Business Plan Final Draft

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EXECUTIVE SUMMARY
Cupcakes from My Heaven Cupcakes is a start-up bakery that

is located in West Rembo, Makati City. Cupcakes from My heaven
Cupcakes expects to catch the interest of a regular loyal customer
base with its quirky and fun corporate image, and unusual flavor
cupcakes. The company aims to determine the market in Makati City
due to the owners industry experience and the lack of competition
in town.
Cupcakes from My Heaven Cupcakes will offer a broad range of

cupcakes with unusual flavors. The bakery will provide freshly baked
cupcakes at all times during business hours and will also bake to
order for orders larger than 12 cupcakes.
Cupcakes from My Heaven Cupcakes wants to establish a large

customer base of regulars. The main objective is to break-even by
the end of the year.
Cupcakes from My Heaven Bakery aspires to offer high quality

baked goods at a competitive price that will create a loyal customer
base. The bakery hopes to become a cornerstone in the community
by creating a neighborhood atmosphere where patrons feel relaxed
and become instant regulars
Section I: Introduction
The Business Concept and the Business Model
A cupcake company is one of the best opportunity to start a
small business and aside from that even with the tough economy;
people are spending money on the small things that make them feel
good. People are creating cupcake wedding cakes, cupcake birthday
cakes, cupcake festivals, cupcake parties. People are getting a much
higher return on investment on cupcakes than they would on cakes.
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After all, who wants to buy a single cake that's only one flavor, when
you can buy a box full of cupcakes of different sizes, flavors, and
frostings?
My Heaven Cupcakes would like to introduce to people a new
kind of desserts. It also wants to let people experience the newly
invented cupcakes around in Makati. In addition to that, My Heaven
Cupcakes is a very unique and a very personalize kind of design for
whatever occasion it may be.
The Business Goals: Vision, Mission, Objective and

Performance Targets
Vision
To become the leading cupcakes company in the Philippines
through online selling with a commitment to meet or even to exceed
customers need and satisfaction. My Heaven Cupcakes aims to be
recognized for its uniqueness design and tastes.
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Mission
Our mission is to provide affordable and savoury threats. As a
service focused to bring convenience and access through online
selling, it is our passion to provide every customers great cupcakes
in order to meet their satisfaction.
Objectives
The Enterprise objectives are as follows:
1. Having the Deliciously Taste, Affordable, and Savory
product of My Heaven Cupcake in every home in Makati
City
2. To know fair return of investments in every shareholders of
the company.
3. To gain profits by providing its best product.
4. To satisfy customers by providing best quality service at
effective price.
Key Result Area
In case of My Heaven Cupcakes the key Result area are as

follows:
Table 1
Objectives Key Result Area
1.Having the Deliciously Taste,
Affordable, and Savory product of 1a. Numbers of services and
My Heaven Cupcake in every home branches would operate
in Makati City 1b. Sales volume attained
1c. Market share in Makati District.
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2. To know fair return of 2a. Amount of profits realized for

investments in every shareholders the next five years.
of the company
3.To gain profits by providing its 3a. Return on Equity ( ROE )

best product. 3b. Return Assets ( ROA )
3c. Return Sales ( ROC )
4.To satisfy customers by providing 4a. Growth in sale per branch and
best quality service at effective services
price. 4b. Percentage of repeat customer
4c. Number of customer
commendation or compliant.
4d. Customer survey rating to
ascertain customers degree of
delight.
Performance Indicators
Table 2
Key Result Area Performance Indicator
2016 2017 2022
1a. Numbers of services and 1 2 3
branches would operate.
1b. Sales volume attained 100 200 300 000
000 000
1c. Market share in Makati 2% 4% 10%
District.
2a. Amount of profits realized 20 30 000 40 000
for the next five years. 000
3a. Return on equity. 10% 15% 20%
3b.Return assets. 5% 10% 15%
3c. Return sales. 8% 10% 12%
4a.Growth in sales per 20% 40% 60%
branch and services.
4b.Percentage of repeat 40% 50% 60%
customers.
4c.Number of customer 2 out of 2 out of 2 out of
commendation or complaint. 15 30 80
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4d.Customer survey rating to 4.7 4.8 4.9 ( scale of

ascertain customers degree ( scale of (scale of 1 to 9)
of delight. 1 to 5 ) 1 to 5 )
Table no. 2 shows that in year 2016 My Heaven Cupcakes

would have 1 branch only that operate and it will expand a year
after. MHC will operate in total of 2 services and branches in a year
2017. In the future 5 years later MHC will operate 3 branches that
would give 10% of the Market share in Makati with sales volume of
300 thousand. The amount of profits realized for the next 5 years
would on equity, 15% the next year and 20% in 2022. To continue
and to have increase over the years on return on assets from 5% for
year 2016, 10% a year later, and 15% in a year 2022. A return on
sales starts on 8% decrease 2% the next year, and increase in 5
years with 12% of Return on Sales.
In the growth of sales per branch and services from 2016, up
to 2022 would remain 60% while the return of customers this year
would be 40% and with increase 10% a year later, and increase to
60% of return customers by 2022. Would have also observed the
number of customers complaints from 2016 which would have 2 out
of 15 complaints for the whole year while on the later years 2017
would have 2 out of 30 complaints, but surely would excel over the
years and wanted only have 2 out of 80 complaints in 2022. Lastly
the numbers of customers ratings to certain customers degree of
delight would improve over the years and would have at least 300
thousand over the years in the scale of 1 to 9.
SECTION II : The Business Proponents
Resource Mobilizes and Financial Backers

