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Culture Documents
Street smart guides to help you decide which business to start,how and what to
expect .
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Notes on Capital
Suppliers
PETROL A Brief on Competition
Critical Success Factors
STATION Appendix
This 47 pages
guide will show
you how to start Total : 47 Pages.
and run an Release Date: 31st July 2016
independent petrol station business. It
contains:
".....Because of all these challenges petroleum brokers have
come in between the OMC and beginner independent retail
dealers. Brokers are essentially licensed wholesalers. They
are well capitalized and able to meet the set conditions...
Overview
A Brief on Franchises
Licensing
National Environmental Management Authority .... The exact methods of operations among dealers and
License (NEMA) wholesalers could vary... Now say you agree with the dealer
Energy Regulatory Commission Licenses that he is going to deliver to your petrol station 5000 liters
Construction Permits and Related Licenses of diesel at Kshs.70 per liter next Wednesday. On the agreed
Fire Inspectorate License day you will need to be physically present at the depot or
Outdoor Advertising License send a trustee to meet with the supplier. A trustee is
Company Registration basically a trusted member of your team. The aim of you or
Weights and Measures Permit your trustee being there is to track the diesel from the point
County Business Permit of purchase to delivery at your petrol station. This ensures
Public Health License that the diesel is not skimmed or adulterated. Adulteration
Professional Fees and skimming happens after the fuel leaves the depot and
Set Up not before. Your role or that of your trustee is to make sure
Process and Civil Works that nothing of the sort happens between the depot and your
petrol station.....
Layout
Canopy
Equipment
Fuel Dispensers
Underground Storage Tanks
Other Equipment
Fuel Suppliers
Operations
Selling
Cash Management
Location and Premises
Revenue
Margins
Prices
Operational Expenses
Electricity
Labour
Security
Rent
Sales / What Influences Revenue
Gym Business
Non Fuel Products
Lubricants
Service Bay
Car Wash
Capital Breakdown
KENYA SMALL BUSINESS GUIDES
Operation - Aerobics
Shower
Cleaning
Rules
Membership
Monthly and Daily
Membership
Monthly Members
This 38 page guide is for you who wants to
Turnover
start a gym business. Its realistic and Non Renewal:
street smart. The guide contains: Common Reasons
Members Goals
Fitting In
Keeping up with the trends.
Keeping It Fresh
Overview and Trends
Revenue
The Modern Gym
Fees & Sources of Income
Major Types of Gyms
Major Expenses
Location & Premises
Case Study
Where To Locate Your
Breakeven: A Scenario
Gym
Revenue: Things To Keep In Mind
Factors to consider
Losses: Common Reasons
when picking the location of your Much more
gym
What to consider when
picking the premises "....understand that in the gym equipment
Layout market there are home equipment and
Changing Room commercial equipment. Home equipment are
Licenses
made for use in the house by an individual or
Equipment
Commercial vs Home family, while commercial equipment are heavy
Equipment duty equipment made for intensive use by
New vs Second Hand many users. Home equipment are always
Jua Kali vs. Factory cheaper than commercial equipment.
(Professionally) made
Classification by use Either attracted by price or for lack of
Types of Equipment
knowledge some entrepreneurs in the gym
Flooring
Strength Equipment: business start with home equipment. The
Benches downside of this is that after a short while,
Presses sometimes as short as a month, the equipment
Racks breaks downs or has defects that make them
Bars and Barbells unusable. This negatively affects service not to
Weights:
mention that the entrepreneurs have to go back
Pulleys:
Cardio Equipment : and purchase replacements for some of the
Exercise Bikes defects cant be repaired. Woe unto you if you
Cross Trainer / make the mistake of purchasing home
Elliptical Trainer equipment once more. .."
