GUIDELINES FOR

USAGE OF
NOTA OPTION LOGO
ELECTION COMMISSION OF INDIA

AUGUST 2015
 2015,
Election Commission of India, India.

Logo for NOTA Option and Guidelines for usage of logo;

designed by National Institute of Design, Ahmedabad, India

For, Election Commission of India,

Nirvachan Sadan, Ashoka Road, New Delhi, INDIA
The Election Commission of India, in 2013,
made provisions in the ballot papers / EVMs
for None of the Above (NOTA) option so that
the voters who do not wish to vote for any of
the candidates can exercise their right not to
vote for any mandate without violation of the
secrecy of their decision.
The National Institute of Design (DIPP, Ministry
of Commerce & Industry) was commissioned
to design a logo for the 'NOTA Option' which
can be used on the ballot paper/EVMs as per
the regulations.
This document contains the guidelines for
usage of the logo for NOTA Option. It also
specifies certain do's and don'ts pertaining
to the usage of the logo. Digital files of the
artworks for the reproduction of the logo are
also provided in the accompanying CD.
GUIDELINES FOR USAGE OF NOTA Option Logo 1
LOGO FOR NOTA OPTION

CONCEPT

Honest disagreement is often a good sign

of progress Mahatma Gandhi.

The NOTA option allows a voter to express

his or her disagreement with all the
available choices of candidates.

In this simple and unambiguous logo; a

cross, over the list of candidates, depicts
the decision of the voterof not selecting
any of the candidates. The cross is a
universal sign denoting disapproval. This
makes the logo of NOTA option easy
to recognise and remember across the
breadth of electorate, irrespective of
region and literacy levels.

COLOUR
For four colour offset, digital printing and screen printing
C 0. M 0. Y 0. K 100.
For website / on screen
R 0. G 0. B 0.

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MINIMUM SIZE
The logo of NOTA Option is designed to
be used at any sizefrom a small size on
the ballot paper / EVM, to a bigger size for
promotion on television / web or even larger
size on banners etc.
18 mm Height
For optimum visibility of the logo; care must be
taken to not use the logo in a size smaller than
18 mm in height, measured from the top of the
rectangle to the bottom of the rectangle as
shown above.
GUIDELINES FOR USAGE OF NOTA Option Logo 3
SAFE ZONE / CLEAR SPACE
10 X, on left
& right
To ensure maximum visibility, it is important
that the logo be kept clear of any competing
visual elementimages, text, other logos etc.
There must be adequate clear space
surrounding the logo on all four sides.
4 2015, ELECTION COMMISSION OF INDIA
3 X, on top
& bottom
The clear space on top and bottom is 3 times
the thickness of the border of the rectangle;
and 10 times the thickness on the left and
right side; from the edge of the rectangle as
depicted in the diagram above.
The artworks in the accompanying CD include
this clear space/ safe zone.
PROPORTIONS

X is the width of the

border of rectangle.

X 5X 2X X
1.5 X X 1.5 X

X
2X
X
2X
X

22 X
0.
25
X

X
2X
X
3X

2X
X

38

For all instances of its use for print, web,
presentations, or television; the logo should
be reproduced using the digital files of the
artworks provided in the accompanying CD.
However there may be situations where the
logo has to be reproduced manually. In such
a situation, to maintain the integrity of the
designed logo without compromising its
recognisability; it should always be recreated
in the specified proportions as indicated in the
diagram above.

GUIDELINES FOR USAGE OF NOTA Option Logo 5

INCORRECT USAGE - DO NOT DO THESE

The logo for 'NOTA Option' has been

designed to be used in black colour
on a white background. Examples of
incorrect usage of the logo are given
here. Please do not do any of these.
DN'T REDRAW THE LOGO, IT WILL BE
Always use the artworks provided in DIFFICULT TO MATCH THE SPECIFICATIONS.
the accompanying CD.

DN'T ROTATE THE LOGO. DN'T STRETCH OR CONDENSE THE LOGO.

DN'T USE TWO, THREE OR MORE COLOURS. DN'T MAKE THE LOGO IN/WITH OUTLINE OR HOLLOW.

