July 2010 • VOL. 21 NO.

7
COMMERCE WE FOCUS ON BUSINESS.

INSIDE Call for Feedback on

Chamber’s 5-Year Vision
Are We in for a Double Dip Recession?
Mixer at Artesa Winery
2010 Welcome New Members Member Spot: Twin Pine Casino & Hotel
PRESIDENT’S CIRCLE and more...
• CREATING A STRONG LOCAL ECONOMY
PREMIER SPONSORS
One of the Measures of Success is
The Valley’s Daily News Source Flexibility What remarkable organizations do that others don’t.
In every organization it is important to receiving advertising information from
constantly scan the horizon for opportunities members. As a result we are discontinuing
DIAMOND LEVEL SPONSORS and threats that may affect your business. At the mailing of our Hot Sheet program. We
the Napa Chamber we’ve been monitoring are encouraging our members to participate

“
our communication trends with our members in the E-Sheet program, for several reasons.
and the community. Since late 2009 we’ve One, the program is $100 per insertion as
been monitoring the compared to $200 for
effectiveness of several In this age of skimmers the mailed Hot Sheet
communication outlets. and scanners, our single program; Second,
Our findings have message emails are working you will only provide

”
prompted changes in our us with a PDF
delivery methods. to give you the information instead of 2,000
We have found you WANT to see. photocopies of your
that our members enjoy flyer; Third, you will
receiving our COMMERCE Newsletter enjoy the benefits of offering a flyer in color,
online and appreciate our sustainability consistently. If technology will be kind to us,
approach to sharing information. We’ve we will work to make sure that ‘hot links’
found that on average 35% of the are incorporated in the product we give to
membership are clicking through and reading
our news nearly immediately, while the rest See FLEXIBILITY on page 2...
of the membership may visit the website at a
later date.
Call for applications!
Since the start of our E-Sheet program
See page 2...
in March 2009, we’ve had a steady response
rate of approx 35% of our members
downloading and using the offers from
other members. In a recent survey, an
Accelerated Marketing Group overwhelming response indicated that
Net-Flow Corporation E-Sheets were the preferred method of
Silverado Resort • Representing Business to Government
Napa Valley Marketplace Magazine
Markstein Beverage Company Regulation Issued on “Grandfathered” Health Plans
Redwood Credit Union under the Affordable Care Act
Exertec Health & Fitness Allowing Americans to Keep Current Health Plans or Choose a New
Plan While Extending Important New Benefits to All Consumers
Hawthorn Inn and Suites
Queen of the Valley Medical Center The U.S. Departments of Health and consumer protections that give Americans –
Charter Oak Bank Human Services, Labor and Treasury issued a rather than insurance companies – control over
new regulation that makes good on President their own health care. The new regulation also
Mark Coleman, State Farm Obama’s promise that Americans who like provides stability and flexibility to insurers
Travis Credit Union their health plan can keep it. and businesses that offer health insurance
Golden State Warriors The new regulation protects the ability coverage as the nation transitions to a more
Napa Recycling & Waste Services of individuals and businesses to keep their competitive marketplace in 2014 when
Kathryn Fitzgerald, CFP® current plan while providing important
Umpqua Bank See HEALTH on page 4…

NAPA CHAMBER OF COMMERCE • CONNECTING COMMERCE TO COMMUNITY

1556 First Street | Napa CA 94559 | 707.226.7455 | napachamber.com
FLEXIBILITY
continued from page 1... • PROMOTING THE COMMUNITY
our members for viewing. The E-Sheets are a
valuable way to reach the membership and we
BEST OF WINE TOURISM AWARDS OFFER
strive to offer this program to you in the most SAN FRANCISCO | NAPA VALLEY INNOVATORS
cost-effective ways.
We will continue to offer you the twice A CHANCE TO SHINE ON THE WORLD STAGE
monthly E-Newsletter. We have found this
One of the globally recognized “Great been carefully grown into Napa County’s
an effective tool for our membership to share
Wine Capitals”, San Francisco | Napa second largest industry – while still
information by publishing their Press Releases
Valley is home to the founders of America’s supporting the conservation and protection
in the Member News section. We are always
fine wine industry - where legendary of The Napa Valley as one of the most
looking for ways to improve delivering your
entrepreneurs with a pioneering spirit, treasured agricultural preserves on the
information to our entire membership.
passion for winemaking, commitment to earth.
We’ve discovered over the last several
preservation and casual wine country lifestyle As part of the Great Wine Capitals
months that our members are finding our
have made The Napa Valley the highly Global Network (GWCGN), San Francisco
single message emails efficient in their daily
acclaimed wine, food, arts and wellness | Napa Valley wine and hospitality leaders
lives. We only send out single message emails
destination that it is today. The region’s wine are afforded the unique opportunity to
for Chamber business, whether that is alerting
and tourism businesses continue to follow showcase their best practices through
you to an important issue, an education
in this tradition by creating exceptional and the GWCGN’s annual Best Of Wine
opportunity, reminders about networking,
innovative offerings for visitors. Now San Tourism Awards. Celebrating excellence
etc. In our daily lives at the Chamber, most
Francisco | Napa Valley innovators have among wine tourism businesses, awards
of us receive at least 100 or more emails a
the opportunity to share these achievements are presented in seven categories -
day. Many of us receive e-newsletters and
with the world – with the 2011 Best Of Wine accommodation; restaurants; architecture,
we find ourselves putting them aside to ‘read
Tourism Awards. parks and gardens; arts and culture;
later’. We do eventually read them later, only
With San Francisco’s close proximity innovative wine tourism experiences; wine
to find out we’ve missed out on something
to the Napa Valley, the destination provides tourism services; and sustainable wine
we could have attended or worse, a discount
visitors with the rare opportunity to explore tourism practices. The awards are open
on something we could have purchased! In
and experience one of the best wine regions to all San Francisco | Napa Valley wine
this age of skimmers and scanners, our single
in the world. San Francisco is repeatedly and tourism industry partners. Participants
message emails are working to give you the
named one of the top food and wine submitting entries in the categories of
information you WANT to see. We will focus
destinations in the world and many of San wine tourism services, accommodations
on sending more of these types of emails to
Francisco’s restaurants showcase Napa Valley and restaurants do not have to be to be a
keep you informed of opportunities so you
wineries on their wine lists.
can take advantage of your Napa Chamber
Wine tourism in The Napa Valley has See WINE TOURISM on page 4...
membership benefits. ■

“
CALLING ALL SAN FRANCISCO | NAPA VALLEY INNOVATORS
BEST OF WINE TOURISM AWARDS
Great Wine Capitals Global Network is Now Welcoming Entries
for the 2011 Best Of Winners in 7 Categories.
We have an extraordinary Deadline July 31, 2010
combination of wine and Apply online at http://napavintners.com/programs/Great_Wine_Capitals.aspx
tourism partners here in the
San Francisco | Napa Valley
region. The 2011 Best Of
Wine Tourism Awards
offers a wonderful
opportunity for local
business to shine and
showcase the region’s
unique offerings on an
international level. It’s a

”
marvelous program to
get involved in!
~ Clay Gregory,
President and CEO of
The Napa Valley
Destination Council Awards Categories
Accommodations* Innovative Wine Tourism Experiences
Wine Tourism Restaurants* Wine Tourism Services*
Architecture, Parks & Gardens Sustainable Wine Tourism Practices
Art & Culture *not required to be a winery

July 2010 | COMMERCE | Page 2 | napachamber.com


Chairman’s Focus
By Randy Martinsen,
President & CEO
of Accelerated
Marketing Group
2010 Napa Chamber of
Commerce Chairman of
the Board
Time To Review
The Chamber’s
“5-Year Vision”
Ten years ago, our Chamber leaders
had the forethought to go through the
process of defining a Five-Year Vision for
the Chamber. This document became the
guideline for many decisions made by the
Board of Directors concerning important
issues which the Chamber would discuss
and governs the position. It was named
the “Five-year Community Vision” and
there were five areas of focus with clearly
defined policies and vision. It became a
valuable tool when the Chamber began
making candidate endorsements and taking
positions on Propositions in the 2002
Election year; and has been the guiding
document for how we debate legislative
action items and advocacy for our members.
Five years ago, we went through
a review of that Vision statement, and
made changes to expand some areas and
re-define a few statements. The 5 Year
Vision consists of 1) Economic Vitality, 2)
Education, 3) Workforce Housing / Jobs
& Housing Balance, 4) Transportation
Maintenance & Improvement, 5)
Protection of Natural Resources, and 6)
Community Leadership. The statement
name was changed to the “Napa Chamber
of Commerce – 5 Year Vision” and was
adopted by the Board in November 2005.
“I am asking that you
each take time to review
the current Vision and
give us your feedback
about anything you think
needs to be expanded or
removed or changed.”
The Vision has helped us make decisions
about whether to support issues like
the Wine Definition Ordinance (WDO)
revision, ordinances for Vacation Rentals
in both City and County governments, and
the development of the Tourism Business
Improvement District (TBID) – all of these
within the last 12 months.
It’s time again for us to review our
current Vision, and make any changes
necessary for the next five year Vision.
The Board of Directors will be reviewing
these changes in the next quarter and
decide on the revised Vision in our October
or November Board meetings. Your input
is very valuable to us, so I am asking that
you each take time to review the current
Vision and give us your feedback about
anything you think needs to be expanded,
removed or changed so we can include
those comments in our review process.
You can view the entire Vision
statement on the Chamber website at:
http://www.napachamber.com/five_year.html.
You can also view policies derived from the
Vision that drive our candidate endorsement
process on the Chamber website at:
http://www.napachamber.com/candidate.html.
Please take the time to answer the
series of surveys that will be sent from
now through August. Thank you for
participating in this process and helping
your Board maintain positions that
advocate for your business in a positive
and practical way. ■

CEO’s Focus market conditions. It is knowing when and

By Lisa Batto ACE,
President/CEO
Are we in line for
a Double Dip?
Just do a search for ‘W recession’ or ‘
double dip recession’ in the news section of
your favorite search engine and dozens of
articles pop up from across the nation and
world. It is not my favorite thing to search
for this type of news, however, knowledge is
power. Since April I’ve watched my 401K
take a little nose dive, it’s been my experience
that stock markets are good indicators of the
future. That is about as far as my radar goes,
from there I rely on the experts to tell me
what’s going on. Looking at the reports from
sources like The Wall Street Journal, Business
Week, USA News and many more, learning
about the weak job market, consumers that are
slightly spending, global credit crisis, Bush’s
federal tax cuts coming to an end, housing
markets that are still in trouble…with all of
July 2010
why to cut, how much and when to begin
to invest again. For a large corporation, this
these things combined, just one of them could might be the norm, as they might have a
cause the panic of the double dip! whole department devoted to the case. For
The interesting part of any recession is small businesses these things might be more
the bounce back. Why do some companies do difficult. Where do YOU go to get help?
better than others during this period? I spoke The Napa Valley College Small Business
with a member who is in the trucking industry. Development Center may
His company weathered have the help you need -
through the recession
even without dropping “The interesting part http://napasbdc.org. They
his employee base. He of any recession is have the following programs
that might help you prevent
was able to keep his the bounce back. the panic from taking hold
people employed, he
cut them back, however
Why do some of your business:
NXLEVEL™
he continued to invest companies do better
ENTREPRENEURIAL
during the downturn. than others during TRAINING PROGRAM
As his industry started this period?” is a practical business
to experience more education and enhancement
activity, his company program for serious
has been able to meet the demands of their entrepreneurs. This hands-on course is
current customer base. The company was designed to help small business owners and
also better prepared to pick up new business managers advance their critical thinking
because the upswing caught his competitors skills and hone their business knowledge and
by surprise. His investment paid off as his entrepreneurial savvy. NxLeveL™ covers all
company is now positioned to take full phases of researching, analyzing, defining,
advantage of the upswing in the market. planning and improving your company. Make
Is the key to invest in your business at all use of NxLeveL’s™ winning combination
times? Not necessarily, the key is KNOWING of education, mentoring and networking to
where your business stands at anytime – from
staffing; product depletion; finances and See CEO on page 7...
| COMMERCE | Page 3 | napachamber.com
WINE TOURISM
continued from page 2...
winery, but should have a strong wine tourism
presence.
“Visitors to San Francisco may
experience the best of both worlds - a world-
class city that is also just an hour from world-
class winemakers,” said Joe D’Alessandro,
president and CEO of the San Francisco
Convention & Visitors Bureau. “We are proud
to be part of Great Wine Capitals Global
Network and encourage our members to
submit their entry for the 2011 Best Of Wine
Tourism Awards.”
Best Of Wine Tourism Awards are
presented for each of the seven categories
on both a regional and international level.
The 2011 San Francisco | Napa Valley
Best Of Wine Tourism Award winners
will be announced at an awards ceremony
held in early Fall 2011. Adjudicated by an
international panel of respected wine tourism
professionals, the 2011 “Global Best Of”
winners will be announced at the 12th annual
general meeting of the Great Wine Capitals
Global Network, to be held in Christchurch,
New Zealand this November.
To submit your entry online...
for the 2011 Best Of Wine Tourism
Awards, please go to the Napa Valley
Vintners Association website at http://
www.napavintners.com/account/home.asp
and setup a trade account. Once you have
created your trade account, or are logged in,
you can access the award submission form
and materials. Entries must be submitted by
July 31, 2010. For more information, please
contact: Emilie Wyrick at (707) 968-4225.
About Great Wine Capitals Global Network
Founded in 1999, the Great Wine
Capitals Global Network is an alliance
of nine internationally renowned wine
regions - Bordeaux, France; Cape Town,
South Africa; Christchurch-South Island,
New Zealand; Florence, Italy; Mainz-
Rhienhessen, Germany; Mendoza, Argentina;
Porto, Portugal; Bilbao-Rioja, Spain and
