Jude Martin M.

De Guzman BSACT2H | BMG 114

CASE STUDY # 1

I. Title: MCO Foundation Inc.

Summary:

Manila Chamber Orchestra is a Non-stock, non-profit organization established in

1985, the organizations objectives of MCO Foundation is to increase the visibility of
MCOFI as a leading cultural organization working towards making Makati a haven for
the performing arts; To create awareness, interest, and appreciation of the performing
arts in general, and Filipino artists and musicians in particular, for the growth of a new
era where creativity is nurtured for the benefit of the future generations; To aid in the
promotion and preservation of Filipino classical works for posterity, and for the
development of pride in our distinct national cultural identity. Statement of the
Objectives in this case is written to guide the organization in becoming a more stable
non-profit organization.

II. Time Context: 1985 - 2002

Vision

Acquire the image of being the Cultural Oasis of Makati and become a premiere
organization in managing and marketing cultural and performing arts events.

Mission

To support the performing arts with the philosophy: Business Sustaining Art Sustaining
Man.
III. Objectives

To increase the visibility of MCOFI as a leading cultural organization working

towards making Makati a haven for the performing arts.
To create awareness, interest, and appreciation of the performing arts in general,
and Filipino artists and musicians in particular, for the growth of a new era where
creativity is nurtured for the benefit of future generations; and
To aid in the promotion and preservation of Filipino classical works for posterity,
and for the development of pride in our distinct national cultural identity.

IV. Statement of the Problem

MCOs Vision and Mission is lacking of statement, how will the organization revised its
Vision and Mission so they can show their specific goals and how will the organization
sustain sponsorship while achieving the foundations specific objectives?

V. Areas of Consolidation

Strengths

Their theaters are located in a prime location.

The number of exemplary productions done by the foundation.
The overall status of the foundation or the company.

Weaknesses

The main source to sustain the foundation is coming from politics.

The Vision and Mission are lacking of details or statement.
They are only a few policies when it comes to the usage of the halls.

Opportunities

A status of being a sponsor for the MCOFI and what it gives.

A new way of advertising from the internet and what it provides.
The halls of not being used all the time which can be organized in some
spectacular events.

Threats
 Individual taste and preference when it comes to arts.
Technology and its new way of giving us entertainment.
The Asian financial crisis of 1997
The political instability of the Philippines on 2001

VI. Alternative Courses of Action

These are the possible solutions to the problem with corresponding

advantages/disadvantages:

1. They should attract new generation people to appreciate the classic arts, but it
would take long negotiations before being allowed by the schools and companies
to advertise their packages.
2. Make the company be known to other people, but it would decrease the elite
status of the company.
3. Try to adjust in the likings of the new generation, but it would cost time and effort.
4. A wider reach of audience to attend and learn about the organization, but it
needs physical advertising to let people know about it.

VII. Plan of Action

1. Conduct a meeting with all the members of the board of trustees

2. Write a detailed and good statement about the mission and vision that would
supplement the companys main objective.
3. Have a meeting about the policies within the company whether they want to add
or remove from old set of policies and using the mission and vision as a
guideline.
4. Conduct a meeting whenever a new policy is being presented to the whole
company.
5. Make a draft on what you want to have as a policy within the entity.

IX. Potential Problems

1. What if the board of trustees cannot make a decision about the policies?
2. What if the implementations of the new policies are delayed?
3. What if the economic status affects the sponsors too much?
X. Contingency Plan

1. Include the members of the staff in the decision making for they are also stake
holders of the company and have direct knowledge about the operation of the
company.
2. Set up a time and date about the announcement of the new policies that is being
strictly implemented.
3. Plan an economic-friendly sponsorship package that will allow them to maintain
their support to the organization and let them be able to attend board meetings.