Internship Report

(2016)

Bachelors of Business Administration Program

WALEED AKHTAR

13-Arid-2669

Section B

FINANCE

03325508159

Waleedkiani44@gmail.com

University Institute of Management Sciences

University of Arid Agriculture Rawalpindi

Deloitte Touche Tohmatsu Limited

Tel: +92(51) 8350601

+92(51) 8734400-3

Fax: +92(51) 8350602

CHARTERED ACCOUNTANT

G-8 Markaz, ISLAMABAD

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 Supervisor Name: M. UMAR FAROOQ

Start Date for Internship: 1-08-2016

End Date for Internship: 30-09-2016

Report Date: 16-02-2017

Evaluation

WALEED AKHTAR

Completed internship at

DELOITTE TOUCHE TOHMATSU(PVT) LIMITED

Internship report submitted for the Final Evaluation in

Partial Fulfillment of the requirements for the Degree Of

Bachelors in Business Administration

It is certified that, the Internship report and the work contained in it conforms to all the
standards set by the Institute for the evaluation of any such work.

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1.

Mr. Aleem Akhtar (Convener)

2.

Mr. Ammar Asghar (Member)

3.

Mr. Kaleen Ullah (Member)

University Institute of Management Sciences

University of Arid Agriculture, Rawalpindi

(2016-2017)

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 DEDICATION

This internship report is devoted to my family members and all my educators who have
upheld me the distance since the start of my studies.

Likewise, this report is devoted to my companions and associates who have been an
extraordinary wellspring of inspiration and spark.

At long last, this report is devoted to each one of the individuals who have confidence in the
lavishness of learning.

THANK YOU

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 ACKNOWLEDGEMENTS

Praise to Allah, the most merciful, the most beneficent, who has guided me to the right
path and I pray to him to make my way and polish my heart to know, feel and say the
truth.

I am thankful to my parents, my brothers who are always the source of inspiration for me and
who have always lead me to achieve my goals and appreciate my work.

I am also very thankful to my teachers whose presence has always taught me dignity,
courage, confidence and good attitude. Their kind help, guidance, and extra consideration
helped me in completing my internship.

I would also like to acknowledge SHAH GUL of who provided me the opportunity to work at
one of the most reputed firms currently operating in Pakistan. I thank all the members of the
firm who provided me their valuable guidance and supervision in doing my internship. It is
only due to their help and good attitude that this short period has become a memorable time
for me.

Waleed akhtar

(BBA-VII)

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6|Page

1. EXECUTIVE SUMMARY
The internship was carried out at Deloitte Touche Thomatsu limited. G-8 Markaz Islamabad.
Since my area of specialization, finance & Audit and assurance department. The basic goal
and aim of my internship is to view how the different concepts we learned from our degree
courses is applicable in the organizations. I also want to learn the work environment in the
organization that how the employees work in the organization, how they behave with each
other etc. And I almost achieved the above goal. It helped me to gain invaluable practical
experience and gave me a perfect opportunity to study and adapt myself to the job
environment as well as allowing me to enhance my current skills and develop new ones for a
period of 6 weeks.

Although it was a necessary requirement for my BBA degree to undertake an internship

program of minimum six weeks in any company. I was also willing to complete it as I knew it
would offer me a precious chance to know how actually business activities are conducted in a
job environment and how different employees work together on common objectives. I wanted
to align myself with those employees and to study how Accountant actually work, how they
coordinate their activities, and to take part in all those tasks which are routine work for the
respective employees.

I took part in various activities to gain a knowhow regarding daily business work and to
perform certain ones which I hadnt done before and that directly contributed towards the
companys own work. Among the frequent activities.

As a student of finance, I had to work with the team manager and team leaders most of the
time to get some insight regarding clients and the companys most profitable customers.

While working with the respective employees of the entire team, I learnt how work is
distributed and how certain employees accomplish their tasks and limits and restrictions of
every employee.