San Francisco-Napa Valley, USA. The
international Best Of Wine Tourism
awards serves as an industry benchmark
for excellence and recognizes leading
wineries and wine-tourism related businesses
within each Great Wine Capital that have
distinguished themselves in areas such as
innovation, service and sustainable practices.
For more information visit,
http://www.napachamber.com/
http://w ww.greatwinecapitals.com. ■
July 2010
HEALTH medical inflation, adding new benefits,
continued from page 1... making modest adjustments to existing
benefits, voluntarily adopting new consumer
businesses and consumers will have more
protections under the new law, or making
affordable choices through exchanges.
changes to comply with State or other Federal
“The Affordable Care Act gives
laws. Premium changes are not taken into
American families more control over their
account when determining whether or not a
health care by providing greater benefits,
plan is grandfathered.
cost savings and protections,” said Secretary
Plans will lose their grandfathered
of Health and Human Services Kathleen
status if they choose to make significant
Sebelius. “With the announcement of the new
changes that reduce benefits or increase
‘grandfather’ rule, we’re providing the market
costs to consumers. If a plan loses its
stability and flexibility to ensure that families
grandfathered status, then consumers in
and businesses can make the choices that work
these plans will gain additional new benefits
best for them.”
including:
While the Affordable Care Act requires
• Coverage of recommended prevention
all health plans to provide important new
services with no cost sharing; and
benefits to consumers, under the law,
• Patient protections such as access to OB-
plans that existed on March 23, 2010 are
GYNs and pediatricians without a referral
exempt from some new requirements. The
by a separate primary care provider.
“grandfather rule” makes it clear that these
Details about what routine changes
plans can continue to innovate and contain
insurers and employers can make without
costs by allowing insurers and employers
losing their grandfathered status, and
to make routine changes without losing
the projected impact on large and small
grandfather status. Plans will lose their
employer plans and the individual plan
“grandfather” status if they choose to
market can be found at http://www.
significantly cut benefits or increase out-
healthreform.gov/newsroom/keeping_the_
of-pocket spending for consumers – and
health_plan_you_have.html
consumers in plans that make such changes
Most of the 133 million Americans
will gain new consumer protections.
with employer-sponsored health insurance
All health plans – whether or not they
through large employers will maintain the
are grandfathered plans – must provide
coverage they have today. Additionally, large
certain benefits to their customers for plan
employer-based plans already offer most of
years starting on or after September 23,
the comprehensive benefits and consumer
2010 including:
protections that the Affordable Care Act will
• No lifetime limits on coverage for all
provide to all Americans this year – such as
plans;
preventing rescission of coverage.
• No rescissions of coverage when people
The roughly 42 million people insured
get sick and have previously made an
through small businesses will likely transition
unintentional mistake on their application;
from their current plan to one with the new
and
Affordable Care Act protections over the
• Extension of parents’ coverage to young
next few years. Small plans tend to make
adults under 26 years old;
substantial changes to cost sharing, employer
• For the vast majority of Americans
contributions, and health insurance issuers
who get their health insurance through
more frequently than large plans. To help
employers, additional benefits will be
small businesses afford employee coverage,
offered, irrespective of whether their plan
the Affordable Care Act includes a tax credit
is grandfathered, including:
for up to 35% of their premium contributions.
• No coverage exclusions for children with
The 17 million people who are covered in
pre-existing conditions; and
the individual health insurance market, where
• No “restricted” annual limits (e.g., annual
switching of plans and substantial changes in
dollar-amount limits on coverage below
coverage are common, will receive the new
standards to be set in future regulations).
protections of the Affordable Care Act sooner
“The Affordable Care Act positions
rather than later. Roughly 40 percent to two-
consumers, instead of insurance companies,
thirds of people in individual market policies
as decision makers when it comes to their
normally change plans within a year. In the
health care,” said Assistant Treasury Secretary
short run, individuals whose plan changes and
for Tax Policy Michael Mundaca. “The rule
