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THE BASICS: Fill in any fields that are yellow and green.

Do not touch grey boxes.


Follow BOLD instructions at top of each box (some work diff
Do this as a team.
Be HONEST with each other, and be OPEN to new knowledg
This is a guideline. Not a definitive answer. Only you, as a
Recommended that each founder fills this out INDEPENDEN
This will not be an easy task. But you will learn a lot about
Want more context? Read this post:
http://al.bsharah.com/co-founders-its-time-to-spl

Fill in all colored fields with a scale of 0-10 (10 being highest)
(based on sample template, don't recall source)

Weight Founder 1 Founder 2 Founder 3


Idea 14 10 4
Bus. Plan 20 10 10
Expertise 20 10 10
Commitment 16 9 7
Responsibilities 20 10 10
Risk 18 8 10
CEO 10 10 0

54% 46% 0%

Fill in all colored fields with a scale of 0-10 (10 being highest)
(based on Embarke's 20-things required in our first 3 months)

Weight Founder 1 Founder 2 Founder 3


Technical 20 10 10
UI/UX 16 7 9
Market Segment 20 10 10
Product Development 20 10 10
Marketing 19 10 9
Sales 20 10 10
Advisors 17 10 7
Financial 17 10 7
Legal 20 10 10

51% 49% 0%

Fill in yellow fields within the scale noted in grey


(based on Dan Shapiro's Blog Post)
http://www.danshapiro.com/blog/2011/04/startup-cofounder-equity-split/

Weight Founder 1 Founder 2 Founder 3


Start 100 100 100
Get things Started 5% 3% 2%
Ideas are Precious 5% 5% 0%
First 5%-25% 25% 10%
CEO 5% 3% 2%
Full-Time 200% 150% 50%
Reputation 50%-500% 100% 100%
Investment (value)

67% 33% 0%
ach box (some work differently than others).

OPEN to new knowledge.


answer. Only you, as a team, can become comfortable with your decisions.
s this out INDEPENDENTLY of everyone else. Then, you discuss why for each.
u will learn a lot about each other during this process if you do it right.

unders-its-time-to-split-that-equity/

being highest) Fill in all yellow fields within the scale noted in grey
(based on Tyson McDowell's presentation - he stated it's missing stuff

Founder 4 Scale Founder 1 Founder 2


Source of Main Idea? 0-15 15 0
Business Guy? 0-5 5 5
Brings Access to Market? 0-10 10 10
Brings Access to Capital? 0-10 4 0
Content Guy? 0-5 5 5

0% 66% 34%

being highest) Fill in all colored fields with a scale of 0-10 (10 being hi
(based on Stephen Mead's pyramid of required resources)

Founder 4 Weight Founder 1 Founder 2


Vision / Direction 10 7
Technology 6 6
Business Development 7 7
Marketing 10 10
Team Recruiting 8 8
Sales 0 0
Operations 10 8
Finance 8 7
Strategy / Execution 10 8

0% 53% 47%

Average of all Percentages

Founder 4 Founder 1 Founder 2


58% 42%

0%
oted in grey
ed it's missing stuff)

Founder 3 Founder 4

0% 0%

10 (10 being highest)

Founder 3 Founder 4
Create finished product in mind, have a clear goal of end product.
Builders, programmers, infrastructure
Finding new customers, building relationships, competition. Not alway
Define message, consistency, think what's in it for customer?
Know strengths, weaknesses, realize important areas of company, bui
A closer, shoots at elephant until it's yours!
Gears of the company, coordination, direction of projects.
If you are weak in the numbers, be strong in the books.
Who are you? Build blue-print to get from vision to product. Define go

0% 0%

Founder 3 Founder 4
0% 0%
goal of end product.

s, competition. Not always closer, but opens doors.


it for customer?
nt areas of company, build diverse advisory board strong in lacking areas, sell big vision for others to be part of

n of projects.
the books.
sion to product. Define goals/strategies. Devil's advocate.
n for others to be part of.

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