Professional Documents
Culture Documents
Camera one of the product which has seen dramatic reduction in the
sales due to the emergence of smart phone and other technology
devices which are built with camera.
In order to revive the sales and demand of the camera in the market,
you are required to develop and introduce new camera. The new
camera also shall outperform existing cameras in the market.
6 Reference 5
Total 100
Marking Criteria
Marks are awarded based on the following guidelines:
Grade Assessment Guidelines
Pass answers are expected to be legible, tidy, well organized and
Genera
written in clear, understandable English. Students who grossly exceed
l
the word limit will be penalized.
Superficial analysis, concepts ad language of the subject is absent or
scant. Irrelevant regurgitation of text book. Ideas are poorly
0-39% expressed. Many key issues are ignored. Concepts and language of
the subject are used but are often confused in application and or
explanation.
Some understanding of the relevant models and concepts. Some
40-49% elements of an appropriate structure are present. Restricted analysis
of some issues.
Evidence of reading and research. Understanding of the application of
appropriate models and concepts is demonstrated. Key issues are
50-59%
identified and analysed, although this may be restricted at times.
Some source s are acknowledged.
Evidence of wider reading. The assignment effectively interprets the
information and exhibits the integration of ideas across the subject
60-69% area. The assignment has credible recommendations. A systematic
approach to development and evaluation is used. Most sources are
acknowledged and referenced using Harvard system.
70% Arguments are clear and convincing. Confident integration of theory
and and practices is demonstrated. Consistent referencing to sources
above using the Harvard system.