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From Capital of 100,000 and expanded of gain after five years

of 300,000. We make that to happen, it will gain profit.
Figure 1: Logistical Process
The Every MHC will

Once it's
MHC will service customers continued
prepared ,
operate at agent of orders will giving
delivery
7:30 to MHC be fastest
agent will
10;30 pm. entertain handed to way of
deliver it
every product service to
right
customers managem customers
away.
orders. ent. .
Figure 1 illustrate that My Heaven Cupcakes will operate at

7:30 am to 10:30 pm. And it will start giving service to all customers
at that hour time, Service agent of My Heaven Cupcakes will
entertain every customer, provides excellent kind of service. Every
customer orders will be handed to product management to prepare
their orders and delivers it right away at expected time.
Business Proponents
Our business My Heaven Cupcakes (MHC) is in partnership
with the BDO bank. BDO bank who provides assurances to be able to
work with the money that given to the company. The amount that
General
had given by our business would start at one hundred thousand
Manager
pesos. The biggest investment is given by Mary Cris Noya worth
thirty thousand; each of the business shareholders would give ten
thousand.
Shareholde
Governance and Top Management
rs
Manageme
nt
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Operating and Support Team

My Heaven Cupcakes would offer different style of cupcakes,
be it our specialty or a personalized one. My Heaven Cupcakes have
its 20 service agent that will accommodate every customers. My
Heaven Cupcakes would operate all day long through online
ordering. Our team would start picking up orders at 7:00 am in the
morning and it would last at 10:00 oclock pm. Customers can order
through our websites and in any other social media account that we
have been created a page.
Section III: Target Customer and the Main Value Proposition to

the Customer
Figure 2: Market Share Distribution (2016)

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20%
35%
Amore Dolce MHC cheesy

20%
25%
10%
20% 40%
Amore Dolce MHC Cheesy
30%

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Sales
MHC Dolce Amore Cheesy
5%
14%
45%
36%
Figure 2 shows that on 2016 the leading online cupcakes shop

is Amore that has 35% while the Dolce has 25% and Cheesy and
MHC would tied this year 2016 with 20% .
Figure 3 shows that a progress with My Heaven Cupcakes
would be on the rank 3 with 20% and rank 2 is Dolce that has 30%
while Amore has increase 40% and Cheesy with the 10%.
Figure 4 shows that My Heaven Cupcakes would be on 45%
and ranked 1st because of its upgraded product and the additional
product that MHC created, with of course its fastest way of delivering
to people and lastly for its affordable price. Dolce at 36% because of
its late delivery. Followed by Amore at 14% because of its expensive
price and Cheesy at 5% because of its not high quality product.
Figure 5: Target Market Distribution

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11%
25%
students Office workers neighborhood
64%
Figure 5 shows that the percentage of the target market of

distribution enterprise it shows that 59% for the students who got
the highest percentage because they are much more aware of social
media which is our main source of promotion, and theyre willing to
spend money for the small things. Next is office workers got 23%
because they have the capacity to buy even if its expensive because
they have the resources. And then the neighborhood got 10%
because they are also willing to spend for whatever celebrations.
Market Segmentation
Demographic Geographic Psychographics Behavior
Age Ages 6 & Above Cupcakes savvy Celebrations
Ages 6 &
above
Gender Neighborhood Cupcakes savvy Cupcakes lover
Male/Female
Income College/Office Cupcakes savvy For Parties
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Php. 200.00 workers

The market segmentation shows whats the style of the
customers how they will perform in the business. By how customers
perform whether they are cupcakes savvy. Geographic shows what
kind of people would buy our cupcakes.
The Capital Share Distribution of each member
Shareholders Amount per Share Percentage

Noya, Mary Cris P. 25,000 25%
Noya, Mary Joy P. 20,000 20%
Enanoria, Chanda A. 10,000 10%
Eleccion, Russel F. 8,000 8%
Palinlin, Judy Ann D. 8,000 8%
Pasion, Mary Grace S. 8,000 8%
Rone, Rosendo, 8,000 8%
Duero, Shikainah 8,000 8%
Pajati, Judeo Vernon Jr. 5,000 5%
Total Capital Share 100,000 100%
Organizational Chart
General Manager
Noya, Mary Cris
Operations Manager Marketing Manager Sales Manager

Enanoria, Chanda Noya, Mary Joy Eleccion, Russel
Website and Digital

Warehouse Manager Account Manager
Marketing Manager
Rone, Rosendo Palinlin, Judy Ann
Pasion, Mary Grace
Merchandizing Manager
Duero, Shikainah
In this figure one illustrate Noya, Mary Cris is the General

