During the 2015/16 budget cycle which took place in 2014, the Council by consensus asked for funds to rebrand the City. $25,000 was proposed and then increased to $100,000 on Council direction. The original allocation for rebranding was passed in late 2014 as part of the 2015/16 biannual budget. Process halted for the first time On 8/31/2015 Mayor Jim Ferrell recommended a halt to the rebranding initiative, citing more important priorities such as: o Town Square Park design and construction; o The RFP on the TC III property; o The Performing Arts & Event Center; and o The sale of the former Weyerhaeuser property. 2016 initiative resumed The rebranding initiative was picked back up in 2016 and after a search process, Rusty George Creative was selected. RGC had experience with municipal rebrands and came highly recommended. A public process was started which included direction from an ad hoc committee formed by the City Council. Cont RGC was introduced in the Spring of 2016 and began taking surveys of the community, as well as conducting interviews with the City Council and community members. Upon the completion of the surveys, totaling more than 650 respondents, RGC submitted the first set of logos for consideration. Those logos were overwhelmingly rejected by the city. First three logos Second halting of initiative After tragedy struck our community in the first quarter of 2016, Mayor Ferrell halted the rebranding initiative citing the insensitivity of the campaign during a time of mourning and crisis for our community. RGC was notified and the initiative was put on hold until Fall 2016. By May 16, 2016 when the initiative was paused $41,000 had been spent on brand development. Sketches and logo development Second set of logos Council direction Following the second set of logos presented to the City Council at both the retreat and the February 7, 2017 City Council meeting, Council directed RGC to clean up the logos and add Mt. Rainier, as well as work with the colors of the more modern second option. Staff was also directed to modify the existing city logo and adopt the slogan Centered on Opportunity. Final three Its a popular volcano Options considered and discussion Option 1: Amend the previously adopted action taken on March 7, 2017 to replace the city logo and keep the current city logo with the slogan Centered on Opportunity.