Professional Documents
Culture Documents
Hi There!
My
plan
with
this
eBook
is
not
to
give
you
every
single,
li;le
thing
you
need
to
build
a
successful
personal
brand
-
a
lot
of
it
youll
need
to
gure
out
as
you
go
along
hence
the
personal
thing!
Its
my
intenHon
to
steer
you
in
the
right
direcHon,
so
that
you
can
avoid
some
of
the
piIalls
I
didnt,
enjoy
some
of
the
early
successes
that
I
didnt
(as
I
made
plenty
of
mistakes
along
the
way!)
and
ulHmately
build
a
personal
brand
you
can
be
proud
of.
The
focus
Ive
had
on
building
my
personal
brand
has
helped
launch
a
speaking
career
for
me.
Its
also
landed
me
a
tradiHonal
publishing
deal,
as
well
as
helped
me
sell
tens
of
thousands
of
books;
as
well
as
enabled
me
to
be
discovered
and
featured
by
huge
press
outlets
such
as
Entrepreneur
Magazine,
Inc.,
Forbes,
Business
Insider,
The
Hungton
Post
and
many,
many
more.
What
Would
You
Do
Dierently
If
You
Could
Start
All
Over
Again..?
Nowadays,
I
get
asked
this
quesHon
a
lot.
My
answer
is
always
the
same.
Id
have
started
building
my
personal
brand
way
earlier
than
I
actually
did.
Its
created
more
opportuniHes
for
me,
opened
more
doors
for
me
as
a
business
owner
and
inspired
me
to
help
other
brand
based
business
owners
to
take
everything
they
do
to
the
next
level
as
inuencers,
thought
leaders
and
game-
changers.
So,
if
this
guide
serves
you
in
any
way
to
do
the
same,
Ive
succeeded
in
my
reason
to
create
it
in
the
rst
place
-
aCer
all,
the
world
needs
YOU,
what
you
have
to
share
and
the
dierence
you
can
make.
CHRIS DUCKER
Bestselling Author of Virtual Freedom
Founder of youpreneur.com
10 Easy Steps to BREATHING
New Life
Into Your Brand and Beyond
1 - DEFINE YOUR BRAND AND USE IT AS LEVERAGE
Before
you
promote
your
personal
brand
to
the
world,
you
need
to
know
yourself
and
what
sets
you
apart
from
everyone
else
in
your
niche,
or
industry.
Take the Hme to ask yourself what your passions and talents are.
What
can
you
oer
your
audience,
that
nobody
else
can.
Tell
them
about
you,
your
history
and
how
you
will
serve
them,
as
a
follower
of
yours.
Thisll
dene
your
style,
your
vibe
-
what
youre
all
about
-
itll
also
help
you
craC
and
shape
your
overall
focus,
as
a
brand
building
entrepreneur.
Understanding
and
dening
who
your
avatar,
your
perfect
customer
is
will
be
paramount
to
the
overall
success
of
your
business,
in
the
long
run.
By
idenHfying
their
pain
points
and
what
is
meaningful
to
them,
you
can
also
determine
how
you
can
serve
them
be;er
and
how
to
posiHon
yourself
in
your
industry.
Remember,
helping
someone
solve
that
one
big,
hairy
problem
theyre
experiencing
can
be
all
it
takes
for
them
to
fall
in
love
with
you,
and
become
a
raving
fan
for
life.
Take
that
responsibility
on
board
-
run
with
it,
and
enjoy
pu^ng
together
the
soluHons
that
your
audience
will
clamour
over
each
other
for.
If
you
know
who
youre
helping;
who
youre
wriHng,
recording
or
creaHng
content
for,
itll
make
everything
else
so
much
easier.
Since
your
website
is
an
extension
of
who
you
are,
you
will
want
to
make
sure
that
your
audiences
rst
impression
of
your
site
is
a
good
one.
Details
such
as
a
well-designed
logo,
an
awesome
About
Me
page
and
a
unique
design
can
make
a
world
of
dierence
when
convincing
a
casual
visitor
to
become
a
loyal
fan,
and
ulHmately
a
paying
customer.
So
spend
the
Hme,
and
money
(if
needed)
on
this
brand
asset.
Youll
thank
me
for
years
to
come,
trust
me!
4 - SET YOUR GOALS
For
me,
goal
se^ng
is
more
than
just
declaring
a
target.
It
means
creaHng
an
acHon
plan
to
turn
big
aspiraHons
into
real
results.