Treadmill
Rowing Machine
Aerobics Equipment
Other Equipment
Equipment: Things To
Keep In Mind
Suppliers
Capital Breakdown
Notes on Capital
Operations :
Opening and Closing
Hours
Signing In
Self Training and
Personal Trainer
Sanitization
Reserving Equipment
KENYA SMALL BUSINESS GUIDES
Motorcycle Intracity
Courier Service
Courier Business Guide Equipment
Pricing, Margins and
Expenses
Pricing Observations
Quick Case Study
Types of Intracity
Courier Services
Acquiring Customers
In 2015 investment in Competition and
the Courier Survival
Industry was Kshs.327 Figures
Courier Items Traffic
million. This was a dip from Kshs. 397
Courier Outlets
million from 2014. Still the business is Courier Revenue
attracting more entrepreneurs and the Observations
Critical Success Factors
Communication Authority is becoming
Challenges
more vigilant in regulation. What are
the prospects?
This quick guide will help jump start your Total : 35 Pages.
investment in the courier business. It Release Date: September 2016
focuses on Intercity and Intracity
'Motorcycle' courier services and contains: "....The truck consumes an average of
180 liters of diesel to and fro.... The cost
Overview and Trends
of diesel in the month of May in Nairobi
Types of Courier averaged Kshs. 71 per liter. This means
Operators that fuel costs for the whole trip amounted
Licenses
Communication to Kshs. 12, 780.....
Authority License
To get the license or ....Other direct expenses include Kshs.
not?
500 per day allowance for the turn boy
Firms that require a
license during the trip. And Kshs. 1,500 per day
License term for the driver. The drivers amount is be
Penalties for illegal used to bribe the police if need be and for
operation
Licensing Procedure
any such contingencies. ...."
CA License Fees If caught operating without a license there
County Single Business are penalties, specifically a jail term not
Permit
exceeding one year or a fine not
Outdoor Advertising
License exceeding Ksh.300, 000 or both. Of
Starting course if caught there could be ways to
Intercity Courier wiggle around it, but then why get yourself
Operator
Route Choice in that situation in the first place. ...."
Some Factors To
Consider When Picking A Route
Equipment
Premises
Capital Breakdown
Pricing, Expenses &
Margins
Operations
Manpower
Acquiring Customers
KENYA SMALL BUSINESS GUIDES
Premises - Factors to
Consider
Sifted Maize Flour Possible Layout
Rent
Mill Renovation
Equipment
Main Equipment Parts
Factors To Consider
When Purchasing Equipment
If you Equipment Suppliers
Capital Breakdown -
would
Prices of Equipment ,Packaging
like to mill
and Other Items
and pack Licenses
sifted Revenue & Margins
maize Sample Revenue
flour this quick but detailed guide and Breakdown
survey will give you a good picture of Revenue Trends
Consumer Behavior
the business. It includes:
Tips, Tricks& More
Whole meal Vs Sifted
Flour "You then need to have packets and various
Other Maize Products
sacks/bags branded with your colors and logo.
A Note on Packing
The cost includes:
Whole Meal
- That of the actual bag or packet
A General Note on
- That of the mould to be used in the printing
Cereal Processing
Some Quick Facts - Actual cost of printing
About Maize Consumption
Things To Think A mould costs an average of Kshs.7000 per
About quantity. This means if you say have 10kg, 45
Shelf Life kg, 50kg and 90 kg then it will be Kshs. 6000 *
The Market 4 = Kshs. 28,000.Branding the sack will vary
Maize Millers & with the size and company but a 90 kg
Capacity averages Kshs. 48 per sack, 60Kg Kshs. 44,
Barriers To Entry 50kg Kg Kshs. 42. This includes the price of
Competition & the sack and branding. Usually companies
Survival In The Sifted Maize Flour involved in the business will insist on a 500
Business pieces minimum per quantity. Thus if you have
Packaging & 3 quantities 90kg, 60kg, and 50kg it will cost
Marketing you (Kshs. 48 * 500) + (Kshs. 44 * 500) +
Categories of Sifted ( Kshs. 42* 500 ) amounting to Kshs. 24,000 +
Maize Flour Consumers Kshs. 22,000 + Kshs.21,000 = Kshs. 67,000.
Retail Consumers
Institutional
The average cost of a 2 Kg packet is Kshs.6
Consumers
On what is and 1 Kg. Ksh. 4. The exact price will depend
Competition Based On on the quantities ordered and the packaging
Production company. You also need a mould which costs
Major Players in an average of Ksh. 25,000 per each quantity.
