AVEENO

daily mOsturizing lOtiOn

ACTIVE NATURALS R
R

2
 Table
Of
cOntents

2 REDESIGN PLAN

4 FONTS & COLORS

6 LOGO

8 FLat package design

10 PHOTOGRAPHY

12 ADVERTISEMNT
Redesign
Plan
abOut the PrOduct:
Aveeno is a line of skin and hair care products that
have been around since 1945. In all Aveeno products,
the active ingredient is colloidal oats or oat extract. The
word Aveeno comes from the name of a common oat
called Avena sativa.

Aveeno is made for eveyone, especially those who

like to take a more natural approach for taking care of
their skin. Products range from acne treating wash to
anti-aging cream. Whoever you are, there is a product
tailor-made to your needs.

The Big Idea is to make Aveeno look how it feels. The

old look was outdated but with the new colors and de-
sign, Aveeno can be catching to the eye as a fresh, new
product that produces the same results as its design
makes you feel.
2
FOnts
&
COLORS
FOnts:
title fOnt: AQUINO (17pt.)

Body Copy: Chaparral Pro (14pt.)

COLORS:

HEX #136792 HEX #f79968 HEX #f7e8d3 HEX #f9f1e8

C: 91 C: 0 C: 2 C: 2
M: 56 M: 48 M: 7 M: 4
Y: 24 Y: 62 Y: 16 Y: 7
K: 4 K: 0 K: 0 K: 0

RGB: 19, 104, RGB: 247, 153, RGB: 248, 233, RGB: 247, 240,
147 105 212 33
4
LOgO
COlOred lOGO:

AVEENO R

Black and white lOgO:

AVEENO R

SIZING:
The logo is just a font so sizing can be easily adjusted
to however you desire to use it.
6
 Flat
Package
Design
 The naturally nOurishing, nOn-greasy
lOtiOn absOrbs quickly and cOntains
nO added fragrance. the unique
Oatmeal fOrmula lOcks in mOisture tO
AVEENO
R

help prevent and prOtect dry skin,

leaving yOur skin sOft, smOOth and
naturally healthy lOOking.

what are active naturals?

daily mOsturizing Ingredients derived from nature and uniquely formulated to reveal skins
natural health and beauty.
lOtiOn
ACTIVE NATURALS
Drug Facts:
R

Active ingredient PurpOse

Dimethicone 1.2% ............................................ Skin Protectant

UseS: Helps prevent and temorairly protects chafed, chapped,

or cracked skin. Helps prevent and protect from the drying
effects of wind and cold weather.
clinically prOven tO warnings: fOr external use Only. When using
relieve dry skin this product do not get into eyes. Stop use and ask a doctor if
condition worsens, symptoms last more than 7 days or clear up and
mOisturizes fOR 24 occur again within a few days. Do not use on deep or punchture
wounds, animal bites or serious burns. Keep out of reach of
HOUrs children. If swallowed, get medical help or contact a Poison Control
Center right away.
fragrance free DirectiOns: Apply as needed.

Other InfOrmatiOn: Store at room temperature.

DermatOLOgist
inactive ingredients: water, glycerin, distearyldimonium
RecOmmended chloride, petrolatum, isopropyl palmitate, cetyl alcohol, avena sativa
(oat) kernel flour, benzyl alcohol, sodium chloride
*active naturals: questiOns? Call toll-free 866-4AVEENO or 215-273-8755
sOOthing Oatmeal (collect) www.aveenO.cOm

distributed by:
jOhnsOn and jOhnsOn
cOnsumer prOducts cOmpany
Division of Johnson & Johnson
Consumer Companies, Inc.
Skillman, NJ 08558-9418

18 FL. OZ. (532 ML)

8
PhOtOgraphy
10
Advertisement
Magazine Ad:

GO
NATURAL.
GO
AVEENO R

www.aveeno.com 12
[REDESIGNED]
by: