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  • LinkedIn Content Marketing Tactical Plan: How to Generate Leads and Build Your Brand

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    Ian Tanpiuco
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    The document provides a tactical plan for content marketing on LinkedIn with objectives, content ideas, and key metrics. It includes opportunities to post 1-4 times daily on LinkedIn pages and profiles, upload weekly content to SlideShare, publish bi-weekly thought leadership pieces, run sponsored updates for 3 weeks, and create a LinkedIn group to engage the community. The plan aims to increase brand awareness, lead generation, and thought leadership through sharing whitepapers, videos, news and engaging with followers.

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    tactical plan

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    Linked In

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    The document provides a tactical plan for content marketing on LinkedIn with objectives, content ideas, and key metrics. It includes opportunities to post 1-4 times daily on LinkedIn pages and profiles, upload weekly content to SlideShare, publish bi-weekly thought leadership pieces, run sponsored updates for 3 weeks, and create a LinkedIn group to engage the community. The plan aims to increase brand awareness, lead generation, and thought leadership through sharing whitepapers, videos, news and engaging with followers.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    25 views1 page

    LinkedIn Content Marketing Tactical Plan: How to Generate Leads and Build Your Brand

    Uploaded by

    Ian Tanpiuco
    The document provides a tactical plan for content marketing on LinkedIn with objectives, content ideas, and key metrics. It includes opportunities to post 1-4 times daily on LinkedIn pages and profiles, upload weekly content to SlideShare, publish bi-weekly thought leadership pieces, run sponsored updates for 3 weeks, and create a LinkedIn group to engage the community. The plan aims to increase brand awareness, lead generation, and thought leadership through sharing whitepapers, videos, news and engaging with followers.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    LINKEDIN CONTENT MARKETING

    TACTICAL PLAN
    Here's Your Printable Plan for Killing it with Content Marketing on LinkedIn

    OPPORTUNITIES WHAT TO SHARE OBJECTIVES KEY METRICS ACTION ITEMS

    Whitepapers Page Followers Post 3-4x a Day


    1HR. Brand Awareness
    DAILY eBooks Post Clicks Engage With Followers Via
    Lead Generation
    Case Studies Engagement Post Comments
    Thought Leadership
    Industry Articles Inquiries & Leads Change Cover Image Every
    Linkedin Company Event Registration
    Helpful How-To Content Event Registrants 6 months
    & Showcase Pages

    30MIN. Company Videos Lead Generation Views Upload New Content Weekly
    DAILY & Presentations Brand Awareness Leads & Inquiries Highlight Decks on Profile Page
    Infographics Thought Leadership Linkbacks & Embeds Group Content into Playlists
    Webinar Decks SEO Add Lead Forms
    LinkedIn SlideShare

    Post Views (& Demographics


    1HR. Professional Expertise Publish Whenever You
    WEEKLY of Your Readers)
    & Experiences Feel Passionate
    Thought Leadership Post Likes, Comments
    Industry Trends Recommended: Bi-Weekly
    & Shares
    Lessons Learned or Once a Month
    Publishing on LinkedIn Profile Views

    Company News Run 2-4 Sponsored


    Blog Content Engagement Rate Updates/Week
    30MIN.
    DAILY
    Industry News & Research Lead Generation Impressions Run For 3 Weeks, Then Test
    Case Studies Brand Awareness Inquiries or Leads & Iterate
    Webinars Thought Leadership Company or Showcase Select Compelling Visuals
    LinkedIn Sponsored Updates
    Eye-Catching Visuals Page Followers Share Links To Lead Forms
    & Direct Sponsored Content
    & Statistics & Add URL Tracking Code

    Avoid Self-Promotion Create a Group for


    Use as a Catalyst for Thought Number of Group Members Your Company
    20MIN.
    DAILY Leadership & Community Number of Discussions Ask for Opinions &
    Spark Conversations About Thought Leadership Quality of Conversions Provide Insights
    Industry Trends & Challenges Number of Profile Views Monitor Submissions Daily
    LinkedIn Groups Ask Questions to Crowdsource Number of New Connections Highlight Top Contributors
    Sentiment Promote Group on Social Media

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