A
simple
way
to
get
started
with
this
is
to
use
the
SMART
system
where
your
goals
should
be:
Specic
Use
the
W
quesHons
to
help
you
dene
your
goals
such
as
asking
who
is
involved?,
what
do
I
need
to
accomplish?,
why
should
I
be
focusing
on
this
goal?.
Measurable
-
Set
concrete
parameters
and
a
yardsHck
in
order
to
measure
your
progress
and
stay
on
track.
Achievable
Determine
your
level
of
commitment,
your
limitaHons,
or
distracHons
and
what
can
be
done
to
hit
your
targets
and
achieve
those
goals.
RealisFc
While
loCy
and
ambiHous
goals
are
wonderful
for
long-term
planning,
they
can
become
inHmidaHng,
so
its
important
to
keep
goals
a;ainable.
I
like
to
set
myself
4-5
small
win
goals
each
month
-
this
enables
me
to
feel
like
Im
achieving
lots
of
things
in
a
short
space
of
Hme
-
and
guess
what?
I
do!
Timely
Establish
a
Hme
frame
for
your
targets
and
from
there,
break
it
down
into
short-
term,
a;ainable
goals
which
you
can
work
toward
on
a
regular
basis.
Whatever
goal
se^ng
model
you
decide
to
follow,
its
extremely
important
to
have
genuine
goals
in
place
for
the
growth
of
your
personal
brand.
Now
that
you
have
decided
what
your
personal
brand
is
all
about
and
who
you
want
to
help,
its
Hme
to
start
building
your
reputaHon
and
status.
One
of
the
easiest
ways
to
get
started
is
through
se>ng
up
your
own
blog.
Providing
your
audience
with
relevant,
helpful
and
compelling
content
allows
them
to
get
to
know
you
be;er
and
builds
your
credibility.
A few other ways to deliver content to your audience are through podcasts and videos.
This
allows
you
to
make
a
very
dierent
personal
connec?on
with
them,
that
reading
a
blog
post
simply
cant
compare
to.
Theres
something
about
holding
somebodys
gaze
for
3-4
minutes
on
a
YouTube
video,
or
keeping
them
listening
to
a
podcast
episode
for
30-45
minutes.
The
ability
to
educate,
connect
with
and
inspire
your
audience
(AKA.
your
exisHng
and
future
customers!)
by
supplying
them
with
a
consistent
stream
of
high-quality
content
cannot
be
discounted
in
this
very
online
rich
and
savvy
world
that
were
now
doing
busy
in.
Get
acHve
creaHng
great
content.
Itll
be
the
game-changer
you
need.
6 - STAY CONSISTENT
While
were
on
the
subject
of
consistency,
its
important
to
note
that
the
online
business
landscape
is
constantly
shiCing
and
changing.
Because
of
this,
consistency
(across
all
aspects
of
your
online
acHviHes)
is
highly
valued,
especially
when
building
a
personal
brand
online.
The
consistency
you
want
to
adapt
to
goes
way
beyond
just
your
blog
posts
and
podcast
episodes.
Think
about
maintaining
good
relaHonships.
Its
the
P2P
(People-to-People)
relaHonship
building
philosophy
that
Ive
been
an
advocate
of
for
years
and
years,
that
has
enabled
me
and
my
own
personal
brand
to
remain
front
of
mind,
relevant
and
strong
enough
to
ward
o
compeHtors
and
anyone
else
trying
to
copy
my
ideas
and
overall
branding
vibe.
Consistency
also
extends
to
the
look,
tone
and
feel
of
your
brand.
Keep
the
design
elements
you
use
to
build
your
brand
uniformed
across
all
plaIorms
to
help
create
a
signature
look.
7 - HAVE A UNIQUE OPT-IN OFFER
Delivering
valuable
content
should
be
the
main
focus
as
you
build
your
brand
online.
Without
great
content,
nothing
else
ma;ers.
Once
your
audience
can
see
that
youre
out
to
help
them,
they
will
begin
to
trust
you
and
your
brand.
One
of
the
fastest
ways
to
build
trust
is
to
oer
an
insanely
valuable
piece
of
content
as
an
incenHve,
to
have
your
visitors
signup
for
your
email
list.
Oering
your
audience
weak
material
for
the
sake
of
having
an
opt
in
doesnt
only
damage
your
brand,
but
it
also
destroys
the
relaHonship
with
a
possible
customer
before
it
starts.
Find
out
one
big
problem
that
your
audience
members,
followers,
customers,
fans
(whatever
you
wanna
call
em!)
are
experiencing
on
a
regular
basis,
and
as
an
overall
issue
and
then
provide
a
solu?on
to
that
problem.
Maybe
its
en
eBook,
like
this
one.
