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BUSINESS PLAN

ABC Screen Printing, LLC

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69.aspx

123 Any Street City, State 12345


Tel: 123-123-1234
AGREEMENT OF CONFIDENTIALITY

I agree that reading of this Business Plan is strictly limited to me as authorized by


Mr. John Doe (the Owner)
Owner and ABC Screen Printing, LLC (the Company). I
agree that I shall not divulge or reproduce the content of this Business Plan
without the written consent of the Company.

I understand that any information provided in this Business Plan is in all respects
confidential in nature, other than information which is in the public domain
through other means. I agree not to disclose any information without the express
written permission of the Owner and ABC Screen Printing, LLC.

Upon request, I will return this document to the Owner and ABC Screen Printing,
LLC.

This Business Plan includes forward-looking statements and projections. All


such statements and projections within this Business Plan, other than statements
of historical fact, regarding ABC Screen Printing, LLC or its strategies, plans,
objectives and expectations, are all forward-looking statements. Although ABC
Screen Printing, LLC believes that the projections reflected in this plan are
reasonable at this time, it can give no assurance that these projections will prove
to have been correct.

This Business Plan is not a financing offer. A financing offer is only valid
with an approved Private Placement Memorandum.

___________________ ___________________
Signature Date
___________________
Name (typed or printed)
TABLE OF CONTENTS

EXECUTIVE SUMMARY 1
The Business Concept 1
The Opportunity 2
Operations of the Business 6
Product and Service Offerings 6
THE COMPANY 6
Mission of the Company 6
Company Structure 7
1. Legal Status 7
2. Physical Location 7
3. Intellectual Property 7
Company History 7
GROWTH STRATEGY 8
Business Objectives 8
Targeted Customers 8
Key Initiatives 8
Competition and Competitive Advantages 9
Size of the Market 10
Marketing Activities 11
Sales Strategy 13
CORPORATE MANAGEMENT 13
Management 13
Owner and President: 13
KEY FINANCIAL PROJECTIONS 13
Financial Needs and Use of Funds 13
Assumptions 14
Revenues 14
COS 14
Expenses 14
Cash Flow 15
Projected Profit and Loss 15
Projected Balance Sheets 16
Projected Cash Flow 17
Break Even Calculation 18
Summary of Lender Return and Risk 19
REFERENCES 20
APPENDICES 21
12 Month Projected P & L 21
12 Month Projected Balance Sheet 22
12 Month Projected Cash Flow 23
5 Year Projected P & L 24
5 Year Projected Balance Sheet 25
5 Year Projected Cash Flow 26
ABC Screen Printing

EXECUTIVE SUMMARY

The Business Concept


ABC Screen Printing, LLC (ABC
ABC Screen Printing or the Company) specializes in
providing quality personalized screen printing, embroidery, sporting goods &
promotional items. The Company, located in CITY, STATE, services local
schools, businesses, government agencies and not-for-profits in STATE.

The Company sells decorated apparel to various


customers needing specialized apparel or
merchandise. ABC Screen Printing services
local schools, businesses, government agencies
and not-for-profits.

Using a custom order form, the customer can


choose a product, style, color, design, etc. from
a long list of supplier books. Currently, the
Company offers products from over 100 different
suppliers. The Company will also sell pre-made
custom graphics on any apparel.

ABC Screen Printing provides free local delivery. The Company offers one of kind
personalized apparel not found in stores and it is currently the only shop of its
kind in Benton County, STATE. As a local business, ABC Screen Printing strives
for complete customer satisfaction. Its level of service isnt offered anywhere else
in the area.

Unique Designs
A typical customer of the Company would be local sports teams. Many of these
sports teams want something that sets them apart from other teams. They want a
design that says this is who we are. These types of customers prefer ABC
Screen Printings business because the Company can offer them one-on-one
service and design a logo to fit their needs. In addition The Company can fulfill
their order in under a week in most cases.

Unique designs can be placed on anything from a t-shirt to a teacup.

Excellent Market Opportunity


ABC Screen Printing will take advantage of several factors to drive its growth.
The market needs someone like ABC Screen Printing for high quality and lower
prices for all businesses and individuals.

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ABC Screen Printing

The majority of local small businesses need a low cost way of advertising by
wearing clothing with their business name on it. Likewise, local sports teams are
seeking custom apparel to distinguish themselves. Other entities such as
government organizations and local churches also seek out unique logo ware
and apparel.

The Company is able to fulfill the needs of the


area market due to its competitive pricing and
outstanding customer service.
ABC Screen Printing is designed to stay ahead
of the ever-changing market and to do this the
Company will bolster its on-line presence. ABC
Screen Printing is a member of the Better
Business Bureau of STATE with a current A'
rating.

Profitable Growth
ABC Screen Printing expects to gain a profitable market share within a very short
period of time. Determinations have been made for the size of the market,
amounts of budgeted advertising and promotional dollars, the number and kinds
of distribution channels and the competitive landscape.

Projections call for the Company to generate revenues of $50,000 in its next
twelve months. ABC Screen Printing will achieve strong growth over the next
several years, reaching $198,000 in revenues and more than $76,000 of net
income by the fifth year.

The Opportunity
Overview of the Sportswear Industry

Before looking specifically at the decorated apparel industry (screen printing and
embroidery), we should first take a look at the current and projected sportswear
market, the basis for most existing businesses in this sector. In todays recession,
are people still purchasing sportswear at the same rate and will they still continue
to make purchases over the next five to six years?

The ways in which the current recession will impact consumers' interest in
playing sports, working out or getting regular exercise and buying the gear to
participate forms the cornerstone of a 2009 report from just-style.com on the
active sportswear and athletic footwear market. The report looks at how the
current recession will affect consumers desire to play sports, work out, or get
regular exercise. This would also trickle down to whether or not people will still
support their local, regional and national sports teams by purchasing logo wear,
including screen printed and embroidered items.

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ABC Screen Printing

The report, Global Market Review of Active Sportswear and Athletic Footwear
Forecasts to 2016 (2009 edition), looks at whether consumers of sports apparel
and athletic footwear are still active participants in performance considering the
growing uncertainty regarding todays economy.1 The report also asks whether
consumers take part in soft sports, or whether they simply prefer to watch their
favorite sports on television.

In the historic growth phase from 2003-2007, the combined market (sportswear
and athletic footwear) grew from $132.50 billion to $144.91 billion, an increase of
9.4%. According to the report, the athletic footwear market expanded almost
twice as much as the active sportswear sector in terms of dollar value.

In the current recession phase, the combined market was expected to fall from
$144.91 billion in 2007 to $142.13 billion in 2009. However, in the recovery
phase, from 2009-2012, the combined market for active sportswear and athletic
footwear is forecast to move from $142.13 billion to $153.52 billion. Growth will
accelerate each year, rising to 3.6% in 2012. In particular, the market for active
sportswear will grow from $53.87 billion to $57.78 billion.

From 2012-2016, the combined market is expected to grow from $153.52 billion
to $163.55 billion in the period after the London Olympics. As for the future of
active sportswear and athletic footwear after the recovery from the current
recession, the report indicates that the sports clothing and footwear industries
are excellent businesses to be in.

The Decorated Apparel Market

According to various industry reports, the decorated apparel is anywhere


between $8 billion and $40 billion industry, and is predicted to grow "at a brisk
pace" over the next decade.2

Jennifer Cox, president of the National Network of Embroidery Professionals, in


Kent, Ohio, says that it was a $4 billion industry in the early 1990s and is
expected to double in size about every ten years.

