2017 WHERE NEW YORK CITY GUIDE | The Complete Guide To Go.

Where Here and Now. Published since 1936,

and now debuting a fresh new look, Where
New York City Guide is distributed at leading
hotels, available in-room, at the concierge and
front desk, and at visitor venues throughout
the city. Available in 45 cities worldwide.

Where is a monthly guidebook-style magazine that readers take with them when they explore each individual citys top
restaurants, shops, shows, attractions, exhibits and tours. Featuring upbeat covers, useful articles, comprehensive listings,
extensive maps and timely sidebars, this must-have visitor guidetargeting travelers and hotel conciergesis available at
leading hotels and visitor venues around the world. Where reaches an audience of more than 80 million every year.

From magazines and books to maps and a renewed commitment to compelling and comprehensive digital content,
Where gives travelers everything they need from a local perspective and from an insiders point of view. Each year,
246 million travelers trust Where for up-to-date information on where to go and what to see.

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Demographic Profile 2017 WHERE NEW YORK CITY GUIDE

READER DEMOGRAPHICS READER ENGAGEMENT

Gender 66% of readers pick up their issue of Where in the hotel.
Male 35%
65% are repeat readers of Where.
Female 64%
Average Age 47 Readers spend an average of 41 minutes, in total, reading Where.
Visitors refer to the magazine 4 times during their trip.
Marital Status
Married 42% R
 eaders share the information with others: each issue has 4.5 readers
Unmarried* 58% per copy.
*single, partnered, separated, widowed, divorced
Where is the primary source of visitor information for 100% of readers.
Affluence Age 86% of readers have taken an action as a result of reading Where
Average Household Income: $ 97,100 < 45
Average Household Income: $127,100 > 45
Source: 2015 Where Magazine Reader Profile Study, GfK, MRI

Education and Employment

Graduated College+ 67%
Post-Graduate Study/Degree 30%
Professional/Managerial Employment 70%

