INTRODUCTION

CLASSIFICATION OF COMMERCIAL BANKS

The commercial banking institutions of the country can be divided in two groups:-

A. SCHEDULE BANKS- Those banks are scheduled banks which have been
included in the Scheduled (second) of Reserve Bank act. The bank included in
this scheduled list should fulfill two conditions.
1. The paid up capital and collected funds of bank should not be less than Rs. 5 lakhs.
2. Any activity of the bank will not adversely affect the interest of depositors.

B. NON SCHEDULE BANK- The bank which are not included in the list of
schedule banks are called non-schedule banks
Private sector bank; had recommended to grant permission for new private banks. On
Nov.19, 2000 the government decided to reduce govt. holding in nationalized banks
from 51% to 33%. For this necessary legislation is to be passed the RBI released new
directions to establish new banks in the private sector.

As the result of the new policy on private sector banks, the following private
banks started their operations.
Axis Bank Ltd.
ICICI Bank Ltd.
HDFC Bank Ltd.
Kotak Mahindra Ltd.
Yes Bank Ltd.

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 REVIEW OF LITERATURE

SHEPIRE AND MORIARTY (1980) found that companies started to insist upon new
purchasing approaches such as national contracts and master purchasing agreements,
forcing major vendors to develop key account management programs. These measures
created intimacy and cooperation in the buyers seller relationships. Instead of
purchasing a product or services, customers were more interested in buying a
relationship with a vendor.

V.V GOPAL (2000), say that implementing the right CRM tolls can enhance customer
satisfaction leading to business growth. Bank should implemented CRM to meet the
emerging demand of universals banking.

DWYER SCHURR (1987) have characterized relationships as being interdepended and

long oriented rather being concerned with short term discrete transaction.

GRONROOS AND GUMNSESSON (1992) take a broader perspective and advocate

that customer relationship be the focus and dominant paradigm of marketing. He gave
the view that in that current era of hyper competition, marketers are forced to be more
concerned with customer retention loyalty.

LEONG AND LESLIE LAZAR (1995), it is the aim of the relationship marketing to
create strong, lasting relationship with a core group of customer. The emphasis is on
developing long term bonds with customers by marketing them feel good about how the
company interact with them and by giving them some kind of personal connection to the
business. In their study of marketing proposed that attracting new customer should be
viewed only as an intermediate step in marketing process. Developing closer
relationship with the customers and turning them into loyal ones are equally important
aspects of marketing.

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 RESEARCH METHODOLOGY

Research is an art of scientific investigation. It is a careful investigation for search

of new facts in any branch of knowledge.

When we talk of Research Methodology, we not only talk of Research Methods

but also take into consideration the logic behind the methods which we use in the
context of our research study and explain why we use or why we are using a
particular method or technique. The information that is to be needed for fulfilling
the objective of study was collected from various primary and secondary sources.

The objective of my study is the Research on COMPARATIVE ANALYSIS AND

SERVICES OF ICICI BANK The study is qualitative.

Meaning of Research:-
Research is defined as a scientific and systematic search for pertinent
information on a specific topic. Research is an art of scientific investigation. It is
an academic activity. It is a systematized effort to gain new knowledge.

According to Advanced Learners Dictionary of Current English:

Research is defined as a careful investigation or inquiry especially through
search for new facts in any branch of knowledge.

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 RESEARCH METHODOLOGY HERE INCLUDES:

Main Objective of study.

Type of Research.
Research Problem.
Research Design.
Sources of Data.
Methods of Data collection.
Analysis of Data.
Limitations.

MAIN OBJECTIVE OF STUDY

The main objective of my research study is on COMPARATIVE ANALYSIS AND

SERVICES OF ICICI BANK the following topics are covered under the same
topic:

To know about the Private Banks in INDIA.

To study about the competitive position of ICICI Bank in Competitive

Market.
To collect the views of Public about ICICI bank services.
To know the services of ICICI Bank.
Comparative analysis of ICICI Bank.

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 TYPES OF RESEARCH

Qualitative Research as it includes comparative analysis of various

privileges provided by other depositors.

Descriptive Research as it includes research and the most important

purpose of descriptive is the description of the charges charged by different
depositors.

Research Problem

The first step while conducting any type of research is deciding of the problem on
which the research has to be done. It refers to some difficulty which the
researcher experiences in the context of either theoretical or practical situations
and wants the solution for the same. My research problem is to know about the
different views of the public and analysis of Comparative Study.

Research design

A research design is the arrangement of conditions for collection and analysis of

data in a manner that aims to combine relevance to research purpose with
economy in procedure.
Decision regarding what, where, when, how much, by what means concerning an
enquiry or a research study constitute a research design.

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Sources of data

The data collection begins after a research problem has been defined and
research design has been checked out while deciding about the sources of data
collection to be used for the study, the research problem defines the nature of
data.
Basically, there are two types of data:

Primary data: Primary data are those which are collected afresh and for the
first time. It may be described as those data which have been observed and
recorded by the researchers for the first time.

Secondary data: Secondary data are those which have been collected by
someone else and which have already been gone through the statistical
process. E.g. literature, periodicals etc.

I have used primary and secondary data in my study.

Sample Size: - My sample size is of 80 individuals.

Sample unit: - My sample unit is Individuals.

Methods of data collection

There are two methods:

Primary source: observation method, interviews, questionnaires through

schedule etc.

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 Secondary source: annual reports of an organization newspaper published,
records, magazines, annual reports.
I basically used questionnaires and some Secondary data also taken by me.

Tools and techniques of Analysis

Interpretation is concerned with relationships within the collected data, partially

overlapping analysis. Interpretation also extends beyond the data of the study of
other research, theory and hypothesis .Interpretation of data is done to compare
the current year and previous year.

Limitations of the study

Limitations of the study are all those which a student has to face while
completing such project. However, following are the main limitations:
Limitations of time and resources may have narrowed the scope of study.
Six weeks time for training period is very short to study the theory in detail.
Managerial staff was quite busy in their work, so due to their tight schedule of
work, I was not in a position to discuss some important aspects in detail.
Due to basement of respondent, information may not be 100% correct.

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 INDIAN BANKING INDUSTRY

Banking in India originated in the first decade of 18th century with The General
Bank of India coming into existence in 1786. This was followed by Bank of
Hindustan. Both these banks are now defunct. The oldest bank in existence in
India is the State Bank of India being established as "The Bank of Bengal" in
Calcutta in June 1806.