Maize Chain From Farm to Table So if you are packing in 2 and 1 kg packs you
Location need Kshs. 50,000 (Kshs.25,000 * 2) for the
Factors to Consider moulds"
When Choosing Location of your
Premises
KENYA SMALL BUSINESS GUIDES
KENYA SMALL BUSINESS GUIDES
On What Is
Competition Based On
Chemist Retail Consumer Behavior
Manpower
Business Guide A Note on
Operations
1. Introduction
2. Overview & Demand Trends
3. Licenses
4. Equipment
5. Premises Setting
6. Pork Sources
7. Operations
8. Capital Breakdown
9. Revenue
10. Prices and Margins
11. Notes on Revenue
12. Pricing
13. Factors Influencing Revenue
14. Pork Eatery Case Study
15. Competition and Survival
16. Overview
17. Reasons for Poor Sales
18. Location
19. Dominant Players
20. Barriers to Entry
21. Differentiation
22. Critical Success Factors
23. Summary
24. Consumer Behavior
25. Manpower
26. much more
Major Equipment
Time Frame To Set
CAKE BOXES - THE Up / Process
OPPORTUNITY
Pricing & Margins
Cash Cycle
Scalability
Manpower
Management
Conclusion
The Brief
A Note on Cake
Packaging In Kenya
What Exists in The
Market Presently.
Substitutes
Problems and
Opportunities
Strengths of the
existing cake packaging shops
Weakness of the
existing cake packaging shops
Opportunities
Is the timing right
for this kind of business
Challenges of
starting and possible solutions
Target Customer
Customer
Accessibility & Concentration
Customer Switching
Costs
Customer
Acquisition Costs
Cross Selling /
Branding / Premises
Quality/ service in
relation to competitors
Organic growth
Regulatory
Suppliers
Capital
Critical Success
Factors
Size of Industry
KENYA SMALL BUSINESS GUIDES
Mitumba Clothes
Business Guide
Excerpt
"....To get a better understanding of revenue
let us explore another example ..
The Prospects
Manpower
Timber Retail Business Consumer
(Yard) Guide Behavior
Excerpt:
REVENUE IN THE
LAUNDRY BUSINESS IS
Laundry Business INFLUENCED BY
Guide BREAK EVEN
POINT
COMPETITION
FACTORS
INFLUENCING COMPETITION
OPPORTUNITIES,
SURVIVAL & CRITICAL
SUCCESS FACTORS
MARKET ENTRY
MANPOWER
TIPS, TRICKS AND
MORE
OVERVIEW &
TRENDS
LICENSES
EQUIPMENT
WASHING
MACHINE
THINGS TO KEEP
IN MIND WHEN BUYING A
WASHING MACHINE
DRYER
IRON & IRONING
BOARD
BASINS AND
BUCKETS
RECORD BOOK
AND RECEIPT BOOK,
RUBBER STAMP
CHAIRS , RACKS ,
TABLES
MISCELLANEOUS
SUPPLIERS
PREMISES
CAPITAL
OPERATIONS
REVENUE
COSTS &
REVENUE
REVENUE
EXAMPLE
KENYA SMALL BUSINESS GUIDES
Critical Success
Factors
How To Start A Chips & Competition and
Chicken Cafe what Competition is based on
Market Overview
Classification of
Chips & Chicken Cafes
Licenses and cost
Other Regulatory
Bodies
Equipment,
Suppliers and Cost
Capital
Operations
Stock
Sourcing and Tricks
A note on Kenchic
Revenue - Margins,
Averages, and more
Revenue from
various items
Factors influencing
Revenue
Location
Pricing
Costs
Variety
Management
Operating Hours
KENYA SMALL BUSINESS GUIDES
2nd Sample
Revenue figures
Daycare Business Guide Pricing
Branding and
Revenue
Foot Traffic
Revenue &
Flexibility
Pricing and
Revenue
Other factors
influencing revenue
Break even point
Consumer behavior
If you wish to start a Daycare then get Major complaints
this guide and market survey which and fears among mothers
includes: Manpower
Capital & equipment
Suppliers
Capital
Sample Revenue
figures from a daycare
What drives overall
demand for Daycare services "...Charging below or far above the local
What makes average or mode (the amount most of the
mother's take children to Daycares in the area are charging) has a
Daycares negative impact on revenue, unless in
Important highly densely populated areas like slums.