Manager of My Heaven Cupcakes because of its good at managing
business and have the highest amount of investment in the
company. The second one is Noya, Mary Joy for Marketing Manager
because of her responsible for developing, implementing and
executing strategic marketing plans for an entire organization (or
lines of business and brands within an organization) in order to
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attract potential customers and retain existing ones. The third is

Operations Manager Enanoria Chanda because she will be
responsible for data entry, accounts payable, payroll, grant report
entry, managing the organizations HR, helping and creating
organizational and program budgets in collaboration with the ED and
Program Direct, and other misc. tasks. The fourth is Sales Manager
Eleccion, Russel she will build and promote strong, long-lasting
customer relationships by partnering with them and understanding
their needs. The fifth is the warehouse Manager Rone, Rosendo he
will be are responsible for organizing the safe and efficient receipt,
storage and dispatch of warehoused goods. The sixth is the website
and Digital Marketing Manager Pasion, Mary Grace she will be
managing online brand and product campaigns to raise brand
awareness. The seventh is Account manager Palinlin, Judy Ann who
performs a variety of duties aimed at managing his employer's client
relationships, as well as developing new business from existing
clients. In most environments, a business development executive
actively seeks out new clients. The last one is the Merchandizing
manager Duero, Shikainah coordinate and communicate with
company buyers on what items to purchase for a store's inventory.
S.W.O.T Analysis
Strength Weaknesses
My Heaven Cupcakes has a My Heaven Cupcakes has
high quality product to offer limited staff to not be able to
and are able to give good accommodate all the
customers service through customers.
online. Our competitors
The Enterprise have loyal
customers due to its quality
service and it really offer good
value to customers.
My Heaven Cupcakes offers its
products in its affordable price.
Opportunities Threats
My Heaven Cupcakes in its way Key Person Losses
of selling through online will Weather Condition
attract the target market. Injuries to Employees
Distributors
Rack jobbing
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It shows the strength, weaknesses, opportunities, and threats

of the Enterprise, it says there that the strength of the enterprise
would be its high quality product and its quality service and that the
enterprise have its loyal customers because of its good value to
customers and in its inexpensive price. And the weaknesses of the
enterprise is its limited staff and sometimes its unreliable
connection. The opportunities of the enterprise is in its way of selling
through online and the new created product that sure to attract the
customers. The threat of the enterprise are the newly cupcakes
business and the weather condition.
The Target Customers and the Main Value
Proposition
The target customers of My Heaven Cupcakes are all people in
the Makati City, be it be a students, teachers, workers. Were very
sure enough that everybody in social media in the Makati can surely
avail in our products wherever they are through bank to bank
payment.
Section IV: Market Demand and Supply, Industry Dynamic and
Macro
Environmental Factors.
The Market Demand and Supply
70
60
50
40
supply
30 Column1
20
10
0
2016 2017 2022
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Supply and Demand

Is an economic model of price determination in a market. It
concludes that in a competitive market, the unit price for a particular
good, or other traded item such as labored liquid financial assets,
would vary until it settles at a point where the quantity demand (at
the current price) will equal the quantity supplied (at the current
price), resulting in an economic equilibrium for price and quantity
trade.
Supply and demand is perhaps one of the most fundamental
concepts of economics and its the backbone of a market economy.
Demand refers to how much quantity of a product of services is
desired by buyers. The quantity demanded is the amount of a
product people are willing to buy at a certain price; the relationships
are between price and quantity demanded is known as the demand
relationships.
Supply refers to how much the market can offer. The quantities
supplied to the amount of a certain producers are willing to supply at
a certain price. Price therefore, is a reflection of supply and demand.
Macro Environment
The uncontrollable factors that influence the organizations decision making
and might affect its performance and strategies are economic factors,
demographics, legal, political, and social conditions technological changes
and naturalforces.These are the environmental
trends that might affect our business.
Specific factors of macro environment that will influence our
business include our competitors because there are a lot of cupcakes
businesses here in Makati. Aside from that it also includes changes
in cultural taste because not all the time they want to eat or to buy
cupcakes since this kind of business is seasonal.
Another thing is social environmental factors like eating habits of
a particular customers, there are people who doesnt like eating

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cupcakes because sometimes they find it too sweets and this thing
could hardly affect our business.
Industry Dynamics
As an enterprise that specializes in bringing happiness
together by producing a high quality product through online selling.
Whatever occasions it may be, celebrations and parties, the value
lies in the happiness shared through cupcakes, after all people are
spending money on the small things that make them feel good.
The bakery business is extremely seasonal. Various products
are sold in greater volumes depending on the season or nearing
holiday. For example, the pie sales are rather low throughout the
year except during the holiday seasons of Thanksgiving and
Christmas. Weddings are also exemplifying the seasonality of the
business as most weddings occur during the summer months. In
order to offset this extreme seasonality, My Heaven Cupcakes offers
a wide variety of products and focuses not only on seasonal
celebrations, but also events that happen year round such as
birthdays and anniversaries. In addition, the cake decorating classes
will be offered year round and are not as affected by the time of
year.
Section V: Product/Services Offering: Description, Evolution

