SUBMISSION LETTER

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SUBMISSION LETTER

Wisma UNIKEB,

Universiti Kebangsaan Malaysia,

Jalan Bangi, 43600 Bangi,

Selangor Darul Ehsan.

Norashikin Misnan

Lecturer of Entrepreneurship

Kolej Poly-Tech MARA,

Jalan 6/91, Taman Shamelin Perkasa,

56100, Cheras, Kuala Lumpur. 10TH FEBRUARY 2015

Madam,

Submission of Business Plan

As per mentioned above, we; from FastScarves Corporation, would like to submit our
proposal and apply for our first branch to be opened in a strategic location: Bandar Baru
Bangi.

2. FastScarves is a company that provides product and services that mainly cored
upon Muslimahs apparels such as scarves, hand-socks, and socks. We provide variety of
affordable options regarding products and services for the busy women out there to get their
day ready effortlessly faster, easier while at the same time, remain to be fashionable.

3. As a new entrepreneur, we will do our best to make our products and services
become well-known in the Muslimah-wear-arena with the help of advertisement and
promotions. Besides that, we would like to encourage people to change their perspective
about Muslimahs fashion. We also would like to give solutions for the busy women,
specifically Muslims; to start their day easier and faster using our lines of products and
services.

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We hope that your kindness and guidance will help us in conducting and making our
business onto a huge success. Thank you.

Sincerely,

__________________ ___________________

(FARHANA BINTI ABDUL HADI) (MUHAMMAD AIMADUDDIN BIN SAZALI)

___________________ ____________________

(NURUL NATASHA BINTI CHE HARON) (NURUL ZAHIDAH BINTI HASSAN)

___________________

(ZAHIDAH HUSNA BINTI ZULKIFLI)

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ACKNOWLEDGEMENT

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ACKNOWLEDGEMENT

Firstly, we are very thankful to ALLAH S.W.T for giving us the strength and good
health conditions for us to be able to do and finally, complete this business plan.

We would like to thank our respected lecturer, Madam Norashikin Binti Misnan for
her help in briefing and explaining to us on how to do and complete this business plan. She
provided us with ideas, guidance and she observed us during the time we have spent to
complete this task.

Not forgotten, KOLEJ POLY TECH MARA KUALA KUMPUR (KPTMKL) itself; for
giving us permissions to proceed with this assignment - we are very thankful and we really
appreciate it. We also would like to thank our family members who encouraged and
supported us in completing this task. This assignment bears on imprint of many people. The
biggest thanks goes to our group members: Farhana Binti Abdul Hadi, Muhammad
Aimaduddin Bin Sazali, Nurul Natasha Binti Che Haron, Nurul Zahidah Binti Hassan and
Zahidah Husna Binti Zulkifli, for their commitments and cooperation in order to complete the
business plan within the given time.

Hence, with all our handworks and with so many people involves in completing this
task, we hope this business plan will succeed and become something that is worth it. Once
again, we would like to say thank you to everybody who participates in this business plan.
You are all appreciated thank you very much!

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EXECUTIVE SUMMARY

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EXECUTIVE SUMMARY

FastScarves Corporation is the partnership company which specialized in providing

Muslimahs lines of clothes for busy women, mainly in terms of scarves, stockings and hand-
socks. The address of the company is at Wisma UNIKEB, Universiti Kebangsaan Malaysia,
Jalan Bangi, 43600 Bangi, Selangor Darul Ehsan.

FastScarves is a company of Muslimah wear store bearing the concept of a fast food
outlet. We focus on speed, mobility and accessibility in terms of our services with the aid of
our boutique truck, personal shoppers and personal fashion advisors. Our scarves, socks
and hand-socks are sold in both ala carte and sets (consisting Set A: a scarf & a pair of
socks, Set B: a scarf & a pair of hand-socks and Set C: a scarf, a pair of socks & a pair of
hand-socks) as most fast food are sold in their respective restaurants. The idea is: to appeal
our customers with delicious concept of buying our scarves, socks and hand-socks which
are sold cheaper in sets and packaged fast and creatively ala fast food take-outs. Our
scarves, socks and handsocks are of good quality and most importantly, non-tedious.
Muslimah women with busy schedules have no need to worry about petty ironing because
we assure that the stocks we have chosen are crease-proof; sold by Muslimah women on-
the-go to Muslimah women on-the-go.

We will try to market it locally by operating our Boutique Centre, Boutique-Truck and
lines of social media which includes: Instagram Shop, Website as well as Facebook Page.
We will try to penetrate the market by involving ourselves in local festivals such as:
JomHeboh or even HalalFest. This goes hand in hand to our focus in penetrating the market
of universities and colleges students as well as working women. We are planning to expand
our lines of business further by adding numbers of Boutique-Truck and trained employees to
be put in several locations across peninsular Malaysia before we plan to penetrate onto
international market which as of now; includes: Brunei and Indonesia.

To start out our business, we need a capital of RM 100,000 to cover our daily mileage
financial necessities, our employees salaries, and also our clothings materials. Due to that
reason, we have prepared a business plan to secure our funding from institutions and banks
such as MARA, TEKUN, Bank Rakyat and CIMB Bank. This thus would enable the
execution of our business idea and hence make our business become more manageable,
effective, smooth and have higher chance in achieving success.

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1.0 INTRODUCTION

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1.0 INTRODUCTION

FastScarves Corporation is a company specialized in providing line of clothing for

busy women that meets the syariah in term of modesty. We chose the name to reflect
modern women in todays world who are always looking for something fast, convenient and
inspiring to complete their outfit of the days look. Thus, we came up with the name of our
company. We offer different experience to customers who always seem to wind up with the
same type of assistance when they shop by providing them unique experiences with our ala
fast food products and services. We try to be out of the box by providing our customers
cheaper package of products, faster service, accessibility and assistance in aiding solutions
onto their hectic schedules.

Our Boutique Centre is located at Wisma UNIKEB. However, FastScarves also is

literally on-the-go. With the aid of our boutique truck, we are accessible to more than one
place, making us more mobile than ever. As most fast food joints, we too package our sets of
scarves, socks and hand-socks in the nick of time. To start out, we have our trained
employees go around Bangi area as one of our ways to expand the business. We
specifically aim people from Universiti Kebangsaan Malaysia as our customers since Bangi
is full with universities, colleges, work places and banks and fashion thrill them to no end,
especially the students, women staffs and workers. Be it universities, festivals or night
market, our truck is going to bring excitement with our fancy designs, super helpful personal
shoppers or personal fashion advisors and most importantly; our on-the-go products.

We choose to compete with other competitors in this fashion and service industry to
represent all women who only expect and want the best as they build themselves better in a
sense of looking fresh, beautiful and confident within the right path in Islams teaching. Our
products come in a package where our customers get to choose the products by themselves
and still be happy with the price we offer. We feel the need to open up a business which is
based on Islam - we come out with the package idea as a part of our dawah effort so that
our customers do not only buy scarves but also socks and hand-socks which are compulsory
to cover what needs to be covered. The fact that Islam is the leading religion in the world
and Muslim women are all around the world, especially in Malaysia, is another factor why
our company provides lines of clothing for Muslimah. Next, we realized that these ambitious
women are looking for something effortless to wear to cater their needs in a daily busy life
and somehow still manage to stand out among their circles.

We plan to launch our business before Hari Raya Aidilfitri; since that is the
celebration in which Muslim people are going to don themselves with pretty clothes and
adornment. With the high demand of proper and modest clothes, we are going to release

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our products that will appease the customers. As time passing by, we expect to grow and
expand our business to higher level, producing more fashionable and affordable Muslimah
products; not to forget attracting more customers from all around the world by penetrating
onto international market. We put ourselves as customers and share the same sentiment
that shopping is a pure bliss, especially if money is invested for something worth it; not only
in this world, but also the afterlife.

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2.0 PURPOSE OF BUSINESS

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2.0 PURPOSE OF BUSINESS

The business plan is prepared because we need a guideline to analyse the viability
of our Muslimah clothing line. We need to make sure our products are different and the
location is specific enough for us to expect the business to growth. Our company needs to
have a legit business plan to refer in order to strengthen our company competing with other
competitors. We also need to allocate business resources effectively so we are always on
the right track. We are trying to avoid losses caused by excessive production. The business
plan is prepared by FastScarves Corporation for the purpose of obtaining working capital
loan from Bank Rakyat for the amount of RM100, 000. We make loan from bank totalling
RM100, 000 and have 3 of our partners to contribute their respective assets which are a
premise, 1 truck, 2 scooters as our side assets, while the rest 2 of us contribute RM5000
each for the sake of reducing the deficit later. This is to ensure, the proposed business can
operate efficiently for a long term and we can provide only the best in term of quality and
service.