The decorated apparel industry includes screen-printers and embroiderers. Cox


explains. "But we have no industry statistics on the percentage of the market
that's due solely to embroiderers," she says. "If I had to guess, I would estimate
that embroidery is about one-third of that $8 billion market. That means that
about $5.3 billion is attributed to screen printing.

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ABC Screen Printing

But Coxs estimate may be a little conservative according to Wired Magazines


Clive Thompson. In his article entitled, Turns Out There's Lottttttttssss Of Money
To Be Made In T-Shirts, he estimates the industry to be five times larger than
what Cox estimates. He writes

We're talking about a surprisingly big market. According to


Impressions, a clothing industry trade publication, Americans spend
around $40 billion a year on decorated apparel. At CafePress, a
Web site that lets anyone customize and sell merchandise, users
sold more than $100 million in goods in 2007pocketing $20
million in profitsand overall sales are growing an average of 60
percent a year.3

Local and Regional Opportunities

In an unsaturated market, there are many opportunities to establish long-term,


repeat business. It will be important to establish one or two anchor customers.
One way to get a lot of your products in the public eye is to choose a local high
school team and print up some sample designs for them.4

Other ideas for generating local opportunities:


Company shirts for small businesses, especially service providers
Uniform shirts and logo merchandise for independent bars,
restaurants, and clubs (chains will have national agreements
made through corporate headquarters)
Local bands
Churches and not-for-profits for events and fundraisers
High school and family reunions
Club sports teams (soccer, basketball, volleyball, baseball, etc)

Benton County Information

There are many opportunities for a screen printing business to thrive in Benton
County and the surrounding area. The local economy is driven by agriculture and
manufacturing, but also sees a lot of its residents commuting to jobs and school
within about a 30-mile radius, which includes CITY, West CITY and Purdue
University. 5,6

As of 2007, there were an estimated 221 private non-farm business


establishments in Benton County. There is one Jr. /Sr. High School and three
elementary schools in the county.

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ABC Screen Printing

Workforce: According to STATE University's Stats STATE website, a third of


Benton County's local workforce commutes out of the county. These are
educated, stable, desirable workers who would appreciate a chance to work
closer to home.

Local Workforce (County)

4,700 Resident workforce

5.1% Unemployment rate

86.3% H.S. diploma or higher

13.0% B.A. degree or higher

59.6% Live in married households

70.6% Own their own homes

The area workforce located within a 30-mile radius includes a big pool of workers
with great jobs skills located in CITY and West CITY. Because of Purdue
University, there is a large base of college-educated workers. Currently the
number of commuters out of the county is partially balanced by commuters into
the county, who account for 15% of the local workforce.

Area Workforce (30-mile Radius)

93,986 Total workforce

4.2% Unemployment rate

87.2% H.S. diploma or higher

33.2% B.A. degree or higher

There is a large opportunity to build a dominant and respected business in this


market space.

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ABC Screen Printing

Operations of the Business


ABC Screen Printing will target prospective clients throughout out West Central
STATE. The Company will generate revenues from sales of its apparel and
design services.

The Company will offer convenient office hours,


opening M-F 8:00 AM to 5:00 PM. Marketing
efforts of the Company will focus on several
activities. These include:

Print advertising
Direct mail
Referrals
Web site

The Company will buy its products and ingredients from reliable vendors. It
currently has over 100 suppliers of quality products to choose from.

Product and Service Offerings


ABC Screen Printing provides a wide range of products for its customers. These
include:

Screen printing
Sporting goods
Promotional goods
Blank apparel
Banners
Decals

THE COMPANY
Mission of the Company
ABC Screen Printing will provide quality screen printed and embroidered apparel
in a timely manner at a competitive price. We will continually provide the best and
latest products on the market. Our services will be sought after for their reliability

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ABC Screen Printing

and excellence. We will treat each customer with respect and we will be known
for our outstanding customer service.

Company Structure
1. Legal Status
ABC Screen Printing is a Limited Liability Corporation
organized in the state of STATE in 2008. The Company is
owned by Mr. John Doe (100%).