and Justification
Evolution of the Product/Service Offerings
Year Evolution of the Product/Service offerings
2016 The reasonable why customers like My Heaven Cupcakes
because its easy to order and with fastest way of delivering and
also because of its affordable price.
1) Buy two boxes of cupcakes consisting of 12 pieces, take one
ordinary box of our product consists of 6 pieces.
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2017 MHC will give another created product by us to even exceed to

their expectations and satisfaction.
2) Buy one of the most expensive boxes of cupcakes that we
have, take one of the older product that we have.
2022 My Heaven Cupcake will continue having this promos .
It shows that the Product/Service offering of the enterprise,

this illustrate the Evolution of the My Heaven Cupcakes Online Shop.
In this Year of 2016 My Heaven Cupcakes offers promos like if the
customers buy two boxes of cupcakes that consists of 12 pieces can
take one box of our ordinary product consists of 6 pieces.
In the year 2017 MHC will give one box of the older products
that we have if the customers will buy the most expensive product
that we have.
In the year 2022 (five years later) My Heaven Cupcakes will
continue having promos in the loyal customers of ours.
Justification
This justify that My Heaven Cupcakes will continue to create a
product that is fresh from the eyes of the customers, continue to
create a promo, continue to give high quality product. Giving an
extraordinary service to all the customers.
Section VI: Enterprise Strategy and Enterprise Delivery
System
Mapping
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Advantages and Disadvantages

The Advantages of the Enterprise in the other competitors are
My Heaven Cupcakes arent just a simple cupcakes but a different
one because of its high quality product and its unique taste. Added
to that we sell through online and have it deliver at your door house
at the expected time. Aside from being affordable we can assure our
customers that we only aim to provide the best we wont settle for
less when we can have the best.
The disadvantages of the Enterprise in the other competitors

are My Heaven Cupcakes only sell online which is we cant benefit to
those who dont have social media account, aside from that our
business is seasonal which is not always in demand.
Strategies
1. My Heaven Cupcakes would provide high quality product that
sure to fit to customers satisfaction or even to exceed to what
theyre expecting.
2. MHC also provides a balance taste that everybody would want
to have.
3. MCH gives an amazing kind of dessert with its very affordable
price, not just being affordable but with of course its easy way
of ordering it just one snap of fingers, they can have it right
away.
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Offerings
1. Specialized cupcakes for whatever occasion.
2. Fastest way of Delivering.
3. High Quality Product.
Pricing Strategies
Due to the high quality of ingredients, made from scratch
products, and carefully and at times customized decorated goods,
the pricing of My Heaven Cupcakes will be higher than that of the
typical grocery store bakery.
Product Price Delivery
Cookies and Cream Php1500/DOZEN 50PHP
Php 750 / DOZEN
Easy Mini Php1000/dozen 50PHP

Cheesecakes Php 500 / dozen
Strawberry Margarita Php1700/dozen 50PHP

Cupcakes Php 850 / dozen
Strawberry Swirl Php1500/dozen 50PHP

Cupcakes Php 750 / dozen
Marketing Strategies
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My Heaven Cupcakes gives high quality service for all the

customers. It can be serve high quality product, fast way of delivery
with an affordable price. Since My Heaven Cupcakes is through
online selling of cupcakes for whatever occasions it is important to
know all the details about the customers, about their orders. My
Heaven Cupcakes will be having 20 service agent to provide the high
quality service and who will going to handle all the orders of the
customers and at the same time there are 20 persons who will be
handling the product to be delivered at the exact time.
As a Business that gone through online selling online, My
Heaven Cupcakes make use of social media as its main source of
promotion like making pages in every famous sites like Instagram,
Facebook, twitter etcetera to spread the information about our
products and how theyll going to order it. Aside from that my
heaven Cupcakes also making promos to further attract the
customers like buy one take one products
Section VII
Financial Forecast: Expected Returns, Risk and Contingencies
Table
Operating Expenses (2016)

Electricity 5,000 Baking Powder 1,750
Water 500 Butter 1,750
Space Rental 2,500 Sugar 1,750
Internet 1,000 Eggs 1,750
Telephone 1,000 Milk 1,750
SUPPLIES; Vanilla Essence 1,750
Flour 1,750
Flavoring 1,750
Monthly expenses for 2016: Total:
24,000
In the year 2016, The operating expenses were Electricity were
5,000, Water 500,Space Rental 2,500 , Internet 1000, Telephone
1,000 , and for the supplies; Flour 1,750, Flavoring 1,750 , Baking
Powder 1,750, Butter 1,750, Sugar 1,750, Eggs 1,750, Milk 1,750,
Vanilla Essence 1,750 with a total of 24,000.
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Table 1: Month of October (2016)

No. of cupcakes box Weeks Sales
5 box 1st week 7,500
10 box 2nd week 15,000
rd
15 box 3 week 22,500
20 box 4th week 30,000
Total sales: 61,500
In the month of October 2016, 1 st week sales is 7500 2nd week
is 15,000 in the 3rd week is 22,500 and for the 4 th week is 30,000.
The total sales in the month of October is 61,500php
Table 2: month of November