considerations when choosing a In such there is a variety of customers
Daycare ready to pay a wide range of fees. In less
Licenses - County, populated areas a price 40 % below or
Public health, Individual health, above the local mode reduced the long
educational when necessary term attraction of customers. Despite the
Types of Daycares facilities higher prices seemed like
Competition & exploitation while lower price hinted at
Survival poor standards.
Reasons for closing
Status of
competition
On what is
competition based on - Trust,
Location, Facilities,Flexibility,
Charges, Opening & Closing
Hours, Extras, Niches, Staff
Some things to
think about - Food,
Emergencies, Rules of
engagement
Setting
A note on Marketing
Revenue
KENYA SMALL BUSINESS GUIDES
REASONS FOR
CLOSING
Gas Retail Business OVERVIEW OF
Guide COMPETITION
OPPORTUNITIES
IN THE BUSINESS
DISTRIBUTION OF
COMPETITION
ON WHAT IS
COMPETITION BASED ON
PRICE
LOCATION
RELIABILITY &
TRUST
MARKETING
REVENUE &
MARGINS
FOOT TRAFFIC &
REVENUE
PRICING &
REVENUE
BREAK EVEN
The LPG Retail business guide POINT
includes: CONSUMER
BEHAVIOR
MANPOWER
LIST OF LEGAL
LPG INDUSTRY IN
WHOLESALERS
KENYA - A QUICK OVERVIEW
LPG
IMPORTATION & STORAGE "Average consumption per month
THE FUTURE (Household using alternative fuels) - 7 kg
LPG RETAILER -
WHAT THE LAW SAYS Average consumption per individual per
LPG RETAILER - month - 3 kg
WHAT ACTUALLY HAPPENS
CAPITAL,
Average Monthly revenue - Kshs.53, 000
PROCESS & EQUIPMENT
LICENSES - ERC,
Highest Revenue recorded - Kshs.
FIRE, COUNTY, WEIGHT &
235,000
MEASURES AND MORE
EQUIPMENT -
GAS CYLINDERS, TYPES OF Lowest Revenue Recorded - Kshs.
GAS CYLINDERS, DIGITAL 12,000
WEIGHING MACHINE, FIRE
EXTINGUISHER, METALLIC Average no of LPG sets sold in a month
CAGE (Cylinder plus burner) - 21..."
LPG SUPPLIERS -
LEGAL & ILLEGAL
COMPETITION &
SURVIVAL
KENYA SMALL BUSINESS GUIDES
Overview
Licenses
Alcoholic Drinks
License
Other Licenses
Steps To Starting
Equipment
General Equipment
Bar Related Items:
Barrel and Pump
So what to do if you
want to open a keg bar?
Capital
Notes on Capital
Operations
Revenue
Prices
Margins and
Revenue Scenarios
Factors Influencing
Revenue
Expenses
Case Study
Competition and
Survival
Barriers to entry
Prospects
Factors Influencing
Competition
Market Entry
Consumer Behavior
Manpower
Appendix.
