Que,
and Ong. They organize it as one corporate magnate in field of real estate. The
company was organized on June 2007, and has been running until now. The first
office is located at #80 Ramon Delfin St., Muralas Valenzuela City, Metro Manila.
The companys flagship project is the Fini Homes Condominium Villages,
composed of multiple building of condominiums in one village, and is now a full
blast community in Valenzuela.
The first building created was the clubhouse in 2007, and sate
development in 2008; in addition, the two building in 2008. Fini Homes is opened
to the market via a grand opening in 2008 as well. The employees before are
used to be 15 only and now they are more than a hundred. The company has
developed in-house marketing groups of sellers. Serving as the core operation
group for the company contractors, it includes just realty and monolith
construction. Due to success in the flagship, the Finbar has launched its second
 project in 2011. Further, in year 2016 they have started developing the new
project which is the Fini Homes Marilao Project.
Mission
We are duty-bound to deliver our commitment to the people we serve at
all times in a way that conforms to current industry trends and standards,
guided by the principle of righteousness and fair and healthy competition
among our peers. To achieve our goal, we will consistently work on sales
and technical training, technological advancement, cost efficiency and
excellent customer service. We will do these for the glory of God.

Vision
We want to be recognized as a responsible developer of high quality yet
affordable condominiums and a total service provider to our clientele
through a highly trained and competent fleet of sales people.

1.2 Objectives of the Study

The objectives of the entity are to provide an affordable and convenient

shelter for the target market. The company guarantees the safety of the people
living on the condominium.
 CHAPTER 2
INDUSTRY ANALYSIS
A. Threat of new entrants

Real Estate business is a large industry to penetrate. It requires a lot of

time, effort and money. In making this kind of business, a person needs a high
capital in order to engage in this kind of industry. In this case the threat of new
entrants is very low.

B. Bargaining Power of Buyers

This element shows the influence and demands of the buyers or clients.
Real Estate or condominiums show that the bargaining power of the customers is
low, because the offers are lesser than the demand. It also shows that prices are
fixed and only adjustable through promos.

C. Bargaining Power of Suppliers

The bargaining power of condominiums is strong. This company engages
in constructing, designing and selling of their own product. The company supplies
their own materials and constructs their own building which gives an acceptable
reason for them to price their product. Pricing of their product depends on the
room, so the larger the room, the more expensive it is.

D. Substitutes
The threat of substitution of the condominiums is quite high, because
there are plenty of subdivisions in Valenzuela city. People might want their own
land and house in which case theyll avail house and lot than condominiums.

E. Rivalry
The threat of competition of the company is low in terms of its location.
The company only has two competitors in Valenzuela namely: Chateau and
Isabelle. Finbar is ranked as the highest among its competitors. In terms of
quality and growth of the company, Finbar is on its bull run while others are not
 there yet. Some cases may also give threat in their business like flood prone
area. People might choose condominiums which are lesser prone to flood.

2.1 Profile of the Players in the Industry

A. Isabelle deValenzuela

Isabelle de Valenzuela takes great pride in the upscale lifestyle that it can
offer to people looking for tranquil environment that they can go home to
everyday, whether they are coming from a tiring day at school or a tough shift
at work, and since it is located within striking distance from the Monument
Circle, various shopping centers and supermarkets and from some of the
most established schools in the Philippines, including one of the citys most
prominent medical universities Our Lady of Fatima University, Isabelle de
Valenzuela offers what other condos for sale in Valenzuela cant an upscale
way of life in a laid-back environment with ease of access to everything in
mind.
Mission

Our commitment is to continuously strive to deliver first-rate real estate

projects that meet the lifestyle needs and growing demands of modern
Filipinos; having our homebuyers satisfaction as our top priority, the
company aims to provide only the best residential experience through
quality, affordable, accessible, secured, comfortable and convenient
homes.

Vision

To be the leading real estate company that best understands and satisfies
the needs and wants of every Filipino to own a quality home that they truly
deserve.
Chateau Valenzuela

The 5-star condo-Ville development right in the city of Valenzuela. Ideal

for the Filipino people searching for safe affordable and high-quality home to
call their own, Chateau Valenzuela is the perfect choice. Its financing scheme
is packaged to be very flexible, starting with its no down payment equity,
that allows the buyers to choose from a range of monthly equities to better fit
their spending capacity, after which the remaining loan will be provided by
PAG-IBIG Fund.
Mission

We aspire to ensure your satisfaction through high-quality service and,

effective and efficient after sales service. We shall continuously and
significant value to your property through in depth planning and strategic
land uses to further the development of a full-grown community you can
be proud of. We shall place outmost importance on the security of your
homes and your love ones. We shall ensure you that every square meter
of your homes shall be of timeless value that you can surely pass on to
your loved ones.
Vision

We endeavor to be a place where you can establish careers and

maximize your potential. Growth is an aspect constant in our company.
The companys blueprint for growth relies on the growth of each individual
working for the company. We shall inspire you to be the best in what you,
recognize all your accomplishments, and reward it substantially. We shall
create a healthy environment for you to realize your full potentials and
untapped talents. The companys success shall be your success.
2.2 Comparative Analysis of each Players in the Industry

A condominium is a type of real estate divided into several units that are
each separately owned. Residential condominiums are frequently constructed as
apartment buildings, but there had been an increase in the number of detached
condominiums which look exactly like single-family homes but in which the
yards, building exteriors, and streets are jointly owned and jointly maintained by a
community association.