No. of cupcakes box week Sales
st
6 box 1 week 9,000
18 box 3rd week 27,000
th
24 b0x 4 week 36,000
Total sales: 90,000
In the month of November 2016, 1 st week sales are 9,000, 2 nd
week is 18,000 in the 3rd is 27,000 and for the 4th week is 36,000.
The total sales in the month of November is 90,000.
Table 3: month of December

No. of cupcakes box week Sales
st
7 box 1 week 10,500
nd
14 box 2 week 21,000
th
24 box 4 week 36,000
Total sales: 99,000php
In the month of December 2016, 1st week sales is 10,500, 2nd
week is 21,000 in the 3rd week is 31,500 and for the 4th week of
December is 36,000. The total sales in the month of December are
99,000php.
Operating Expenses (2017)

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Electricity 5,000 Baking Powder 2,500

Water 500 Butter 2,500
Space Rental 2,500 Sugar 2,500
Internet 1,000 Eggs 2,500
Telephone 1,000 Milk 2,500
Supplies; Vanilla Essence 2,500
Flour 2,500
Flavoring 2,500
Monthly Expenses for 2017 Total: 30,000
In the year 2017, The operating expenses were Electricity were
5,000, Water 500, Space Rental 2,500, Internet 1000, Telephone
1,000 , and for the supplies; Flour 2,500 Flavoring 2,500, Baking
Powder 2,500, Butter 2,500, Sugar 2,500, Eggs 2,500, Milk 2,500,
Vanilla Essence 2,500 with a total of 30,000.
Table 4: Month of January (2017)

No. of cupcakes box Week Sales
st
15 box 1 week 22,500
13 b0x 2nd week 19,500
rd
11 box 3 week 16,500
th
16 box 4 week 24,000
Total sales: 82,500php
In the month of January 2017, 1st week sales is 22,500, 2nd week is
19,500 in the 3rd week is 16,500 and for the 4th week of January is
24,000. The total sales in the month of January is 82,500.00
Table 5: Month of February (2017)
rd
14 box 3 week 21,000
Total sales: 78,000php.
In the month of February 2017, 1 st week sales is 12,000, 2nd
week is 15,000 in the 3rd week is 21,000 and for the 4th week of
February is 30,000. The total sales in the month of February are
78,600.
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Table 6: Month of March

rd
18 box 3 week 27,000
Total sales: 67,200
In the month of March 1st week sales is 12,000, 2nd week is
19,500 in the 3rd week is 27,000 and for the 4 th week is 33,000. The
total sales in the month of March are 67,200.
Table 7: Month of April

st
25 box 1 week 37,500
rd
26 box 3 week 44,200
th
28 box 4 week 47,600
Total sales: 168,300
In the month of April 1st week sales is 37,500, 2nd week is
total sales in the month of April are 168,300.
Table 8: Month of May

st
26 box 1 week 39,000
Total sales:
165,500
In the month of May 1st week sales is 39,000, 2nd week is
total sales in the month of April are 165,500.
Table 9: Month of June
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In the month of June 1st week sales is 51,000, 2nd week is
total sales in the month of June are 166,600.
Table 10: Month of July

th
22 box 4 week 33,000
In the month of July 1st week sales is 30,600, and the 2 nd sales
is 37,400 and for the 3rd week is 27,000 and for the 4th week is
33,000. The total sales for the month of July are 128,000.
Table 11: Month of August
st
18 box 1 week 27,000
nd
22 box 2 week 33,000
th
10 box 4 week 15,000
In the month of August 1st week sales is 27,000, in the 2 nd
week is 33,000 in the 3rd week is 37,000 and for the 4th week is
15,000. The total sales for the month of August are 112,400.
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Table13: Month of September

st
22 box 1 week 37,400
nd
22 box 2 week 33,000
th
22 box 4 week 22,000
In the month of September 1st week sales is 37,400 in the 2nd
sales is 33,000 in the 3rd week is 27,000 and for the 4 th week is
22,000. The total sales for the month of September are 119,400.
Table 13: Month of October

th
22 box 4 week 33,000
In the month of October 1st week is 18,000 in the 2nd week is
22,500 and in the 3rd week is 27,000 and for the 4th week is 33,000.
The total sales for the month of October are 100,500.
Monthly Expenses for 2016
Table 14 Month of October

UTILITIES EXPENSES
Electricity 2,500
Space rental 5,000
Internet 1,000
Water 1,000
Telephone 1,000
SUPPLIES;
Flour 2,500
Flavoring 2,500
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Baking Powder 2,500

Butter 2,500
Sugar 2,500
Eggs 2,500
Milk 2,500
Vanilla Essence 2,500
Total Expenses: 30,500
In the month of October the monthly expenses were electricity
2,500, space rental 5,000, internet 1000, water 1000, telephone
1000 and for the supplies; flour were 2500, flavoring 2,500, baking
powder 2,500, butter 2,500, sugar 2,500, eggs, 2,500 milk 2,500,
vanilla essence 2,500 with a total expenses of 30,500.
Table 15: Month of November