is no longer grandfathered will gain access to
preserves individuals’ ability to keep their
free preventive services, protections against
current plan and provides strong consumer
restricted annual limits, and patient protections
protections that give Americans more control
such as improved access to emergency rooms.
over their health insurance choices.”
In 2014, small businesses and individuals
Grandfathered health plans will be able
who purchase insurance on their own will gain
to make routine changes to their policies and
access to the competitive market Exchanges.
maintain their status. These routine changes
include cost adjustments to keep pace with See HEALTH on page 7…
| COMMERCE | Page 4 | napachamber.com
 Welcome New Members!
Bed & Breakfast Accommodations
Calistoga Wayside Inn
Susan & Dave DeVries, (707) 942-1655
1523 Foothill Blvd, Calistoga
Email: info@calistogawayside.com
Website: www.calistogawayside.com
Catering
NapaStyle
Cindy Crater, (707) 945-1229
6525 Washington St Ste E1, Yountville
Email: cindy.crater@napastyle.com
Website: www.napastyle.com
Computers - Design & Consultants
Valley Computer Networks
Derek & Barbara Hall, (707) 355-1240
Email: info@valcompnet.com
Website: www.valcompnet.com
Embroidery
707 Embroidery Zone
Carlos Salazar, (707) 252-1927
3149 California Blvd Ste D, Napa
Email: sales@embzone.com
Website: www.embzone.com
Event Rentals, Planning & Consultations
Wine, Women & Shoes dba
Among Friends
Katie Hamilton Shaffer, (530) 400-1149
Email: katie@amongfriendsnapa.com
Website: www.amongfriendsnapa.com
Film & Video Production
Mint Locations
Cynthia Osborn, (415) 671-9091
Email: cindiobsorn@gmail.com
Website: www.mintlocations.com
Janitorial Services
Moreno’s Express Janitorial
Jorge Hurtado, (707) 307-9288
Email: Luzazul2012@yahoo.com
Website: www.myspace.com/Morenos-
Janitorial
Jewelry
Creations By You Fine Jewelers
Brian Doughty, (707) 252-8131
3341 Solano Ave, Napa
Email: brian@cbyjewelers.com
Website: www.cbyjewelers.com
Manufacturers
Wine Country Kitchens
Victoria Kramer, (707) 252-9463
511 Alexis Ct, Napa
Email: victoria@winecountrykitchens.com
Website: www.winecountrykitchens.com
Marketing Consultants
DigitalWeavers
Lisa Gottfried, (707) 332-2163
Email: lisa@digitalweavers.com
Website: www.digitalweavers.com
July 2010
Massage Therapy
E Acupressure Therapy
Eva Kapsalis, (707) 319-0798
100 W American Canyon Rd Ste K-1,
American Canyon
Email: evalia988@yahoo.com
Website: www.eacupressuretherapy.com
Medical - Clinics
Napa Valley Personalized
Healthcare
Kristi Jones, (707) 257-1550
3010 Beard Rd, Napa
Website: www.nvpersonalizedhealth.com
Nanny Services
Grapevine Placement Agency &
Travel’n Tots
Monin MartinZangeneh, (707) 256-3555
Email: info@gravevineplacementagency.com
Website: www.gravevineplacementagency.com
Real Estate - Brokers
Terra Firma Global Partners
Heidi Rickerd-Rizzo, (800) 681-1361
1606 Main St Ste 203, Napa
Email: info@terrafirmaglobalpartners.com
Website: www.terrafirmaglobalpartners.com
Restaurants
Frida’s Mexican Grill
Arturo Delgadillo, (707) 252-3575
1533 Trancas St, Napa
Email: fridasmexicangrill@yahoo.com
Website: www.fridasnapavalley.com
Martini House
Todd Humphries, (707) 963-2233
1245 Spring Street, St. Helena
Email: info@martinihouse.com
Website: www.martinihouse.com
Retreat Centers
Montesol Company
Pete McGee, (707) 942-1373
5500 Lake County Hwy, Calistoga
Website: www.hughes.net
Senior Services
Napa Valley Senior Care, Inc.
Francisco Roa, (707) 265-8652
2541 Vintage St, Napa
Toys
The Napa Valley Toy Company
Renee Fannin, (707) 259-1189
1398 First St - Napa Town Center, Napa
Email: napavalleytoycompany@yahoo.com
Connect with us...
NapaChamber
| COMMERCE | Page 5 | napachamber.com
Transportation
Napa Airporter
Johnny Giri, (707) 252-1900
Email: napaairporter@yahoo.com
Website: www.napaairporter.com
Vacation Rentals
Brannan Townhome
Susan & Dave DeVries, (707) 942-1655
Brannan St at Lincoln Ave, Calistoga
Email: stay@napavacationhomes.com
Website: www.brannantownhome.com
Chien Blanc Bungalows
Susan & Dave DeVries, (707) 942-1655
1441 Second St, Calistoga
Email: info@chienblanc.com
Website: www.chienblanc.com
Wineries
Lava Vine Winery & Tasting
Room
Joseph Cabral, (707) 942-9500
965 Silverado Trail, Calistoga
Email: Jcabral@lavavine.com
Website: www.lavavine.com
Pahlmeyer
Jayson Pahlmeyer, (707) 255-2321
811 St Helena Hwy S Ste 202, St. Helena
Email: admin@pahlmeyer.com
Website: www.pahlmeyer.com
Toolbox Wine Company
Katie Hamilton Shaffer, (707) 257-6796
1021 McKinstry St, Napa
Email: katie@toolboxwineco.com
Website: www.toolboxwineco.com
For a complete listing of Napa
Chamber members, updated daily, go to
napachamber.com
Renew your resources...
by using the Napa
Chamber’s
Green Business
Directory
online at napachamber.com
Your Napa Chamber
Supporting A Sustainable Future
• PROVIDING NETWORKING OPPORTUNITIES

