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DIGITAL UNIVERSE OPPORTUNITIES
- -
0
1 - - The of
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0
0
1
0
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1 & the Increasing
0
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Value of the
INTERNET OF THINGS
E M C D I G I T A L
- - - - - - - - - - - - - - - - - - - - - - - - -

UNIVERSE
GET STARTED

With Research
APRIL 2014 & Analysis By
 E M C D I G I T A L

The Digital Universe Is Huge UNIVERSE

I N F O B R I E F

And Growing Exponentially

With Research & Analysis by IDC

In 2013, there
were almost as
many bits in the
Digital Universe
4.4
---------------
as stars in the 44
---------------

ZETTABYTES physical universe ZETTABYTES

S o u rce: I D C, 2 0 1 4
* i Pa d Ai r 0 .2 9 t hic k, 128 GB

2013 2020

If the Digital Universe were By 2020, there would be 6.6 stacks

represented by the memory in a from the Earth to the Moon*
stack of tablets, in 2013 it would
have stretched two-thirds the
way to the Moon*

2
 E M C D I G I T A L

Emerging Markets Will UNIVERSE

I N F O B R I E F

Surpass Mature Markets by 2017

With Research & Analysis by IDC

% of TOTAL
DIGITAL
UNIVERSE
90%

---- - - - -
80%

-- --------- - 70%

- - -
60%

- - - - -- - - - - -
50%

- - -
Emerging Markets
40%
30%
In 2013, mature markets represented
60% of the Digital Universe
Mature Markets*
20% By 2020, that will flip-flop, with emerging
* U S , We s t e r n Euro p e, Ja p a n ,
C anada, Aus t r al i a , NZ
S ourc e : I D C , 2 0 1 4 10% markets (including China, Brazil, India, Russia,

0% and Mexico) representing 60%

2012 2013 2014 2015 2016 2017 2018 2019 2020

3
 E M C D I G I T A L

2/3 of DU Is Created by Consumers, UNIVERSE

I N F O B R I E F

but Enterprises
With Research & Analysis by IDC

Are Responsible ----

---- GE 201
>-
---- NE
RA 3T
CO
O TA
for 85% of This NS ---- TED
UM
ERS
BY
L
----
2.9
>
----

ZB
----
EN O U C H N O T -

-----------------
T

>
4.4
TER E D
PRI B Y
SES
0
---- .6 ZB
---- (15%
----
----
) > ZET
--- TA
BY
2.3 TES

ZB 1.5 So
urc
e: I

ZB
DC
, 20

(85 14

%)
GE
E N
---E-NTER A T E D
---- RPR B Y
E
TO
U ---- ISES
---N-TERCPH E D B Y ----
---- RISE -
----S
-

4
 E M C D I G I T A L

The Internet of Things UNIVERSE

I N F O B R I E F

Is Exploding
With Research & Analysis by IDC

(20
13)

----------------------------------
250

---------
(20
200 20)
Total

-------
The Internet of Things is fueled as
analog functions managing the physical Number of
150

BILLION
world migrate to digital functions Connectable 187
Things
It consists of adding computerization, 100 212
software, and intelligence to
things as varied as cars, toys, airplanes, 50
dishwashers, turbines, and dog collars

In 2013, connected 0
While not all things are connected to
things were 7% of the total
the Internet, 20 billion of them were in
---------------------------------------------
2013, and 32 billion will be by 2020
By 2020, that number will grow to 15%
------------------------------------------------------------
S o u rce: I D C, 2 0 1 4

5
 E M C D I G I T A L

The Internet of Things UNIVERSE

I N F O B R I E F

Will Contribute an
With Research & Analysis by IDC

IoT Embedded Systems as % of the DU

Increasingly Large 12%
10%
Amount to the 8%

Digital Universe
6%
4%
2%
0%
2013 2014 2015 2016 2017 2018 2019 2020
Sourc e : IDC , 2014

The network connecting

devices in the Internet of
It includes:
Things is characterized Intelligent systems and devices
by automatic provisioning, Connectivity enablement
management, Platforms for device, network, and application enablement
and technology Analytics and social business
Vertical industry solutions

6
 E M C D I G I T A L

The Internet of Things Will UNIVERSE

-------------------------------------
I N F O B R I E F
$ 10
Subsume the Information
With Research & Analysis by IDC
$9
$8
and Communication $7