Utilities Expenses
Electricity 2,500
Space rental 5,000
Internet 1,000
Water 1,000
Telephone 1,000
SUPPLIES;
Flour 2,500
Flavoring 2,500
Baking Powder 2,500
Butter 2,500
Sugar 2,500
Eggs 2,500
Milk 2,500
In the month of November, The monthly expenses were
electricity 2,500, space rental 5,000, internet 1000, water 1000,
telephone 1000 and for the supplies; flour were 2500, flavoring
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2,500, baking powder 2,500,butter 2,500, sugar 2,500, eggs, 2,500

milk 2,500,vanilla essence 2,500 with a total expenses of 30,500.
Table 16: Month of December

Utilities Expenses
Electricity 2,500
Space rental 5,000
Internet 1,000
Water 1,000
Telephone 1,000
SUPPLIES;
Flour 2,500
Flavoring 2,500
Baking Powder 2,500
Butter 2,500
Sugar 2,500
Eggs 2,500
Milk 2,500
In the month of December, The monthly expenses were
2,500, baking powder 2,500, butter 2,500, sugar 2,500, eggs, 2,500
milk 2,500, vanilla essence 2,500 with a total expenses of 30,500.
Monthly Expenses for (2017)

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Table 16 Month of January (2017)
Utilities Expenses
Electricity 2,500
Space rental 5,000
Internet 1,000
Water 1,000
Telephone 1,000
SUPPLIES;
Flour 2,500
Flavoring 2,500
Baking Powder 2,500
Butter 2,500
Sugar 2,500
Eggs 2,500
Milk 2,500
In the month of January, The monthly expenses were
Table 17 Month of February

Utilities Expenses
Electricity 2,500
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Space rental 5,000

Internet 1,000
Water 1,000
Telephone 1,000
SUPPLIES;
Flour 2,500
Flavoring 2,500
Baking Powder 2,500
Butter 2,500
Sugar 2,500
Eggs 2,500
Milk 2,500
In the month of February, The monthly expenses were
Table18 Month of March

Utilities Expenses
Electricity 3,000
Space rental 5,000
Internet 1,000
Water 1,500
Telephone 1,000
SUPPLIES;
29
Flour 2,500
Flavoring 2,500
Baking Powder 2,500
Butter 2,500
Sugar 2,500
Eggs 2,500
Milk 2,500
In the month of March, The monthly expenses were electricity
3,000, space rental 5,000, internet 1000, water 1,500, telephone
Table 19 Month of April

Utilities Expenses
Electricity 3,500
Space rental 5,000
Internet 1,000
Water 1,500
Telephone 1,000
SUPPLIES;
Flour 2,500
Flavoring 2,500
Baking Powder 2,500
Butter 2,500
30
Sugar 2,500
Eggs 2,500
Milk 2,500
In the month of April, The monthly expenses were electricity
Table 20 Month of May

Utilities Expenses
Electricity 3,000
Space rental 5,000
Internet 1,000
Water 1,500
Telephone 1,000
SUPPLIES;
Flour 2,500
Flavoring 2,500
Baking Powder 2,500
Butter 2,500
Sugar 2,500
Eggs 2,500
Milk 2,500
In the month of May, The monthly expenses were electricity
31
Table 21 Month of June

Utilities Expenses
Electricity 4,000
Space rental 5,000
Internet 1,000
Water 2,000
Telephone 1,000
SUPPLIES;
Flour 2,500
Flavoring 2,500
Baking Powder 2,500
Butter 2,500
Sugar 2,500
Eggs 2,500
Milk 2,500
In the month of June, The monthly expenses were electricity
vanilla essence 2,500 with a total expenses of 33.000.
32
Table 22 Month of July

Utilities Expenses
Electricity 4,000
Space rental 5,000
Internet 1,000
Water 1,000
Telephone 1,000
SUPPLIES;
Flour 2,500
Flavoring 2,500
Baking Powder 2,500
Butter 2,500
Sugar 2,500
Eggs 2,500
Milk 2,500

In the month of July, The monthly expenses were electricity
2,500, space rental 5,000, internet 1000, water 1000, telephone
Table 23 Month of August

Utilities Expenses
Electricity 4,500
33
Space rental 5,000

Internet 1,000
Water 2,000
Telephone 1,000
SUPPLIES;
Flour 2,500
Flavoring 2,500
Baking Powder 2,500
Butter 2,500
Sugar 2,500
Eggs 2,500
Milk 2,500
In the month of August, The monthly expenses were electricity
Table 24 Month of September

Utilities Expenses
Electricity 3,000
Space rental 5,000
Internet 1,000
Water 1,500
Telephone 1,000
SUPPLIES;
Flour 2,500
34
Flavoring 2,500
Baking Powder 2,500
Butter 2,500
Sugar 2,500
Eggs 2,500
Milk 2,500
In the month of September, The monthly expenses were
electricity 3,000, space rental 5,000, internet 1,000, water 1,500,
Table 25 Month of October

