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IN NEW YORK MAGAZINE

Published since 2001 and targeting the luxury market,


IN New York is distributed at more than 420 leading
hotels, in-room and at the concierge desks, extended
stay accommodations, residential buildings, plus 150
additional locations throughout NYC.

IN New York targets affluent travelers during every leg of their journey
before, during and after their NYC experience. IN New York magazine
provides a comprehensive, behind-the-scenes, look at the best
New York City has to offer from a vast variety of restaurants, entertainment,
retail, museums, galleries and spas.
AUDIENCE
60.7 Million* Travelers Visited NYC in 2016

48 Million 12.7 Million


Domestic International

Total Annual Visitor Expenditures: 41 Billion a Year


11.9 Billion 8.5 Billion 4.7 Billion 8.8 Billion 7.6 Billion
Accommodations Dining Entertainment Shopping Transportation

//Visitor vs. //Resident


60.7 Million 8.5 Million

Spend 41+ Billion a year Set Budget

Dine Out Every Meal May Dine Out Once a Week

Shops 365 Days a Year May Shop Twice a Month

Attend a Show/Attraction Attend a Show/Attraction


Every Day Once a Month

*Source: NYC & Company 2016 statistics.


DEMOGRAPHIC PROFILE

//Gender //Affluence
40.3% 59.7% $182,000 $855,000
Male Female Avg. Household Income Avg. Household Net Worth

//Marital Status //Education & Employment


56.2% 43.8% 68.6% 31.5% 65.5%
Married Unmarried* Graduated Post-Graduate Professional/
College Study/Degree Managerial
Employment

//Average Readers Age //Readers Per Copy


49 4.5

*single, partnered, separated, widowed, divorced


DISTRIBUTION
7.6 million + 141,000 420 + 150 +
Annual Readership Monthly Circulation Hotels Additional Locations

HOTELS/CLUBS Carnegie Hotel, The


414 Hotel Carvi Hotel
50 NYC* Casablanca Hotel*
6 Columbus, A Sixty Hotel Cassa Hotel
60 Thompson Chambers Hotel
70 Park Ave. Hotel* Chatwal, The
Ace Hotel Chelsea Savoy Hotel*
AKA Wall Street CitizenM
Alexander Hotel* City Club Hotel
Algonquin, The City Rooms NYC
Aloft DowntownFinancial District Clarion Park Avenue
Ameritania Hotel* Club Quarters Downtown
Amsterdam Court Hotel Club Quarters Grand Central
Andaz 5th Ave. Club Quarters Midtown
Archer New York Hotel Club Quarters World Trade Center
Astor on the Park* Colonial House
Avalon Hotel NYC, The* Colony Club
Baccarat Hotel and Residences Comfort Inn W. 39th St.*
Belvedere Hotel* Concorde Hotel
Benjamin, The* Conrad Hotel
Bentley, The* Cornell Club, The*
Best Western Cosmopolitan Club*
Best Western Arena Hotel Cosmopolitan Hotel Tribeca
Best Western Bowery Court ,The
Best Western Plus Hospitality House* Courtyard by Marriott Manhattan/Fifth Ave.*
Best Western President Hotel Courtyard by Marriott Manhattan/Midtown East
Best Western Seaport Courtyard by Marriott Manhattan/Upper East Side
Blakely New York Hotel Courtyard by Marriott Times Square West
BORO Hotel Courtyard by Marriott/SoHo*
Bowery Hotel Courtyard by Marriott/Times Square South
Broadway Plaza Hotel, The Crosby Hotel
Broom NYC, The Crowne Plaza Times Square Manhattan*
Bryant Park Hotel, The Desmond Tutu Center
Candlewood Suites Distrikt, The*
Carlton Hotel* DoubleTree Chelsea
Carlyle, The* DoubleTree Financial District
*Indicates magazine is in-room at this hotel
Continued from previous page