Condominium units are owned outright. The owners of the unit also own
the common areas of the property, such as hallways, walkways, laundry rooms,
etc.; as well as common utilities and amenities, such as elevators, the HVAC
system, and etc. and they are managed collectively by the owners through the
owners association.

This year will be a very challenging yet exciting year for the countrys
property sector as real estate shifts its focus on catering to the specific needs of
investors, as well as end users. The challenge for the industry lies on several
factors such as the current over supply of investors as property investments
and developments flooded the market over the past few years.

Competing Product Features

Developers are offering more practical projects with lesser amenities to

keep not only the selling price low but the monthly dues as well. Investors will
be more active this year in affordable developments and even low-cost
housing all over the area.

Demand for low-cost housing is actually increasing faster than what the
developers can deliver.
Isabelle Valenzuela

The first lifestyle and four-tower condominium development along McAthur

Highway located across Our Lady of Fatima University.

Ready to fit: can make your own style and design, minimum floor area:
st nd
42.43 sqm; 1 floor plain cement finished (n tiles); 2 floor slab under
steel, walls plain cement finished (ready to paint); with living area, dining
area; kitchen counter (no tiles); 1 toilet and bath with accessories (no
th
tiles); provision for 2 to 3 bedroom; no ceiling; without balcony at the 4 to
th
11 floor (Tower A); Tower B, C, and D with balcony.

It offers 2 spacious 2-Bedroom units and wide open 3-Bedroom suites. 9

storey condominium, Bi-level type9 storey condominium Bi-level type,
Commercial plaza, 4 Residential towers, Contemporary Architectural
Design

Other amenities: Swimming pool, club house, childrens playground,

landscape park, jogging trail, spa, and gym

Chateau Valenzuela

The condo-Ville has its own clubhouse, basketball court, mini playground,
swimming pool with cabana type gazebos and unction rooms. Each
building will also have its own mini landscape

It has 18 buildings with each building having 6 floors with a total of 84

units per building. Each unit will be delivered Fully furnished and
 completely live-able, the idea being to ease the buyer of the burden of
reinvesting for the beautification of their units.

The European unit has an area of 30.00 sqm consisting of 2 bedrooms, (1

masters bedroom and 1 childrens bedroom), living area, dining area,
kitchen and 1 toilet and bath. This type of unit is perfect for growing
families.

2.2.1 Strengths and Weaknesses

A. SWOT
Analysis
Strengths

Convenient Condominiums are suitable for people who want to relax.

The facilities and rooms are well organize and comfortable for the people.

Accessible Condominiums have websites that are created to introduce

their products and it is open for public inquiries.

Affordable Condominiums are now selling affordable products with the

help of Pag-IBIG fund, the loan amortization will be much lesser. The
company is intended to serve a cheap but a high quality product.

Quality Although the product is cheap, condominiums guarantees that

the quality of product is in the best shape.

Safety - Condominiums assure the privacy and safety of the people. It has
gates with full loaded of security guards. There are also guards which are
roaming around the village to secure the lives of people.
 Weaknesses

Floods that may affect the industry to be marketable.

Climate change that may affect the quality of building.

There are restrictions implanted by the management.

Opportunities

Duterte administration has announced that his term will be a golden age for
infrastructure.

There are new technology that can help in planning and construction of
infrastructure.

The tourism and the increase in population means growth in potential

clients.

Threats

The demand on the condominiums is getting lower.

The drainage system in the Philippines are mostly damaged which leads
to flood.
Bargaining Power of Suppliers

The bargaining power of condominiums is strong. This company

engages in constructing, designing and selling of their own product. The

company supplies their own materials and constructs their own building

which gives an acceptable reason for them to price their product. Pricing

of their product depends on the room, so the larger the room, the more

expensive it is.

4. Substitutes

The threat of substitution of the condominiums is quite high, because

there are plenty of subdivisions in Valenzuela city. People might want their

own land and house in which case theyll avail house and lot than

condominiums.

5. Rivalry

The threat of competition of the company is low in terms of its location.

The company only has two competitors in Valenzuela namely: Chateau

and Isabelle. Finbar is ranked as the highest among its competitors. In

terms of quality and growth of the company, Finbar is on its bull run while

others are not there yet. Some cases may also give threat in their

business like flood prone area. People might choose condominiums which

are lesser prone to flood.

2.2.2 Financial Performance and Potential Profitability