A couple of decades later, foreign banks like Credit Lyonnais started their
Calcutta operations in the 1850s. At that point of time, Calcutta was the most
active trading port, mainly due to the trade of the British Empire, and due to
which banking activity took roots there and prospered.

Nationalisation

By the 1960s, the Indian banking industry has become an important tool to
facilitate the development of the Indian economy. At the same time, it has
emerged as a large employer, and a debate has ensued about the possibility to
nationalize the banking industry. Indira Gandhi, the-then Prime Minister of India
expressed the intention of the GOI in the annual conference of the All India
Congress Meeting in a paper entitled "Stray thoughts on Bank Nationalisation."
The paper was received with positive enthusiasm. Thereafter, her move was swift
and sudden, and the GOI issued an ordinance and nationalised the 14 largest
commercial banks with effect from the midnight of July 19, 1969. Jayaprakash
Narayan, a national leader of India, described the step as a "masterstroke of
political sagacity." Within two weeks of the issue of the ordinance, the Parliament

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passed the Banking Companies (Acquition and Transfer of Undertaking) Bill, and
it received the presidential approval on 9th August, 1969.

A second dose of nationalisation of 6 more commercial banks followed

in 1980. The stated reason for the nationalisation was to give the government
more control of credit delivery. With the second dose of nationalisation, the GOI
controlled around 91% of the banking business of India.

After this, until the 1990s, the nationalised banks grew at a pace of
around 4%, closer to the average growth rate of the Indian economy.

Liberalisation

In the early 1990s the then Narasimha Rao government embarked on a

policy of liberalisation and gave licences to a small number of private banks,
which came to be known as New Generation tech-savvy banks, which included
banks such as UTI Bank(now re-named as Axis Bank) (the first of such new
generation banks to be set up), ICICI Bank and HDFC Bank. This move, along
with the rapid growth in the economy of India, kickstarted the banking sector in
India, which has seen rapid growth with strong contribution from all the three
sectors of banks, namely, government banks, private banks and foreign banks.

The next stage for the Indian banking has been setup with the proposed
relaxation in the norms for Foreign Direct Investment, where all Foreign Investors
in banks may be given voting rights which could exceed the present cap of
10%,at present it has gone up to 49% with some restrictions.

The new policy shook the Banking sector in India completely. Bankers, till this
time, were used to the 4-6-4 method (Borrow at 4%;Lend at 6%;Go home at 4) of
functioning. The new wave ushered in a modern outlook and tech-savvy methods
of working for traditional banks.All this led to the retail boom in India. People not
just demanded more from their banks but also received more.

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Current Situation

Currently (2010), banking in India is generally fairly mature in terms of

supply, product range and reach-even though reach in rural India still remains a
challenge for the private sector and foreign banks. In terms of quality of assets
and capital adequacy, Indian banks are considered to have clean, strong and
transparent balance sheets relative to other banks in comparable economies in
its region. The Reserve Bank of India is an autonomous body, with minimal
pressure from the government. The stated policy of the Bank on the Indian
Rupee is to manage volatility but without any fixed exchange rate-and this has
mostly been true.

In March 2006, the Reserve Bank of India allowed Warburg Pincus to

increase its stake in Kotak Mahindra Bank (a private sector bank) to 10%. This is
the first time an investor has been allowed to hold more than 5% in a private
sector bank since the RBI announced norms in 2005 that any stake exceeding
5% in the private sector banks would need to be vetted by them.

Currently, India has 88 scheduled commercial banks (SCBs) - 28 public

sector banks (that is with the Government of India holding a stake), 29 private
banks (these do not have government stake; they may be publicly listed and
traded on stock exchanges) and 31 foreign banks. They have a combined
network of over 53,000 branches and 17,000 ATMs. According to a report by
ICRA Limited, a rating agency, the public sector banks hold over 75 percent of
total assets of the banking industry, with the private and foreign banks holding
18.2% and 6.5% respectively

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 COMPANY PROFILE

ICICI Bank is India's second-largest bank with total assets of about

Rs.146,214 crore at December 31, 2005 and profit after tax of Rs. 1,391 Crore in
the nine months ended December 31, 2005. Now the total assets of ICICI Bank
about 379,300.96 Crore at March 2010.

ICICI Bank has a network of about 505 branches and extension

counters and about 1,850 ATMs. ICICI Bank offers a wide range of banking
products and financial services to corporate and retail customers through a
variety of delivery channels and through its specialized subsidiaries and affiliates
in the areas of investment banking, life and non-life insurance, venture capital
and asset management. The net profit of ICICI Bank at March 2010 is 3,758.13
Crore Rs.
After consideration of various corporate structuring alternatives in the
context of the emerging competitive scenario in the Indian banking industry, and
the move towards Universal banking, the managements of ICICI and ICICI Bank
formed the view that the merger of ICICI with ICICI Bank would be the optimal
strategic alternative for both entities, and would create the optimal legal structure
for the ICICI group's universal banking strategy.In October 2001, the Boards of
Directors of ICICI and ICICI Bank approved the merger of ICICI and two of its
wholly-owned retail finance subsidiaries, ICICI Personal Financial Services
Limited and ICICI Capital Services Limited, with ICICI Bank. The merger was
approved by shareholders of ICICI and ICICI Bank in January 2002, by the High
Court of Gujarat at Ahmedabad in March 2002, and by the High Court of
Judicature at Mumbai and the Reserve Bank of India in April 2002. Consequent
to the merger, the ICICI group's financing and banking operations, both
wholesale and retail, have been integrated in a single entity.

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 SERVICES PROVIDED BY ICICI BANK

Personal Banking

Deposits
Loans
Cards
Investments
Life Insurance
Demat Services

NRI Banking

Money transfer
Bank Accounts
Investments
Insurance
Loans

Business Banking

Corporate Net Banking

Cash Management
Online Taxes

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 1. DEPOSITS:-

SAVING BANK
SPECIAL SAVING ACCOUNT
SENIOR CITIZEN SERVICE
ROAMING CURRENT ACCOUNT
PRIVATE BANK
SALARY ACCOUNT
WOMENS ACCOUNT
FIXED DEPOSITS
EASY FD
RECURRING DEPOSIT
YOUNG STAR
EEFC ACCOUNT
RFC ACCOUT

2. LOAN:-

HOME LOAN
CAR LOAN
PERSONAL LOAN
TWO WHEELERS LOAN
LOAN AGAINST SECURITY
FARM EQUIPMENTS LOAN
COMMERCIAL VEHICLE LOAN
CONSTRUCTION EQUIPMENTS LOAN
OFFICE EQUIPMENTS LOAN
MEDICAL EQUIPMENTS LOAN