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Distribution 2017 WHERE NEW YORK CITY GUIDE
Reaching more than 7.6 million readers annually and distributed in 420-plus hotels. Average monthly circulation of 141,000.
Baccarat Hotel and Residences
Belvedere Hotel
Benjamin, The
Bentley, The
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Broadway Hotel
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Times Square
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HOTELS/CLUBS Chambers Hotel
1 Hotel Central Park Chatwal, The
6 Columbus A Sixty Hotel Chelsea Savoy Hotel*
11 Howard Hotel CitizenM
50 NYC* City Club Hotel Clarion Hotel
70 Park Ave. Hotel Park Ave.
City Rooms NYC
414 Hotel
Club Quarters Downtown
Ace Hotel
Club Quarters Grand Central
AKA Wall Street
Club Quarters Midtown
Alexander Hotel*
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Algonquin, The*
Colonial House
Aloft Downtown - Financial District*
Colony Club*
Ameritania Hotel*
Comfort Inn W. 25th St.
Amsterdam Court Hotel
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Andaz 5th Ave.
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Andaz Wall Street
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Anthem, The
Comfort Inn W. 71st St.
Archer New York Hotel
Comfort Inn W. 39th St.*
Avalon, The*
*Indicates magazine is in-room at this hotel
Concorde Hotel Fairfield Inn & Suites Manhattan
Conrad Hotel Financial District*
Cornell Club, The* Fairfield Inn by Marriott
Cosmopolitan Club, The Times Square
Cosmopolitan Hotel* Tribeca Fitzpatrick Grand Central Hotel
Court, The Fitzpatrick Manhattan Hotel
Courtyard by Marriott Manhattan/ Flat Iron Hotel
Fifth Ave. Four Points by Sheraton Financial
Courtyard by Marriott Manhattan/ District*
Midtown East* Four Points by Sheraton Manhattan
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Soho* Four Points by Sheraton Manhattan
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Upper East Side Four Points by Sheraton SoHo
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West* Franklin Hotel, The
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Crowne Plaza Times Square Gem Chelsea, The
Manhattan Gem Hotel Midtown West, The
Da Vinci Hotel Gild Hall
Days Inn Gotham Hotel
Distrikt, The* Gracie Inn
DoubleTree Chelsea Gramercy Park Hotel
DoubleTree Financial District Grand Hyatt New York
DoubleTree Guest Suites Greenwich Hotel, The
DoubleTree Metropolitan Hotel Hampton Inn - Pearl St.
New York* Hampton Inn Manhattan SoHo*
Dream Downtown Hampton Inn Manhattan
Dream* Times Square North
Duane Street Hotel Hampton Inn W. 24th St.
Dumont NYC Hampton Inn W. 31st St.
Dylan Hotel* Hampton Inn W. 35th St.*
East Houston Hotel Hampton Inn/Manhattan Downtown
East Village Hotel Financial District
Edge Hotel, The Harvard Club, The*
Element Times Square Herald Square Hotel*
Eurostar Wall St. HGU New York
Evelyn* Hilton Garden Inn W. 28th
Eventi Hotel* Hilton Garden Inn New York /
Excelsior Hotel Midtown Park Avenue*
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Hilton Garden Inn Times Square Hotel Vetiver* Manhattan NYC
Hilton Garden Inn Times Square Hotel Wales Manhattan West Hotel Where IN New Yorks products
Central Hotel Wolcott, The Mansfield Hotel are useful resources and perfect
Hilton Manhattan East* Howard Johnson Express Marcel, The for redirecting our hotel guests!
Hilton New York Fashion District Hudson Hotel Maritime Hotel, The Peter Johnson, The Kimberly
Hilton Times Square* Hyatt 48 Lex Mark, The
Holiday Inn Express W. 29th St. Hyatt Herald Square* Marmara-Manhattan, The
Holiday Inn Express W. 45th St. Hyatt Place Midtown South Marmara Park Avenue Park 79
Holiday Inn Express Times Square Hyatt Union Square Marrakech Hotel, The* Park Central New York
W. 39th St. Incentra Village House Marriott Fairfield Inn and Suites Park Hyatt New York
Holiday Inn Express Water Street Ink 48* W. 33rd St. Park Lane Hotel
Holiday Inn LES Inn at Irving Place* Mave Hotel Park South Hotel*
Holiday Inn Manhattan Financial Inn on 23rd St.* Mayfair New York* Pearl Hotel
District InterContinental New York Barclay, Mercer, The Peninsula New York, The
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Holiday Inn Midtown W. 31st St. InterContinental New York Times Milburn Hotel Phillips Club, The*
Holiday Inn Times Square South Square, The Milford Plaza Hotel Pierre, A Taj Hotel, New York, The*
Homewood Suites by Hilton Iroquois New York, The* Millennium Hilton, The* Plaza, The
Hostelling International James New York, The Millennium Broadway New York* POD 39 Hotel
Hotel 31 Jane Hotel, The Morgans POD Hotel
Hotel 373 Fifth Ave.* Jewel Hotel, The Murray Hill Suites* Princeton Club of New York, The
Hotel 99* JW Marriott Essex House NY Muse Hotel, The Quin, The
Hotel Americano Kimberly, The* New York EDITION, The Radisson Martinique on Broadway
Hotel at Times Square, The Kitano New York, The* New York Hilton Midtown Redbury NY, The
Hotel Beacon* Knickerbocker, The New York Manhattan Hotel Renaissance New York Hotel 57
Hotel Belleclaire* La Quinta Manhattan New York Marriott Downtown* Renaissance New York Hotel Times
Hotel Carter (closed for Langham Place, Fifth Avenue New York Marriott Eastside* Square
renovations) Larchmont Hotel New York Marriott Marquis Renwick, The
Hotel Chandler Le Parker Meridien New York Times Square* Residence Inn Marriott 48th & Lex
Hotel Deauville Lex NYC, The New York Presbyterian Residence Inn Marriott Times
Hotel Edison* Lexington, The Guest Facility* Square, The
Hotel Elyse* Library Hotel* New York Yacht Club Ritz-Carlton New York, Battery
Hotel Five44 Loews Regency Newton* Park, The
Hotel Giraffe* Lombardy Hotel* NH Jolly Madison Towers Ritz-Carlton New York, Central
Hotel Hugo* London NYC, The Night Hotel Park, The
Hotel Indigo* Lotos Club* Night Hotel Times Square Ritz-Carlton, Westchester, The
Hotel Indigo Lower East Side Lotte New York Palace* Nolitan Hotel River Club*
Hotel LeSoleil Lowell, The Nomad Hotel Riverside Tower Hotel
Hotel Mela Lucerne, The NOMO SOHO Roger Smith Hotel*
Hotel Metro Mandarin Oriental New York Novotel New York Roger, The*
Hotel on Rivington Manhattan at Times Square Hotel, NYLO New York City Room Mate Grace
Hotel Pennsylvania The One UN Plaza Hotel Roosevelt Hotel, The
Htel Plaza Athne New York Manhattan Broadway Opera House Hotel* Roxy, The
Hotel Verite (closed for Manhattan Centre Hotel Out NYC, The Royalton
renovations) Manhattan Club, The Paramount Hotel Salisbury Hotel*

