Professional Documents
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Enron was formed in 1985 following a merger between Houston Natural Gas Co. and Omaha-
based Inter North Inc. Following the merger, Kenneth Lay, who had been the chief executive
officer (CEO) of Houston Natural Gas, became Enron's CEO and chairman, and quickly
rebranded Enron into an energy trader and supplier. Deregulation of the energy markets allowed
companies to place bets on future prices, and Enron was poised to take advantage.
The era's regulatory environment also allowed Enron to flourish. At the end of the 1990s, the
dot-com bubble was in full swing, and the Nasdaq hit 5,000. Revolutionary internet stocks were
being valued at preposterous levels and consequently, most investors and regulators simply
accepted spiking share prices as the new normal.
Enron participated by creating Enron Online (EOL), an electronic trading website that focused
on commodities in Oct. 1999. Enron was the counterparty to every transaction on EOL; it was
either the buyer or the seller. To entice participants and trading partners, Enron offered up its
reputation, credit, and expertise in the energy sector. Enron was praised for its expansions and
ambitious projects and named "America's Most Innovative Company" by Fortune for six
consecutive years between 1996 and 2001.
By mid-2000, EOL was executing nearly $350 billion in trades. At the outset of the bursting of
the dot-com bubble, Enron decided to build high-speed broadband telecom networks. Hundreds
of millions of dollars were spent on this project, but the company ended up realizing almost no
return.
When the recession began to hit in 2000, Enron had significant exposure to the most volatile
parts of the market. As a result, many trusting investors and creditors found themselves on the
losing end of a vanishing market cap.
Enron was a U.S. energy-trading and utilities company that perpetuated one of the biggest
accounting frauds in history. Enron's executives employed accounting practices that falsely
inflated the company's revenues, which, at the height of the scandal, made the firm become the
seventh-largest corporation in the United States. Once the fraud came to light, the company
quickly unraveled and filed for Chapter 11 bankruptcy on Dec. 2, 2001.
Enron shares traded as high as $90.56 before the fraud was discovered but plummeted to below
$0.30 in the sell-off after the fraud was revealed. Shareholders received company payouts as
compensation for their losses, but former company executives also settled to pay shareholders
out of their own pockets. Enron was one of the first big-name accounting scandals, but it was
soon followed by the uncovering of frauds at other companies such as WorldCom and Tyco
International. What was once a Wall Street darling has now become a symbol of modern
corporate crime.
BREAKING DOWN 'Enron'
The Enron bankruptcy, at $63 billion in assets, was the largest on record at the time. Its collapse
shook the markets and nearly crippled the energy industry. While those responsible for the
scandal were the senior executives, who concocted the accounting schemes, financial and legal
experts determined that none of it would have been possible without help. As a result of
negligent oversight by the Securities and Exchange Commission (SEC), the credit rating
agencies and the investment banks, Enron was enabled by failed oversight, manipulation, and
deceptive practices of these organizations.
Initially, much of the finger pointing was directed at the SEC, which the U.S. Senate found
complicit for its systemic and catastrophic failure of oversight. It was determined that, had the
SEC reviewed any of Enrons post-1997 annual reports, it would have seen the red flags and
possibly prevented the enormous losses suffered by employees and investors. The credit rating
agencies were found to be equally complicit in their failure to conduct proper due diligence
before issuing an investment grade rating on Enrons bonds just before its bankruptcy filing.
However, it was the investment banks, through their manipulation or outright deception, that
allowed Enron to continue to receive positive research analysis, promoting its stock and bringing
billions of dollars of investment into the company. It was a quid pro quo in which Enron paid the
investment banks millions of dollars for their services in return for their backing.
Enronomics
In light of the Enron scandal, the term "Enronomics" was coined to describe a creative and often
fraudulent accounting technique that involves a parent company making artificial paper-only
transactions with its subsidiaries to hide losses the parent company has incurred through business
activities.
As a result of the Enron catastrophe, certain protective measures have been put in place. The
Enron scandal gave us the Sarbanes-Oxley Act of 2002, which serves to enhance transparency
and criminalize financial manipulation. Further, as a result of Enron's wrongdoings, the Financial
Accounting Standards Board (FASB) standards were strengthened to curtail the use of
questionable accounting practices, and more accountability was imposed upon corporate boards
in their role as management watchdogs.