Likewise, an established hierarchy exists at the top of which is followed by the Seniors
Managers than Managers and supervisors and then job Incharge. Different projects were

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divided to different teams. Every team consists of Senior Manager, Manager, Supervisor and
job incharge that supervises and monitors the activities of all the designated employees below
him and approves and verifies all the all the working held in the employees end.

2. VISION STATEMENT

Our vision is to be the standard of excellence. It is realized through being highly respected by
our broad community of stakeholders, and by being:

The first choice of the worlds most coveted talent drawn by our eminence, culture and
diversity.

The first choice of the most sought after clients, attracted by the breadth and depth of our
world class service in each market segment.

3. VALUES:

Integrity

Outstanding value to markets and clients.

Commitment to each other.

Strength for cultural diversity.

4. COMPANY BACKGROUND:

Deloitte yousaf adil is one of the pakistans leading professional services firm, provides audit,
tax, enterprise risk services, financial advisory, and consulting to a wide range of local and
multinational clients.

It is a member of Deloitte touche tohmatsu limited, one of the largest professional services
organizations in the world, with a workforce of 200,000 people in more than 150 countries.

The firm was established in 1972, and it has become one of the leading professional services
firms in Pakistan. The firm is providing services to our 500 clients including both

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multinational and local companies. The firm has significant presence across manufacturing,
services, commercial, financial and public sector entities in the country.

The firm has a workforce of more than 600 people in 4 offices across the country. Our staff
includes more 100 qualified accountants and MBAs, It experts and other technically qualified
persons.

Deloitte Pakistan brings together clients, offers, innovative solutions and endeavors to exceed
client expectations. The firm adopts a customized, responsive and personal approach towards
client service and offers a complete range of services across various industries.

Deloitte is the brand under which tens of thousands of dedicated professionals in independent
firms throughout the worlds collaborate to provide audit, consulting, financial advisory, risk
management, tax and related services to select clients. These firms are the members of
Deloitte touche thomatsu limited, a UK private company limited by guarantee. Each DTTL
member firm provides services in particular geographic areas and is subject to the laws and
professional regulations of the particular countries in which operate. Each member firm is
structured in accordance with national laws, regulations, customary practice, and other
factors, and may secure the provision of professional services in its territory through
subsidiaries, affiliate and other related entities. DTTL and each DTTL member firm are
legally separate and independent entities. Which cannot obligate each other. DTTL and each
member firm are liable only for their own act and omission, and not those of each other.

4.1 Leadership and human capital

It is globally integrated organization in terms of omission, vision and strategy. We have a very
active global development program. As part of this process, we send more than 100 staff
members overseas every year for internal training and Secondments.

We encourage diversity of views in our staff cross fertilization through inter division postings
and continuous trainings to help our clients and people excel.

We have a continuing professional development programed for staff to keep them up-to-date
with the latest developments and best practices.

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Deloitte Pakistan is Governed by a board comprising five members. Of them two are
representatives from Deloitte Touche Middle East. Syed Ali Shah is the managing partner of
the firm.

Our human resource strategy is to develop and deploy best capabilities in each of the service
area. The size and quality of our organization is representative of our capabilities. We have
over 600 people working across the country. Our people have expertise in various disciplines
and have varied experience.

4.1.1 Partners / Executive Directors

The firm has 15 partners and executive directors.

Syed Asad Ali Shah

Mushtaq Ali Hirani
Nadeem Yousaf Adil
Talat javed
Abdul Rab
Atif Mufassir
Naresh Kumar
Shahzad Ali
Zafar Hussain Memon
Zubair Abdus Sattar
Rana Usman Khan
Arshad Mehmood
Iftikhar Aziz Choudhary
Shoaib Ghazi
Zain Ansari

4.2 CLIENT SERVICE STANDARDS

We have a rigorous set of clients service standards. These standards are followed throughout
the firm to ensure quality service to all our clients.

Determine, on each engagement, who our clients are and directly ascertain their
expectations for our performance.
Analyze clients needs and professional services requirements.