TRILLION
Technology Industry
$6
$5
$4
$3
Over time, the Internet of Things (IoT) will grow to $2
subsume the traditional Information and Communication
$1
Technology (ICT) industry
$0
201
2
201
IoT is growing over three Buyers and users of IoT 3
-------------

201
times as fast as technology and 4
201
5
traditional ICT, and by services will realize huge 201
6
2020 will nearly equal business benefits 201
7
all other ICT spending IoT Specific 201
8
201
Traditional ICT 9

S o u rce: I D C, 2 0 14 2020

7
 E M C D I G I T A L

Mobility Is a Key Driver of the DU UNIVERSE

I N F O B R I E F

With Research & Analysis by IDC

-----------------------

2014
Mobile Connected Things Mobile things include
18% Generate of 18% of the
Digital Universe
devices such as RFID
tags, GPS devices, smart
cards, cars, toys, and
even dog collars
-----------------------

2020 Sourc e : IDC , 2014

In 2020,
27% the figure
grows to 27%

Generated by Mobile Connected Things

Rest of Digital Universe

8
 E M C D I G I T A L

5 Ways IoT Will Create New Opportunities UNIVERSE

I N F O B R I E F

With Research & Analysis by IDC

-------------------------------------------------------------------------------------------------------------------------------------

New business Real-time Diversification of Global visibility Efficient, intelligent

models information on revenue streams operations
The IoT will make it
mission-critical easier for enterprises
The IoT will help The IoT can help Access to information
companies create systems companies monetize to see inside the from autonomous
additional services on business, including endpoints will allow
new value streams
Enterprises can top of traditional lines tracking from one end organizations to make
for customers, speed
capture more data of business. of the supply chain to on-the-fly decisions on
time to market, and
about processes and the other, which will pricing, logistics,
respond more rapidly
products more quickly lower the cost of doing and sales and
to customer needs.
and radically improve business in support deployment.
market agility. far-flung locales.

9

Five Criteria
to Extract
Maximum Value
from Data
The Digital Universe is too big and
too varied for companies to make
sense of all the data it contains.
Fortunately, that isnt necessary.
Instead, they need to target the
highest value (i.e., target-rich)
data. IDC defines target-rich data
using the following criteria:
E M C D I G I T A L
Easy to access.
UNIVERSE
I N F O B R I E F
With Research & Analysis by IDC
Can you obtain the data, or is
it hopelessly locked away on
end-user PCs, shuttling about
on closed-end data processing
systems, or trapped in
Transformative.
proprietary embedded systems? Could this kind of data,
properly analyzed and acted
upon, actually change a
Real-time. company or society in a
meaningful way?
Is the data available in real-time,
or does much of it come too late
to drive real-time decisions
Intersection
and actions?
synergy.
Could this kind of data
have more than one of the
Footprint. above attributes?
Could top-notch analysis of
this data affect a lot of people,
major parts of the organization,
or lots of customers?
10
 E M C D I G I T A L

High-Value Data Is a UNIVERSE

I N F O B R I E F

Manageable Subset of the Total

With Research & Analysis by IDC

1.5%
The size, diversity, and rapid growth of
the Digital Universe can be daunting.
Companies face the challenge of
implementing predictive analytics,
self-service business intelligence
and analytics, and easy-to-use
tools for data discovery and real-time
2014
decision making

The good news: companies dont have

to wade through the vastness of the
At 1.5% of the total, target- rich
data is a much more manageable
entire Digital Universe; they can find
area of discovery
the best opportunities by focusing on
the highest-value, target-rich data
S o u rc e : IDC , 2014

11
 E M C D I G I T A L

Data from Embedded Systems Will Represent UNIVERSE

I N F O B R I E F

a Larger Percentage of Target-Rich Data

With Research & Analysis by IDC

General IT and metadata 4 2% 5 3%

make up the largest portion
of target rich data and will
continue to grow as Big Data Surveillance
projects expand and the base
Data from Embedded
2014 2020
of metadata grows
Systems

The biggest growth is data Consumer & Mobile

--------------------------------------

from embedded systems,

------------------------------------
fueled by growth of the General IT & Metadata

-------------------------------
-----------------------------
Internet of Things
------------------------

----------------------
The biggest decline is
surveillance as the
analog-to-digital transition
in surveillance winds down
17% 8% 33% 10% 21% Sourc e : IDC , 2014
16%

12
 E M C D I G I T A L

Information Security: Much of the Data that UNIVERSE

I N F O B R I E F

Needs to Be Protected Is Not Yet Protected

With Research & Analysis by IDC

-------------------------------------------------------

Portion of DU
Not Needing EXAMPLES: More than half of the information
Protection Camera phone photos in the Digital Universe that needs
Digital video streaming protection is not being protected
Public website content