This loan will become our capital in establishing the business. The limited financial
will be used to purchase more assets such as tailor machines, stores, booths and buildings
to expand our business in the country until we are stable enough to penetrate into
international market. Besides that, we also need to fund for workshop and training to make
sure our employees are all ready to assist our customers in any possible way. Not to forget,
our business plan is to convince relevant parties of the investment potential of the project
and the banks that we applied for loan. One of human needs to live is clothes, so we believe
we are going to make it in this industry with the right plan and strategies. Our attraction is not
only on low prices but also efficient service that we offer simply for free. We believe behind
every successful business, there is a good and proper business plan as preference.
Business plan reflects the smoothness of managing our company effectively.

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3.0 COMPANY BACKGROUND

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3.0 COMPANY BACKGROUND

Below are the details about our company:

Name of company FastScarves Corporation

Business address Wisma UNIKEB,

Universiti Kebangsaan Malaysia,
Jalan Bangi, 43600 Bangi,
Selangor Darul Ehsan.

Correspondence address Websites: www.fastscarves.com.my

Email: fastscarves@gmail.com

Telephone number 03-8912-9696

Date of commencement 1st January 2015

Registration number 671598-D

Name of bank Bank Rakyat

Bank account number 12-029-02-081883-5

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 4.0 PARTNERS BACKGROUND

4.0 PARTNERS BACKGROUND

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 GENERAL MANAGER

NAME Zahidah Husna Binti Zulkifli

IDENTITY CARD NUMBER 850530-10-5282
ADDRESS No.5 Jalan Seri Putra 3/Q, 43000 Kajang,
Selangor
CONTACT NUMBER 011-28006229
DATE OF BIRTH 30 May 1985
AGE 30 Years Old
MARITAL STATUS Single
ACADEMIC QUALIFICATION Bachelor Of Business Administration
University Of Lancaster, United Kingdom.
SKILLS Able to understand implications of new
information for both current and future
problem-solving and decision-making.
Able to use logic and reasoning to
identify the strengths and weaknesses
of alternative solutions, conclusions or
approaches to problems that might
occur in a company.
EXPERIENCE Have 4 year of experiences as a
General Manager at Jakel Silk House
Company.
PRESENT POSITION General Manager

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 ADMINISTRATIVE MANAGER

NAME Nurul Zahidah Binti Hassan

IDENTITY CARD NUMBER 881229-10-5094

ADDRESS No 1 Parit 3 Timur, 45300 Sungai Besar,

Selangor
CONTACT NUMBER 019-326 3786
DATE OF BIRTH 29 December 1988
AGE 27 Years Old
MARITAL STATUS Single
ACADEMIC QUALIFICATION Bachelor Of Business Administration, College
Poly-Tech Mara Kuala Lumpur (KPTMKL).
SKILLS Able to monitor and assess self-
performance, other individuals, or
organizations to make improvements or
take corrective actions for better
results.
Able to determine how a system should
work and how changes in conditions,
operations, and the environment
should affect outcomes.
EXPERIENCE Have 3 year experience as an
Assistant Administrative Manager at
Scicom Bhd.
PRESENT POSITION Administrative Manager

MARKETING MANAGER

NAME Tengku Farhana Binti Abdul Hadi

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IDENTITY CARD NUMBER 880218-10-6174
ADDRESS 39, Jalan Bu4/4 Bandar Utama Damansara,
47800, Petaling Jaya, Selangor Darul Ehsan
CONTACT NUMBER 017-3783198
DATE OF BIRTH 18 February 1988
AGE 27
MARITAL STATUS Single
ACADEMIC QUALIFICATION Bachelor Of Business And Marketing,
International Islamic University Malaysia
(IIUM)
SKILLS Able to understand customers needs.
Able to cater customers with patience
and passions.
EXPERIENCE Interned under fashion valet for 6
months.
3 years of experience as an operational
staff at Najah Boutique and 2 years at
Woman of Jannah.
PRESENT POSITION Marketing Manager

FINANCIAL MANAGER

NAME Nurul Natasha Binti Che Haron

IDENTITY CARD NUMBER 880607-12-5678
ADDRESS Blok R1-7-1, Pandan , Puteri Condominium,
Jalan Pandan Indah 6/10, 55100 Kuala
Lumpur
CONTACT NUMBER 014-2105077
DATE OF BIRTH 7 June 1988
AGE 27

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MARITAL STATUS Married
ACADEMIC QUALIFICATION Bachelor Of Financial In Business,
International Islamic University Malaysia
(IIUM).
SKILLS Understand strategies, business
functions, decision-making and
workflow of a company.
Able to determine how money will be
spent to get the work done, and
manage the accounting for
expenditures of the business.
EXPERIENCE Have 2 year of experiences as an
Assistant Financial Manager at
Kenshido Sdn. Bhd.
PRESENT POSITION Financial Manager

OPERATIONAL MANAGER

NAME Muhammad Aimaduddin Bin Sazali

IDENTITY CARD NUMBER 880418-08-5267
ADDRESS 854, Taman Mahsuri, Fasa 2c (Jasmina)
06000, Jitra, Kedah
CONTACT NUMBER 019-4626526
DATE OF BIRTH 18 April 1988
AGE 27 Years Old
MARITAL STATUS Single
ACADEMIC QUALIFICATION Bachelor In Business Administration,
University of Science Malaysia (USM)
SKILLS Able to lead and manage work in
stressful situation.
Able to understand and cater to
customers changing needs.
Able to work in a team.
EXPERIENCE Have one year of experience as a
marketing manager at al-ikhsan sdn

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 bhd.
Have six months of experience in
working at Scicom Bhd.
PRESENT POSITION Operation Manager

5.0 LOGO AND TAGLINE OF THE

COMPANY

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5.0 LOGO AND TAGLINE OF THE COMPANY

Muslimah Wear On-The-Go!

Above featured is FastScarves official logo, our tagline reads Muslimah wear on-the-
go. Our logo was designed upon heavy consideration of very specific details and ideas of
what we believe FastScarves should represent.

The scooter in our logo represents speed, mobility and accessibility. As mentioned
before, FastScarves is a Muslimah wear store bearing the concept of a fast food outlet. Our
scarves, socks and hand-socks are sold in both ala carte and sets (consisting Set A: a scarf
& a pair of socks, Set B: a scarf & a pair of hand-socks and Set C: a scarf, a pair of socks &
a pair of hand-socks) as most fast food are sold in their respective restaurants. The idea in
our marketing strategy is to appeal our buyers with the delicious concept of buying their
scarves, socks and hand-socks which are sold cheaper in sets and packaged fast and
creatively ala fast food take-outs. As most fast food take-outs are famous for their speedy
service, mobility and accessibility, we incorporated a scooter in our logo. We also have the
aid of a boutique truck that serves to sell our Muslimah wear in more places than one. We
too at FastScarves practice speed, mobility and accessibility in our services. The
FastScarves in our logo is painted in a soft pink and lavender purple to represent softness

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and gentility, which we believe apply to most women. This is especially relevant since we are
selling attire for women.

Our tagline reads Muslimah wear on-the-go because FastScarves is literally on-the-
go. We intend to carry the appeal of a fast food joint. As most fast food joints are on-the-go,
we too package our sets of scarves, socks and hand-socks in the nick of time. Apart of our
speedy services, we alternately exist in a form of a boutique truck and that makes us more
mobile than ever. Our scarves, socks and hand-socks are of good quality and most
importantly, non-tedious. Muslimah women with busy schedules have no need to worry
about petty ironing because we assure that the stocks we have chosen are crease-proof;
sold by Muslimah women on-the-go to Muslimah women on-the-go.

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6.0 LOCATION OF THE BUSINESS

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6.0 LOCATION OF THE BUSINESS

The map above gives a brief idea of our store location:

As any company, we, the partners of FastScarves have thought thoroughly and
heavily considered several aspects as to why we chose the exact location of our store.
FastScarves is located at Wisma UNIKEB, Universiti Kebangsaan Malaysia, Jalan Bangi,
Bangi 43600 Selangor. We settled for Bandar Baru Bangi because of there is less
competition there compared to Shah Alam, which is already a completely established
location for business especially in the scope of Muslimah wear. Furthermore, Bandar Baru
Bangi is a newly developed area. A newly developed area calls for potential customers and
families who will prowl the area for something new. Not to mention, the affordable rent as
compared to if we were to rent in a mall or a shop lot. Wisma UNIKEB is the hub of staffs
and students from close by universities. Hence why we feel it is the most strategic location in
Bandar Baru Bangi to open FastScarves first branch.