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 Develop client service objectives that will enable us to fulfill our professional
responsibilities, satisfy our clients needs, and exceed their expectations. Prepare and
appropriate client service plan to achieve these client service objectives.
Execute the client service plan in a manner, which ensures commitments are met,
potential problems anticipated and surprises avoided.
Ensure that any professional, technical or client service problem is resolved promptly
with timely consultation in an environment of mutual respect.
Obtain from the client, formally and informally, a regular assessment of our
performance.
Receive fees that reflect the value of services provided and responsibilities assumed
and are considered fair and reasonable by our clients.

4.2.1 Understanding your issues

Given the complexity of business today, the stone left unturned could very well be the one
that trips you up. Thats why its so important to examine opportunities and challenges from
every angle, accounting, assurance and advisory, risk, tax strategy, financial, technology and
human capital and thats just what we help client do.

Our team work under the leadership of a lead client service partner to help business uncover
opportunities and manage risks in way that help their management create more value every
step of the way. With the added strength of the Deloitte firm network, Deloitte Pakistan offers
integrated professional services to the client. Combining insight and innovation from multiple
disciplines and industries, we help great organizations excel, no matter what they do and no
matter where they are in the world. It means you can work with world class professionals and
consultants who have access to the global methodologies, tools, resources and training. It
means you can benefit from years of industry expertise, service expertise and innovative
solutions from around the world.

4.2.2 Deloittes difference

More effective collaboration

A global culture and a regional structure enables us to bring our breadth of skills to your
organization. A unique multidisciplinary approach to client service.

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A more holistic solution

We help you to see the implications of each step in a decision, so you deliver to your
stakeholders with confidence.

A deeper understanding of your needs

Our industry focus gives us an understanding of the opportunities and challenges facing your
business and helps us see things from your perspective. We adopt a customized, responsive
and personal approach to client service and offer a comprehensive range of services across
various industries.

4.3 Audit and Assurance

4.3.1 Quality and integrity

Auditing is a highly complex process, and the importance of auditors as a vital link in the
financial reporting chain and their roles as trusted advisors has increased manifold in the
present era. The global network of audit professionals at Deloitte member firms provide a
range of audit and advisory service to assist clients in achieving their business objectives,
managing their risk and improving their business performance anywhere in the world. Using
our state of the art tools enables Deloitte member firms audit professionals to deliver the
assurance service quality and excellence that is implicit in the Deloitte brand and the financial
community public expect.

Within our global network of Deloitte member firms, we have robust audio tools, resources
and procedures to provide the means for our professionals to deliver high quality audit
services. In delivering these services we adhere to the highest standards of independence,
professional objectivity and technical excellence. Our international audit approach is applied
consistently around the world, while providing the flexibility to serve the unique
circumstances and complexities of our clients. Our audit approach focuses on understanding
the clients global business and control issues from the inside out. It combines a rigorous risk
assessment, diagnostic process, audit testing procedures as well as a continuous assessment of
our clients service performance.

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4.3.2 Audit system/2

Deloitte has always been on the forefront of technology innovation. Among the Deloitte
member firms, our seamless integration is further heightened by the use of a common audit
software platform, audit system/2, which enables sharing of information electronically and
ensures consistency in our approach and methodology. This same technology provides us the
capability to easily export and transmit all relevant documents to other member firms if
required. We believe that our audit system/2 is a state of the art technology that significantly
contributes to and efficient audit process will minimize disruption.

4.3.3 Quality control system

We have a strong quality assurance system in place, the policies adopted in this respect
include involvement of an additional partner as advisory partner in every major audit,
dedicated teams for specified sectors, specialized training courses and a formulized
consultative framework. We bring to every aspect of our service the highest level of
commitment, professionalism, energy and enthusiasm.

4.3.3(a)Key components of quality control

i. Global client service standards

We have 10 service standard we us to monitor and evaluate the quality of service provided by
member firms worldwide.

ii. Client acceptance and continuance

To ensure that we do not incur unacceptable risks, we have rigorous client acceptance and
continuance procedures, which require review by a special quality control group in member
firm national offices.

iii. Commitment to training and specialization

Our extensive curriculum covers ethics, independence, core and advanced technical matters,
and a variety of business advisory and management programmes.

iv. Internal practice reviews

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To help maintain a high level of consistency, partners and senior managers periodically review
the quality control standards and audit work of colleagues at other offices and member firms.

v. Engagement quality control reviews

A partner who is not directly associated with the engagement but who is knowledgeable about
the clients industry reviews financial statements and deliverables we issue and selected work
papers: this individual then consults on any technical accounting issues or significant audit
judgement.

