Professional Documents
Culture Documents
Written by :
Rahma Yulia Prastiwi
Angelia Claudya
Reno Albra
S1 Management
Faculty of Economic and Business
Universitas Airlangga
2016
INDUSTRY ANALYSIS
Industry analysis is being used to see the competitiveness of a firm in its industry. It is also
used ass a benchmark for firm and a performance comparison with firms competitors. It can
be used to maintain the performance of a firm. The industry analysis report sheds light on the
economic health of the company, underlining the understanding whether it will be beneficial
for the stakeholders to invest in such a company and offering recommendations and/or
corrective actions to take in case of any untoward developments in the company.
We begin with analyzing some company in food and beverages industry. We choose five
company such as Mayora, Siantar Top, Indofood, Sari Roti, and AISA. The analysis consists
of some ratio :
a. Current Ratio
The tabel below shows us that mayora is a leading company in current ratio. They
have the biggest current asset and using small amount of debt.
DER(X)
d. ROA
The companies experience a performance decline in generating profit in 2014. The
trend in the graph is declining. It is probably caused by inflation that makes a raising
in cost.
ROA (%)
e. ROE
Same condition with ROA, ROE is suffering in 2014 due to inflation. Companies
facing a problem in gereating profit because of rising in costs.
ROE (%)
RATIO ANALYSIS
A ratio analysis is a quantitative analysis of information contained in a
companys financial statements. Ratio analysis is based on line items in financial
statements like the balance sheet, income statement and cash flow statement; the
ratios of one item or a combination of items - to another item or combination are
then calculated. Ratio analysis is used to evaluate various aspects of a companys
operating and financial performance such as its efficiency, liquidity, profitability
and solvency. The trend of these ratios over time is studied to check whether they are
improving or deteriorating. Ratios are also compared across different companies in
the same sector to see how they stack up, and to get an idea of
comparative valuations. Ratio analysis is a cornerstone of fundamental analysis.
- Liqudity Ratio
o Current Ratio
The current ratio is a liquidity ratio that measures a company's ability
to pay short-term and long-term obligations. To gauge this ability, the current
ratio considers the current total assets of a company (both liquid and illiquid)
relative to that companys current total liabilities. The formula for calculating
a companys current ratio, then, is:
Current Ratio = Current Assets / Current Liabilities
The current ratio is called current because, unlike some other
liquidity ratios, it incorporates all current assets and liabilities.The current
ratio is also known as the working capital ratio.
o Quick Ratio
The current ratio is a popular financial ratio used to test a
company's liquidity (also referred to as its current or working capital position)
by deriving the proportion of current assets available to cover current
liabilities.The concept behind this ratio is to ascertain whether a company's
short-term assets (cash, cash equivalents, marketable securities, receivables
and inventory) are readily available to pay off its short-term liabilities (notes
payable, current portion of term debt, payables, accrued expenses and taxes).
In theory, the higher the current ratio, the better.
Formula:
o Cash Ratio
The cash ratio is an indicator of a company's liquidity that further
refines both the current ratio and the quick ratio by measuring the amount of
cash, cash equivalents or invested funds there are in current assets to cover
current liabilities.
Formula:
- Solvency Ratio
A key metric used to measure an enterprises ability to meet its debt and other
obligations. The solvency ratio indicates whether a companys cash flow is sufficient
to meet its short-term and long-term liabilities. The lower a company's solvency ratio,
the greater the probability that it will default on its debt obligations.
o Debt to Asset Ratio
Total debt to total assets is a leverage ratio that defines the total
amount of debt relative to assets. This enables comparisons of leverage to be
made across different companies. The higher the ratio, the higher the degree of
leverage, and consequently, financial risk. This is a broad ratio that includes
long-term and short-term debt (borrowings maturing within one year), as well
as all assets tangible and intangible.
following formula
A low DSO value means that it takes a company fewer days to collect
its accounts receivable. A high DSO number shows that a company is selling
its product to customers on credit and taking longer to collect money.
- Profitability ratio
o Gross profit margin
Gross profit margin is a financial metric used to assess a
company's financial health and business model by revealing the proportion of
money left over from revenues after accounting for the cost of goods
sold (COGS). Gross profit margin, also known as gross margin, is calculated by
dividing gross profit by revenues. Also known as "gross margin." Calculated as:
o Operating profit margin
Operating margin is a margin ratio used to measure a company's
pricing strategy and operating efficiency. Operating margin is a measurement
of what proportion of a company's revenue is left over after paying for
variable costs of production such as wages, raw materials, etc. It can be
calculated by dividing a companys operating income (also known as
"operating profit") during a given period by its net sales during the same
period. Operating income here refers to the profit that a company retains
after removing operating expenses (such as cost of goods sold and wages)
and depreciation. Net sales here refers to the total value of sales minus the
value of returned goods, allowances for damaged and missing goods, and
discount sales. Operating margin is expressed as a percentage, and the formula
for calculating operating margin can be represented in the following way
o ROA
Return on assets (ROA) is an indicator of how profitable a company is
relative to its total assets. ROA gives an idea as to how efficient management
is at using its assets to generate earnings. Calculated by dividing a company's
annual earnings by its total assets, ROA is displayed as a percentage.
Sometimes this is referred to as "return on investment". The formula for return
on assets is:
o ROE
Return on equity (ROE) is the amount of net income returned as a
percentage of shareholders equity. Return on equity measures a corporation's
profitability by revealing how much profit a company generates with the
money shareholders have invested. ROE is expressed as a percentage and
calculated as:
Return on Equity = Net Income/Shareholder's Equity
Net income is for the full fiscal year (before dividends paid to common
stock holders but after dividends to preferred stock.) Shareholder's equity does
not include preferred shares.
o ROCE
Return on capital employed (ROCE) is a financial ratio that measures a
company's profitability and the efficiency with which its capital is employed.
ROCE is calculated as:
ROCE = Earnings Before Interest and Tax (EBIT) / Capital
Employed
Capital Employed as shown in the denominator is the sum
of shareholders' equity and debt liabilities; it can be simplified as (Total Assets
Current Liabilities). Instead of using capital employed at an arbitrary point
in time, analysts and investors often calculate ROCE based on Average
Capital Employed, which takes the average of opening and closing capital
employed for the time period. A higher ROCE indicates more efficient use of
capital. ROCE should be higher than the companys capital cost; otherwise it
indicates that the company is not employing its capital effectively and is not
generating shareholder value.