Philanthropy is the act of donating money, goods, time,

or effort to support a charitable cause, usually over an

extended period of time and in regard to a defined
WHAT IS objective.
PHILANTROPHY?
Philanthropy may encompass any altruistic activity which
is intended to promote good or improve human quality
of life.

WHAT IS Business approach that contributes to sustainable

development by delivering ECONOMIC, SOCIAL and
CSR? ENVIRONMENTAL benefits for all stakeholders.
Providing people with choices :
Supporting education and the
well being of citizens
Empowering women
Supporting our planet:
Eliminate solid waste
Reducing carbon
Striving for positive water
impact
Pursuing sustainable
agriculture
Investing in people:
Attracting and developing
talents
Supporting the communities
Creating local jobs
Implementing wellness
initiatives
Matching charitable
contributions
Talent
120 START UPS
 ROAD SAFETY INITIATIVES

Knowledge
sharing through
workshops in
top Road Safety
summits in
Egypt in
partnership
200 COMMUNITY SCHOOLS with top entities
 WATER, ENERGY & AGRO

Reducing water
Utilizing solar energy consumption
and recycled plastic
bottles to provide the Reducing energy
gift of light to the
consumption
underprivileged

AGRO program

EGP 3M

Watch the video

https://www.youtube.com
/watch?v=bNiRJzt1DcI&fe
ature=youtu.be
 INTERNAL CSR

Increase employees engagement / volunteerism in CSR initiatives by 50%

Develop effective communication plan to all employees segments to

OBJECTIVES
best communicate / announce CSR programs
Develop engaging full fledged CSR programs / initiatives with clear
objectives and KPIs
 INTERNAL CSR

Developing internal strategies to seed PepsiCos values in employees to

increase volunteerism and engagement <educating employees - rewarding
system recognition employees recommendation>

Developing new internal CSR initiatives / programs ( F-line employees

RESULTS Staff - Junior managers Management level)

Develop engaging full fledged CSR Developing internal 2-ways

communication platforms to increase awareness on CSR initiatives /
programs as well as results