DoubleTree Guest Suites Hilton Garden Inn New York / Midtown


DoubleTree Metropolitan Hotel New York* Park Avenue* The magazines educate the Concierge Community on everything
Dream Hilton Garden Inn Times Square
Dream Downtown Hilton Garden Inn Times Square Central
happening in NYC to help us direct guests on where to go!
Duane Street Hotel Hilton Garden Inn W. 28th St. Ela Orosova, Loews Regency Hotel, New York
Dumont NYC Hilton Manhattan East Hotel*
Dylan Hotel* Hilton New York
East Houston Hotel Hilton Times Square* Incentra Village House Millennium Hilton, The*
East Village Hotel Holiday Inn Express Times Square Ink 48* Millennium Broadway Hotel New York*
Eastgate Tower Hotel W. 39th St. Inn at Irving Place Morgans
Edge Hotel, The Holiday Inn Express W. 29th St.* InterContinental Hotel Times Square Muse Hotel, The*
Element Times Square Holiday Inn Express W. 45th St. InterContinental Hotel New York Barclay New York EDITION, The
Empire Hotel Holiday Inn Express Water Street Iroquois New York, The* New York Marriott Downtown*
Eurostar Wall Street Holiday Inn LES James Hotel, The New York Marriott Eastside
Evelyn Holiday Inn Manhattan 6th Avenue* Jane, The New York Marriott Marquis*
Eventi Hotel* Holiday Inn Manhattan Financial District Jewel Hotel, The NH Jolly Madison
Excelsior Hotel Holiday Inn Midtown JW Marriott Essex House NY Night Hotel Times Square
Fairfield Inn by Marriott Times Square Holiday Inn Midtown W. 31st St. Kimberly Hotel Night Hotel*
Fitzpatrick Grand Central Hotel Holiday Inn Times Square South Kitano New York, The NOMO SOHO
Fitzpatrick Manhattan Homewood Suites by Hilton Knickerbocker, The Nolitan Hotel
Flat Iron Hotel Hostelling International La Quinta Manhattan Nomad Hotel
Four Points by Sheraton Midtown Hotel 373 Fifth Ave.* Langham Place, Fifth Avenue Novotel New York
Times Square Hotel 99* Le Parker Meridien Omni Berkshire Place
Four Points by Sheraton Financial District* Hotel Belleclaire Lex NYC, The On the Ave Hotel*
Four Points by Sheraton SoHo Hotel Carter (closed for renovations) Library Hotel* ONE UN Plaza Hotel*
Four Seasons Hotel New York Hotel Chandler Loews Regency Opera House Hotel *
Four Seasons Hotel New York Downtown Hotel Deauville Lombardy Hotel* Out NYC, The
Franklin Hotel, The Hotel Edison* London NYC, The Paramount Hotel*
Gansevoort Meatpacking Hotel Elyse* Lotte New York Palace* Park Central New York
Gansevoort Park Hotel Hotel Five44 Lowell, The* Park Hyatt New York
Gardens NYC Hotel Giraffe Lucerne Hotel Park Lane New York
Gem Hotel Chelsea, The Hotel Hugo* Mandarin Oriental Hotel Park South Hotel*
Gem Hotel Midtown West, The Hotel Indigo* Manhattan at Times Square Hotel* Pearl Hotel
Gild Hall Hotel Indigo Lower East Side Manhattan Club, The Peninsula New York, The
Gotham Hotel Hotel Mela Manhattan NYC Penn Club of New York
Gracie Inn Hotel Metro Manhattan West Hotel Phillips Club, The
Gramercy Park Hotel Hotel on Rivington Mansfield Hotel* Pierre New York, A Taj Hotel, The*
Grand Hyatt New York Hotel Pennsylvania* Marcel, The* Plaza, The
Greenwich Hotel, The Hotel Plaza Athne* Maritime Hotel, The POD 39 Hotel
Hampton Inn Manhattan/Downtown Hotel Stanford Mark Hotel, The POD Hotel
Financial District Hotel Verite (closed for renovations) Marrakech Hotel, The* Premier, The
Hampton Inn Pearl St. Hotel Vetiver* Marmara-Manhattan, The* Princeton Club of New York, The*
Hampton Inn W. 24th St.* Hotel Wales Marmara Park Avenue Q&A Hotel by Furnished Quarters
Hampton Inn W. 31st St. Hotel Wolcott, The* Marriott Fairfield Inn and Suites Quin, The
Hampton Inn W. 35th St.* Hudson Hotel W. 33rd St. Radisson Martinique on Broadway
Harvard Club, The Hyatt 48 Lex Mave Hotel Redbury NY, The
Herald Square Hotel* Hyatt Herald Square* Mercer, The Renaissance New York Hotel 57
HGU New York Hyatt Place Midtown South Michelangelo, The* Renaissance New York Midtown Hotel
Hyatt Union Square Milford Plaza Hotel*