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3. INVESTMENTS

ICICI BANK BONDS

MUTUAL FUNDS
PURE GOLD
INITIAL PUBLIC OFFER
GOVERNMENT OF INDIA BOND

4. DEMAT

5. CARDS

CREDIT CARD
DEBIT CARD
TRAVEL CARD

6. YOUNG STAR LOGIN

7. MOBILE BANKING

8. ONLINE SERVICES

BILL PAY
SHOPPING
TICKETING
CHARITY
SHARE TRADING

9. NRI SERVICES

NRI HOME
BANKING PRODUCTS
MONEY TO INDIA

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 MODERN INVESTMENT OPTIONS

Along with Deposit products and Loan offerings, ICICI Bank assists you to
manage your finances by providing various investment options ranging from
ICICI Bank Tax Saving Bonds to Equity Investments through Initial Public Offers
and Investment in Pure Gold. ICICI Bank facilitates following investment
products:

ICICI Bank Tax Saving Bonds

Government of India Bonds

Investment in Mutual Funds

Initial Public Offers by Corporate

Investment in "Pure Gold"

ICICI BANK BONDS

Bonds are similar to Fixed Deposits. Like fixed deposit receipts, Bonds are
normally issued by a bank, a financial institution or a company, for a fixed period.
A specified rate of interest is payable to the investor at regular intervals.
However, unlike Bonds, Fixed Deposits are not transferable. Also, while Bonds
may be secured or unsecured, Fixed Deposits are always unsecured.

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Savings Bond -Payment of interest

8% Savings Bonds (Taxable), 2003

8% Savings Bonds (Taxable), 2003

Maturity Period 6 years

Rate of Interest 8.0% per annum (Taxable)

Risk Attached Low Risk

Minimum Investment Rs. 1,000/-

Maximum Unlimited in multiples of

Investment Rs.1,000/-

Collateral Facility Available

Overall Liquidity Not tradable

Date of Issue Date of realization of the funds

( Table No. 1 )

ICICI BANK PURE GOLD

Gold has been traditionally the most favored form of investment for Indians. In
fact, India, even today is amongst the highest consumers of Gold in the world.
However, the Gold market remains largely unorganized with reliability and
convenience remaining the key issues for gold buyers in the country.

ICICI Bank with its Pure Gold offer attempts to bridge the gap between the need
of the customers for buying gold and availability of an organized avenue to
satisfy that need, by taking care of the two key components Reliability and
Convenience.

INVESTMENT IN IPO'S

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Investors can invest in IPOs through ICICI Bank which offers hassle-free &
convenient investing in equities. ICICI Bank helps in gathering in-depth analysis
of new IPOs issues (Initial Public Offerings) which are about to hit the market

TRADITIONAL INVESTMENT OPTIONS

ICICI Bank offers wide variety of Deposit Products to suit Investors

requirements. Coupled with convenience of networked branches with over 1800
ATMs and facility of E-channels like Internet and Mobile Banking, ICICI Bank
brings banking at Customers doorstep. There are three Options available to the
investors.

Fixed Deposits

Savings Account

Recurring Deposit

'Life Plus' Senior Citizen Services

Young Stars

Easy Receive Savings Account

S AVI N G S A C C O U N T

ICICI Bank offers Savings Account with a host of convenient features and
banking channels to transact through.

Savings Account

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 Debit-cum-ATM card

Auto Invest Account

Internet Banking

Phone Banking

Anywhere Banking

Special Savings Account

Comprehensive Banking

Solutions with added features

Anywhere Banking

Ideal for tax-exempt entities

Internet Banking

Features Of Saving A/C

a) The ICICI Bank International debit card is a debit-cum-ATM card

providing you with the convenience of acceptance at merchant
establishments and cash withdrawals at ATMs.

b) Money Multiplier Facility

c) Internet Banking is offered free of cost.

d) Anywhere Banking - This facility entitles the account holder to withdraw or

deposit cash upto a limit of Rs.50,000 across all ICICI Bank branches.

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 e) You can give us various types of standing instructions like transferring to
fixed deposit accounts at regular intervals.

f) An average quarterly balance of Rs.10,000 only in metro and urban

locations and Rs.5,000 only in semi-urban and rural locations.

g) Nomination facility is available.

h) Interest is payable half-yearly.

Minimum Balance

Type of Account Balance

Rs 10,000 in metro and urban locations

Savings Account
Rs.5,000 in semi-urban and rural locations

(Table No.2)

Non-maintenance of the minimum average quarterly balance attracts a fee

of Rs 750 per quarter.

Nomination

Nomination facility available for bank deposits.

There can be only one Nominee for a deposit account whether held singly
or jointly.

A person legally empowered to operate a minor's account can file a

nomination on behalf of the minor.

Applicants can make nomination by filling up the Form prescribed under

the Banking Companies (Nomination) Rules 1985.

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 SENIOR CITIZEN SERVICES

ICICI Bank offers an ideal Banking Service for those who are 60 years and
above. The Senior Citizen Services from ICICI Bank has several advantages that
are tailored to bring convenience.

Senior Citizen Services

Higher Interest Rates

Special Demand Loans against deposit
Free collection of outstation cheques drawn on our locations
Debit-cum-ATM card
Auto Invest Account
Internet Banking
Phone Banking
Anywhere Banking
Standing instructions
Nomination facility

Features

No more waiting in long queues for you, a senior citizen can now approach
the Special Senior Citizen desk at any ICICI Bank branch and get his / her
account serviced.Earn a higher interest rate on your terms deposits with
us.Demand Loan / overdraft against deposits will be up to 90% of the deposit.An
average quarterly balance of Rs 5,000 only.

Minimum Balance

A minimum average quarterly balance requirement of Rs. 5000 with the account.
Non-maintenance of the minimum average quarterly balance attracts a fee of Rs
250 per quarter.

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 Y O U N G S TAR S

You can transfer pocket money into your child's account. You can even shop with
him / her at Young Stars Shopping Page. You can also open a recurring deposit
in your child's name.

Once you are done with your 'banking', you can access your child's account with
all the fun links to special zones designed to suit your child's area of interests and
also impart knowledge on the current events of the world.

Key Features

Open a Kids Savings Account, Fixed Deposit or a Recurring Deposit.

The minimum average balance for a Savings Account Is Rs.2,500

Free personalized Cheque Book

Internet Banking

Free International Debit Card*

Daily withdrawal and spends of up to Rs.2,500

Transfer Funds Facility

Eligibility

ICICI Bank Young Stars Account is a banking service for children in the age
group of 1 day-18 years. It is essential for the parent/guardian to also hold an
account with ICICI Bank. In event of the parent/guardian not holding an ICICI
Bank Savings Account, both the accounts (parent's Saving Account and Young
Star Account) can be simultaneously opened.