4.4 Tax advisory:

4.4.1 Effective and Efficient

Over the years, we have developed expert knowledge on various tax laws. Deloitte Pakistan
tax experts keep you to speed on the developments that affect your business, help you
interpret their significance and integrate tax consideration into your business strategy.

Corporate individual tax advisory.

Compliance services including preparation of income tax and sales tax returns.
Representing clients before tax authorities and assisting legal counsel in preparing
appeals to the higher courts.
International tax consultancy including tax on international transactions and advising
on double taxation treaties.
Assisting with sales tax matters.
Obtaining advance ruling on proposed investments or business transactions.
Establishing gratuity funds, provident funds and other employees benefit schemes and
their approval tax authorities.
Tax due diligence services.

4.4.2 Enterprise Risk Services

i. Insightful and integrated

With increasing accountability at boardroom and senior management levels, changes to the
regulatory environment and continual technological innovation, managing risk has become
more complex. These enterprise risk services team helps clients to manage risks through
business processes at all levels of operation whether organizational, technical, operational or

13
financial. Deloitte assists, directors, chief executives, chief financial officers, line
management and internal auditors in strengthening organizational performance through
optimization of governance, business practice and controls. Deloitte helps clients address
issues affecting the conditions of their business by taking a holistic approach to risk
management to guide them through each phase of the business risk cycle.

In this regard, Deloitte offer clients a broad range of risk related services and group these
services into two service lines: Business Risk and Information & Technology Risk. Each
service line is divided into a number of service areas.

ii. Business Risk

Internal audit
Contract risk & compliance
Governance, Regulatory and Risk Strategies

iii. Information and Technology Risk

IT Controls Transformation & Assurance

IT Risk Management
Security, Privacy and Resiliency
Data analysis

Through these services, Deloitte offers a comprehensive solution designed to help you to
understand business risks, determined acceptable levels of exposure, design and implement
controls, and provides ongoing measurement and monitoring of the risk environment.

iv. Information & Technology Risk Services

Based on Deloittes experience and knowledge, we offer various services which enables you
to evaluate, architect, implement and sustain in todays competitive growing technology
environment.

v. Sustain

I.T. Assurance, Audit & certifications

Independent validation & verifications
Risk catalog

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 Business continuity planning
Disaster recovery planning
Crisis management and resiliency
Security awareness and training
Security education and certification

vi. Evaluate

Vulnerability assessment
Threat risk assessment
Privacy impact assessment
Application security
PCI readiness
Product selection and evaluation
Health checks
Security benchmarking strategy, policies and standards

vii. Implement

Risk management systems

Access and identity management
Network access management
Application integrity
Data protection and encryption
Incident management
Controls automation
Enterprise security management

viii. Architect

I.T governance, Controls, Policies and standards

Data governance
Security architecture
Security design pattern
Enterprise security program
Platform security standards
Security development guidelines

4.5 FINANCIAL ADVISORY

4.5.1 STRATEGIC AND INNOVATIVE

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We provide a diverse range of strategic and financial advice to clients in relation to corporate
finance, valuation and other corporate activities. We are focused and relationship driven while
maintaining standards of independence, objectivity and confidentiality. Every problem is
addressed with and independent and unbiased approach.

We have a dedicated team of multi disciplinary, experienced professionals who offers a

range of services designed to meet your different needs. We are Pakistan based and regionally
focused operating as an integral part of the global Deloitte network with access to all of the
benefits a worldwide footprint can provide.

4.6 CONSULTING

Multidimensional and collaborative

4.6.1 Business consulting

The business consulting team combines local expertise with our international network to help
solve major business challenges in creating growth, reducing costs, strategic planning,
integrating acquisitions and improving operational effectiveness.

