Strengths
Ideas: They have great ideas to transition into
a medical facility.
Networking: They have a social media
account and a steady following. They have a
great contact list for getting funding and
donations.
Background: They are a christian based
organization so this opens them up to many
opportunities and organizations willing to
support their cause.
Opportunities
Rebranding: They are shifting their image
from Mommy support group to medical clinic.
They want a new logo for the clinic and to
outsource most of their non-medical aspects
(such as parenting classes).
Social Media Appearance: They want to
change their names on their social media
accounts to something more catchy. They also
want to be more present on their social media
and do more to spread the word about their
services and get their name out there. They
need to become apart of the conversation.
They only have Facebook and Instagram but
would like to appear on more social media
platforms such as YouTube (for testimonials)
and Twitter. Also one of the reasons why they
have such a small presence on social media is
because they do not know what to post, so I
believe giving them a social media calendar
telling them what to post and when to post
would help increase their presence online.
Weaknesses
Communication: They struggle with getting
the word out into the community and getting
across what actually it is they do.
Organization: They want to grow and make
changes for the better but they are unaware of
how they need to do so. They have a lot of
great ideas but do not know how or what to do
to accomplish those goals.
Funding: Because they cant decide their own
budget for themselves so figuring out funding
and what they can afford is an issue.
Threats
Image: The image of the organization can
pose a threat because it involves a topic that is
often difficult to discuss. This aspect can
make the mission of the organization difficult
to promote.
Competition: Threats include the various
organizations in this area that offer similar
services. Planned Parenthood, located in
Savannah, is a threat because they are a better
known organization and can reach a larger
audience. The East Georgia Healthcare
Center, a nonprofit community-based medical
facility is also a competitor. The organization
is located in Statesboro and provides similar
health services for those unable to pay. School
health systems and church organizations in the
area that offer similar services can also pose a
threat.
Increase Intake: They want to attract two
specific groups: donors/volunteers and actual
clients. With the transition to the medical
clinic they have the opportunity to spread the
word about their expansion and possibly open
doors to groups such as Resident housing that
were once closed to them because of their
image as a mommy support group.