PepsiCo is the closest competitor of the Coca Cola

Company. Its brands include Mountain Dew, assorted Pepsi

flavors and other diet drinks. PepsiCo sells Aquafina water,
Gatorade sports drink, Tropicana orange juice and SoBe
tea. PepsiCo also owns Frito-Lay, which makes Cheetos,
Ruffles and Doritos. Fifty percent of PepsiCo's sales are
generated from the United States, and it also sells its
products in more than 200 countries.
Our businesses operate in highly competitive markets. Our beverage, snack and food brands
compete against global, regional, local and private label manufacturers and other value
competitors. In many countries in which we do business, The Coca-Cola Company is our primary
beverage competitor. Other food and beverage competitors include, but are not limited to,
ConAgra Foods, Inc., DPSG, Kellogg Company, Kraft Foods Group, Inc., Mondelez International,
Inc., Monster Beverage Corporation, Nestl S.A., Red Bull GmbH and Snyders-Lance, Inc. In
many markets, we also compete against numerous regional and local companies.
About PEPSICO

Our goal is to nourish consumers with a range of products that deliver great taste, convenience and affordability,
from simple treats to healthy offerings.

Foods

PepsiCos foods division Frito-Lay is the leader in the branded salty snack market. All its products are free of
trans-fat and MSG. It manufactures Lays potato chips, Cheetos extruded snacks, Uncle Chipps and traditional
snacks under the Kurkure and Lehar brands. The companys high-fibre breakfast cereal, Quaker Oats and low-
fat and roasted snack options like Aliva increase the number of healthy choices available to consumers.

Cheetos
Kurkure
Lays
Lehar Namkeen
Quaker Oats
Uncle Chipps

Beverages

PepsiCo Indias expansive portfolio includes iconic refreshment

beverages Pepsi, 7UP, Mirinda, Slice and Mountain Dew, in addition to low-calorie options such as Diet Pepsi,
hydrating and nutritional beverages such as Aquafina drinking water, isotonic sports drinkGatorade and fruit
juices such as Tropicana and Tropicana 100%.

7UP
Aquafina
Duke's
Gatorade
Mirinda
Mountain Dew
Pepsi
Slice
Tropicana
SLIDE 3
http://www.academia.edu/4977803/Comparison_of_brands_Pepsi_Cola_vs_Co
ca_Cola
SLIDE 4

PepsiCo wins on the product diversity front.

Coca-Cola wins in terms of global market dominance in the beverage

market.
Dr Pepper Snapple wins in terms of profitability and shareholder return.
http://amigobulls.com/articles/is-pepsico-stock-the-best-investment-among-
the-big-carbonated-soda-stocks
Slide 5
Pepsico vs kellog
http://www.benzinga.com/trading-ideas/long-ideas/13/01/3217281/food-and-
beverage-picks-for-2013-kellogg-and-pepsico

Corporate brand promise

https://www.pepsico.com/docs/album/annual-
reports/PepsiCo_Annual_Report_2010_Full_Annual_Report.pdf
https://www.pepsico.com/docs/album/default-document-
library/pepsico-2014-annual-report_final.pdf?sfvrsn=0
http://www.pepsico.com/docs/album/annual-reports/pepsico-
2015-annual-report_final_s57dqszgmy22ggn.pdf?sfvrsn=0
http://www.pepsico.com/docs/album/annual-
reports/pep_annual_report_2013.pdf?sfvrsn=2
http://www.just-food.com/analysis/how-does-pepsico-
communicate-sustainability-to-consumers_id131841.aspx