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 RECURRING DEPOSITS

ICICI Bank Recurring Deposits are an ideal way to invest small amounts of
money every month and end up with a large kitty on maturity.

High recurring billing and recurring payments can be a drain on your finances
and hence large investments may seem a plan away.

Let us help you in processing your recurring payment through our recurring
billing software that keeps track of your investments with us. This can be easily
availed of through a recurring account online that comes with letting us serve
you through Internet banking. You may even transfer funds through Internet
banking into your recurring account. A recurring account transfer gets done in
seconds through Internet banking.

Features

Encourages savings without stress on your finances.

High rates of interest (identical to the fixed deposit rates).

Non-applicability of Tax Deduction at Source (TDS).

Minimum Balance**
The minimum balance of deposit is Rs. 500 per month and thereafter, in multiples
of Rs. 100.

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Period of Deposit

The minimum period is 6 months, and thereafter in multiples of 3 months.

COLLABORATION OF INDIAN COMPANIES WITH FOREIGN

COMPANIES

S.No Indian Companies Foreign partnership

1. Kotak Mahindra Chubb

2. Tata Group AIG

3. Sundram Finance Winterthur

4. Sanmar Group GIO of Australia

5. Spic Metlife

6. ILFS Cigna

7. Alpic Finance Allianz

8. 20th Century Canada Life

9. Vysya Bank ING

10. Cholmandalam Axa

11. SBI Alliance Capital

12. HDFC Standard Life

13. ICICI Prudential Plc

14. Hindustan Times Commercial union

15. IDBI Principal

16. Max India New Yark Life

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 EASY RECEIVE ACCOUNT

Features

1. Minimum Balance: Nil (if at least one inward remittance, of any amount is received
every quarter). In case no inward remittance is received during any quarter, the
account should have a minimum average balance of Rs 5,000 otherwise standard
QAB charges (Rs. 750/-) will be levied.

2. Mobile alerts to the account holder for remittances received, if the account holder has
enrolled for it (free of charge)

3. Higher daily limit of Rs 50,000 for cash withdrawal at any Visa affiliated ATM

4. FREE cash withdrawals at correspondent Banks ATMs (up to 3 withdrawals per

month)

5. Dedicated Remittance help-line

6. Money Multiplier Facility

7. Internet Banking is offered free of cost.

8. Anywhere Banking - This facility entitles the account holder to withdraw or deposit
cash upto a limit of Rs.50,000 across all ICICI Bank branches.

24
 9. You can give us various types of standing instructions like transferring to fixed deposit
accounts at regular intervals.

10. Nomination facility is available.

11. Free health check-up voucher worth Rs.250 at select diagnostic laboratories.

CHILD EDUCATION PLAN

ICICI Bank presents Child Education Plan, a unique way to save for your child's
future.

To fulfil your child's dream & aspirations, begin by making small investments in a
Recurring Deposit for a short tenure and receive regular payouts for the rest of
the tenure in your child's Youngstar Savings Account.

Invest Today. Benefit Tomorrow.

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If your child is in kindergarten, you can invest regularly for the next 5 years
and this investment plan will take care of his primary education.

If your child is in secondary school, just invest Rs. 3,500 (per month) for the
first 6 years, in a plan of 10 years tenure. Get an annual payout of Rs. 1,01,029*
for the next 4 years and fulfill your dream of seeing your child graduate from a
great college.

*As per prevailing interest rates on January 24, 2008.

Eligibility

Child Education Plan can be opened for only minors (1 day to 18 years) under a
Guardian (natural / court appointed). The minor needs to have a Youngstar
Savings Account with ICICI Bank.

Features

The Child Education Plan can only be opened singly in the name of minor U/G
natural/court appointed guardian.

It will comprise of two phases, with the total tenure varying from 4 years to 10
years.

Investment Phase

This is the first phase. This helps you save a small amount each month and then
watch it grow into a big amount.

Minimum tenure of this phase: 3 years, and thereafter in multiples of 3 months.

Minimum deposit amount: Rs. 500, and thereafter in multiples of 100.

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Funding of the deposit in Investment Phase

Fund the Child Education Plan conveniently through a standing instruction on the
parent's ICICI Bank Savings Account. No more hassles of writing a cheque or
depositing cash!

Alternatively, it can be done through either depositing cheque or cash.

Benefit Phase

This is the second phase. It ensures that your child gets the money which will
help him or her fulfil his / her dreams.
Earn interest on the money accumulated in the Investment Phase and receive
regular equated payouts directly into the child's Youngstar Savings Account for
convenient use of the funds.

Payouts can be received in any of the following intervals:

Quarterly

Annual

Minimum tenure of this phase: 12 months, and thereafter in multiples of 1

month.

Interest Rate: Child Education Plan will earn the prevailing fixed deposit interest
rates for the entire deposit period, i.e. same rate of interest in Investment Phase
and Benefit Phase. The rate of interest applied will be as per the tenure of Child
Education Plan, including both Investment and Benefit Phases.

27
Even if the rate of interest changes, the Child Education Plan will continue to
earn the contracted rate of interest in both the phases.

Other Features:

Non-applicability of Tax Deduction at Source (TDS) during the Investment

Phase

Loan on deposits

Partial withdrawal allowed

Pre-mature closure allowed.

Nomination:

Nomination facility available for bank deposits.

There can be only one Nominee for a deposit account whether held singly
or jointly.

A person legally empowered to operate a minor's account can file a

nomination on behalf of the minor.

Applicants can make nomination by filling up the Form prescribed under

the Banking Companies (Nomination) Rules 1985.

The nomination details can be changed during the subsistence of the

account relationship by filling up the Form prescribed under the Banking
Companies (Nomination) Rules 1985.

For more details approach your bank.

ADVANTAGE WOMAN SAVINGS ACCOUNT

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 Presenting the ICICI Bank Advantage Woman Account* an account for the
woman of today who is looking for independence and an identity of her own, a
savings account which will help you save for the future as well enjoy the present.

Get a specially designed woman's debit card which helps you shop and save
simultaneously, manages your household expenditures and comes with a bag
full of offers attached to it.

This savings account brings to you all our core banking services with many
exciting benefits and features attached, especially for our women customers.