KENYA SMALL BUSINESS GUIDES
MONEY LENDING
(INFORMAL) QUICK
OVERVIEW
Conclusion
Slot Machines
Business Guide
Overview
How It Works
So How Do You
Start A Slot Machine Business
Premises
Equipment
Local Suppliers
Licenses
Operations
Capital
Revenue
Competition
KENYA SMALL BUSINESS GUIDES
Market trends,
packaging,consumption
Paint Mixing - Process patterns, competition, on what
and Opportunities is competition based on
A note on vehicle
paints and colour
Operations
( Manual )
Computerized paint
mixing
Substitutes
Strengths of the
existing paint mixers
Weakness of the
existing paint mixers
Opportunities
Licensing
Equipment and
Suppliers
Capital
Process
Revenue, Margins
and Pricing
Risk / Challenges of
Starting and ways round the risk
The paint mixing business both at a Manual mixing and
small scale and medium scale offers computerized mixing
Consumer
some opportunities. The business
Behaviour
thrives on the difficulties of getting the
Barriers to entry
exact colour ( shade) of paint for Cash Cycle
vehicles which need repainting due to Cross Sell
scratches, accidents,aesthetics or Price Sensitivity
whatever reasons. And has expanded Critical Success
to include real estate and carpentry. Factors
Addressable Market
Using small scale paint mixing as the Organic Growth
Market Entry
study understand the market and how
Strategies
the business works and some huge Manpower
opportunities that exist. This quick Management Style
guide includes: Tips, Tricks and
more
Overview - The
Need, The Present,
Relationships with big paint
companies, what is it all about
and more.
What Exists in The
Market Presently Different
players, varieties of paints, A
note on making paint Capacity,
KENYA SMALL BUSINESS GUIDES
SECOND HAND
NOVELS RETAIL GUIDE
Overview
How It Works
Sample
Exporter Prices
Licenses
Starting
Process
Suppliers
Revenue and
Margins
Pricing
Competition
and Survival
Consumer
Behaviour
...Licenses
Overview
Notes on Wholesale
and Distribution
Licenses
Set Up Process
Capital
Revenue and
Margins
A Note on
Agrochemicals
A Note on Seed
A Note on
Fertilizers
Suppliers
Competition and
Survival
Consumer
Behaviour
Manpower
KENYA SMALL BUSINESS GUIDES
Best places to
locate
How to Start A cosmetic Main advantages of
retail Business traditional supermarkets over
cosmetic shops
Competing with
supermarkets
Stocking
Types of products in
the market
Fakes
Suppliers and
wholesalers
Revenue and
Margins
Actual Figures from
a Cosmetics Shop in Kahawa
Sukari, Nairobi
Pricing
If you wish to start a Cosmetics Retail
Factors influencing
Shop this quick guide will provide you
Revenue
with the information you need to plan, Why consumers
set up and run your business. The choose a particular cosmetics
guide will also help you decide whether shop
to invest in the business or not. Critical success
factors
Among topics covered are: On what is
competition based on
List of wholesalers
and distributor
Value of Kenya
Cosmetics Industry
Positive Trends
Negative Trends
Manufacturing
overview
Wholesaler /
Distributor overview
Capital
Licenses
Cosmetics Shops
Set Ups
Major steps in
setting up
Market reality
Reasons for closing
down / selling
Major sources of
competition
KENYA SMALL BUSINESS GUIDES
Equipment
Equipment Suppliers
Car Wash Business
Capital
Quick Guide
Operations
Management
Manpower
Consumer Behavior and
much much more
Introduction
Equipment
Storage
Cooler Boxes
Location and
Premises
Sales and
Distribution
Revenue
Licenses
Feasibility
Equipment
Suppliers
Overview of Gift
Services In Nairobi
What you need to
think of when targeting
Corporates
Types of Gift
Services In Nairobi
KENYA SMALL BUSINESS GUIDES
Factors likely to
make you fail
Wines and Spirits Retail Barriers to entry
Guide & Market Survey Competition &
Survival
Reasons for
closing
Opportunities in
the business
Trends in the
business
Differentiation
On what is
competition based on
Revenue
Selected
wholesale and retail prices
Average mark up
Mark up range
Average revenue
What influences
revenue
Pricing
Do you wish to open a Wines and Revenue trends
Spirits Retail? Then get this market Actual sample
survey and guide which includes: revenue figures
Capital
Licenses - General Consumer
Retail Alcoholic License, Behaviour
Wholesale license, general Manpower
retail alcoholic license ( off Manpower tricks
license) A note on the
Types of alcoholic Wines & Spirits wholesale
licenses and fees business
Licensing process Wines and Spirits
Licensing suppliers
Realities Notes on
Basic setting up wholesale
process
Equipment and
".....In a 'Flash' Wines and Spirits a
Suppliers
customer spends an average of Ksh.70
Capital
Notes on capital per visit and Ksh.210 the whole day. In a
The Retail Market takeaway Wines & Spirits shop the
2014 Trends and average spend is Ksh.180 with customers
Changes purchasing 1 bottle of whatever drink. In a
Consumption Sit-in Wines & Spirits the average spend
patterns per customer is Ksh. 300. Wine and
Types of Wines & Spirits bars where majority of clients are
Spirits above 30 years the average spend per
Feasibility customer is Ksh.400......."