After-Hours MIXER at
Artesa Winery
The after-hours MIXER at Chamber member Artesa Winery was a
huge success with over 200 business people networking, learning about new
business opportunities and socializing. Located high above the Carneros
region next to Milliken Peak, the views are just as spectacular as the wines
and welcome.
PLAN AHEAD: Don’t miss the third-Thursday After-Hours MIXER
on August 19 at the fun and educational venue of Napa Firefighters Museum
at 1201 Main Street in Napa!
s View from Artesa Winery - we couldn’t resist pub-
lishing this shot of our amazing Carneros region!

s
Artesa Hospitality Director
Linda Champagne welcomes
over 200 attendees to the
mixer! s L-R New member Joe Fulford from
Waddell & Reed; Ryan Grant and wife
Sarah from Elypsis, Inc.

Artesa Winery invited 10

s

Chamber Members to share

their edibles at the mixer!

Ad Space Now Available! Member Benefit Bulletin

in Napa Valley’s Most in Demand
City Guide & Business Directory
Opportunity Contact:
Dana Johnson
Cell: 707.322.3403
Email: mediamix51@hotmail.com
Now available...
AUDIO & VIDEO IN YOUR CHAMBER
DIRECTORY LISTING!
Published to support
The Napa Chamber understands the trending opportunities
our local economy for marketing your business and we want to make sure
and encourage the use you have access to these marketing advantages by
of member services; connecting your Business Directory Listing to your video
thousands of books will and audio messaging.
be distributed throughout
the County.
The entire publication
is available online AND
new this year, a VP
Smartphone App for
both iPhone and Droid
platforms!
Visit http://www.napachamber.com/ for more informations

