National Training Service - SENA

ENTREPRENEURSHIP AND Entrepreneurship

BUSINESS PLAN EXECUTIVE SUMMARY
CONCEPT OF BUSINESS (trade name, product or service, location, location
business objectives of the project / business) innovation, value added, particip
ation in clusters, chains, or regional development. Include information about pe
rsons involved as advisors to the company, which are not necessarily partners (i
f any).
MARKET POTENTIAL OF FIGURES (figures summarize the strength of regional markets,
national and international has a good or service)
COMPETITIVE ADVANTAGES AND VALUE PROPOSITION (most important advantages that
will ensure the success (commercial, technical, operational, financial, etc.).
SUMMARY OF INVESTMENT REQUIRED (Defining the main investments, contributions
partners, resources requested to undertake Fund)
PROJECTIONS OF SALES AND PROFITABILITY (Summarize projected sales and
yields the same)
CONCLUSIONS AND FINANCIAL FEASIBILITY ASSESSMENT (Specifically
This major financial benefits and supporting the market feasibility, technical a
nd operational)
TEXT FIELDS IN TOTAL MAXIMUM 3 PAGES. Subtab INCLUDE THE "TEAM"
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MODULE: MARKET
MARKET RESEARCH
Should be clarified the sources of information used in each case (primary, secon
dary), such as query databases, surveys, interviews, focus groups. SECTOR ANALYS
IS: (a forecast of the current structure of the domestic market and / or target
countries, technological and industrial development of the sector imports and ex
ports of the product / service to national and targeted markets (countries). Etc
.
MARKET ANALYSIS: (Define the target market, target market justification,
estimation of market potential, apparent consumption, per capita consumption, ex
tent of need, one; estimate of segment / niche market (size and growth). Consume
r Profile
ANALYSIS OF COMPETITION: Identification of key players and competitors
potential, analysis of competing companies, List of guilds existing analysis of
the cost of my product / service; Analysis of substitute products; Analysis sell
ing price of my product / service (P / S) and competition; image competition to
customers, which is directed segment competition, position of my P / S face of c
ompetition.
MARKETING STRATEGIES PRODUCT OR SERVICE CONCEPT: Basic description, specificatio
ns or
characteristics, application / use of the product or service, design, quality, p
acking, strengths and weaknesses of the product or service against competitors.
Alternative Distribution Strategies penetration, marketing alternatives, interna
tional physical distribution, sales strategies, budget, distribution-related tac
tics.
Pricing:
Competitive analysis of prices, equilibrium point, payment terms, insurance requ
irements, sales tax, transportation cost, risk, tariff preferences, price-relate
d tactics, possible changes in price to withstand the price war.
STRATEGIES FOR PROMOTION:
Promotion to customers and channels (or volume discounts for prompt payment), ma
nagement of special customers, special concepts used to justify the sale, initia
l geographic coverage and expansion; promotion budget
COMMUNICATION STRATEGIES:
Media selection, media, communications-related tactics.
SERVICE STRATEGIES:
Warranty and after sales service, customer care arrangements (installation servi
ce, home delivery, etc.), payment methods, comparison of service policies with t
hose of competitors. BUDGET OF THE MARKETING MIX: Quantify the costs incurred in
the marketing strategies
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SALES PROJECTIONS OF SALES PROJECTIONS: Set a monthly sales numbers the first ye
ar, and
Total years 2 and 3 taking into account seasonal demands in case of, as well as
increases. Determine income (in $) according to the pricing strategy and the pla
ns of units sold
MODULE: OPERATION
TECHNICAL PRODUCT OR SERVICE. What are the technical characteristics of
product or service to be developed: ability, qualities, design, size, technology
, etc.
DEVELOPMENT STATUS Description of the state of the art of good or service and th
e progress that
is the new good or service to be developed
DESCRIPTION OF PROCESS: Design, implementation and production) If
describe the process outsourcing is the responsibility of the company (to proces
s flow diagram,€and insert it as an attachment)
NEEDS AND REQUIREMENTS Raw materials and supplies; Technology Required:
description of equipment and machines installed capacity, maintenance, technolog
ical status of the company: technical and technological requirements, location a
nd size specialized operational manpower required. Quantification of the budget
required for these acquisitions.
PRODUCTION PLAN. Drawing on the sales plan, establish the quantities
produce and their respective times, taking into account the inventory policies.
PROCUREMENT PLAN: Based on the Production Plan. Identification of suppliers;
attention span of orders; relative importance of suppliers, paying suppliers pla
nning purchases; Quality control: quality control processes required by the comp
any, quality control of purchases, implementation and monitoring quality standar
ds set, plan Quality Control
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MODULE: ORGANIZATION
ORGANIZATIONAL STRATEGY 4.1. SWOT Analysis Strategies to Maintain, Scan, Fix, Fa
ce the different
weaknesses, opportunities, strengths and weaknesses
SUPPORT ORGANIZATIONS officinal both private entities that have supported the
process. Evidences that support.
ORGANIZATIONAL STRUCTURE ORGANIZATIONAL STRUCTURE: Management team, lines of aut
hority, level of participation
the Board of Directors, participation and control mechanism, organization.
CONSTRUCTION COMPANY AND LEGAL ASPECTS LEGAL ISSUES: Type of society, present st
atus, existing legislation governing (advantages and disadvantages) of economic
activity and the commercialization of the P / S (urban, environmental, labor and
social protection, registration, tax, intellectual property protection and envi
ronmental) costs of incorporation, rules or policy of profit distribution
STARTING BUDGET EXPENDITURE: Quantify the cost of starting a company, such
as records, certificates, permits, etc. Staff costs: salaries and wages Estimate
payroll and payments to the piece and fee to be undertaken. Do not forget to id
entify a supply of services payments, social security charges, etc..
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UNIT: FINANCIAL
SCHEDULE OF INVESTMENTS AND FINANCING
VALUE CONCEPT WEEKS - PROVIDED BY MONTH:
Total
BUDGETS
Append files P & G, Cash Flow and Balance Sheet. Present information in its fore
cast for the next two (2) years.
MODULE: OPERATIONAL PLAN
Attach file.
MODULE: IMPACT OF THE PROJECT
ECONOMIC IMPACT, REGIONAL, SOCIAL, ENVIRONMENTAL. (Employment Generation
direct domestic sales and exports, as appropriate, etc.).
DOCUMENTS
According to the type of business add: Plan exporter, Research and technological
development, any other act which is considered relevant. Contents: Under each i
nitiative
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