*Indicates magazine is in-room at this hotel


Continued from previous page

Condor Hotel Holiday Inn, Harmon Meadow


Where IN New York is the best resource for our Concierge Community

Crowne Plaza LaGuardia Airport Fairfield Holiday Inn, Hasbrook Heights
Inn (LIC) Holiday Inn Express, Paramus
and the products are great assets for our guests. Dazzler Booklyn Hotel Hyatt Regency Jersey City
Brian Pierce, The Ritz-Carlton New York, Central Park Fairfield Inn and Suites Brooklyn LaQuinta Inn & Suites, Meadowlands
Fairfield Inn & Suites LIC Oakwood Corporate Housing Jersey City
Fairfield Inn Marriott (Jamaica) Renaissance Meadowlands*
Renaissance New York Hotel Times Time, The Franklin Guesthouse Renaissance Newark Airport
Square* Tribeca Blu Garden City Hotel Sheraton Crossroads Mahwah
Renwick, The Trump International Hotel & Tower Garden Inn & Suites (Jamaica) Sheraton Edison Hotel Raritan Center NJ*
Residence Inn Marriott 48th & Lex Trump Soho Hampton Inn LaGuardia Sheraton Parsippany Springhill Suites
Residence Inn Marriott Times Square, The Tuscany, The Henry Norman Hotel by Marriott
Ritz-Carlton New York, Battery Park, The University Club* Hilton Garden Inn Queens/JFK Airport W Hotel, Hoboken
Ritz-Carlton New York, Central Park, The Viceroy, The Hilton New York JFK Westin Jersey City
Ritz-Carlton, Westchester, The W Downtown Home2 Suites by Hilton (LIC) Westminster Hotel
River Club* W Hoboken Holiday Inn Express Brooklyn
Riverside Tower Hotel W New York Holiday Inn Express JFK CONNECTICUT HOTELS
Rockefeller Center Hotel* W Times Square Holiday Inn LaGuardia* Compass Furnished Apartments
Roger New York W Union Square Holiday Inn Manhattan View (LIC) Hilton Stamford Hotel
Roger Smith Hotel Waldorf Astoria, The* Holiday Inn New York QueensJFK Holiday Inn Select Stamford*
Room Mate Grace Waldorf Towers, The Airport Stamford Marriott Hotel*
Roosevelt Hotel, The Warwick New York, The* Hotel Indigo Brooklyn
Roxy, The Washington Jefferson Hotel* Hotel Le Bleu* CORPORATE HOUSING
Royalton Washington Square LaGuardia Marriott Courtyard Alternative Business Accommodations
Salisbury Hotel Wellington Hotel Marco Hotel LaGuardia AKA: Central Park
San Carlos Hotel* West 57th Street, by Hilton New York Marriott Brooklyn Bridge Hotel AKA: Sutton Place
Sanctuary, The WestHouse Hotel NU Hotel AKA: Times Square
Setai Club Westin Governor Morris, The NY Moore Hostel AKA: United Nations
Seton Hotel Westin New York at Times Square* Parc Hotel, The* Bridgestreet Corporate Housing
Shelburne NYC* Westin New York Grand Central, The Pointe Plaza Hotel Churchill Corporate Housing
Sheraton New York Hotel and Towers* Wingate by Wyndham (W. 35th) Q4 Hotel Execustay by Marriott
Sheraton Tribeca* Wyndham Garden (W. 36th)* Ritz-Carlton Residences, The; Furnished Quarters
Sherry-Netherland Hotel, The* Wyndham Garden (W. 58th) Long Island, North Hills Maison International
Shoreham Hotel Wyndham Garden Inn Chelsea Sheraton Brooklyn* Nectar at The Nash
SIXTY LES Wyndham Midtown 45 Super 8 Brooklyn NYC-JC Luxury Suites
Skyline Hotel Wyndham New Yorker Wingate Inn & Suites at LaGuardia* Oakwood Corporate Housing
SMYTH Hotel Yale Club of New York City, The* Wyndham Garden Brooklyn Sunset Park* Globe Quarters
Sofitel New York Yotel New York Z Hotel New York (LIC) Radio City Apartments
SoHo Grand Hotel, The New Jersey Hotels Suites at Silver Towers
SoHo House New York, The BROOKLYN/QUEENS/LONG ISLAND/ Clarion Hotel Empire Meadowlands
Solita SoHo Hotel* STATEN ISLAND Clinton Inn Hotel* AIRLINES: IN-FLIGHT AND/
St. James Hotel 1 Hotel Brooklyn Bridge DoubleTree by Hilton Fort LeeGeorge OR VIP LOUNGES
St. Regis New York Aloft Brooklyn* Washington Bridge Air France Lounges at:
Standard East Village Box House Hotel, The * Doubletree by Hilton Jersey City* Charles De Gaulle, Orly & JFK
Standard New York Best Western Gregory Hotel Hampton Inn Carlstadt American Airlines Gate Service in:
Staybridge Suites BKLYN House Hotel* Hilton Hasbrouck Heights London, Brussels, Paris, Frankfurt &
Strand Hotel, The* Brooklyn A Hotel, The* Hilton at Newark* Zurich
Surrey, The* Comfort Inn Crescent St. Hilton Short Hills* AMEX Centurion Lounge Mexico City
Sutton Court Hotel Comfort Inn JFK Holland Motor Lodge, Jersey City
*Indicates magazine is in-room at this hotel
Continued from previous page