July 2010 | COMMERCE | Page 6 | napachamber.com

CEO
continued from page 3...
take your business to the NEXT LEVEL of
success!
The Rx for Business is performed
by a highly experienced team of SBDC
consultants. They will conduct a review of
your business, including on-site interviews
and observations. After the review, the lead
consultant will prepare a written report with
recommendations to improve the operating
efficiency of your enterprise. On-on-one
counseling is then available at no charge to
help you implement any new strategies or
recommendations.
Another stop might be checking in with
one of the SCORE Counselors to Small
Business. Business counseling by seasoned
executives provided free of charge to small
business owners and budding entrepreneurs.
For appointments contact the Napa
Chamber office at (707) 226-7455.
Increasing your knowledge will help
you weather the economic storms and reap
the benefits of the upswing to come! ■
MEMBERS ONLY BENEFIT:
Did You Know?...
Your Napa Chamber publishes
your press releases in Napa
Business Focus? Check it out
at www.napachamber.com
We Focus On Business
Chamber Member Spotlight:
Twin Pine Hotel & Casino
Twin Pine Casino & Hotel can be
found one mile south of Middletown and
15 miles north of Calistoga on Highway
29. It is owned and operated by the
Middletown Rancheria of Pomo Indians
of California. Rick Howard has been the
General Manager for 18 months and has
overseen the exciting opening of their
new 60-room hotel. Twin Pine Casino
has been in operation for 15 years and in
November of this year will celebrate its
16th anniversary.
The Casino was fully
renovated in 2008
and the new hotel
opened in March of
2009.
Twin Pine is
a major economic
engine for
Middletown and
Calistoga area,
employing 260
Dining in the Manzanita Restaurant
July 2010
HEALTH
continued from page 4...
These Exchanges will offer individuals and Exchanges at a premium that is $4,000 lower
workers in small businesses with a much than under current law in 2016.
greater choice of plans at more affordable These reduced premiums do not take
rates – the same choice as members of into account the tax credits available to small
Congress. In fact, the Congressional Budget businesses and middle class families to help
Office (CBO) has estimated that, on an make insurance affordable. These additional
apples-to-apples basis, premiums will be 14- new choices and cost savings may further
20 percent lower than they would be under lower the likelihood that small businesses
current law in 2016 due to competition, lower workers will remain in grandfathered health
insurance overhead, and increased pooling plans. Consumers insured through large
and purchasing power. Small businesses employers are more likely to remain in
also will have more affordable options. grandfathered plans in 2014 and beyond. ■
CBO has estimated that a family policy for
small businesses would be available in the
MORE INFO A fact sheet about the regulation can be found at:
http://www.healthreform.gov/newsroom/keeping_the_health_plan_you_have.html
Read the Questions and Answers at:
http://www.healthreform.gov/about/grandfathering.html
You can view the regulation at:
http://www.federalregister.gov/OFRUpload/OFRData/2010-14488_PI.pdf
Consumer Focused Website at:
http://www.healthcare.gov
people and hosting many attractions and
events which draw visitors and tourists to
the community. As a community partner
the Tribe and Casino are quietly involved in
philanthropic and charitable activities both
in their local and extended communities.
As the northern gateway to Napa’s Hotel & Casino Entry
world-class wine country, the new state-of- over the course of the day, $1,000.00 per
the-art facility was designed with a wine day in August and on Labor Day guests
country motif. Its unique and delightful have the opportunity to win a new Harley
turn-of-the-century winery theme has been Davidson motorcycle.
very well received. The General Manager Howard is starting
casino is California’s to incorporate social media outlets in his
newest with over marketing plan, so you can now follow
92,000 square feet Twin Pine on Facebook and on the web.
of guest space and The web is working well for him and
is open 24 hours a enhancements are being added to their web
day, 7 days a week. site frequently.
This summer is jam- In addition to state-of-the-art gaming,
packed with tantalizing Twin Pine provides elegant dining in
promotions; the Fourth its new Manzanita Restaurant, and the
of July promotion is a full-service smoke-free Grapevine Bar &
$16,000.00 give-away
See SPOTLIGHT next page...
| COMMERCE | Page 7 | napachamber.com
 Upcoming Events... maximize your networking!
For more information call
707.226.7455 or visit our
website and register
for events online at
napachamber.com
SPOTLIGHT
continued from previous page...
Lounge offers live musical entertainment,
