Professional Documents
Culture Documents
PROJECT REPORT
DABUR INDIA PRIVATE LTD
SUBMI
TTED BY-
ARPIT SHARMA
(PGFC1603)
JUHI SINGH
(PGFC1605)
SAKSHI JAIN
(PGFC1620)
UJJWAL PANDEY
(PGFC1645)
VINIT WIG
(PGFC1650)
PEST ANALYSES
POLITICAL FACTORS-
Government intervenes- Government support
the industry to expand and export its
products.
Trading policies- Trading policies are also
favourable for Dabur so that it can export its
products and to grow.
ECONOMIC FACTORS-
Consumer focus- They are continuously
focussing on analysing the consumer needs
and develop products to fulfil their needs.
Living Standard- Rise in the living standard of
people have increased their production level
and produce high quality products.
National Income- If per capita income is more
the amount spend will be more and if per
capita income is low the amount spend would
be less.
Inflation Rate- Inflation keeps eating the
bottomline for soaps and detergents.
SOCIAL FACTORS-
Rural merchants growing at fast speed.
Role of packaging revolution.
Deliver the positive image of company in
society.
TECHNOLOGICAL FACTORS-
Fast exchange of information has become the
in-thing for stakeholders and consumers.
Faster production with upgraded technology.
Timely delivery.
Best quality of products.
5 FORCES MODEL
PATANJALI
THREAT
BARGAINING POWER
HUL, DABUR AND CUSTOMER
OF SUPPLIERS
ITC SATISFACTION
WEAK BARGAINING POWER OF BUYERS
NEGOTIATI
ON POWER
RELATIVE POWER
ENACTMENT OF
SURF EXCEL AND
LEGISLATION
ARIEL
EFE MATRIX-
THREATS
Low profit 0.20 3 0.60
1 0.20
Margin
Competition 0.05 2 0.10
4 0.20
Counterfeit
Products 0.05 4 0.20
2 0.10
Pricing 0.10 2 0.20
3 0.30
TOTAL 1.00 3.00 2.35
Distribution
Product
WEAKNESS
Fake products 0.10 2 0.20
Comparison
With allopathy 0.05 2 0.10
STRONG R&D
SPECIALIST MARKET
EXPERTISE
INTERNAL
LOCATION OF BUSINESS
FACTORS
(IFAS)
WEAKNESS-
UNDIFFERENTIATED
PRODUCTS
OPPORTUNITIES-
DEVELOPING MARKET
LOOSENING OF REGULATIONS
EXTERNAL
FACTORS
(EFAS)
THREATS-
NEW REGULATIONS
Competitor to
dabur.
1.00 3.35
SPACE MATRIX
INTERNAL STRATEGIC POSITION EXTERNAL
STRATEGIC POSITION
COMPETITIVE (CA) INDUSTRY (IS)
(-2) Product quality (+4) Barriers to
entry
FINANCIAL (FS)
ENVIRONMENTAL (ES)
(+5) ROA (-3) Inflation
BCG MATRIX
HAJMOLA HONITOUS
CHYWANPRASH DABUR BALM
PUDIN HARA DABUR LAL
POWDER
DABUR GLUCOSE
SLOW MARKET GROWTH
16% FOOD
Market leaders)
(small category)
(except FEM)
high revenue.
Strategy and
awareness among
Consumers.