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613151,647309,647885,648551)
663838,
50425,647320,647315,644777,638225,636532,621226,614975,605973,605972,60
5969,601514,
601512,598452,488736,488718,488705,488699,488697,488696,488688) and
END_DATE>= '2014-12-01';
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3,7869300696,9752479253,9752479250,9752479255,9752852409,9179160137,99
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08358,9981930688,9752408316,9752407570,9893168006,9981700828,98935127
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982865,7024982831,9752680084,9752675127,9752679321,7024476920,7024477
168,7024475710,7024475726,7024475807,7024475796,7869878517,7869879383)
;
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1060521,1066743,
9993033056,9752811123,9993879755,9993048958,9993048960,9993163873);
Increase Customer base Increase Activation outlet - DSSO, Monitor Quality of acquisition, Speed of
activation, Control M2 Decay, Focus on High Value FR/ high rental plans, increase no of quality outlet and
extraction from quality outlet, control churn, keep a close watch on competition and their product offering.
Distribution management & expansion Increasing depth and width of distribution thru granular
approach. Increase spread of recharge, activation & data outlets. Increase retail footprint for airtel
(franchise+own retail+ASC). Market mapping using GIS tools (lat / long) and Tower wiser data to ensure
existing and new towers are profitable. Closely monitor ROI of channel partners and engagement level.
Increase Revenue -Focus on High ARPU products in Voice, VAS and Data, both on acquisition and
recharge business, Focus on increasing High Value base, Revenue extraction from various legs
migrant/STD, Daily shopper, High Value, Data 2G/3G. Keep a close watch on competition and feed the
information to marketing teams to evaluate the impact.
Mark to Market - Increase Customer Market share & Revenue Market Share thru intelligently analyzing
competitive data.
GTM increase Sales force effectiveness. Thru training, engagement and effective deployment of
national programs.
Increase Retail visibility, notice ability & share of recommendation.
Realized revenue upside and cost savings through improvement in quality of customer acquisitions
measured through M2 Decay
- Defined and drove lead parameters Gross Adds from Quality Outlets and High Value First Recharge to
improve M2 Decay
- Authored content and defined the Quality Way-of-Working to cascade agenda to the last mile
- Launched GOAL, a scorecard encapsulating organizational priorities, for the internal and external sales
team, receiving over 3 Mn hits per month across SMS and Mobile App
- Translated organizational priorities into metrics and encapsulated into a scorecard (iScore and 3iScore)
for each sales actor from regional sales managers to FSE
- Ranking basis scorecard amongst peers which are currently the backbone of engagement programs
with Distributors and FSEs
Reduced M2 decay in new acquisition by over 50% while increasing gross add for the period April 13 to
Dec 13.
Delivered the shortest TAT for prepaid activation across MPCG circle after new FTA process was
launched Nov 12.