Eligibility

Advantage Woman Savings Account can be opened with primary applicant as

any resident Indian woman (majors above 18 years) in select cities.*

Features

Zero Balance facility with a RD of just Rs. 2,000.**

Now just maintain a Recurring Deposit of Rs. 2,000 with us and get a hassle
free zero balance savings account.

A Special International Woman's Debit card along with the account with a
withdrawal / spending limit of Rs. 25,000 per day.

Also, take full advantage of gamut of discounts and benefits on your Special
Woman's Debit card.

Free Unlimited Access to any bank's ATM:

Enjoy free unlimited access to any bank's ATM for cash withdrawals and
balance enquiry.

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Payable-at-par chequebook
With the Advantage Woman account, you get a free, multi-city cheque book.

Free quarterly physical account statement and free monthly email statement (on
customer request)

Bill Pay
No need to waste precious time in queues to pay bills. Pay your telephone,
electricity, mobile phone bills, etc. online or through our Customer Care, by
giving us a one-time standing instructions.

Multi Channel Access

For carrying out routine banking transactions or to register for services like
credit cards, utility bill pay, cash pick-up and delivery on call, etc. conveniently
access to your savings account through any of the following channels:

Access to over 950 ICICI Bank branches and 3,500 ATMs

Free Internet Banking

Free Phone Banking

Nomination:

Nomination facility available for bank deposits.

There can be only one Nominee for a deposit account whether held singly
or jointly.

A person legally empowered to operate a minor's account can file a

nomination on behalf of the minor.

Applicants can make nomination by filling up the Form prescribed under

the Banking Companies (Nomination) Rules 1985.

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 LOANS SERVICES BY ICICI BANK

HOME LOANS: Home Loans are provided to individuals to own a

residential property.

ICICI Bank offers easy home loans for

First Purchase in ready construction

Under construction property S

Purchase in re-sale

Self construction - extension of existing living space

The following are the features of ICICI Bank Home Loans

Home loan amount can be chosen to suit specific needs.

One can avail of a loan up to 80% of Cost Of Property.

Conveniently pay off the loan over a period of upto 25 years.

It can be availed at the Floating rate of Interest or at the Fixed rate of

Interest or at the combination of both Fixed & Floating rates.

Faster repayment as principal repayment in on monthly rest.

Eligibility Norms for Home Loans.

Home Loans can be availed by Resident Indian whether Salaried or Self-

Employed and also by Non- Resident Indian who are Salaried. For resident
Indians the following are the eligibility norms

You must be at least 21 years of age when the loan is sanctioned.

The loan must terminate before or when you turn 65 years of age or

31
 before retirement, whichever is earlier.

You must be employed or self-employed with a regular source of

income.

Land Loans

Land loans give an opportunity for individual customer to purchase a residential

plot of land to do self- construction. Thus, customer can invest now in a plot of
land & build in future. The Land loan can be financed only within municipal limits
of HUB locations or in case of direct allotment outside municipal limits by DA.

Land Loan can be availed by Resident Indian whether Salaried or Self-

Employed and also by Non- Resident Indian.

Home Improvement Loans

Home Improvement Loan is offered to facilitate improvement of a self-owned

dwelling unit to existing or new customer. HIL considers a range of facilities
internal or external to the structure without increase in the living pace. Thus, a
customer can add or improve facilities to his dwelling unit with a loan at Home
Equity Loan rate of interest

Home Improvement Loan can be availed by Resident Indian whether Salaried

or Self-Employed.

Factors affecting your Loan Amount

With ICICI Bank Home Loans, you can get a home loan suited to your needs.
The home loan amount depends on your repayment capability and is restricted
to a maximum of 80% of the cost of the property or the cost of construction as
applicable. A number of factors are taken into account when assessing your

32
repayment capacity. Repayment capacity takes into consideration factors such
as income, age, qualifications, number of dependants, spouse's income, assets,
liabilities, stability, continuity of occupation and savings history.

Documents required for Home Loan Sanction

ICICI Bank Home Loans, the leading Home Loans Provider, offers attractive
interest rates and unbeatable benefits to ensure that you get the best deal
without any hassles. Keeping your convenience in consideration, we ask you for
minimal mandatory documents for the sanctioning of your home loan.

At ICICI Bank Home Loans we require the following documents to sanction your
home loan:

(Table No.3)

Sanction Documents Duly Completed Application Form

Photograph

Fee Cheque

Photo Identity Proof

Age Proof

Signature Verification Proof

Residence Address Proof

Document specific for Salaried

Last 3 months Salary Slip

33
 Form 16

Bank Statement for last 6 months from Salary Account

Repayment Track record of existing loans / Loan closure letter

Document specific for Self Employed

Income Tax Return / Computation of Total Income / Auditors Report /

Balance Sheet / Profit & Loss Account certified by Chartered Accountant
for last 2 years (3 years for Home Equity) (both for business and personal
of partners/directors)

Bank Statement for last 6 month from operating account

Repayment Track record of existing loans / Loan closure letter

Board Resolution in case of a company

Proof of existence

Office Address Proof

Photo Identity Proof, Residence Address Proof, Signature Verification is

required to be provided for all the main partners / directors.

34
These are the documents required for sanctioning a loan. You may be asked to
submit further legal documents if required by ICICI Bank or its approved lawyers.
Do retain photocopies of all documents being submitted by you.

DISBURSEMENT OF YOUR ICICI BANK HOME LOAN

At ICICI Bank Home Loans, we disburse the loan amount after you identify and
select the property or home that you are purchasing and submit the requisite
legal documents.

While you may be under the impression that the list of documents asked for is
rather extensive, please note that it is for your own good. Each and every single
document asked for will be verified and checked to ensure your safety.

This may take some time but we want to ensure a clear title and will complete all
the legal and technical verifications to ensure that you have full rights to your
home.

Your loan will be disbursed after you identify and select the property or home that
you are purchasing and on your submission of the requisite legal documents.

The 230 A Clearance of the seller and / or 37I clearance from the appropriate
income tax authorities (if applicable) is also needed.

On satisfactory completion of the above, on registration of the conveyance deed

and on the investment of your own contribution, the loan amount (as warranted
by the stage of construction) will be disbursed by ICICI Bank.

35
 LOAN AGAINST PROPERTY

Loan against property gives the owner of residential or commercial premises to

leverage on the value of the property. It offers the ability to unlock funds gives the
advantage of looking at the asset as a source of security bringing liquidity and
retaining ownership. In case of Loan Against Property the property should be self
occupied by one of income considered applicants. The security of the property
ensures competitive rate of interest . The interest component of the EMI paid by
Self Employed customers can be booked as expenses in their P & L

Loans Against Property are provided for many personal requirements of the
customer viz.