Our consultants can help you to plan, grow and structure your business to addressed the key
issues being faced. With our unique, collaborative approach, we offer not only industry and
functional business performance knowledge, but also the insight of others through our
consulting alliance as well as Deloittes proprietary methodologies and analytical tools which
enable our clients to run their businesses more effectively and efficiently.

4.6.2 Technology consulting

i. Quality and commitment

Business today depends on technology as never before to drive transformation, productivity

and global operations. Any technology initiative not tightly linked to specific, measurable
business goals risks delivering an empty promise. Technology is about transactional solution
handling day to day operations. Its a rich portfolio of applications and systems with wide
functional breadth. Companies that integrate these assets for effective decisions making can
drive their competitive advantage. Our team take an intense industry focus working with

16
business leaders to solve their toughest challenges through applied innovation backed by a
network of global resources, deep strategic alliance and full spectrum delivery across strategy,
implementation management and operations.

ii. Innovation and excellence

The power of our consulting lies in the quality of our people, sharing of ideas, and our
commitment to clients and each other. Our aim is to be the countrys leading business and
technology consulting firm. We assist our clients to solve their most complex problems,
distinguished by our ability to combine technology and a broad range of business skills to
create tangible measurable impact for our clients.

iii. Enterprise applications

ORACLE, SAP AND ERPs

Cloud applications
Emerging solutions
Application consolidation

iv. Strategy and operations

Strategy development
Portfolio management
Project management
Operations
Supply changes
Transformations

v. Deloitte analysis

Customer analytic
Supply chain analytics
Workforce analytics
Finance analytics
Risk analytics

Vi. Technology integrations

Information management
Platform architecture and infrastructures
System integrations

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 Technology advisory

vii. Outsourcing

Outsourcing advisory services

Business process
Management services
Application management services

4.7 CORPORATE ADVISORY

4.7.1 Focused and disciplined

Our corporate advisory team specializes in providing expert advice and practical assistance to
companies and those charged with governance both in Pakistan and overseas. We advise on
company law, corporate practice and other compliance matters, and assist with a wide range
of matters relating to the companies ordinance 1984 and related rules and regulations. Our
team of specialists in companys secretarial matters has extensive experience and expertise in
delivering effective solutions wherever our clients do business, and in managing corporate
projects form inception to completion.

We also work closely with our colleagues in Audit tax, enterprise risks services and other
specialists, both internal and external, to provide a comprehensive service, tailored to the
needs of the clients.

5. BUSINESS OPERATIONS:

5.1 SWOT ANALYSIS:

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5.1.1 Strengths

1. Business led and IT-enabled approach to the clients.

2. Experts in audit business having over 180,000 employees.

3. Has its presence in over 150 countries.

4. Deloitte is amongst the "Big Four" professional services firm.

5.1.2Weakness

1. They have not yet penetrated completely in Asia Pacific region.

2. They are expert in financial and audit services limits them from being strategy or
general consultants.

5.1.3 Opportunities

1. Owing to the financial and audit expertise they could help in Global financial services.
2. They could pursue more of mid-market businesses.

5.1.4 Threats

1. Stiff competition from existing industry players.

2. Fluctuations in currencies affects international projects.

3. Companies setting up their own knowledge centers

5.2 ORGANIZATIONAL STRUCTURE:

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A diagram of the operating and ownership structure, as at 31 DEC 2016, is at below.

5.3 Customer and Marketing Strategy:

Navigate your course

Stakeholder expectations for growth and profitability have increased while the global business
environment grows more complex and fluid. In this environment, the influence and agenda of
marketing executives have expanded, yet their organizational context has not fully caught up

20
they often have only indirect input on many of the critical customer and marketing-related
decisions enterprises need to make. Navigating these tensions is what today's chief marketing
officers (CMOs) face.

In fact, marketing executives have conflicting mandates. On one hand, they are asked to set
the strategy for growth, build marketing capabilities, align the organization around customer
experience, drive innovation, educate the organization about new digital, social, and mobile
channels and customer opportunities, and bring the voice of the customer into the enterprise.
But CMOs typically are also pressured to leverage new marketing-related technologies and
demonstrate near-term impact and return. Balancing the long-term view in a short-term world
and often doing so globallyis no easy task for an executive.