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 Close by us are many universities ranging from Universiti Kebangsaan Malaysia;
standing only minutes away from our store to Kolej Poly-Tech MARA Bangi; 3 estimated
kilometers from our vicinity. Primarily, FastScarves should appeal to women of all ages, and
since the scarves, socks & handsocks we provide are chic and up to date with todays
trends, we believe our Muslimah wear would firstly appeal to the young. Our affordable
prices also cater to the fact that the primary shoppers in our area are university students and
we gratefully take that into consideration. Hence why we felt it would appeal to them
especially when we sell our scarves, socks & hand-socks in sets of many. Not to mention,
our creative marketing strategy in selling Muslimah wear with the concept and appeal of a
restaurateur.

Also, the fact that our business venture resides in Wisma UNIKEB, we expect many
staffs from the establishment to shop with us after their office hours or breaks. With the aid
of our boutique truck, it is definitely possible for us to circulate the area and sell our
Muslimah wear; be it universities or office sites and buildings. Another helpful factor that
contributes as to why we chose Bandar Baru Bangi as our business venue is the housing
areas that is close to our office. Statistics show that the majority population of Bandar Baru
Bangi is Muslim. We feel that FastScarves will appeal not just the Muslimah women of
Bandar Baru Bangi, But the Muslimah women in Malaysia.

Situated in the vicinity of our business area are various other businesses and banks
such as, UMart Wisma, Stepcare footwear, Petronas gas station, Bank Rakyat, CIMB bank
and a ticketing counter and insurance company selling transportation insurance ranging from
Etiqa Takaful, Uni Asia and Takaful Ikhlas to name a few. These services are convenient for
our company and completely competition free. There is a gas station for the convenience of
our boutique truck and a mart that sells everyday paraphernalia to source us office supplies,
insurance companies that could potentially provide us insurance or even customers and
finally different banks for the convenience of our transactions. Parking is also not a problem
for our customers considering there are parking spots provided nearby Wisma UNIKEB. The
following guarantee FastScarves good business in Bandar Baru Bangi.

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7.0 ADMINISTRATION PLAN

7.1 INTRODUCTION

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7.0 ADMINISTRATION PLAN

7.1 INTRODUCTION

Every successful business requires a well-planned and precise administrative plan.

Thus, this administrative plan is created to prove to the customers the FastScarves
Corporation is maintained and controlled from time to time as well to improve the service.

FastScarves is a place where the customers, especially Muslimah can buy Muslimah
clothes such as scarves, handsocks, stockings or even jubah. Located at Wisma UNIKEB in
Bandar Baru Bangi, FastScarves is designed to be a one-stop centre for Muslimah
customers who are busy with their daily life to buy everything they need.

Other than providing products such as scarves, handsocks and stockings, we also
have an in-house Muslimah personal shopper and fashion advisor so that our customers do
not have to worry what they should wear or buy.

CONCEPT

It is evident that women are very well known for their indecisiveness. In fashion, there
is an abundance to consider from the enigma of whether the prices of the things we want
really tally with how much we are willing to spend. Not to mention, quality! As a boy that
caters to Muslimah women, we can already vividly imagine our customers asking
themselves, Is this much money really worth spending on a headscarf? Will this still is in-
trend tomorrow? What about the quality? The million dollar question being; should
covering your Aurah be so costly? The answer is, no. We beg to differ. We at FastScarves
are compassionate in understanding the struggle of todays Muslimah women. We firmly
believe that covering your Aurah should be affordable and easy! Our range of scarves (sold
cheaper in sets including socks and hand-socks tailoring exactly to what the customers
prefers) are chosen carefully in bulk and guaranteed quality to cover your Aurah perfectly.

We embody our headscarves as we are also efficient in catering to our customers.

We carry efficiency of a restaurateur. Our concept was decided after we realized how fresh
and speedy food is served in fast food restaurants. We crave them all through day despite
how unhealthy they may be. Is it because of how fast they are made to be served to us? Or
the fact that they are ridiculously good and costs us so little that it makes our wallet sigh for
instant relief. Just like fast food, our scarves are served in the nick of time, good quality and
are affordable for everybody. Just like a restauranteur, we have developed means of our own
boutique truck for better access to our customers and we also have a boutique in Bandar
Baru Bangi.

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 We choose to sell our scarves, socks and hand-socks in sets with the ideals of a fast
food restaurant too whereby after the customer chooses her set, we pack it ala fast fod
packaging in adorable paper bags. Now who do we sell for> Muslimah women of every age
of course! Ranging from college students, business women on-the-go to even housewives
who wants to feel chic! We live by to never discriminate women of any kin; a Muslimah sister
in need is a Muslimah sister indeed! So shop with us to experience on-the-go Muslimah
wear that is fast, affordable and easy!

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7.2 COMPANY MISSION, VISION
AND OBJECTIVES

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7.2 COMPANY MISSION, VISION AND OBJECTIVES

Mission
To introduce effortless fashions to Muslimahs world.
To introduce alternative lines of clothes and fashions for the busy Muslimah.

Vision
FastScarves Corporation aims to create a huge chain of Muslimah clothing line
throughout Malaysia and overseas and also become the number one supplier for
Muslimah wear in Malaysia

Objective
The objectives of FastScarves Corporation are:
a) To raise the awareness for people to change their perspective about Muslimah wear
or Muslimah can also be fashionable
b) To train the employees to provide a customer-friendly service to customers.
c) Contribute to the development and growth of the country's economy.
d) To create productivity among employees.

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7.3 ORGANIZATIONAL CHART

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 7.3 ORGANIZATIONAL CHART

General Manager

Zahidah Husna Binti Zulkifli

Financial Manager
Administrative Marketing Manager Operational
Manager Manager Nurul Natasha Binti
Tengku Farhana Binti Haron
Nurul Zahidah Binti Abdul Hadi Muhammad
Hassan Aimaduddin Bin

Operational Staff

Muhd Adam Naqib

Bin Hassan

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7.4 MAN-POWER PLANNING

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7.4 MAN-POWER PLANNING

POST NO QUALIFICATION RESOURCES

GENERAL MANAGER 1 DEGREE PARTNERSHIP

ADMINISTRATIVE MANAGER 1 DEGREE PARTNERSHIP

MARKETING MANAGER 1 DEGREE PARTNERSHIP

OPERATIONAL MANAGER 1 DEGREE PARTNERSHIP

FINANCIAL MANAGER 1 DEGREE PARTNERSHIP

OPERATIONAL STAFF 1 SPM/STPM OPERATION

DEPARTMENT

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7.5 SCHEDULES OF TASK AND
RESPONSIBILITIES

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7.5 SCHEDULE OF TASK AND RESPONSIBILITY

NO POSITION TASK

The person who plans, implements and controls the overall

1. General Manager management of the business.

- In charge of monitoring the business daily operations and

making sure the staffs do their jobs.

- Responsible of overseeing the financial statements, sales

reports and other data.

- Maintains administrative staffs by recruiting, choosing, training

and leading employees.

- Needs to maintain quality service by establishing and enforcing

business standards. Not to forget plans the use of materials and
human resources.

Administrative manager oversees and directs the

2. Administrative administrative services of an organization.
Manager
- Assigns responsibilities to administrative staff and ensure the
facilities are equipped with the supplies and services needed to
ensure the business runs smoothly and accomplishes its goals
on a daily basis.
- Purchases printed materials and forms by obtaining
requirements; negotiating price, quality, and delivery; approving
invoices.
- Accomplishes staff results by communicating job expectations;
planning, monitoring, and appraising job results; coaching,
counselling, and disciplining employees.

Gather and analyze data by doing research on customer

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3. Marketing Manager needs to sell specific products.

- Conducts research on competitors and present summaries of

their strategies to identify potential holes.

- Evaluate the financial aspects of product development, such

as budgets, expenditures, research and development
appropriations, and return-on-investment and profit-loss
projections.

- Direct the hiring, training, and performance evaluations of

marketing and sales staff and oversee their daily activities.

- Make sure customers receive good service by creating new

ideas to improve services and products.

- Directs and coordinates marketing activities to promote

products and services, working with advertising and promotion
managers.
Plays a significant role in long-term planning, including an
4. Operational Manager initiative geared toward operational excellence.