Maybe
its
a
video
course
or
an
audio
download.
Perhaps
its
a
high
quality
infographic,
or
a
checklist.
Whatever
it
is,
put
Hme,
energy
and
real
eort
behind
it
to
the
point
where
you
could
easily
charge
for
it
-
then
give
it
away
for
free.
This
doesnt
mean
that
you
have
to
start
planning
posts
for
every
social
media
plaIorm
under
the
sun,
but
it
does
mean
you
have
to
start
looking
into
where
you
are
able
to
engage
with
your
audience
best.
This
needs
to
be
a
combinaHon
of:
Once
you
have
decided
on
which
plaIorms
work
best
for
you,
its
Hme
to
maintain
a
strong
online
presence
on
them.
This
allows
you
to
connect
with
your
audience
in
real-Hme
and
in
a
much
more
authenHc
way.
For
me,
I
do
this
through
three
main
plaIorms
-
and
Ill
tell
you
why
I
picked
the
ones
I
have,
too,
so
you
can
get
into
my
head
a
li;le!
TwiLer
-
Its
short,
sharp,
to
the
point
and
very,
very
public.
Its
super
mobile
and
literally
everyone
that
I
converse
with
on
the
plaIorm
is
either
a
prospect
customer,
exisHng
customer,
or
a
respected
peer.
Follow
me
if
youre
not
already!
Facebook
-
Like
it,
or
not,
its
the
800-pound
silver
back
gorilla
of
social
media.
Pre;y
much
everyone
youll
be
conversing
with
online,
as
part
of
your
brand
building
will
be
using
Facebook.
It
also
has
an
excellent
adverHsing
plaIorm
built-in,
which
is
second
to
none
for
retargeHng
website
visitors
and
much
more.
Periscope
-
Twi;ers
live
video
applicaHon
allows
me
to
jump
on
whenever
I
want
and
broadcast
to
thousands
of
followers
via
video,
helping
me
get
in
front
of
new
prospects,
converse
with
exisHng
customers
and
even
have
a
good
old-fashioned
rant
and
rave
if
I
fancy
doing
so!
Its
not
for
anyone,
but
for
anyone
building
a
personal
brand
-
its
a
must
in
my
book!
Snapchat
-
Once
associated
with
just
teenage
girls
snapping
their
lives
away,
this
social
media
plaIorm
has
grown-up
recently
and
is
quickly
becoming
a
powerhouse.
Short
burst
live
video
and
images
that
all
disappear
within
24-hours,
as
well
as
the
ability
to
snap
people
directly
in
both
formats
creates
a
plaIorm
where
transparency
is
king.
I
use
this
app
to
show
people
what
my
everyday
work
life
looks
like.
The
behind
the
scenes
stu.
People
love
the
ability
to
look
inside.
Check
it
out
and
be
sure
to
add
me:
chrisducker
If
youve
decided
to
skip
other
plaIorms,
its
always
handy
to
secure
your
username
to
make
sure
you
have
it
available
just
in
case
you
might
want
to
use
it
in
the
future.
Establishing
connecHons
with
industry
inuencers
can
help
promote
your
brand
and
build
credibility.
The
key
to
ge^ng
noHced
is
by
being
genuine
and
sincere
when
interacHng
with
them.
10 - BE YOURSELF
One
of
the
most
important
aspects
of
building
your
brand
is
being
yourself.
Think
about
it
logically
When
you
build
a
business
around
you,
your
brand,
your
personality,
what
you
stand
for,
your
vision,
your
focus
on
the
people
you
want
to
help
and
serve
-
when
you
do
all
this
-
and
add
a
slice
of
the
real
you
in
there
nobody
can
copy
you.
Not
only
does
it
become
more
fun
when
you
embody
the
real
YOU
into
your
brand,
but
your
audience
will
pick
up
on
your
sincerity
and
pay
more
a;enHon
-
theyll
fall
in
love
with
you.
Ive
been
blessed
to
grow
a
community
of
highly
mo?vated
entrepreneurs
that
do
all
of
this
and
more
every
day.
Theyre
coaches,
bloggers,
experts,
podcasters,
speakers,
authors
all
business
owners
that
have
decided
to
build
the
Business
of
You
with
a
focus
on
helping
and
inspiring
people
through
their
own
personal
brands.
PLUS:
The
LIVE
Community
Mastermind
Call
Every
Month
Get
your
quesHons
answered,
ideas
brainstormed
and
accountability
injected
by
Chris
and
the
rest
of
the
Youpreneur
Family!
Just Visit:
youpreneur.com
And
Get
Started
-
TODAY!
chrisducker.com