Airport, British Airways Lounges at: TOWN Residential 5th Ave


Heathrow, Manchester, Gatwick & TOWN Residential Astor Place Our guests and Concierge team rely on the informative and attractive
JFK (also serves as the main lounge TOWN Residential FIDI
for Cathay Pacific, Iberia, All Nippon TOWN Residential Soho
magazines daily for servicing our guests.
Airways, Qantas) UK Trade & Investment Carolyn Innocenzi, Lotte New York Palace
EL AL: On aircraft and at JFK United Nations Secratariat Building
Continental Airlines Presidents Club
at Newark RESIDENTIAL BUILDINGS WITH OTHER LOCATIONS Madame Tussauds
Emirates Lounge at JFK CONCIERGE SERVICE 34th Street Partnership Macys Visitor Center
EOS/MAXjet Lounges at: 90 Washington 9/11 Tribute Visitor Center MarineMax Chelsea Piers Marina
Stansted, UK 170 East End AAA New Jersey Motor Club Memorial Sloan Kettering Cancer Center
Etihad Airlines 325 Fifth Ave. Altour American Express New World Travel
Swiss International Airlines 681 Fifth Ave. American Girl Place New York Airport Shuttle (City Experts
Teterboro Airport Abigail Michaels Concierge American Management Association Desk)
United Airlines Red Carpet Club at: JFK, Anthem, The Amtrak Club Acela First Class Lounges New York Athletic Club
LaGuardia and Newark Atlas Building Boston, Chicago, New York City College of
Virgin Atlantic Lounges at: Avalon Riverview, Long Island City, The New York, Philadelphia, Technology
Heathrow, Gatwick, JFK & Newark Baxter Street Development Washington, DC New York Presbyterian Guest Facility*
Company, LLC Amtrak Passenger Cars on Trains from New York Presbyterian/Columbia
CONSULATES & MISSIONS DJK Residential Chicago to New York New York Presbyterian Weill Cornell
Permanent Mission of Algeria to the U.N. Douglas Elliman Real Estate Montreal to New York Hospital Campus
Permanent Mission of Belgium to the U.N. Foundry Residential Barneys New York NYC & Company Kiosks
Permanent Mission of Germany to the U.N. Heritage at Trump Place Beyond Group Travel Chinatown, Financial
Permanent Mission of Russia to the U.N. Madison Belvedere, The Big Apple Greeter District and Harlem
Manhattan House Bloomingdales Visitor Center NYC & Company Visitors Center
CONVENTIONS/TRADE SHOWS/ Marc, The Bloomingdales SoHo Guest NYU
SPECIAL EVENTS Nicole Relations Center Queen Mary 2
Architectural Digest Home Design Show NYbG Attache Brooks Brothers Rossinis
Big Apple Greeter Fundraisers NYC-JC Suites Central Park Tours, Inc. Saks Fifth Avenue
GLBT Expo at Jacob K. Javits Convention Ocean Chamber of Commerce Shops at Columbus Circle, The
Center One Beacon Court Cityami Shrine NYC
Grand Gourmet Oval Concierge Downtown Association, The Tent & Trails
Hotel/Motel & Restaurant Show at Ritz Plaza, The Empire CLS Thomas Cook India Ltd.
Jacob K. Javits Convention Center Ritz Tower, The Equinox at 54th St. Travelex Worldwide Money
New York Times Travel Show at Jacob K. Rivertower Excel Limousine Services (Queens) (multiple locations)
Javits Convention Center Sessanta Federal Hall Upper Manhattan Empowerment Zone
Winters Eve Sheffield 57 Gem Limo USO Metropolitan NY Port Auhority
Corporations In New York City Stonehenge Village Grand Central Partnership Terminal
5 Penn Plaza Superior Ink Gray Line New York YMCA of Greater New York
111 Eight Avenue Taylor Made Furnished Apartments Sightseeing Visitors Center Wempe Jewelers
Capital One Tribeca Tower Intrepid New Yorker Westfield World Trade center
Luxury Attach Corporate Trump World Tower Jacob K. Javits Convention Center
Morgan, Lewis & Bockius LLP Lower East Side Partnership, The