Monitor Deloitte's Customer and Marketing Strategy professionals work with marketing
executives, particularly CMOs, to design and deliver customer and marketing-anchored
change and growth in their enterprises. Our services center on three types of customer and
marketing transformations: growth and marketing transformation, marketing analytics and
operations transformation, and customer experience and service transformation

5.4 COMPETITIVE STRATEGY:

5.4.1 Health care providers
The forces that shape competitive strategy require the analysis, leadership and forward
thinking that can take your health care organization beyond the vision you see today.
Deloittes health care strategy professionals help address challenges and provide data driven
services and insights to help you remain competitive in this evolving health care landscape.
5.4.2 Taking the lead
The advice we impart to you builds upon Monitor Deloittes long history of research and
innovation. Our health care strategy practice uses an extensive set of proprietary data sets and
methodologies to help health care executives tackle some of their most complex strategy
issues, including:

Long-term planning

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 Scenario development and analysis

Integrated growth and service line strategies

Strategic partnerships/joint ventures

Next generation delivery models including retail health care

6.WORK DESCRIPTION:

I started my internship in Deloitte chartered accountant firm in audit and assurance

department. I learnt about the audit procedures and on DUE DILIGENCE, reasonable steps
taken by a person in order to satisfy a legal requirement, especially in buying or selling
something. which the firms use in their work to maintain accounts and balances. audit
procedures are

Existence or occurrence. Assets or liabilities of the entity exist at a given date and
recorded transactions have occurred during a given period.

Completeness. All transactions and accounts that should be presented in the

financial statements are so included.

Accuracy. Transactions and account balances are accurately recorded.

Valuation. Assets are stated at realizable value, and liabilities are stated at expected
settlement amounts.

Rights and obligation. Assets are the rights of the entity and liabilities are the
obligations of the entity at a given date.

Presentations and disclosure. Particular components of the financial statements are

properly classified, described and disclosed.

I worked on the project of UTILTIY STORES on receivables of store incharge. To verify the
receivables of the store incharge for last three years from 2012-2013, 2013-2014, and 2014-
2015 through preparing their vouchers and send them to verifications on their addresess
which they have the shortage or they have no balance. They are liable to pay their shortages
on time. We checked their shortages from their payrolls. I compared their payroll and the

22
data given to me. I checked that is the store incharge actually exist or not. If he actually
exists, then we have to make sure their verifications.

There were to reconciliation ledger where I worked, A general ledger and a employees
wise ledger.
Accounts (such as Cash, Equipment, Accumulated Depreciation, Sales, Telephone Expense,
etc.) are contained in the general ledger.

Then I learnt the basic tools of excel sheet,

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7.ANALYSIS

7.1 Usefulness of program

The general notion present in Pakistan is that chartered accountant firms are most often
related with finance or accounting and auditing, tax human resource and have very little to do
with marketing. That maybe the case depending on the type of operations that take place but
when a more in depth analysis and insight is obtained, the findings are quite contrary to

24
popular belief. A marketing student may easily survive without having knowledge of finance ,
so can a human resources student, but for a finance student to succeed, he must have the basic
know how related to many common fields among which finance and human resource play a
vital role.

7.2 Self-assessment

On my own assessment, I believed I did a remarkable job. I never showed a casual attitude
towards work and always came early and left late because I wanted to remain loyal with my
work. I was always available for work and other projects and was never satisfied that I learnt
everything. I kept pushing to understand each and every thing about auditing and somehow
finance and performed my duties at a good rate. To get a taste of the practical environment for
the first time was and will be really beneficial for my career ahead, and I also learnt many
new things and procedures and also enhanced my knowledge about auditing and due
diligences.