- Oversees overall financial management, planning, systems

and controls.

- Conducts regular meetings with other to discuss issues,

concerns and updates.

- Monitors and analyses market trends.

- Continually monitor and improve the overall performance of

business operation.

Manages the whole budgeting preparation every year,

5. Financial Manager management and monitoring processes of the cash-flow.

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 - Take care of employees salary.

- Collecting, preparing and interpreting reports, budget,

accounts and financial statements.

- Checks for data accuracy and completeness to create financial

strategies to improve business profitability.

- Makes account to see profit and loss and balancing sheet.

Perform various duties as assigned to ensure the day-to-

6. Operational Staff day operations of the business are met.

- Upholding the objectives of the business.

- Managing, arranging and packaging the stocks.

- Being a helpful hand to help in running the business efficiently.

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7.6 REMUNERATION OF SALARY

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7.6 REMUNERATION OF SALARY

Remuneration of salary is done by the company for the purpose of giving and
showing appreciations towards our lines of workers who have done so well in managing and
operating the company. The remunerations arranged by our company to be given to our
employees are as shown below:

7.6.1 ANNUAL LEAVE

Annual leave is the paid time off from work which is granted by the employers to be
used by the employees. Based on the Employment Act 1955, an employee shall be entitled
to paid annual leave of:

a) 8 days per year for employees who have served continuous service for a period of
less than 2 years.
b) 12 days per year for employees who have served continuous service for a period of 2
years or more, but less than 5 years.
c) 16 days per years for employees who have served continuous service of 5 years or
more.

However, our company has reached upon an agreement to give annual leave to our
list of employees as shown below:

Manager: 14 days per year.

Operational Staff: 10 days per year.

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7.6.2 MEDICAL LEAVE

Medical leave or sick leave is the time off from work which is given for the employees
by the employer to take some time off from work in order to address their health and safety
needs without losing pay. Based on the employment act 1955, an employee shall be entitled
to paid medical leave under the following conditions:

a) Examinations upon employees medical conditions at the expense of the employer by

a registered medical practitioner appointed by the employer; or if no such medical
practitioner appointed nor obtainable within reasonable time and distance, by any
other registered medical practitioner or medical officer, or dental surgeon ( Defined
by Dental Act 1971).
b) Notification to the employer in regards of medical or sick leave, within 48 hours of the
commencement.
c) Where no hospitalization is necessary, an employee shall be entitled to paid medical
leave of:
I. 14 days per year for employees who have served continuous service
for a period of less than 2 years.
II. 18 days per year for the employees who have served continuous
service for a period of 2 years or more, but less than 5 years.
III. 22 days per year for the employees who have served continuous
service of 5 years or more.
d) Where hospitalization is necessary as certified by the registered medical practitioner
or medical officer, an employee shall be entitled to paid medical leave of 60 days per
year.
e) No employee shall be entitled to paid medical leave for the period during which the
employee is entitled to Maternity allowance, or for any period in which the employee
is receiving any compensation for disablement (Workmens Compensation Act 1952),
or any periodical payments for temporary disablement (Employees Social Security
Act 1969); as stated in the employment act 1955.

Thus, our company has reached upon agreement to give paid medical leave to our
employees in accordance to the conditions written above with slight alterations in regards of
duration of time, where no hospitalization is necessary, as shown down below:

Manager: 20 days per year.

Staff: 16 days per year.

7.6.3 PANEL CLINIC

42
 Panel clinic is the list of clinic chosen by the company to provide medical assistance
towards its employees. Employees suffering from employment injuries or occupational
disease may receive free medical treatment at panel clinic chosen by the company until they
are fully recovered. The panel clinic chosen by our company is Hospital Universiti
Kebangsaan Malaysia (HUKM).

7.6.4 EPF CONTRIBUTIONS

EPF is a social security institution formed according to the Laws of Malaysia-

Employees Provident Fund Act 1991 (Act 452) which provides retirement benefits for
members through management of their savings in an efficient and reliable manner, aside
from providing a convenient framework for employers to meet their statutory and moral
obligations to their employees. Current contribution rate for EPF is in accordance with wage
or salary received as stated down below:

a) For employees who receive wages or salaries of RM5,000 and below, the portion of
employee's contribution is 11% of their monthly salary while the employer contributes
13%.
b) For employees who receive wages or salary exceeding RM5,000 the employee's
contribution of 11% remains, while the employer's contribution is 12%.

Therefore, in accordance to the rule stated above, our company is thus responsible
in contributing 13% of our employees salaries to their EPFs accounts.

7.6.5 SOCSO CONTRIBUTIONS

SOCSO, also known as PERKESO or Social Security Organization; was established

to provide social security protections to all employees in Malaysia. Whether the employees
are full time, part time, permanent, temporary, employment or contract; based on SOCSO
Act 1969, every company is required to contribute SOCSO for its employees. The rates
contributed are based on the total sum of the monthly salaries received by an employee,
however; our company has reached upon agreement to contribute 2% of the employees
salary to SOCSO before the end of each month.

43
7.7 SCHEDULES OF
REMUNERATION

44
 7.7 SCHEDULE OF REMUNERATION

NO. OF MONTHLY EPF (13%) SOCSO (2%) AMOUNT

DESIGNATION EMPLOYEE SALARY (RM) (RM) (RM) (RM)

1 1 600 208 32 1 840

General Manager
1 1 300 169 26 1 495
Administrative Manager
1 1 300 169 26 1 495
Financial Manager
1 1 300 169 26 1 495
Marketing Manager
1 1 300 169 26 1 495
Operational Manager
1 1 200 156 24 1 380
Operational Staff

TOTAL 6 8 000 1 040 160 9 200

45
7.8 LIST OF OFFICE EQUIPMENT

46
7.8 LIST OF OFFICE EQUIPMENT

NO. TYPE QUANTITY PRICE/UNIT TOTAL

(RM) (RM)

1. 7.8.1 List of Furniture and Fitting

Air Conditioner 1 970 970
Personal Computer 1 3 500 3 500
Cabinet 2 200 400
Telephone 1 180 180
Fax Machine/Printer/Photocopy Machine 1 448 448
Safety alarm/CCTV 1 750 750
Register Cashier Counter Machine 1 350 350
Shelves 7 59 413
Conference Office table 1 380 380
Office chair 6 50 300
Table 2 70 140
Chair 4 50 200

Total 20 7,037 8,031

2. 7.8.2 List of Stationaries

Pen 1 20/per box 20
Notebook 1 20/per box 20
Price labeller 1 150 150
Whiteboard 1 200 200

Total 4 390 390

3. 7.8.3 List of Business Registrations

Business registrations fees 1 1 500 1 500

47
 Duty stamp 5 10 50

Total 6 1510 1550

4. 7.8.4 Deposit (Expenses)

Water 1 30 30
Electricity 1 250 250
Telephone 1 150 150
Wireless Internet 1 148 148

Total 4 578 578

48
7.9 ADMINISTRATION BUDGET

49
7.9 ADMINISTRATION BUDGET

FIXED ASSETS MONTHLY OTHER EXPENSES

ITEM
EXPENSES (RM) EXPENSES (RM) (RM)

FURNITURE AND
8,031 - -
FITTINGS

STATIONARIES - - 390

SALARIES - 9200 -

DEPOSIT
EXPENSES - - 578
(UTILITIES)
BUSINESS
- - 1 550
REGISTRATION

EPF (13%) - 1 040 -

SOCSO (2%) - 160 -

TOTAL 8,031 10,400 2,518

50
8.0 MARKETING PLAN

51
8.0 MARKETING CONCEPT

Our biggest concern is always customers satisfaction especially since we are new in
this industry, we would want to impress them and let our products do the rest. Satisfied
customers are actually indirectly marketing agents as they will do the talk and may do the
promoting for their acquaintances or other people to try and buy our products. This is why
we come out with a fresh concept to attract them and give our customers new experience,
we offer our products in packages where they get to choose scarves, hand-socks and socks
in many option of sets that we offer. Usually people only have sets in ordering foods but we
are trying to make it more interesting and use the concept in selling our products since
people like to try out something new. In order to fulfil customers needs and wants, we offer
products and services that are easily available to the targeted customers at the right place
and time.

