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Webinar Sponsored By:
Fred Tolbert
CPIM, CSCP, Principal
Southeast Demand Solutions
2014 Demand Management, Inc. Proprietary & Confidential 2014 Demand Management, Inc. Proprietary & Confidential
Webinar Ground Rules
Fred Tolbert has over twenty-five years of supply chain management experience. He is Principal of
Southeast Demand Solutions, LLC, the Southeastern reseller of the Demand Solutions suite of demand
planning software. In this position, he leads the Demand Solutions marketing, training and consulting
activities in Alabama, Georgia, and Florida.
Fred spent ten years as a Principal Consultant with The North Highland Company, an Atlanta-based
management consulting services firm. He was Director of Operations with Sun Data, a distributor of
IBM AS/400 equipment. He also held systems development and inventory management positions with
Contel Corporation. Fred began his business career as a Senior Consultant with Andersen Consulting.
Fred has BBA and MBA degrees from the University of Georgia. He is active in APICS and the
CSCMP, having served for two years as president of the Atlanta APICS Chapter. He also served as the
APICS Southeast District representative on the APICS Board of Directors.
Dismembered alive
Impacts
Shipment
December
History Data
Forecast
Demand
History Data
New Forecast
using Demand
Data
Much better 12
month forecast
2014 Demand Management, Inc. Proprietary & Confidential 10/28/2015 16
The 3rd Deadly Sin
Excessive Gut Feel Overrides
Companies commit significant time each month to reviewing and adjusting the systems
statistical forecast.
Forecast Review: Planner to Sales Representative to Product Managers.
Each makes their forecast adjustments.
Too often, planners base forecast adjustments on gut feel and not on specific knowledge
of future customer activity.
Raise a red-flag if you feel compelled to override more than 10% - 20% of the systems
statistical forecasts.
Meaningless Forecast
Adjustments
Contact:
Fred Tolbert
ftolbert@demandsolutions.com
770-565-8498