Utilities Expenses
Electricity 4,000
Space rental 5,000
Internet 1,000
Water 2,000
Telephone 1,000
SUPPLIES;
Flour 2,500
Flavoring 2,500
Baking Powder 2,500
Butter 2,500
Sugar 2,500
Eggs 2,500
Milk 2,500
35

In the year 2016 the total expenses of the enterprise
Electricity will go for 7,500, Space rental is 15,000 Internet are
3,000, water is 3,000 and ingredients for flour is 7,500, flavoring is
7,500, Baking Powder is 7,500, Butter is 7,500, sugar is 7,500, Eggs
7,500, Milk 7,500 and vanilla essence is also 7,500 with a total
expenses of 91,500.
In the year 2017 the total expenses of My Heaven Cupcakes
are Electricity will go for 34,000 Space rental is 50,000, Internet
10,000, water is 13,500 and ingredients for flour is 7,500, flavoring
is 7,500, Baking Powder is 7,500, Butter is 7,500, sugar is 7,500,
Eggs 7,500, Milk 7,500 and vanilla essence is also 7,500 with a total
expenses of 143,500.
Income Statement for Years 2016 to 2017

Year 2016
MONTHLY SALES MONTHLY EXPENSES
OCTOBER 61,500 OCTOBER 30,500
NOVEMBER 90,000 NOVEMBER 30,500
DECEMBER 99,000 DECEMBER 30,500
TOTAL: 250,500 TOTAL: 91,500
P250, 500 - P91, 500 = P158, 500

In the year 2016 the total monthly sales would be 250,500 and
the total monthly expenses would be 91,500 with a total gross
profits of 158,500 in the year of 2016.
Year 2017
MONTHLY SALES MONTHLY EXPENSES
JANUARY 82,500 JANUARY 30,500
FEBRUARY 78,000 FEBRUARY 30,500
MARCH 67,200 MARCH 31,000
APRIL 168,000 APRIL 31,500
MAY 165,500 MAY 31,500
JUNE 166,600 JUNE 33,000
JULY 128.000 JULY 30,500
AUGUST 112,400 AUGUST 33,500
SEPTEMBER 119,400 SEPTEMBER 31,500
OCTOBER 100,500 OCTOBER 33,000
TOTAL: 1,188,100 TOTAL: 316,500
P1, 188,100 - 316,500=P 871,600
36
In the year 2017 the total monthly sales would be 1,188,100

and the total monthly expenses would be 316,500 with a total gross
profits of in the year of 2017.
RULES AND REGULATIONS ON THE SAID BUSINESS :
Privacy
Most Internet businesses collect personal information about customers in
the form of addresses, phone numbers and credit card numbers. Even when
an email address is the only information collected, however, the MHC
requires Internet businesses to post a privacy policy. This policy must be
easily locatable and must explain how the company uses any collected
personal information. Regulations do not specify what can be done with the
information collected, just that businesses state they intend to use it. So, if
your Internet business collects telephone numbers with the intention of
selling or renting those numbers, this practice must be stated clearly in
your privacy policy.
Spam
Unsolicited commercial email messages, also known as spam, have strict
regulations under the CAN-SPAM ACT. Designed to give consumers more
control over of commercial email messages they receive, this law also
makes it easier for consumers not to receive unwanted messages. The CAN-
SPAM ACT requires Internet businesses to mark each commercial email as
such and to also include a valid postal address along with an explanation on
how to stop receiving future emails.
Truth
As with traditional advertising in newspapers, magazines, radio and
television, there are rules about truth in advertising for Internet businesses.
Internet advertising cannot be false or misleading, and specific claims must
be substantiated with documented proof. According to the FTC, "a claim can
be misleading if relevant information is left out or if the claim implies
something that's not true."
Children
In 1998 the Children's Online Privacy Protection Act (COPPA) created new
regulations that makes it illegal to knowingly collect personal information
from children under the age of 13 without the permission of their parents.
Internet businesses and websites that are designed specifically for children
must publicly and clearly post policies on their website that lists the exact
information they try to collect. This full disclosure list must be available for
37
viewing before a child is asked for personal information. Additionally, child-

focused websites are required to attempt to receive parental permission
before collecting any information.
Republic of the Philippines

City of Makati
Municipality of Makati City
EAST REMBO, MAKATI CITY
OFFICE OF THE BARANGAY CAPTAIN
BARANGAY CLEARANCE
TO WHOM IT MAY CONCERN
This is to certify that SHIKAINAH DUERO 17, years old.

And the resident of East Rembo Makati Ciy to known to be a good moral caharacter and
Law-abiding citizen of the community
To certify furher, that he/she no derogatoty and/or criminal records field in the barangay
ISSUED this day of 30th of September 2016 at East Rembo, Makati City upon
request of the interested party for what ever legal purpose of may serve.
Barangay Captain
O.R No.
Date issued:
Doc stamp pad:
38

City of Makati
BARANGAY CLEARANCE
This is to certify that CHANDA A. ENANORIA 17 years old.

Barangay Captain
O.R No.
Date issued:
Doc stamp pad:
39

City of Makati
BARANGAY CLEARANCE
This is to certify that RUSSEL F. ELECCION 24, years old.