Hence, that is why we have a boutique truck to bring new experience and
excitement for them. Instead of the customers come to us, we are going to be nearby their
housing area to attract them and widen our influence to the targeted customers aside from
being there in our head-quarters. We try our best to make the concept attractive to people,
and most importantly; at an attractive price. We believe that customers satisfaction always
go beyond the price because satisfied customers will come back to repeat purchases and
contribute to business sales and profits. Apart from that, our on-the-go concept is also one of
our ways to keep the customer satisfied with the fast and convenient business trade. We
want our business to be known with our ability to understand the customers and successfully
meet their needs and wants. Our philosophy is, there are always other entrepreneurs to
compete with, but; good entrepreneurs are the ones that put themselves in their customers
shoes and give their best to keep them coming back for more.

52
8.1 PRODUCT AND SERVICE
DESCRIPTION

53
8.1 PRODUCT AND SERVICE DESCRIPTION

FastScarves Corporation specialized in providing Muslimahs clothing line that meets

the syariah in term of modesty. Our target market is busy women who are concern to look
attractive and presentable even in their busy schedule daily life. Since it is natural for women
to always look good especially in their outfits, we are focusing on women who are working or
still studying. As you can tell by now, our products focus more on scarves, hand-socks and
socks which are the things that most people forget how important they are in helping us to
cover ourselves properly based on Islams teaching. The use of our products is to help these
busy muslim women to guard their modesty in the right and fun way by offering them many
beautiful and colourful scarves, hand-socks and socks, not to mention our personal
shoppers and advisors services.

They can simply pick everything on their own and get cheaper price than any shop
they can ever get since our products come in packages concept. This is also one of our
ways to raise awareness on the need to cover both of our feet and arms because it is
compulsory for women in Islam to cover them. Since our products come in packages, they
will not only have scarves but also hand-socks and socks to develop their ideas in mix and
match their daily outfits. It will encourage them to try and slowly learn covering their body
parts that need to be covered at the same time. We are very confident with our products in
satisfying the needs and wants in the market since all Muslim women should have these
products in their wardrobe to dress in a way that pleasing God. We believe that scarf is not
only a piece of cloth but it means obeying God in difficult environment. It is courage, faith in
action and true womanhood.

In order to be confident women, they need to be and feel comfortable about

themselves first, that is why we choose cotton as our material because we take weather as
our major consideration. Cotton is the best when it comes to absorbing sweat since Malaysia
has warm weather most of the time. It is also convenient because we make it easy for
women to style them in their own ways because it is crumple free and not too silky that
makes it difficult for them to wear, we want them to realize that being covered does not
necessarily mean boring and plain. Muslim women could also style themselves in versatile
without their aurah being a hurdle. Since our business is based on Islams teaching, we
would want to invite all muslim women to start taking modesty to a different level. In other
words, we want to make it easier for women to cover their aurah properly and still be
fashionable.

54
 Next, we offer them appealing, fun and most importantly convenient products that
still make them look beautiful and confident even though in their mix and match covered
outfits. It is one of our dawah efforts to change peoples perception that being covered
means wearing boring and dull outfits which is why we come out with fresh concept to help
them stand out among their circles. We understand that Muslim women have it very difficult
to be covered and walk down the street but still wanting to look as good as other women out
there, so we provide them with our personal shoppers and advisors to meet their needs and
wants and invite them to learn the right way of covering ourselves with our products. We
want these women to have fun in looking good and attractive but still not going astray from
the right path which is: Islam.

55
8.2 MARKETING STRATEGY

56
8.2 MARKETING STRATEGIES (4Ps)

In the subject of entrepreneurship, marketing strategies are an essential element to

our business. Marketing strategies are approaches and ideas used to market our product to
the world. Without marketing strategies, it is almost impossible for us to gain good business
and generate income, hence why today, we are introduced to a very helpful concept in the
world of entrepreneurship better known as the 4Ps (Product, Price, Place, Promotion). In the
concept of 4Ps, Product refers to our product strategy that highlights the very few aspects
of our product and how it differs in terms of branding, quality, design, packaging, labelling
and even the after sales service it offers. Price on the other hand, refers to our pricing
strategy and how we create our revenue.

Place or distribution, highlights on how we channel our products to the consumers,

be it through wholesale or retail. Lastly, Promotion is mainly how we convey information of
our business to consumers. The 4Ps concept is indeed vital in any business as without it,
marketing any given product would be difficult. The 4Ps are basically the foundation of a
growing business. To achieve decent business, one must firstly be sure that their product
itself is durable, its price reasonable and is capable of making revenue, its distribution
accessible and its promotion a marketing genius. These 4Ps are important to achieve before
one can guarantee a prosperous business.

57
8.2.1 PRODUCT STRATEGY

BRAND

In our business, FastScarves is guaranteed to wow its consumers with our branding,
especially with its unique logo. The symbolism we features through our logo bring to our
product as means to show how simple it is to be quick, creative and at the same time, cover
your Aurah perfectly. We have coined our brand with the term Muslimah-wear on wheels to
acknowledge the fact that we are accessible and can be anywhere, anytime for the
convenience of our consumers. The fun and feminine vibe we bring to our general concept
also aids in drawing attention to our brand. We believe that our brand really represents
ourselves accurately and that many women could also relate to the concept we are prepared
to introduce to our future shoppers.

QUALITY

Rest assured, our scarves, socks and hand-socks are analysed thoroughly,
handpicked and bought in bulk chosen and are among the finest and durable quality of
various different materials. We at FastScarves strongly feel that one should not sell what
they do not intend on wearing. As consumers ourselves, we are sure to be very detailed and
selective when it comes to choosing quality material from comfortable fabric that caters to
the convenience of Muslim women. After all, quality is always better than quantity. We at
FastScarves value the comfort of our customers and are willing to go the extra mile when it
comes to making others feel comfortable.

DESIGN

FastScarves is run by modern and hip young women and as most young women, we
are very sure to keep our eyes peeled for the latest fashion trends. We are sure to choose
daring and different designs especially for our consumers. We are adamant that
FastScarves will never be left behind especially when it comes to whats in and what is not.
Our promise to our customers is to keep ourselves updated when it comes to new designs
and at the same time, bring variety in the scarves, socks and hand-socks that we sell. We
are persistent in bringing fierce and freshness along with the designs that we have chosen
for our consumers.

58
 PACKAGING

FastScarves creative packaging is certainly a factor of our product that is ready to

wow others once our business has begun. Packaging of our scarves, socks and hand-socks
are done through the ideals of a fast food restaurateur, hence why we are called
FastScarves. As you can see, we provide eco-friendly paper bags to package our products
quickly and efficiently. Inspired by the speedy efficiency of fast food outlets, we aim to bring a
common form of convenience in packaging for our customers. Our paper bags are finally
sealed with a sticker of the official FastScarves logo. Our packaging is made easy to
promote the accessibility of the FastScarves shopping experience.

LABELING

FastScarves is very particular when it comes to labelling our product to warn and
specify important instructions in maintaining the quality of our scarves, socks and hand-
socks. We are very sure to label all our Muslimah-wear with various details such as the
specified materials used in the fabric of our scarves, socks and hand-socks, Machine-
washing & ironing instructions and also precautions that our consumers must follow and be
wary of in order to sustain the quality of our product. We at FastScarves believe that it is
definitely better to be safe than sorry.

AFTER SALES SERVICE

Just as every business, responsibility is instilled within us and it is only courtesy to

still help in any way possible when it comes to our customers not only throughout their
shopping experience with us but also, even after they have shopped with us. We at
FastScarves are honoured to cater to previous customers even after their purchase and are
willing to give special attention if it is required. Any form of feedbacks, good or bad, shall be
taken in a positive light and if defects are discovered in our products, we are willing to go the
extra mile to do what we can in making up for our loss. We at FastScarves aim to develop a
helpful, responsible and dedicated workforce and will do as much as we can to cater to all
our customers in order for them to achieve a pleasurable shopping experience with us.

59
8.2.2 PRICING STRATEGIES

In entrepreneurship, there are several different pricings that can be implemented in a

business. However, a business is only pertained to one kind of pricing that is relevant to their
business. Cost-based pricing is standardized based on the total cost of a product or service
plus a standard mark-up. A standard mark-up is derived from the profit margin that is desired
from the sale of the product. Value-based pricing is when a customers idea of the value of a
product becomes a key factor considered in pricing the product or business. However, a
business that uses value-based pricing in pricing their products must first conduct a research
based on how much a customer is willing to pay for a certain product in order to determine
the ideal price of their product.

FastScarves has chosen to use cost-based pricing in pricing the products of our
business. We believe that cost-based pricing is a more accurate system that can be used in
pricing the kind of business we have delved into. Also, we would like to think that detailed
calculation is always a safer alternative as compared to simply estimating the price we think
our customers would pay for our product. The following are the calculations done based on
the Total cost per unit for our product.