2. Physical Location
The Company will operate out of a new building at the owners
property. The Company will build suitable business space to
support its operations. It will provide easy access to
customers/employees with ample free parking.

The Companys site will be the only one like it in Benton


County. This area has many potential customers and
suppliers.

3. Intellectual Property
ABC Screen Printing maintains a website at YOUR-WEBSITE
to market its services. There is no other proprietary intellectual
property owned by the Company.

Company History
ABC Screen Printing is a young and growing business venture. The Company
started with one customer and a shoestring budget less than two years ago and
has grown to over 300 customers. The Company has provided goods to
governmental agencies and has achieved an A rating from the BBB.

In addition, the owner has performed extensive research to determine the market
viability and operational challenges of this type of business. Questions that were
addressed include:

What is the market opportunity (is there a need for the business)?
What type of competition is there?
Can the targeted market support the business?
What types of customers will the business attract?
Are there suitable facilities in the area?
How much funding is needed?

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ABC Screen Printing

How much monthly revenue is needed to achieve break even?

GROWTH STRATEGY

Business Objectives
The Company is planning on strong growth in the next twelve months. It plans on
achieving the following objectives:

Obtain contracts with new customers


Grow twelve month revenue to $50,000

In succeeding years, ABC Screen Printing will continue to grow its business and
will achieve these objectives:

Grow the annual number of new customers each year


Develop a reputation that will exceed competitors in every
area
Achieve excellent customer loyalty by placing strong
emphasis in the areas of outstanding service and support
Attain $198,000 in annual sales in Year 5

Targeted Customers
ABC Screen Printing has identified a clear and substantial target market.
Targeted customers will include:

Schools
Businesses
Church groups
Government
Organizations
Individuals aged 5 to 95

The Company will target these types of customers within the Central STATE
area.

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ABC Screen Printing

Key Initiatives
ABC Screen Printing has developed the following key initiatives to achieve its
growth goals:

Expand its marketing efforts to reach its target audience


Establish an aggressive sales program to identify and secure
new customers
Provide the best services at the most competitive pricing
Provide a satisfying experience for every customer

With the proper financing and adherence to this business plans objectives, the
Company believes it can complete these initiatives and achieve success.

Competition and Competitive Advantages


ABC Screen Printing has identified several competitors none of which are located
in Benton County. These include:

ABC Graphics
123 Any Street
(123) 123-1234

ABC Graphics
123 Any Street
(123) 123-1234

ABC Graphics
123 Any Street
(123) 123-1234

ABC Graphics
123 Any Street
(123) 123-1234

ABC Graphics
123 Any Street
(123) 123-1234

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ABC Screen Printing

The Company believes that it can compete effectively in this market. Several
factors driving its competitive advantage include:

Highest quality
Free delivery
One on one customer service
!00% satisfaction guarantee
Competitive prices

Size of the Market


ABC Screen Printing is focused on obtaining customers in the Central STATE
geographic area. This area is large enough to support the Companys business
objectives.

Population By STATE County

Number of Schools by County

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ABC Screen Printing

Marketing Activities
ABC Screen Printing will implement various marketing efforts to attract
customers including:

Maintain and optimize its web site to describe and promote


the business
The Company will maintain and optimize its web site to
attract prospective customers. The web site will be attractive
and easy to navigate. It will also provide testimonials of
satisfied customers.

Direct mail activities to targeted audiences

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ABC Screen Printing

ABC Screen Printing will buy lists of names that match its
targeted customer profile. It will send direct mail pieces
(postcards, letters, etc.) to these names to attract them as
customers. The Company will use commercially available list
brokers to obtain the names.

Print advertising
The Company will take out ads in local publications that are
matched to its targeted audiences.

To Order & Receive this entire business plan Click Here:


http://www.businessplanfast.com/business-plan/Screen-Printing-
Business-Plan-69.aspx

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