8. FINDINGS AND RECOMMENDATIONS

As the world is becoming more dynamic and global, every institution regardless of their
industry should constantly strive to adapt to changing environmental conditions. Competition
is extremely intense where FIRMS have to constantly bring new business and products to
better serve their customer needs. Although I worked in FIRM for duration TWO MONTHS, I
was able to generate some useful findings regarding the FIRMS and other institutions. Some
of them are:

8.1 Respect and kindness:

Another important finding, I observed was the way in which the employees of the firm dealt
with walk in customers and clients. They always emphasized exceptional customer service
and no matter how hectic the schedules of the employees are they always tended to the
requests of the customers and tried their best to minimize their waiting times. Customers with
little or no knowledge about the operations of the firms and educationally weak were assisted
in any way possible by the employees to make their visit pleasant rather than confusing and
miserable.

25
8.2 Coordination and knowledge:
One important point that the organization needs to improve on is the integration of the
employees and the knowhow each worker has apart from his own routine job description. On
several occasions, I observed that in the absence of the appropriate worker, the customer
would need to wait or come back at a later time in order has for his request to be processed.

8.3 Employee sincerity

First and foremost, the most important thing that the firm has to improve is the level of
sincerity of all the workers in the firms structure. When the employees themselves remain
loyal to their work can they be in the right frame of mind to accomplish their individual
objectives as well as carry the firms reputation. Also, service quality is also heavily
dependent on the motivation level of employees so the firm should strive hard to offer and
undertake those policies that are in the best interests of the employees because the benefits of
those will be twofold.

8.4 Increased advertising

In a society that is quite malleable, firm should exploit this opportunity to increase
advertising. Although their advertisements are aired on television, they should make a broad
plan to increase advertising budget so that large masses can be targeted with the service and
the content of the ads should be interesting and compelling and should be communicated
explicitly so that there is no room for ambiguity. The ads should be convincing and should
communicate clearly on which grounds the firm is better than its competitors.

8.5 Appropriate incentives

In order to increase service quality and establish a loyal and hardworking workforce, the
organization should offer appropriate incentives. Employee performance should be monitored
and increments and bonuses should be provided as a sign of appreciation so that employees
know their worth. Apart from salary increases, occasionally, they should be offered flexible
work hours during festive periods in the calendar to maintain and possibly increase morale
and commitment.

8.6 Change with changing environment

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In todays dynamic and changing environment, changing is not just required to stay on foot
with competitors but an organization cannot survive unless they change themselves with
changing conditions. The firm has nevertheless managed expectations really well and
introduced certain changes in its services and policies in order to not just survive but also
maintain a solid position in the auditing sectors.

9. CONCLUSION

Deloitte Touche Thomatsu is a well reputed institution not just in Pakistan but around the
globe. Although not at the summit at present, but its policies and approach hold it in good
stead to challenge the top players sooner rather than later.

Of course, it was a great first experience to be working in a practical environment and during
my tenure; I learnt many things regarding the profession as well as obtained useful guidelines
about how one should conduct him or herself in the practical settings.

I appreciate the help of all my Senior colleagues in the office premises who made me feel like
part of the team and taught me really well about the industry. I learnt it is one of the riskiest
businesses one can undertake with success depending more on external factors than on
internal factors.

This institute hopes to take special measures to ensure that its employees are well respected
and that they operate in a friendly environment because their morale and motivation will
ultimately lead to customer satisfaction and improve service quality and eventually create a
favorable brand name and increase goodwill.

Although in a limited time period it is impossible to study and perform each and every
function and understand all the particulars of a specific profession, but I did my utmost to
accomplish every task as quickly as possible and to gain experience and knowledge about this
profession and I hope this internship program will benefit me in my years to come.

10.REFRENCES:

https://www2.deloitte.com/pk/en/pages/about-deloitte/articles/firm-leadership.html

https://cmo.deloitte.com/us/en/pages/life-sciences-and-health-care/solutions/competitive-
strategy-health-care-providers-services.html

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https://www2.deloitte.com/us/en/pages/strategy/solutions/customer-and-marketing-strategy-
services.html
https://www2.deloitte.com/us/en/pages/strategy/solutions/customer-and-marketing-strategy-
services.html

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