The total of travelling cost using motorcycle when taking the product per trip would
approximately be around RM 6, since it only requires fuel and no payment for the toll. Whilst,
the approximate price paid per scarves would be around RM 8, and followed by RM 6 for
both hand-socks and stockings per unit.

So,

Total cost per scarves would be:

RM 8 + RM 2 = RM 10 per unit scarves.

Total cost per hand-socks would be:

RM 6 + RM 2 = RM 8 per unit hand-socks.

Total cost per stockings or socks would be:

RM 6 + RM 2 = RM 8 per unit stockings or socks.

Since our company is a new company, we have agreed on a medium range of mark-
up which is: 30%, for each of our product.

60
Thus, the mark-up for the products are as shown below:

Scarves per unit: 30% X RM 10 = RM 3.00

Hand-socks per unit: 30% X RM 8 = RM 2.40

Stockings or socks per unit: 30% X RM 8 = RM 2.40

Hence,

Selling price for each of the product:

Scarves per unit: RM 10 + RM 3 = RM 13

Hand-socks per unit: RM 8 + RM 2.40 = RM 10.40

Hand-socks per unit: RM 8 + RM 2.40 = RM 10.40

Actual selling price for a package of mix and match (scarves, hand-socks and stockings or
socks):

RM 13 + RM 10.40 + RM 10.40 = RM 33.80

However, we agreed on cutting the price of the package from RM 33.80 to RM 33.00.
Therefore, the selling price for the package of scarves, hand-socks and stockings or socks;
would be: RM 33.00.

61
8.2.3 DISTRIBUTION/PLACE STRATEGY

Our venues have been confirmed and we have chosen Bandar Baru Bangi as the
location of our store. Upon surveying, we have discovered the overwhelming percentage of
Muslim women in Bandar Baru Bangi. Evidence that support the choice of our location is the
growth in educational institutes such as Universiti Kebangsaan Malaysia (UKM), Kolej Poly-
Tech MARA Bangi (KPTM) etc. FastScarves believe that our hip trends and affordable prices
would appeal to both the young and old. Our targeted buyers range from university students,
lecturers and even staffs. Also, with the aid of our mobile boutique, selling our product
cannot be any more accessible. Apart from Bangi, we can go to different places to sell our
products ranging from offices, educational institutes and maybe even outside malls.

62
8.2.4 PROMOTION STRATEGY

1) ADVERTISING

-Internet

Through the internet, FastScarves aims to advertise our business to the fullest through
social media masses such as Twitter, Instagram and Facebook. In the roaring era of
technology, women especially are engrossed with shopping online. FastScarves provides
online utility such as an official website for women to browse through online catalogs and a
medium that makes online shopping possible. We would agree that the internet is the
channel we rely on the most in advertising our product.

-Printed Media

Another alternative FastScarves has resorted into in advertising is through printed media.
We will print flyers and business cards to be distributed to the public, complete with visuals
and statistics for the people to see. Printed media is also an essential part of our advertising
because unlike the internet, printed media serves as a hardcopy printed material. Along with
our flyers, we will print out business cards with better information of our store and also for
enquiries

-Broadcasting Media

FastScarves will be sure to also use broadcasting media as a promoting alternative by airing
commercials. We will make sure that our commercials will be broadcasted on time slots of
the peak hours. The target viewers of our commercial range from housewives, women who
are on their break in the office and even students. Perhaps in the near future, we would even
consider finding an ambassador to be the face of our product to attract target viewers to
shop with us.

63
These below are some of our printed media that we are going to use as parts of our
advertising:

Business Cards

Flyers

64
65
2) SALES PROMOTION

-Point purchase

FastScarves will also use point purchase as a sales promotion gimmick whereby we will
have a point system for our customers to shop with us and accumulate points. Accumulated
points will be rewarded with discounts. We could even consider a membership card for our
shoppers where we can email our shoppers regarding future promotions.

-Premium

FastScarves is a company that also practices exclusivity. We will consider premium editions
and designs for our shoppers. We can collaborate with underdog designers where we will
help and market their talent. Proceeds for premium designs could even go to charity and we
will also use better, durable and more cooling material to make our premium designs.
Hopefully in the near future, the exclusivity of our products will also bring us to have
fanclubs.

-Contests

FastScarves will also have monthly contests and even giveaways for our shoppers. Rewards
will be given all pertained to our products. Example of the contests that will be held by us are
model searches (Muslimah Runaway) and also Instagram contests where our shoppers can
style our products and the scarf most creatively styled with modesty will be rewarded.

66
3) PUBLIC RELATIONS & PUBLICITY

- Festival

FastScarves will open our own booths and participate in different youth festivals to attract
young women to buy our products. We will also have student discounts on several different
occasions varying on the crowd. We believe that booths are great forms of attraction to
attract publicity. With booths, it will be easier for us to approach our buyers especially for
those who live too distant from our shop that is located in Bangi.

-Tour

With the presence of our boutique truck, touring will be an easier alternative to attract
publicity. FastScarves could go on roadshows and give buyers from different states the
golden opportunity to shop with us. We at FastScarves are empathetic towards our buyers
and are willing to go beyond measures just to be closer to our buyers for their convenience

67
8.3 PICTURE OF PRODUCT

68
8.3 PICTURE OF PRODUCT

69
8.4 TARGET MARKET

70
8.4 TARGET MARKET

In order for a business to succeed, a business must first identify a viable product or
service based on the needs and wants of the market. In our case; we have come out with
products and services which are viable, especially to busy women, specifically Muslimah;
who are always on-the-go. A general survey of the Malaysian public revealed that a large
and growing percentage of populations in Malaysia is consists of those who are Muslim.
With almost 1.556 million people living in the capital of Kuala Lumpur with 61.3 % of them
whom are Muslim and 35.2% of whom are Muslim women; the survey indicated how
Muslimahs based wear and clothes are literally essential for the market. With increase
percentage of working Muslim women in the capital along the years, Muslimahs wear which
can aid upon the womens busy lifestyles are sought after by the customers, day by day.
These facts hence brought us to centralize our business and products to cater the needs
and wants which encircle upon these women: Muslimah women who lead a busy lifestyle.

In terms of geographical factor; with our stayed and on-the-go nature of business,
we thus further specified our target of Muslimah women who lead a busy lifestyle market to
encircle upon those who are students, lecturers and working women in general. This is made
possible due to the existence of our premise at Wisma UNIKEB, Universiti Kebangsaan
Malaysia (UKM); where our customers can basically frequent our premise from day to day.
This is also made possible by the existence of our on-the-go-truck which enabled us to
move and market our product from one place to another as based upon our target market.
With total population of 795,522 people within 30 Kilometer radius off the premise which
consist roughly a total of 150,000 students, 1,000 lecturers and 200,000 working women; as
well as the availability of delivery services and public transport system in that area, we are
sure that our target market would drop by and buy our products.

In terms of demographic factor and psychographic factor; approximately 55% of the

populations are women who are students, lecturers or working women whom are of the age
of 19 to 45 years old. They lived verily; there are some who lived off merely their scholarship
while some, lived off their day to day hard work and wages. Due to this reason, we can see
the gap in between the womens education, social class, income and family. A public survey
was distributed in order to find out about these women taste in terms of Muslimah wear, their
preferences, their motives of purchase as well as their sensitivity towards the selling price.
These information aided us in coming out with ideas in terms of our products and services.
Not only that, this also enable us to aid our target market customer to the fullest while at the
same time, still, providing them with the most affordable price to be paid.

71
8.5 MARKET SIZE

72
8.5 MARKET SIZE

Market size refers to total potential purchase of target market including competitors
services or products within the same market. Competitors are other businesses who offer
similar services or products to the same target market. Our target markets are university
students, lecturers and working women in Bandar Baru Bangi. The number of people who
visit our shop is approximately 59,670 people.

The approximate total of university students, lecturers as well as working women in

Bandar Baru Bangi; which is within 30 km radius off our premise would be: 351,000 people.
This total is obtained from the calculation below:

150,000 university students + 1,000 lecturers + 200,000 working women = 351,000

people.

From the total of 351,000 people, we estimate that those who would buy our products
would consist of 3% university students, 6% lecturers and 8% working women; per year.

Hence,

6% X 351,000 people = 21,060 people.

8% X 351,000 people = 28,080 people.