Barangay Captain
O.R No.
Date issued:
Doc stamp pad:
40

City of Makati
BARANGAY CLEARANCE
This is to certify that MARY CRIS P. NOYA 18, years old.

Barangay Captain
O.R No.
Date issued:
Doc stamp pad:
41

City of Makati
BARANGAY CLEARANCE
This is to certify that MARY JOY P. NOYA 20, years old.

Barangay Captain
O.R No.
Date issued:
Doc stamp pad:
42

City of Makati
BARANGAY CLEARANCE
This is to certify that JUDEO VERNON C. PAJATI 19,years old.

Barangay Captain
O.R No.
Date issued:
Doc stamp pad:
43

City of Makati
BARANGAY CLEARANCE
This is to certify that JUDY ANN D. PALINLIN 18, years old.

Barangay Captain
O.R No.
Date issued:
Doc stamp pad:
44

City of Makati
BARANGAY CLEARANCE
This is to certify that MARY GRACE S. PASION 22,years old.

Barangay Captain
O.R No.
Date issued:
Doc stamp pad:
45

City of Makati
BARANGAY CLEARANCE
This is to certify that ROSENDO C. RONE JR. 18,years old.

Barangay Captain
O.R No.
Date issued:
Doc stamp pad:
46
MY HEAVEN CUPCAKES
Is a business name registered in the office pursuant to the provision od Act 3883 as amended by Act
4147 and Republic Act No. 863 in compliance with the applicable rules and regulations Prescribed by
the Dapartment Of Trade and Industry
This certifcate issue to
Shikainah N. Duero
Chanda A. Enanoria
Russel F. Eleccion
Mary Cris P. Noya
Mary Joy P. Noya
Judeo Vernon Pajati
Judy Ann D. Palinlin
Mary Grace S. Pasion
Rosendo C. Rone
East Rembo, Makati City
Is invalid from September 30, 2016 to September 30, 2030 subject to cotinuing Compliance with the
above mentioned laws and applicable laws of the Phillipines
Unless voluntary cancelled.
In testimonty where of, here by sign this
CERTIFICATE OF
BUSINESS REGISTRATION
And issue the same on this 30th day of September 2016 in the Philippines
GREGORY L. DOMINGO
Secretary
Certificate No.
This certificate is not a license to engage to any kind of business and valid at the scope of indicate
herein.
TRN 3475843

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1

Cupcakes from My Heaven Cupcakes is a start-up bakery that

Cupcakes from My Heaven Cupcakes will offer a broad range of

Cupcakes from My Heaven Cupcakes wants to establish a large

Cupcakes from My Heaven Bakery aspires to offer high quality

The Business Goals: Vision, Mission, Objective and

Key Result Area

In case of My Heaven Cupcakes the key Result area are as

2. To know fair return of 2a. Amount of profits realized for

3.To gain profits by providing its 3a. Return on Equity ( ROE )

4d.Customer survey rating to 4.7 4.8 4.9 ( scale of

Table no. 2 shows that in year 2016 My Heaven Cupcakes

SECTION II : The Business Proponents

Resource Mobilizes and Financial Backers

From Capital of 100,000 and expanded of gain after five years

The Every MHC will

Figure 1 illustrate that My Heaven Cupcakes will operate at

Operating and Support Team

Section III: Target Customer and the Main Value Proposition to

Figure 2: Market Share Distribution (2016)

Amore Dolce MHC cheesy

Figure 3: Market Share Distribution (2017)

Figure 4: Market Share Distribution (2022)

Figure 2 shows that on 2016 the leading online cupcakes shop

Figure 5: Target Market Distribution

Figure 5 shows that the percentage of the target market of

Php. 200.00 workers

Shareholders Amount per Share Percentage

Operations Manager Marketing Manager Sales Manager

Website and Digital

In this figure one illustrate Noya, Mary Cris is the General

attract potential customers and retain existing ones. The third is

It shows the strength, weaknesses, opportunities, and threats

Supply and Demand

Specific factors of macro environment that will influence our

business include our competitors because there are a lot of cupcakes

businesses here in Makati. Aside from that it also includes changes

cupcakes since this kind of business is seasonal.

Another thing is social environmental factors like eating habits of

a particular customers, there are people who doesnt like eating

could hardly affect our business.

Section V: Product/Services Offering: Description, Evolution

2017 MHC will give another created product by us to even exceed to

It shows that the Product/Service offering of the enterprise,

Advantages and Disadvantages

The disadvantages of the Enterprise in the other competitors

Easy Mini Php1000/dozen 50PHP

Strawberry Margarita Php1700/dozen 50PHP

Strawberry Swirl Php1500/dozen 50PHP

My Heaven Cupcakes gives high quality service for all the

Operating Expenses (2016)

Table 1: Month of October (2016)

Table 2: month of November

Table 3: month of December

Operating Expenses (2017)

Electricity 5,000 Baking Powder 2,500

Table 4: Month of January (2017)

Table 6: Month of March

Table 7: Month of April

Table 8: Month of May

No. of cupcakes box Week Sales

Table 10: Month of July

Table13: Month of September

Table 13: Month of October