KENYA SMALL BUSINESS GUIDES
Opportunities,
Tents & Chairs Leasing
survival and critical success
Business factors
Price
Capital and
Capacity
Levels of
Differentiation
Service
Location
Marketing
Market entry
strategies
Revenue
Average prices of
hiring out tents, chairs and
tables
Return on
The guide focuses on the primary investment
business of hiring out tents and chairs. Depreciation
Terms of payment
The entrepreneur in this case
Transport charges
purchases the tents and chairs and Pricing
rents them out to those having events Some Revenue
of sorts. Although such a business pointers
may entail offering related services Consumer behavior
such as photography, video ,sound - What consumers want
and event management the main focus Manpower
of this guide is hiring out tents and
chair at a small and medium level. "...In Nairobi, for instance, there are price
differences of between 10 to 50 % for the
The guide and market survey includes: same service: hiring of tents and chairs,
The Bigger Picture - this for the exactly the same size, make or
Factors influencing the business design of chair or tent. (See Revenue for
at the national level specific details on pricing of different
Capital , Process & services)....
Equipment
Equipment - Tents,
Chairs, Tables, Other basic
items and their prices
Suppliers
Licenses
A note on capital
Competition &
Survival
Status of
competition
Distribution of
competition
KENYA SMALL BUSINESS GUIDES
Introduction
Starting Procedure
Things to think
about
Location - Size of
town,types of businesses,
competition
Licenses and
Registration
Graphic Designer
Printer
Premises /
Reference Point
Capital
Operations
Finding advertisers
and selling space
Designing the
magazine
Printing and
Circulation
Revenue
KENYA SMALL BUSINESS GUIDES
Colleges and
Universities
Bookshop Quick Consumer Behavior
Business Guide
Manpower
Includes a copy of
the Orange Book
.....Sample Data: Average Wholesale &
Retail Prices of a bookshop on the
outskirts of Thika. The owner purchases
textbooks from wholesalers including Text
Book Center & Laxmii Booksellers.
Title
Sources of water:
advantages, disadvantages and
How To Start A Bottled conditions
Water Business Competition and
location
Licenses - KEBS ,
KRA , County, WRMA , NEMA
Location - Factors
to consider when chosing
location and premises
Calculating size of
the market
Storage
Bottle , Caps and
Seals ,
Bottle companies
and their contacts
Labels
Brochures and
Fliers
Branding
Capital
Marketing and
Distribution
Revenue : Margins,
Costs and averages
Pricing
Controlling costs
The Bottled Water business survey and Manpower : How
guide includes: many to hire , staff tricks and
more
An overview of the Tips, Tricks and
industry much more.
Value of the water
industry in Kenya
Competition
Landscape and Differentiation
Equipment : Types ,
Factors to consider when
purchasing equipment ,
Equipment suppliers
Types of
Contaminants found in water
Methods of water
treatment
Suitable methods of
treatment for different
contaminants and their cost
Water testing
laboratories in Kenya
KENYA SMALL BUSINESS GUIDES
Competition &
Survival
How to Start a Hair Competition Figures
Salon & Trends
Market Entry
Strategies
Revenue
Revenue averages
Revenue trends
Manpower &
Reward
Management
strategies
Possible strategies
A few salon stories
Manpower
Fraud
M-Pesa Sub Agent Actual data from an
Business Guide and Mpesa Shop
Random
Market Survey Observations
Overview
The Bigger Picture
Critical Success Factors
Consumer Behavior
Equipment
Licenses
Suppliers and cost
Capital
Actual Revenue from a
barber shop
Competition & survival
Competition Figures
Location
Differentiation
Loyalty
Market Entry Strategies
Revenue
Management Strategies
Manpower
HANDBAG RENTAL
SERVICE
Manpower
Consumer Behavior
How To Start A Fruit & Capital
Licenses
Juice Parlor
Equipment
Suppliers
The survey and guide includes; Streets like Kimathi, Biashara, Loita,
Turbman and the whole of that square
have no specialized fruit parlors serving
them. The section of Moi Avenue between
Types of Juice /
and Kenyatta Avenue and Banda Street
Fruit Parlors
Notes on has two parlors. Koinange Street has
Consumption of Fruits none and many others.This can be
Competition & attributed to the difficulty of acquiring
Survival space for a particular kind of business in
Opening & Closing some sections....."