10% X 351,000 people = 35,110 people

Thus,

21,060 people+ 28,080 people + 35,100 people = 84,240 people

This 84,240 people will normally make purchases around RM 33.00. Therefore, the
target for market size is for our customers to spend money for our products with total stated
below, per year:

84,240 X RM 33.00= RM 2,779,920

Therefore,

The approximate market size per year is: RM 2,779,920.

73
8.6 COMPETITORS

74
8.6 COMPETITION

Our biggest competitors are obviously those companies who offer similar products
with the similar target market since they have been in the industry for quite some time and
they know well about the risks and how to handle the business efficiently more than us.
Apart from that, we are still new while they are already established and spreading their wings
inside and outside of the country such as Ariani, Fareeda, and Aidijuma who are very well
known with their own signature; especially, their scarves but we have our own ways to
compete with them. Our biggest strength is probably the on-the-go truck which also can cut
our cost as well rather than having to pay high cost of too many boutiques to rent or own
because our truck will go around the target places to promote the products. It is a fresh idea
of ours to make use of the truck and at the same time making our products easy to get,
since our fancy truck is going to be at universities, festivals or night markets all around
Bandar Baru Bangi.

Our products also come in packages which we usually only have that options for
buying foods, but we utilize the idea and offer the customers with so many valuable and
affordable set to choose. We come out with this flexible concept which will make it easy for
customers to choose either they want the set to have more or less scarves, hand-socks or
socks; it is basically based on their own preferences. Besides that, we also provide them
with our personal shoppers and advisors so that our customers can always refer and turn to
them to assist them in the best possible way. Most people are reluctant to ask opinions from
the employees since they often only promote and focus more on making the customers
buying their products, but we are going to make sure our customers get the assistance by
our trained employees to give them ideas on mix and match or even show them how to style
it. It is our concern to make sure our customers make good investments both for us and
them, not only in this world but the afterlife.

75
COMPANY STRENGHT WEAKNESSES

Has its own The owning is

signature easy to bend
scarf Too pricey for
Easy to middle class
wear people
No need to Very hard to
iron take care of the
products in a
long term

Has its own Lack of

signature versatility
layered Not affordable
scarf for middle class
Easy to people
wear Easily crumpled
Very since its from
convenient chiffon material

Has its own Uninteresting

signature patterns
scarf Need to iron
Instant Easily crumpled
bawal
scarves
Simple style

76
8.7 MARKET SHARE

77
8.7 MARKET SHARE

Market share is defined as a segment of the market that a business is able to control
after considering their market size. A market share is an important form of estimation that
should be done before conducting a business. The following table and chart highlights the
before and after market shares of our Muslimah-wear company: FastScarves.

Market share BEFORE entry of FastScarves:

COMPANY CONTROL (%) TOTAL (RM)

FAREEDA 50% 50% x RM 2,779,920 = RM 1,389,960

ARIANI 30% 30% x RM 2,779,920 = RM 833,976

AIDIJUMA 20% 20% x RM 2,779,920 = RM 555,984

TOTAL 100% RM 2,779,920

Market Share (BEFORE ENTRY)

FAREEDA (50%) ARIANI (30%) AIDIJUMA (20%)

78
Market share AFTER entry of FastScarves:

COMPANY CONTROL (%) TOTAL (RM)

FAREEDA 44% 44% x RM 2,779,920 = RM 1,223,164.80

ARIANI 28% 28% x RM 2,779,920 = RM 778,377.60

AIDIJUMA 18% 18% x RM 2,779,920 = RM 500,385.60

FastScarves 10% 10% x RM 2,779,920 = RM 277,992

TOTAL 100% RM 2,779,920

79
Market Share (AFTER ENTRY)

FAREEDA (44%)
ARIANI (28%)
AIDIJUMA (18%)
FastScarves (10%)

80
8.8 SALES FORECAST

81
8.8 SALES FORECAST

Sales forecast refers to the expected amount of purchases from the identified target
market. The table below shows the amount generated per month.

Based on market share: 84,240 X RM 33.00 = RM 2,779,920

Sales Forecast for FastScarves:

MONTH TOTAL SALES (RM) DESCRIPTION

January 179,160 Satisfying sales due to New

Year Sales.
February 199,160 Slightly increase because of
the aggressive promotion for
the Chinese New Year Sales.
March 231,660 Sales remain the same
because there is no
April 231,660
celebration or holiday
May 248,660 Sales begin to increase
because of school holiday.
June 261,660 Sales increase because of
Ramadhan and Hari Raya
Celebration.
July 231,660 Sales decrease because there
August 231,660 is no celebration or holiday
during this time
September 231,660

October 231,660

November 249,660 Sales begin to increase

because of school holiday
December 251,660

Total 2,779,920

82
SALES FORECAST FOR SECOND AND THIRD YEAR OF FASTSCARVES AT BANDAR
BARU BANGI

YEAR 2 (2016) RM 2,918,916

YEAR 3 (2017) RM 3,210,807.60

FastScarves at Bandar Baru Bangi sales forecast will increase for 5% for the second year
and 10% for the third year.

83
8.8.1 SALES FORECAST DESCRIPTION

Sales forecast refers to the expected amount of purchases from the identified target
market. The table above shows the amount generated per month. Figure of total sales are
determined based on the experience of our competitor and assumption made by the
marketing manager based on information collected from competitor.

January and February

Since we just opened our shop, we are planning to do aggressive promotion during this
month since people are not fully aware of the existence of our shop. Total sales for January
is satisfying because the shop is having a New Year Sales that offers discount up to 30%.
Total sales for February show a slight increase because of the aggressive promotion for
Chinese New Year Sale. Therefore, we can say that the sales in February slightly increase in
comparison to the sales in January.

March and April

The total sale for March and April remain the same because there is no celebration and
holiday.

May and June

Total sales in May begin to show an increase because of the upcoming school holiday where
there will be a lot of weddings during this time. In June, the total sales start to increase
because of fasting month. People will start looking for a matching hijab and hand-sock to
match their outfit for Hari Raya.

July, August, September and October

The total sales remain the same during these months because there is no holiday or
celebration being celebrated at this time of the year.

November and December

The total sales begin to increase in November and December because there is a long school
holiday coming up where people will start to look for matching hijab for wedding or for a
holiday.

84
 We assume that our sales for the second year and third year of operation will likely
rise by 20% every year. We believe that our target market will start to change their
preference to our product throughout the year. With reasonable price, high quality products,
and efficient services, target market will preferably choose and trust FastScarves better than
other competitors.

85
8.9 GANTT CHART

86
8.9 GANTT CHART

Gantt chart is a tool to plan and monitor marketing activities of the company. After
formulating achievable sales objectives our company have prepared a schedule to facilitate
the process of controlling and monitoring the company resources to execute the whole
marketing plan. Below is the Gantt chart of our company:

Month
1 Activities 1 2 3 4 5 6 7 8 9 10 11 12

General briefing to staff of the company

2 Advertising and promotion launched

3 Departmental coordination

4 Briefing for all distribution channels

5 Sales visits

6 Monitoring and corrective actions

7 Consolidation

87
8.10 MARKETING BUDGET

88
8.10 MARKETING BUDGET

Marketing costs money. Like all entrepreneurs; our company too has to allocate
money for the marketing activities. The marketing budget shown below summarizes all
marketing expenses planned for our companys financial planning.

Items Fixed Assets Monthly Expenses Other Expenses

Expenses (RM) (RM)
(RM)
- -
Signboard 2,500
- -
Vehicle Road Tax 1,000
- -
Travelling Expenses 2,000
- -
Grand Opening 2,500
- -
Bunting / Banner 150

Promotions:

Advertising:

Printed media
- Business card - - 40
- Flyers - - 100
Broadcasting media
- Television - - 10,000
Internet
- Media Social - - 300

Public Relations
- Festivals fee - - 2,000
- Tour - - 2,000

Total RM 2,500 RM 2,000 RM 18,090

89
9.0 OPERATIONAL PLAN

90
9.0 OPERATIONAL PLAN

Definition of an operational plan

An operational plan is said to be crucial in any business. However, what is an

operational plan? An operational plan is defined as the process of marshalling resources to
produce output through the transformation process. An operational plan can be broken down
to three main components; business input, transformation system and output. Input refers to
the elements required to produce a specific output. Transformation system is work done in
transforming an input into an output. Finally, an output is the product gained after an input is
further enhanced.

The purpose of an operational plan

Countless times have we been told that an operational plan is crucial in the making of
our business, but why does an operational plan is deemed so essential? This is because an
operational plan aids in ensuring that the business will meet the customers expectations,
which include production parameters such as quantity, quality and also time.

