Analysis of a declining brand

Place:
1.____________
2. ____________
3. ____________
4. ____________
Product: Price:
1.____________ 1.____________
2. ____________ 2. ____________
3. ____________ 3. ____________
4. ____________ 4. ____________

Brand:
Partnerships: Promotion:
1.____________ 1.____________
2. ____________ 2. ____________
3. ____________
4. ____________
_______ 3. ____________
4. ____________

Physical environment: People:

1.____________ 1.____________
2. ____________ 2. ____________
3. ____________ 3. ____________
4. ____________ 4. ____________
Process:
1.____________
2. ____________
3. ____________
4. ____________

Source: Adapted from Pride W.M., Ferrell O.C., Lukas B.A., Schembri S., & Niininen O. (2015). Marketing Principles. Australia: Cengage Learning Australia Pty
Limited, p. 8
New strategy to Improve Brand Equity
Place:
1.____________
2. ____________
3. ____________
4. ____________
Product: Price:
1.____________ 1.____________
2. ____________ 2. ____________
3. ____________ 3. ____________
4. ____________ 4. ____________

Brand:
Partnerships: Promotion:
1.____________ 1.____________
2. ____________ 2. ____________
3. ____________
4. ____________
_______ 3. ____________
4. ____________

Physical environment: People:

1.____________ 1.____________
2. ____________ 2. ____________
3. ____________ 3. ____________
4. ____________ 4. ____________
Process:
1.____________
2. ____________
3. ____________
4. ____________

Source: Adapted from Pride W.M., Ferrell O.C., Lukas B.A., Schembri S., & Niininen O. (2015). Marketing Principles. Australia: Cengage Learning Australia Pty
Limited, p. 8