free comedy shows on selected nights,
large and plentiful flat-screen monitors
for viewing your favorite sports events
or concerts, and a large variety of wines,
beers and spirits. There is even a unique
wine-tasting room that showcases the
very best of California’s world-renowned
wines, most of which are grown and
produced virtually in Twin Pine’s “back
yard.”
The adjoining 60-room hotel
features smoke-free, spacious luxury
accommodations. Its convenience to
Napa and Lake County, in addition to
its easy accessibility to Sonoma and
MISSION
As the membership organization for
business, we promote our community’s
economic vitality and quality of life
through leadership development,
advocacy, facilitation and education.
BENEFIT from being a
member of the Napa
Chamber of Commerce
• Creating a Strong Local Economy
• Promoting the Community
• Providing Networking Opportunities Rybicki, Rybicki & Associates; Don Shindle, Westin Verasa Napa; Brenda Speth, Napa
• Supporting a Sustainable Future
• Representing Business to Government Holme Teague Roche Anglin LLP; Toni Renee Vierra, Vierra Environmental Consulting;
• Engaging in Political Action
For membership information call
Sherrell Harper at 707.257.4598
or Rebecca Johnson at 707.254.1142
Commerce editorial is exclusively produced by
the Napa Chamber of Commerce,
1556 First Street, Napa, CA 94559. 707.226.7455
EDITOR: Katherine Zimmer
Please email submissions to
katherine@napachamber.com
August 8, 2010 August 19, 2010
July 21, 2010
First Friday After-Hours
Wake Up Your Business
Business Development Lunch MIXER
Wednesday Compadres Rio Grill Napa Firefighters
“Succession Planning” 505 Lincoln Ave. Napa
Museum
Napa Chamber Boardroom $30 Members;
$35 Prospective Members 1200 Main Street,Napa
7:30 a.m. to 9:30 a.m.
11:30 a.m. to 1:00 p.m. 5:30 p.m. to 7:00 p.m.
“Ensuring your
Sponsored by Bring plenty of
Success” Umpqua Bank business cards!
Mendocino Counties and the beautiful
A great advertising
northern California coast, make it the
perfect location. Whether it’s a weekend opportunity for your business!
excursion to world-famous wine country
or a week-long vacation with family, Ads are now available
Lake County and the surrounding in the Napa Chamber’s
area offer an astounding variety of
outdoor choices…championship golf, COMMERCE newsletter!
boating on Clear Lake (California’s
largest freshwater lake), tournament-
W F O R M AT !
NE
level fishing, horseback riding, hiking,
camping, bicycling through plentiful
vineyards and rolling hills, kayaking,
beachcombing, and more. Contact Katherine Zimmer for
For more information on hotel more information at
availability and current promotions go to
707.254.1147 or
Twin Pine Casino & Hotel. ■
Katherine@napachamber.com
Napa Chamber 2010 OFFICERS
Randy Martinsen, Chairman of the Board..................... Accelerated Marketing Group
Ryan Gregory, Chair-elect...................................... Riechers & Spence Associates, Inc.
Debra Dommen, Vice-Chair Advocacy...........................Winegrowers of Napa County
Kent Kuhlmann, Vice-Chair Resources......................... Kuhlmann Associates Financial
Cherie Knox, Treasurer............................................................... Redwood Credit Union
Mike Silvas, Immediate Past-Chair.....................................Wine Country Fine Properties
NAPA CHAMBER BOARD OF DIRECTORS
Dean Bowen, Net-Flow Corporation; John Cardinale, State Farm Insurance; Linda
Champagne, Artesa Winery; Sandra Elles, Napa County Farm Bureau; Ken Frank,
La Toque; Pamela Gleeson, Santen Inc.; Clay Gregory, The Napa Valley Destination
Council; Cathy D’Angelo Holmes, Coldwell Banker Commercial; Stanton Lawson, Sequoia
Senior Solutions; Bill Lockhart, Edward Jones; Kara Long, Tugboat, Inc.; Barry Martin,
City of Napa; Kevin Massie, Napa Ford Lincoln Mercury; Sherry McKillop, Follow Your
Compass; Shawn Milburn, Napa Valley Marriott Hotel & Spa; Dennis Pedisich, Napa
Community Bank; Jaime Penaherrera, Queen of the Valley Hospital Foundation; Richard
Valley Register; Patrick Sweeney, Napa Valley Unified School District; Kevin Teague,
Jay Williamson, Williamson and Company.
HONORARY DIRECTOR: Julian Weidler, Retired.
NAPA CHAMBER STAFF
Lisa Batto, ACE, President/CEO, 707.226.7455, lisa@napachamber.com
Katherine Zimmer, VP Marketing & Communications, 707.254.1147, katherine@napachamber.com
Sherrell Harper, Membership, 707.257.4598, sherrell@napachamber.com
Rebecca Johnson, Membership, 707.254.1142, rebecca@napachamber.com
Jayson Johnson, Creative Manager, 707.254.1144, jayson@napachamber.com
Paula Wick, Customer Service, 707.226.7455, paula@napachamber.com
Lynn Page, Sr. Administrator / Event Specialist, 707.254.1145, lynn@napachamber.com
Christine Sullivan, Administrative Assistant, 707.254.1143, christine@napachamber.com
Caryl Chakerian, Communications, 707.738.6053, caryljc@gmail.com
July 2010 | COMMERCE | Page 8 | napachamber.com