57%
Open-source data

DIGITAL -----------------------------------------------------------------------
UNIVERSE Portion of DU Portion
Protected
Needing EXAMPLES:

Protection Corporate financial data

-----------------------
48%
Personally identifiable information (PII)
Medical records
Portion
User account information
Not Protected
43%
--------------------------------------------------------------------------------------------------------
52%
So u rce: I DC , 20 1 4

13
 E M C D I G I T A L

Organization of Data: Few UNIVERSE

I N F O B R I E F

Organizations are at the

With Research & Analysis by IDC

Top of Analytics Maturity

62.5 70

-------------------------------------
Fewer than 1% of enterprises have achieved
60
the highest level of Big Data and
analytic usage
50

PERCENT
Big Data tends to be unstructured (e.g.,
40
in documents and text files), diversely
formatted, of uncertain accuracy and
30
unpredictable value, and often demands
real-time attention 16.5 20
20

To maximize Big Data, organizations must

implement new technologies and processes 0.7 0.3 10

to change todays inflexible data structures

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
0
to more egalitarian and flexible data lakes Ad Hoc Opportunistic Repeatable Managed Optimized
Sourc e : IDC , 2014

16.5 20 14
 E M C D I G I T A L

Talent Pool: IT Pros UNIVERSE

I N F O B R I E F

Will Shoulder a Greater

With Research & Analysis by IDC

Storage Burden
230
-----------------------------------
1,231
------------------------------------------

GB GB

---------------------------------
While much of the PER PER
IoT will be self-service and IT PRO IT PRO
self-supported, someone still
needs to architect the data
stores, answer helpdesk calls,
and maintain the data farms

More importantly, IT skills

and expertise need to be
28
-------------------------------------
36
------------------------------------------

upgraded to handle new data MILLION MILLION

sources and formats, and the IT PROS IT PROS
new technologies of today WORLDWIDE WORLDWIDE
Sourc e : IDC , 2014

-----------------------------------------------------------
2014 --------------------- 2020

15
 E M C D I G I T A L

Three Steps All Enterprises Must Take UNIVERSE

I N F O B R I E F

With Research & Analysis by IDC

Put in place a central governance policy to

Define and implement

------------
Many of the biggest
determine who owns the data, who has the
challenges posed by
the digital universe are
an enterprise-wide data right to access it, where is the data, and what

organizational. Three governance policy. are the compliance, privacy, security, and
other risk factors associated with the data.
steps organizations
should take to survive
and thrive in the Assess and To manage the data deluge, you must choose and

----------
new era are:
select the right deploy the right next-generation software tools for
data cleaning, crunching, and consumption, and
software tools. seamlessly integrate them with legacy systems.

------------
Design and execute a plan Define the skills and expertise you need today and will need
for acquiring the required tomorrow and establish the right processes, programs, and
skills and talent. incentives to upgrade your workforce.

16
 E M C D I G I T A L

Methodology UNIVERSE
I N F O B R I E F

With Research & Analysis by IDC

This is the seventh time IDC has conducted the Digital Universe

---------------------------------------------
study for EMC. It wasand still isthe only study to estimate and
forecast the amount of digital data created annually. It has used
the same methodology since its inception, allowing the size of
the Digital Universe to be traced all the way back to 2005, when AVAILABLE STORAGE
only 132 exabytes of data were created and replicated.
IDC routinely tracks the terabytes of disk storage shipped each
year by region, media, and application.
Our basic approach to sizing
the Digital Universe is to: To determine available storage on hard drives, IDC storage
analysts estimated storage utilization on capacity shipped in
Develop a forecast for the installed base of any of 40 or so classes of device previous years and added that to the current-year shipments.
or application that could capture or create digital information.
For optical and nonvolatile flash memory, we developed installed
Estimate how many units of informationfiles, images, songs, minutes of
capacity ratios per device and algorithms to calculate capacity
video, calls per capita, packets of informationwere created in a year.
utilization and overwriting. In optical, we found there was
Convert the units of information to megabytes using assumptions about much more prerecorded storage than storage that was
resolutions, compression, and usage. overwritten by users.
Estimate the number of times a unit of information might be
replicated, either to share or store. Much of this information is part of
IDCs ongoing research.

Created By: Cyclone Interactive

(www.cycloneinteractive.com)
17