Figures
Reasons for ".....For fruits retailing at Ksh.15 and
Closing below the average mark up was Ksh.5
Consumption trends this however could go as high as Ksh. 10
Opportunities in the or reduce to Ksh. 2 depending on the
business season and supplier....."
Barriers to entry
On what is
competition based on
Overall look at the
market
Revenue
Margins
Revenue averages
Revenue trends
What influences
revenue
KENYA SMALL BUSINESS GUIDES
1. Licenses
2. Capital
3. Equipment
4. Competition
5. Average numbers of
opening and closing
6. Reasons for closing
7. Actual Figures from a
movie shop
8. On what is competition
based on
9. Revenue
10. Revenue averages
11. Margins
12. Revenue trends
13. Average purchase per
customer
14. Manpower
15. Consumer Behaviour
16. Set Up Examples
KENYA SMALL BUSINESS GUIDES
Flower farms
FLOWERS - NAIROBI
".....On average wholesalers put a mark
( RETAIL & up of between 20% and 40 % of farm
WHOLESALE) prices. The wide range is influenced by
source, season and the market they are
supplying. The average sales per delivery
for a wholesalers at the City Market is
Kshs. 12,000..
Differentiation
/ What is competition based on
Beef Butchery Guide Revenue
Wholesale /
Retail Prices
Margins
Pricing
Consumers &
revenue
Pricing trends
Flexibility and
Revenue
Ready meat
and revenue
Break even
point
Revenue &
The Beef Butchery Guide includes: Location, Economy, Service,
Quality
Consumer
Overview of
Behavior
beef and meat consumption in
Manpower
Kenya A Note on
Licenses
Kenya Meat Commission
Capital
Equipment &
prices Excerpt
Equipment
Suppliers
"....Average Daily Sales in Kg - 15kg
Meat
suppliers and the supply chain
Abbatoirs and
wholesale markets Second Tier Wholesalers
Grading of
beef As we look more into revenue, let us first briefly
Market touch on distributors/wholesalers who purchase
structure - Low end, Middle and from slaughter houses and deliver to
butcheries; the ones we refer as second tier
high end
wholesalers since they buy from the major
Competition
( first tier ) wholesalers at the slaughterhouses.
& Survival
Competition
Like we pin pointed not every butchery owner is
numbers
able to go purchase meat from the
Reasons for
slaughterhouse. Not that there are any
closing
restrictions at the slaughterhouses markets
Overview of such as Dagoretti and Burma, but the
demand challenges have to do with lack of a means of
Status of transport, time , convenience and related
competition and opportunities in factors.
the business
Barriers to So thats where the second tier wholesaler
entry comes in; he buys from the slaughterhouse
Distribution of market say Dagoretti and Burma in Nairobi and
competition delivers to the butchery in the estate that is not
Critical able to go buy the meat themselves from the
Success Factors slaughterhouse from whatever reasons.
KENYA SMALL BUSINESS GUIDES
COOKING OIL
FILTERING SERVICE -
QUICK FEASIBILITY
BRIEF
The Situation and the Problem
The Solution
Where to Purchase Cooking Oil
Filter in Kenya
Can a Cooking Oil Filtering
Service become a feasible business?
Target Market
Your Costs
Breakeven
Marketing
Should you invest in this kind
of business
On what is success based on
Licenses
Suppliers