Marriage

Child Education

Business

Purchase of Property (Where mortgage is not possible)

Improvement of Property

Medical Treatment

36
 Loans Against Property can be availed by Resident Indian who are Salaried or
Self-Employed and also by Non- Resident Indian who are Salaried

Property Overdraft

Convenience of Pre - Sanctioned limit and draw as you need

Pay interest on the amount drawn and for days utilized

Convenience of depositing & withdrawing like any Current Account

Benefit of Cheque Book & Phone banking

Fast Processing and door-step service

Multi-city cheque book and phone banking facility

MUTUAL FUNDS INVESTMENTS THROUGH ICICI BANK

About Mutual Funds

Mutual Funds pool money of various investors to purchase a wide variety of
securities while pursuing a specific goal. Selection of Securities for the purpose is
done by specialists from the field. Returns generated are distributed to the Investors.

Mutual Fund Companies offer various schemes. Investors can choose any
particular Fund/Scheme or mix of Funds/Schemes depending upon their perception
towards risk. Investment is done on the basis of prevailing Net Asset Values of
various schemes.

Mutual Funds Investments are subject to Market Risks.

37
 Advantages of Investing in Mutual Funds

Professional Money Management & Research

Mutual funds are managed by professional fund managers who regularly monitor
market trends and economic trends for taking investment decisions. They also have
dedicated research professionals working with them who make an in depth study of
the investment option to take an informed decision.

Risk Diversification

Diversification reduces risk contained in a portfolio by spreading it. It is about not

putting all your eggs in one basket. As mutual funds have huge corpuses to invest
in, one can be part of a large and well-diversified portfolio with very little investment.

Convenience

With features like dematerialized account statements, easy subscription and

redemption processes, availability of NAVs and performance details through journals,
newspapers and updates and lot more; Mutual Funds are sure a convenient way of
investing.

Liquidity

One of the greatest advantages of Mutual Fund investment is liquidity. Open-ended

funds provide option to redeem on demand, which is extremely beneficial especially
during rising or falling Markets.

Reduction in Costs

Mutual funds have a pool of money that they have to invest. So they are often
involved in buying and selling of large amounts of securities that will cost much lower
than when you invest on your own

Tax Advantages

38
 Investment in mutual funds also enjoys several tax advantages. Dividends from
Mutual Funds are tax-free in the hands of the investor (This however depends upon
changes in Finance Act). Also Capital Gain accrued from Mutual Fund investment
for a period of over one year is treated as long term capital appreciation and is tax
free.

Other Advantages

Indian Mutual fund industry also presents several other benefits to the investor like:
transparency - as funds have to make full disclosure of investments on a periodic
basis, flexibility in terms of needs based choices, very well regulated by SEBI with
very strict compliance requirements to investor friendly norms.

SWOT ANALYSIS OF ICICI BANK

Strengths
Online Services Provided By ICICI Bank
Advance Infrastructure of the Bank
Friendly Staff of the ICICI Bank
12 Hours Banking Services
Late Night ATM services

Weakness
High Bank Services Charges taken by Bank
Less Credit Period

39
Opportunities
Bank Insurance services
Increase in Percentage of Returns on increases
Recruit professionally guided students

Threats
Competition with other Private Banks like HDFC Bank
Net Services provided by the Bank can used by the wrong people
Decentralised Management

WHY BANK ADOPT CRM ( CUSTOMER RELATIONSHIP MANAGEMENT )

1. To identify the new customers.

2. To identify the unspoken need if customer.

3. To rotting the customer far long think.

4. To executed the program.

5. Understand the customer need and demand.

6. Differentiate with others banks.

40
7. To get the feedback.

8. And make the necessary improvement.

9. To stand in the cut to cut competition.

10. Reach out from one to one customer.

11. Collect data and information related with concept.

COMPARATIVE ANALYSIS OF DIFFENT PRIVATE BANKS

(Table No. 4)
Balance Sheet ------------------- in Rs. Cr. -------------------
HDFC Kotak
ICICI Bank Axis Bank Yes Bank
Bank Mahindra

Mar '10 Mar '10 Mar '10 Mar '10 Mar '10

Capital and Liabilities:

Total Share Capital 1,463.29 425.38 359.01 345.67 296.98
Equity Share Capital 1,113.29 425.38 359.01 345.67 296.98
Share Application Money 0.00 400.92 0.00 0.00 0.00
Preference Share Capital 350.00 0.00 0.00 0.00 0.00
Reserves 48,419.73 14,226.43 9,855.79 3,559.86 1,327.24
Revaluation Reserves 0.00 0.00 0.00 0.00 0.00
Net Worth 49,883.02 15,052.73 10,214.80 3,905.53 1,624.22

41
Deposits 218,347.82 142,811.58 117,374.11 15,644.93 16,169.42
Borrowings 67,323.69 2,685.84 10,185.48 5,904.07 2,189.06
145,497.4
Total Debt 285,671.51 127,559.59 21,549.00 18,358.48
2
Other Liabilities &
43,746.43 22,720.62 9,947.67 3,257.34 2,918.10
Provisions
183,270.7
Total Liabilities 379,300.96 147,722.06 28,711.87 22,900.80
7
HDFC Kotak
ICICI Bank Axis Bank Yes Bank
Bank Mahindra

Mar '10 Mar '10 Mar '10 Mar '10 Mar '10

Assets
Cash & Balances with RBI 17,536.33 13,527.21 9,419.21 995.35 1,277.72
Balance with Banks,
12,430.23 3,979.41 5,597.69 145.32 644.99
Money at Call
Advances 218,310.85 98,883.05 81,556.77 16,625.34 12,403.10
Investments 103,058.31 58,817.55 46,330.35 9,110.18 7,117.02
Gross Block 7,443.71 3,956.63 1,741.86 460.61 194.88
Accumulated Depreciation 3,642.09 2,249.90 726.45 247.25 64.15
Net Block 3,801.62 1,706.73 1,015.41 213.36 130.73
Capital Work In Progress 0.00 0.00 57.48 0.00 0.39
Other Assets 24,163.62 6,356.83 3,745.15 1,622.33 1,326.86
183,270.7
ZTotal Assets 379,300.96 147,722.06 28,711.88 22,900.80
8

396,594.3
Contingent Liabilities 803,991.92 104,428.39 4,486.28 39,632.14
1
Bills for collection 36,678.71 17,939.62 0.00 1,188.17 3,849.80
Book Value (Rs) 445.17 344.44 284.53 112.98 54.69