Objectives of an operational plan

There are several main objectives of an operational plan. The first objective is to
understand the transformation process in a production system. The second is to design the
process flowcharts for a particular production system. Lastly, is to prepare the
operation/production plan for their proposed business/project.

Our business, FastScarves aims to ensure a strong and strategic operational plan. It
is essential for us especially in the matter of developing and branding our products.
FastScarves would really make do with a full-proof operational plan that understands the
transformation process of our products, construct flowcharts for specific production systems
and finally, to stand by with a plan for our proposed business. Without an operational plan,
surely FastScarves would collapse under the lack of strategy. This is why we require an
operational plan in order to conduct our business.

91
9.1 COMPONENTS IN OPERATING
SYSTEM

92
9.1 COMPONENTS IN OPERATING SYSTEM

External Environment
Forces

INPUT
- LABOUR
- RAW
MATERIALS OUTPUT
- MACHINES TRANSFORMATION SERVICES
& PROCESS OR
EQUIPMEN PRODUCTS
T
- TECHNOLO
GY &
METHODS

FEEDBA FEEDBA
CK CK

Figure 9.1: Schematic Model of an Operations System

As illustrated in the diagram above, there are three main components that make the
operational system which are the input, transformation process and the output. These three
main components of an operational system are also acknowledged as external environment
forces.

An input can be derived into several factors such as labour, raw materials, machines
& equipment, technology & methods and finally, capital. These are all important key
elements of an Input that must be considered before it transforms into a specific Output.
An output is basically a developed version of an input. Once our input has gone through the
transformation process, it is ready for business, be it a product or even a service.

The feedback we will receive in our business will date back to our product and how it
is made and what it is made of initially. Every part of the operations system is important and
must be acknowledged thoroughly before our business is conducted.

93
9.2 ACTIVITY CHART

94
9.2 ACTIVITY CHART

Discuss with supplier

Reach upon agreement

Get, select and purchase products

Products transported to premise

Check the products

Put products inside the packaging

Display and arrange products at the Display and arrange products in the truck
shelves

Gets information from customers and discuss about

their requirement over the clothes they want

Personal shopper gives suggestion and picks clothes

for customers

Verify and confirm the purchase

Issue invoice and receipt

Receive payment from customers

Give the package to customers

95
9.3 SYMBOL USED IN PROCESS
CHART

96
9.3 SYMBOL USED IN PROCESS CHART

SYMBOL TYPE OF ACTIVITY DESCRIPTION

Activities that modify,

Operation transform or give values to
the input.

Transport activity occurs

Transportation when materials are
transported from one point
to another.
Activity that measures
standard of the in-process
Inspection material, finished products
or services.
The symbol is used when
in-process material is
Delay restrained in a location
waiting for next activity.
The symbol is used when
the in-process materials or
Storage finished products are stored
in the storage area.

The circle symbol is used to show operation is going on such as discussing with the
supplier, put products in the packaging and receive payment from customers. Transportation
symbol is to show where our products are being transport from the supplier to our premise in
Bandar Baru Bangi. The square symbol is used for inspection in which we inspect our
products during the time we receive it from our supplier so that we can measure the
standard or quality of the product that we receive.

97
9.4 PROCESS FLOW CHART

98
 9.4 PROCESS FLOW CHART

Discuss with supplier

Reach upon agreement

Get, select and purchase products

Products transported to premise

Inspection of quality of the products

Put products inside the packaging

Display and arrange products at Display and arrange products in the

the shelves truck

Gets information from customers and

discuss about their requirement over
the clothes they want

Personal shopper gives suggestion

and picks clothes for customers

Verify and confirm the purchase

Issue invoice and receipt

Receive payment from customers

Give the package to customer

99
9.5 MATERIAL REQUIREMENT
PLANNING

100
9.5 MATERIAL REQUIREMENT PLANNING

Definition of Material Requirement Planning (MRP)

Material requirement planning is information system is a sales forecast-based system

used to schedule raw material deliveries and quantities, given assumptions of
machine and labour units required to fulfil a sales forecast.
Is a production planning, scheduling, and inventory control system used to manage
manufacturing processes.

Purpose to have Material Requirement Planning in business

Ensure the availability of materials, components, and products for planned production
and for customer delivery
Maintain the lowest possible level of inventory
Plan manufacturing activities, delivery schedules, and purchasing activities.

9.5.1 List of Raw Materials required

RAW MATERIAL

Plastic bag

Sticker

Paper bag

9.5.2 The Bill of Material

ITEM AMOUNT REQUIRED PER MONTH

Plastic bag 4,725 pieces

Sticker 4,725 pieces

Paper bag 4,725 pieces

The bill of materials needed per day:

101
 ITEM AMOUNT REQUIRED PER DAY

Plastic bag 150 pieces

Paper bag 150 pieces

Sticker 150 pieces

102
9.5.3 QUANTITY OF RAW MATERIALS REQUIRED

Expected production per day= 150 unit of scarves per day

Working day per month= 30 days

Closing stock= 5%

Forecast demand per month= (Production per day X Working day per month)

= 150 units X 30 days

= 4,500 units

Quantity of Raw Materials Required

=Forecast demand/month + Closing stock (Forecast demand/ month)

= 4,500 units + 5% (4,500)

= 4,725 units per month

MATERIAL REQUIREMENT PURCHASE PER MONTH

ITEM PRICE PER PACK TOTAL PACK TOTAL PRICE

(RM) (RM)
Plastic bags 10 32 320
Paper bags 20 32 640
Stickers 15 32 480

103
9.5.4: THE SUPPLIER

ITEM SUPPLIER REASONS

Quality and types of

materials used for the
Clothes Bellamira Enterprise clothes.
(Scarves, hand-socks, socks) Price and discount
offered.
Reliability of supplier.
Sale terms and conditions.

The attractive price.

Plastic bags Giant Hypermarket Quality and materials
used.
Affordable.

Quality and materials

Sticker and paper packaging Rafique Axis Sdn. Bhd. used.
bag. Reliability of supplier.
The attractive price.
Shorter lead time.

104
9.6 MANPOWER REQUIREMENTS

105
9.6 MANPOWER REQUIREMENTS

9.6.1 Machinery and Equipment

ITEM QUANTITY COST/ UNIT TOTAL COST

(RM) (RM)
Sewing Machine 2 400 800
Casher Machine 2 150 300
TOTAL - 550 1,100

9.6.2 Packaging and Decorations

ITEM QUANTITY COST PER PACK TOTAL COST

(RM) (RM)
Plastic bags 1 box 10 320
(32 packs),
(150 pieces per pack)
Stickers 1 box 15 480
(32 packs),
(150 pieces per pack)
Paper bags 1 box 20 640
(32 packages),
(150 pieces per pack)

106
9.7 OPERATION SCHEDULE

107
9.7 OPERATION SCHEDULE

Day Times Break

Monday- Saturday 9.30 am 10.00 pm 1.00pm- 2.30 pm (Lunch)

Sunday 9.30 am 9.00 pm 1.00pm- 2.30 pm (Lunch)

108
9.8 OPERATIONS LAYOUT

109
9.8 OPERATIONS LAYOUT

A. LAYOUT OF THE SHOP

PROMOTIONAL
BOARD TOILET
CHAIR CHAIR

CASHIER STOREROO
FITTING COUNTER M
ROOM
SEWING
MACHINE
OFFICE
TABL
E

SHELVE SHELVE

DOOR
ENTERANCE

110
B. OFFICE LAYOUT

PHOTOCO PERSONAL CABIN

PY COMPUTER ET
MACHINE CHAIR

FROM
SHOP TABLE
CHAIR
CHAIR

SHEL
VE
CHAIR

CHAIR

AIR CONDITIONER
CHAIR

W
HI
CCTV
T
E
B
O
111
C. LAYOUT OF MOBILE BOUTIQUE

WINDO
W CAR
BOOT
DRIVERS
SEAT SEWING
MACHINE
STOC
K
TABL
FRONT E
SEAT
CHAIR CHAIR

DOO WINDO CASHIER

R W COUNTER

112
9.9 OPERATION BUDGET

113
9.9 OPERATION BUDGET

ITEMS FIXED ASSETS MONTHLY OTHER EXPENSES

EXPENSES EXPENSES (RM)
(RM) (RM)

Raw Materials:
- Plastic bag 320
- Sticker
480
- Paper bag
640
Machinery and 1,100
Equipment
Petty Expenses 500

Equipment 500
Maintenance

TOTAL 1,100 1,440 1,000

114
10.0 FINANCIAL PLAN

115