DN'T ADD DROP SHADOW TO THE LOGO. DN'T USE SPECIAL EFFECTS, SUCH AS BEVEL
OR EMBOSS TO THE LOGO.

6 2015, ELECTION COMMISSION OF INDIA

INCORRECT USAGE - DO NOT DO THESE

NOTA NO
TA TA
NO NO
TA TA
NO NO
A
TA OT
NN
TA O T
NOTA

NOTA
NO A
NO
TA TA
NO NO
TA TA
NO

NOTA NOTA
DN'T USE ANY ACRONYM/ TEXT WITH THE LOGO.

DN'T USE THE LOGO IN WHITE COLOUR

ON A DARK BACKGROUND

DN'T USE A BACKGROUND WHERE DN'T USE THE LOGO ON A PHOTOGRAPH.

THE LOGO IS NOT CLEARLY VISIBLE.

DN'T USE ANY KIND OF TEXTURE DN'T PUT THE LOGO INSIDE ANY OTHER
AGAINST OR INTO THE LOGO. ENCLOSURE/ SHAPE.

GUIDELINES FOR USAGE OF NOTA Option Logo 7

DIGITAL FILES OF ARTWORKS

While creating any awareness material

where the logo is used, it is important to
use the appropriate file format for getting
the correct results. The accompanying CD
has the digital artworks of the logo. These
files are categorised as per their intended
use: for printing purposes and for online/
on-screen usage.

Please refer to the table PURPOSE / FILE FORMATS EPS AI CDR PNG JPG

alongside to use the Microsoft Word Docs

appropriate file format Powerpoint Documents
for the relevant software Brochures & Posters
or purpose.
Display Banners
Recommended format Books & Reports
Acceptable Internal Stationery/notices
Unacceptable (Don't Use) Websites & Blogs
Videos & TV

The EPS format is preferred for
any printed application such as
publications, reports, posters, signs,
booklets, stationery, stickers etc.
For on-screen applications such as
Powerpoint presentations, websites,
blogs, films, television programmes;
PNG or JPG files (depending on the
application) should be used.
EPS is a file format for high quality
reproduction that allows the logo to
be printed clearly at any size. These
are scalable and can be enlarged.
Although they may appear jagged or
discoloured when viewed on screen,
EPS files will print out clearly. A test
print is recommended.
Although PNG and JPG files can look
fine on your computer monitor, they
may print out fuzzy (or pixilated) and
often look worse when enlarged. For
printing purpose, it is recommended
to use scalable vector EPS files (or
Adobe Illustrator - AI or Corel Draw -
CDR files) whenever possible.

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Artwork files in the CD:

NOTA Option LOGO - For Ballot Paper NOTA Option LOGO - For Print
NOTA_Logo Artwork - Ballot Paper.ai NOTA_Logo Artwork - Print.ai
NOTA_Logo Artwork - Ballot Paper.cdr NOTA_Logo Artwork - Print.cdr
NOTA_Logo Artwork - Ballot Paper.eps NOTA_Logo Artwork - Print.eps

NOTA Option LOGO - For Presentation NOTA Option LOGO - For Video
NOTA_Logo Artwork - Presentation.eps NOTA_Logo Artwork - Video.eps
NOTA_Logo Artwork - Presentation.jpg NOTA_Logo Artwork - Video.jpg
NOTA_Logo Artwork - Presentation.png NOTA_Logo Artwork - Video.png
Institute of National Importance by NID Act 2014
Autonomous Institute under the DIPP, Ministry of Commerce & Industry,
Government of India

Paldi, Ahmedabad 380 007. India

Phone. +91 79 2662 3996, 2662 765 Fax. +91 79 2662 5240
Email. ids@nid.edu Url. www.nid.edu

2015

CLIENT
Election Commission of India, New Delhi, India

DESIGN FIRM
National Institute of Design, Ahmedabad, India

DESIGN TEAM
Tarun Deep Girdher, Sr. Faculty, Graphic Design tarundg@nid.edu
Rana Swarajsinh, Associate Designer rana.swarajsinh@gmail.com

CLIENT SERVICING
Uma Nair umanair@nid.edu ids@nid.edu