42
 (Table No.5) PROFIT AND LOSS ACCOUNT ( MARCH 2010 ) in crore

ICICI Bank HDFC Bank Axis Bank Kotak Mahindra Yes Bank

Mar '10 Mar '10 Mar '10 Mar '10 Mar '10

Income
Interest Earned 31,092.55 16,332.26 10,835.49 3,065.14 2,003. 2
Other Income 8,117.76 3,470.63 2,896.88 157.56 435.02
Total Income 39,210.31 19,802.89 13,732.37 3,222.70 2,438.34
Expenditure
Interest expended 22,725.93 8,911.10 7,149.27 1,546.60 1,492.14
Employee Cost 1,971.70 2,238.20 997.66 583.63 218.02

43
Selling and Admin Expenses 5,977.72 2,851.26 1,562.11 546.95 125.49
Depreciation 678.60 359.91 188.67 69.56 30.10
Miscellaneous Expenses 4,098.22 3,197.49 2,019.29 199.88 268.75
Preoperative Exp Capitalised 0.00 0.00 0.00 0.00 0.00
Operating Expenses 10,795.14 Kotak
7,290.66 HDFC
3,590.42 Axis
1,333.61 ICICI
475.61 Yes
Mahindra Bank Bank Bank Bank
Provisions & Contingencies 1,931.10 1,356.20 1,177.31 66.41 166.75
Total Expenses 35,452.17 17,557.96 11,917.00 2,946.62 2,134.50
ICICI Bank Mar '10
HDFC Mar
Bank Axis '10
Bank Mar MahindraYes
Kotak '10 MarBank
'10 Mar '10

Net Profit Before Tax Mar '10 Mar '10

12 mths 12Mar '10
mths Mar '10
12 mths 12 Mar
mths'10 12 mths

Net Cash From Operating

Net Profit for the Year 3,758.13 426.03
2,244.94 3299.25
1,815.36 2785.19
276.105116.97
303.84 465.92
Activities
Extraordionary Items -0.58 -0.59 0.00 0.00 0.00
Net Cash (used in)/from
Profit brought forward 2,436.32 -833.15
2,574.63 -1736.14
1,553.87 10551.63 -14188.49
528.17 245.08 -364.59
Investing Activities
Total 6,193.87 4,818.98 3,369.23 804.27 548.92
Net Cash (used in)/from
Preference Dividend 0.00 -95.40
0.00 -663.78
0.00 -9741.96 0.003857.88
0.00 -60.20
Financing Activities
Equity Dividend 1,224.58 425.38 420.52 25.96 0.00
Net (decrease)/increase
Corporate Dividend Tax In 151.21 72.29 0.00
-35.78 2964.66 1692.32 1.861625.36
0.00 719.93
Cash and Cash Equivalents
Per share data (annualised)
Opening
Earning Per Cash
Share & Cash
(Rs) 33.78 52.77 50.57
-964.33 564.74 2512.66 7.99 10.23
-8074.57 295.14
Equivalents
Equity Dividend (%) 110.00 100.00 100.00 7.50 0.00
Closing Cash
Book Value (Rs) & Cash 445.17 344.44 14778.34
284.53 12504.24
112.98 54.69 1627.57
2105.00 38041.13
Equivalents
Appropriations
Transfer to Statutory Reserves 2,008.42 641.25 600.62 113.70 143.15
Transfer to Other Reserves 0.01 224.50 0.00 13.80 0.00
Proposed Dividend/Transfer to 1,375.79 497.67 420.52 27.82 0.00
Govt
Balance c/f to Balance Sheet 2,809.65 3,455.57 2,348.09 648.94 405.78
Total 6,193.87 4,818.99 3,369.23 804.26 548.93

CASH FLOW
------------------- in Rs. Cr. -------------------

44
TURNOVER

45
 ------------------- in Rs. Cr. -------------------

ICICI Yes Federal Kotak Axis

Bank Bank Bank Mahindra Bank

Sales Turnover Mar '10 Mar '10 Mar '10 Mar '10 Mar '10
Other Income 31,092.55 2,003.32 3,315.38 3,065.14 10,835.48
Total Income 7,603.72 435.02 515.77 357.86 2,896.88
Total Expenses 38,696.27 2,438.34 3,831.15 3,423.01 13,732.36
Operating Profit 10,853.37 480.29 1,038.22 1,450.35 3,797.89
Profit On Sale Of Assets 20,239.18 1,523.03 2,277.16 1,614.79 7,037.59
Profit On Sale Of Investments -- -- -- -- --
Gain/Loss On Foreign
-- -- -- -- --
Exchange
VRS Adjustment -- -- -- -- --
Other Extraordinary
-- -- -- -- --
Income/Expenses
Total Extraordinary
-- -- -- -- --
Income/Expenses
Tax On Extraordinary Items -- -- -- -- --
Net Extra Ordinary
-- -- -- -- --
Income/Expenses
Gross Profit -- -- -- -- --
Interest 27,842.90 1,958.05 2,792.93 1,972.65 9,934.47
PBDT 22,725.93 1,492.14 1,999.92 1,546.60 7,149.27
Depreciation 5,116.97 465.91 793.01 426.06 2,785.20
Depreciation On Revaluation Of
-- -- -- -- --
Assets
PBT -- -- -- -- --
Tax 5,116.97 465.91 793.01 426.06 2,785.20
Net Profit 1,358.84 162.07 292.52 149.96 969.84
Prior Years Income/Expenses 3,758.13 303.84 500.49 276.10 1,815.36
Depreciation for Previous Years
-- -- -- -- --
Written Back/ Provided
Dividend -- -- -- -- --
Dividend Tax -- -- -- -- --

46
Dividend (%) -- -- -- -- --
Earnings Per Share -- -- -- -- --
Book Value 33.76 10.23 29.26 7.99 50.57
Equity -- -- -- -- --
Reserves 1,113.29 296.98 171.03 345.67 359.01
Face Value 48,419.73 -- 4,148.74 3,467.95 9,854.58

A N A LYS I S O F P R O J E C T Q U E S T I O N N N A R I E

47
 7% 14%

41%
<25 25-40 41-60 38%
61 and above

Q u e s : 1 ) How
old are you?
(Chart 1)

This question was asked to know in wich category does the investor fall in:
Young (<25%,25-40)
Middle(41-60)
Old(61and above)
So from the fig. It is clear that the max. Customers were young Investors.

2% 6%
30%
24%
Non Matric2 SSC/HSC Graduate Post graduate Professional
38%

Ques:2)
Education?