*Indicates magazine is in-room at this hotel


EDITORIAL CALENDAR
This must-have visitor magazine (circulation 141,000 per month) incorporates
shopping, dining, attractions, entertainment, museums, galleries and more in
every issue.

JANUARY Fancy NYC for the New Year JULY Family Fun for All Ages

FEBRUARY Special Dining Issue AUGUST NYC's Best Spots to Beat the Heat

MARCH What To Do in the City's Hottest SEPTEMBER Special Fashion Issue


Neighborhoods
OCTOBER Best Fall Activities in
APRIL Spring Fashion and Around NYC

MAY Special Dining Issue NOVEMBER Special Dining Issue

JUNE Special Entertainment issue DECEMBER Holiday Gift Guide

//In Every Issue


SKYLINE
A behind-the-scenes glance at notable, timely cultural events.

CALENDARS
Daily happenings throughout NYC.

OUT & ABOUT


Snapshots from the latest concierge VIP events.

MAP
Up-to-date NYC map.
INTEGRATED PLATFORMS
7.6 million 45,000 35,000
READERS ENGAGED FOLLOWERS
Monthly Newsletter Subscribers

//Print //Digital
Branding Campaigns Social Media
Custom Content Sponsored Content
Editorial Listings Email Marketing

//Events //Strategic Partnerships


Custom Client Events Concierge Community
Branded Events Associations and Chambers
Educational Seminars Trade Shows/Expos
RATES, SPECS + SCHEDULES

1/2 H

2/3 V 1/3 V Full Page


2 Page Spread

1/6 V 1/3 SQ
1/12
SQ

//Specs //Advertising Deadlines


UNIT NON-BLEED BLEED* TRIM ISSUE AD CLOSE MATERIALS DUE
2 Pg. Spread** 15.75 x 10.5 16.5 x 11 16 x 10.75 January Nov. 22 Nov. 28
Full Page 7.875 x 10.5 8.125 x 10.75 7 x 9.75 February Dec. 21 Dec. 28
2/3 Page V 4.625 x 9.75 n/a n/a March Jan. 20 Jan. 27
1/2 Page H 7 x 4.75 n/a n/a April Feb. 22 Feb. 27
1/3 Page Sq 4.625 x 4.75 n/a n/a May March 22 March 29
1/3 Page V 2.25 x 9.75 n/a n/a June April 21 April 28
1/6 Page V 2.25 x 4.75 n/a n/a July May 23 May 26
1/12 Page 2.25 x 2.375 n/a n/a August June 23 June 29
September July 21 July 28
October Aug. 23 Aug. 29
//Rates November Sept. 22 Sept. 29
UNIT 1 X 3X 6X 9X 12X December Oct. 20 Oct. 27
Full Page $12,360 $11,740 $10,955 $10,070 $8,530
Cancellations not received in writing prior to the space reservation date will not be
2/3 Page $10,465 $9,950 $9,010 $8,210 $7,225 accepted. Advertisers not completing contract schedule are subject to short rate.
1/2 Page H $10,080 $9,570 $8,670 $7,960 $6,960
*Bleed Safety: Keep all live matter 1/4 from the trim size on all four sides.
1/3 Page $5,980 $5,670 $5,125 $4,655 $3,995
**Add 1/4 on each side of center line of spine for safety margin.
1/6 Page V $3,475 $3,320 $2,990 $2,735 $2,265 All ads must conform to the dimensions above. If they do not, the ad will be modified to fit the
appropriate space at the advertisers expense.
1/12 Page $2,045 $1,935 $1,755 $1,534 $1,265

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