Date: 13th March 2017

MEMORANDUM

To: Matav Telecom

From: Mayukh Dikshit [u5873486], Abhishek Gupta [u5880442], Sanket
Mirajkar [u5966155]
Subject: Matav Case

1. PURPOSE of MEMORANDUM
The Purpose of Memorandum is to:
a) Describe companys challenges with respect to customer base, price
rebalancing (price wars), International Expansion (Increased competition
across all its business units).
b) Outlining essential steps to implement and design strategies to improve
organizational effectiveness & productivity through revamping and
retrenching its overall operations.

2. OVERVIEW of KEY ISSUES

a) Market Saturation and limited opportunities at home (Hungary).

b) Use of outdated technology (fixed line losing to mobile lines).
c) Analyzing opportunities for future expansion.

3. GUIDING STRATEGY

a) Researching and implementing new emerging technologies at par with global

standards that would provide a competitive edge.

STRATEGIC MANAGEMENT - MGMT8022 ABHISHEK GUPTA

 b) Targeting uncapped competencies such as cloud technologies, ADSL and
television services.
c) Maintaining integrity and transparency at management as well as operation
level ensuring better brand perception of being credible, comprehensive and
innovative.
d) Extensive market research to understand the driving factors drawn from
consumption pattern and geopolitical conditions in the emerging markets.
e) Offer lucrative customized bundle services to enhance experience that would
retain the old customer and attract the new one.

STRATEGIC MANAGEMENT - MGMT8022 ABHISHEK GUPTA