(Chart 2)

From the fig it is clear that Most of the correspondents were well educated
proving the fact that nowadays peoples literacy rate is increasing.

48
 18% 5%
7%
51%
Student 19%
Salaried Business Retired Self Employed18

Quest3)
Occupation?
(Chart 3)

From the fig. We get that max. Correspondents were salaried persons next were
business persons and then came those who were having there own setup that is
there own business like shops etc.

7% 10%

36%
Below 10,000 10,000-30,000 31000-50,000 47%
50,000 and above

Quest4)
What is your income?
(Chart 4)

Above fig tells us the income pattern of the customer which in return helps us in
deciding which product can be explained to him which suits to his income.

49
 17%
31%
12%

10% 12%15% 20% 25% more%

28%

Ques5)
What is the percentage that you save out of your income?
(Chart 5)

The fig shows that , the correspondents being young investors so there savings
are also less thatis why 31% people have said that they save only 10% of ther
income which is a good news for bank because these people can be made to
save more if offered good products necessary for them.

29% Saving Acount

37%
Fixed Deposit
15% Recurring Deposit
19%
Other Investments and
Insurance Schemes

Ques 6)
Where have you invested?
(Chart 6)

The above information helps us to understand the past portfolio of the customer
so that he can be provided with the products that he has never explored.
Although, customers with saving Accounts were max.

50
 16% 20%

29%
Short Short- Medium Term Medium35%
Term Long Term

Ques7)
What is your anticipated Investment time frame?
(Chart 7)

This was asked to know , for how much the investor wants to keep his money in
the market so that he can be given a investment optionfor that particular duration
and which can maximise his returns.so, i found that most of the people were
ready to invest their money in the market for a shorter- Medium Term i.e for 1-3
yrs.

Ques 8 I am ready to take risk while investing as i know where there is risk ,
there are returns?

15%
32%

I Agree 41%
I Disagree I Somewhat Agree 13% I Strongly Agree

(Chart 8)

This question helped me in deciding the portfolio mix of the customer. Mostly the
customer wanted a mix of equity and debt in his portfolio so that he can earn
profits from the portion invested in equity and some of his portion can be safe in
debt securities. Although, Most of the Business people were ready to take risk to
gain maximum returns.

51
 16%

15%
Good Not very Good Very Good 69% Unstable

Ques 9) How would you rate your immediate family's overall financial situation ?
(Chart 9)

This helped to understand what exactly can be the investment amount of the
customer and then deciding about the best product that can be given to him
which will give best returns on the amount invested by him.

Ques 10) Your key objective when considering an investment vehicle is?
Maximum investors considered Balance of Income and Capital Growth as there
key objective of investment Vehicle so that they can earn whenever they need
the money and their capital should also be increasing.

4%
11%
Capital and some Income Income only 4%Capital and some Income
39%

42%

Balance of Income and Capital Grow th Income and some Capital Grow th

(Chart 10)

52
Q u e s 1 1 ) Priority in your life?

16%

20%
64%
Life Insurance Health Insurance Investments

(Chart 11)

From the fig. It is clear that Life Insurance is the top most prirority in their life.
Although ther are some who give prirority to investment returns as most of them
are young and some give to health insurance

Q u e s 1 2 ) Do you have any insurance?

35%

65%
Yes No

(Chart 12)
From the fig. Most of the customers were having insurance but the rest people
needed to be made aware about the Insurance and can be tried to make that
percent to full 100%.

53
 CONCLUSION

At the end of as a conclusion I want to say that ICICI BANK

is the largest bank of the India and it provides the n. of
services for development. It has a great role in investment,
savings, insurance etc. It helps the persons personal interest
as well as to the government in development.

1. Mostly Private Employees are having accounts in ICICI bank.

2. Most of the people like to invest in Fixed Deposits.

3. ICICI Bank has the Highest Sales Turnover 31092.55 Crore as

compare others Private Bank.

4. ICICI Bank has the Highest Total Assets of 379300.96 crore as

compare others Private Bank.

5. Mostly People have their Insurance Policy in ICICI Bank as

Compare Others Bank.

54
 BIBLIOGRAPHY

Web Sites

www.icicibank.com

www.google.com

www.rediff.com

www.moneycontrol.com

www.yahoo.com

Books

Management Accounting and Financial Management

( Kalyani Publishers, Third Edition Reprinted in 2001.)
-Shashi. K. Gupta

ANNEXURE

55
 PROJECT QUESTIONNAIRE:

Name:....................................
Address:..................................
Ph.....................................
.........................................

1) How old are you?

a) Under 25.
b) 25-40
c) 41-60
d) 61 and above.

2 ) Education?
a) Non Metric
b) SSC/HSC
c) Graduate
d) Post Graduate
e) Professional

3) Occupation?
a)Salaried
b)Self-Employed Prof.
C)Business
d) Retired

4) What is your income?

a) Below 10,000 pm
b) 10,000-30,000 pm
c) 31,000-50,000 pm
d) 50,000 and above.

5) What is the percentage that you save out of your income?

a)10%
b)15%
c) 20%
d) 25%
e) More

6) Do you Invest?
a) yes
b) no

56
7) Where have you invested?
a) Fixed Deposit
b) Saving Account
c) Recurring Deposit
d)Other Investment & Insurance Schemes.

8) What is your anticipated Investment time frame?

a) Long term - more than 7 years
b) Medium term - 4 to 7 years
c) Short-medium term - 1 to 3 years
d)Short term - less than 1 year

9) I am ready to take risk while investing as i know where there is risk, there are
returns also?
a)I strongly disagree
b)I disagree
c)I somewhat agree
d)I agree
e)I strongly agree

10)How would you rate your immediate family's overall financial situation?
a)Unstable - we have next to no savings.
b)Not very good - we have a fair amount of debt and little savings
c)Good - we have paid off most of our debts and are now saving quite regularly.
d)Very good - we have few debts and are quite secure.

11) Your key objective when considering an investment vehicle is?

a)Income only
b)Income and some Capital Growth
c)Balance of Capital Growth and Income
d)Capital Growth and some Income
e)Capital Growth Only

12) Which answer best describes your level of knowledge on investment and its
products?
a)High
b)Medium
c)Low
d)None

13)Priority in your life?

a)Life Insurance
b)Health Insurance
c)Investments

57
14)Do you have any insurance?
a)Yes
b)No

15)Do you know your Income Earning Capacity(IEC)?

a)Yes
b)No.

16) Does Your Insurance Covers Your IEC?

a) Yes
b) No.

58