1.

Leavitts (1983) article right from the start suggests organizations must figure out how
to work as though the world were one substantial market, disregarding shallow territorial
and national contrasts. By doing this, Leavitt is saying that people shouldnt be able to
have a choice. You are giving them the products that you have to offer, and if they dont
like it, well tough. Also mentioned in this article, Leavitt attests that very much oversaw
organizations have moved from accentuation on altering things to offering all inclusive
standardized products that are progressed, practical, dependable, and low valued.
Friedman (2005) article is very much different from Leavitts, in the way that he
separates globalization into three separate parts. Friedman explains that there is
Globalization 1.0, years 1492 to 1800, which countries are more concerned with
globalizing in the dynamic force, Globalization 2.0, years 1800 to 2000, which also as
well shows countries are more concerned with globalizing in the dynamic force. Then the
game changer, Globalization 3.0, years 2000 to current, shows something very different
then what weve ever seen before, it shows individuals and small groups globalizing.
Thats the point of this article right there, not actually telling us that the world is
physically flat, but instead telling us that the same opportunities that were once not
available to everyone, now are. Back 20-25-30 years ago, a little boy who grew up on the
streets of Los Angeles, USA had a much better opportunity then a boy who grew up on
the streets of Kathmandu, Nepal. Globalization has now accepted people from all corners
of the globe to compete with each other on the same level. The beginning of the Internet
age, when the fiber optic linked the world, is when people really started to notice a
change in globalization. Because the world is now linked together by fiber optic, it
appeared to have shrunken the world, making countries with much lesser opportunities,
now be our competition.
I believe after reading both the articles that Leavitt is in the wrong. We must learn to
accept and appreciate the cultures of the world, and know that not everyone wants the
same thing everywhere when you want to sell a specific product. After have personally
traveled to 37 different countries, I can truly appreciated cultural differences and know
that consumers want a choice in the items that they purchase. If you cant appreciate the
cultures in which you are trying to market your products in, then you shouldnt be selling
your product in that country(s).
2. Given what I have learned from reading the lecture notes for this week, along with
reading the two articles, I have concluded that every one of these industries is considered
a global industry. In order to be considered a global industry you should successfully
demonstrate your ability to possess knowledge of others cultures, history, world market,
global economy, social, as well as political trends, and I believe that the car, perfume,
construction, and banking industry have done all that. Starting with the car industry, its
easy to see how theyre global. An example of this is the Ford Focus, which are being
manufactured in plants in the United States. Well I can travel to London, England and
buy the same Ford Focus, but fitted to my local needs (that being the stirring wheel on the
opposite side). This is just a small example of the many that the car industry does to
improve their industry on a global level. The perfume industry being another example of
a global industry, Im able to purchase the latest scent of Burberry in London as well as
on the shelf at Macys on 34th Street in New York City. Burberry has globally marketed
their scent all over the world and has sold their products where it would sell being
profitable. The construction industry I have a personal knowledge in. My uncle worked
for Bechtel for over 35 years, and had to travel all over the world during his employment
with the company in charge of various projects. Being the worlds largest engineering and
construction company they have done massive projects all over the world. Whether it be
the Big Dig in Boston, the Hoover Dam in Nevada, building Hong Kong International
Airport, digging out the Chunnel in the United Kingdom, etc. they have done it all.
Lastly, the banking industry is another industry that I believe would be considered a
global industry. With Europe dominating the majority of the global banking industry, they
also have regional markets in US, Canada, Japan, Russia, etc. and are forever expending
into other markets with keeping a close eye on industry trends, earnings, etc.
3. The best exemplar of a global product I would pick is Dunkin Donuts. With more
than 3,100 stores in 30 nations outside of the United States, Dunkin Donuts has advanced
its menu to fulfill the sweet tooth of its worldwide clients. From Korea's Grapefruit
Coolatta to Lebanon's Mango Chocolate Donut to Russia's Dunclairs, they have satisfied
everyone. Dunkin Donuts isn't reluctant to celebrate social contrasts with an end goal to
reinforce its worldwide nearness. Dunkin Donuts, a local company from Quincy,
Massachusetts is making a impression globally by accepting and acknowledging local
cultures, and making themselves a trustworthy and identifiable brand all over the world.
4. Silicon Valley certainly isnt the global hotspot for semiconductors anymore. With
Asian countries such as China, Singapore, Japan, and even South Korea investing
millions and millions of dollars worth of money into semiconductor manufacturing
companies, etc. it has certainly increased their output of the amount of capabilities they
are able to now do. This however, certainly wasnt always the case for Asian countries.
Back to Friedmans article when he had stated, they are not just outsourcing to save on
salary. They are doing it because they can often get better-skilled and more productive
people than their American workersin a flat world, every individual is going to have to
run a little faster if he or she wants to advance his or her standard of living. Americans
have to stop being so lazy, and not expect to just be handed everything anymore, we are
going to have to learn to work hard for the things we want, and a decent well-paying job
is one of them. Americans are going to have to rise to the challenge on this flat playing
field in order to make Silicon Valley the global hotspot that it once used to be.