*Indicates magazine is in-room at this hotel wheretraveler.com

 W New York
Where IN New Yorks publications
W New YorkDowntown
are the perfect on-the-go resources W New YorkTimes Square
for our guests! Carmen Da Silva, W New YorkUnion Square
Soho Grand Hotel Waldorf Astoria New York*
Waldorf Towers, The*
Wall Street Inn, The
San Carlos Hotel* Warwick New York, The
Sanctuary, The Washington Jefferson Hotel*
Sessanta Washington Square
Setai Club Wellington Hotel
Seton Hotel West 57th Street by Hilton Club
Shelburne NYC WestHouse Hotel
Sheraton New York Hotel Westin Governor Morris, The
and Towers Westin New York at Grand Central,
Sheraton Tribeca* The*
Sherry-Netherland Hotel, The Westin New York at Times Square*
Shoreham Hotel* Whitby Hotel, The
SIXTY SoHo Wingate by Wyndham
SIXTY LES Wyndham Garden W. 24th
Skyline Hotel Wyndham Garden W. 58th
Smyth TriBeCa Wyndham Garden Inn Chelsea*
Sofitel New York Wyndham Midtown 45
SoHo Grand Hotel, The Wyndham New Yorker
SoHo House New York, The Yale Club of New York City, The
Solita SoHo Hotel Yotel NY at Times Square
St. James Hotel
St. Regis New York, The BROOKLYN/QUEENS/
Standard East Village LONG ISLAND/STATEN ISLAND
Standard New York 1 Hotel Brooklyn Bridge
Stanford Hotel
Akwaaba Mansion
Staybridge Suites
Aloft Brooklyn*
Strand Hotel, The*
Box House Hotel, The
Surrey, The*
Best Western Arena Hotel
Sutton Court Hotel
Best Western Gregory Hotel
Time, The
BORO Hotel
Travel Inn
Brooklyn A Hotel, The*
Tribeca Blu*
BKLYN House Hotel*
Trump International Hotel &
Comfort Inn (LIC)
Tower New York
Comfort Inn JFK
Trump SoHo New York
Condor Hotel
Tuscany, The
Courtyard by Marriott LaGuardia
Union Club
Crowne Plaza Laguardia Airport
University Club
Dazzler Booklyn Hotel
Viceroy New York
Fairfield Inn (LIC)
*Indicates magazine is in-room at this hotel
Fairlfield Inn and Suites Brooklyn
Fairfield Inn Marriott (Jamaica)
Fairfield Inn & Suites (LIC)
Four Points by Sheraton (LIC)
Franklin Guesthouse
Garden City Hotel
Garden Inn & Suites (Jamaica)
Hampton Inn LaGuardia
Henry Norman Hotel
Hilton Garden Inn Queens
Hilton New York JFK
Holiday Inn Express JFK
Holiday Inn LaGuardia*
Home2 Suites by Hilton (LIC)
Holiday Inn Express Brooklyn
Holiday Inn Manhattan View
Holiday Inn New York Queens
JFK Airport
Hotel Indigo Brooklyn
Hotel Le Bleu*
Marco LaGuardia Hotel
New York Marriott at the Brooklyn
Bridge Hotel*
NY Moore Hostel
NU Hotel
Parc Hotel, The*
Pointe Plaza Hotel
Q4 Hotel
Ritz-Carlton Residences, The;
Long Island, North Hills
Sheraton Brooklyn*
Super 8 Brooklyn
Wingate Inn & Suites at
LaGuardia*
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Sunset Park
Z Hotel (LIC)
NEW JERSEY HOTELS
Clarion Hotel Empire Meadowlands
Clinton Inn Hotel*
DoubleTree by Hilton Fort Lee
George Washington Bridge
Doubletree by Hilton Jersey City
Hampton Inn Carlstadt
Hilton Hasbrouck Heights
Hilton at Newark
Hilton Short Hills
Holland Motor Lodge Jersey City
Holiday Inn Express Paramus
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Hyatt Regency Jersey City
LaQuinta Inn & Suites,
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Oakwood Corporate Housing
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Sheraton Edison Hotel Raritan
Center NJ*
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Travelers Aid Concierge Desk
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CONNECTICUT HOTELS
Compass Furnished Apartments
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Trumbull Marriott Parkway
CORPORATE HOUSING
AKA: Central Park
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Bridgestreet Corporate Housing
Churchill Corporate Housing
Hospitality Company
Maison, International
Nectar at The Nash
NYC-JC (Jersey City)
Oakwood Corporate Housing
Radio City Apartments
CONVENTIONS/ TRADE
SHOWS/ SPECIAL EVENTS
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Architectural Digest Home Anthem, The AMEX Centurion LoungeMexico
The magazines educate the
Design Show Bristol Plaza City Airport
Big Apple Greeter Fundraisers Centurion Condominium Amtrak First Class Acela Lounge Concierge Community on everything
GLBT Expo at Jacob K. Javits DDG Penn Station happening in NYC to help us direct
Convention Center DJK Residential Amtrak Passenger Cars on Trains guests on where to go! Ela Orosova,
Grand Gourmet Heritage at Trump Place from Chicago to New York Loews Regency Hotel, New York
Hotel/Motel & Restaurant Liberty View @ 99 Battery Place Montreal to New YorK
Show at Jacob K. Javits Manhattan House Residential Barneys New York
Convention Center Marc, The Beyond Group Travel Memorial Sloan Kettering
New York Times Travel Show at Murray Hill Mews Big Apple Greeter International Center
Jacob K. Javits Convention NYbG Attache Bloomingdales Visitor Center New York Airport Shuttle
Center, The Ocean Bloomingdales SoHo Guest (City Experts Desk)
Winters Eve Omni Condiminium Company Relations Center New York Athletic Club
One Beacon Court Brooks Brothers New York City College of
CORPORATIONS IN NEW YORK Oval Concierge Central Park Tours, Inc. Technology
CITY Ritz Plaza, The Centurion Club Lounge - American New York Commission of the
111 Eight Avenue Ritz Tower, The Express Travel & Lifestyle United Nations
5 Penn Plaza Rivertower Services New York Presbyterian/Columbia
Archstone Sheffield 57 Chamber of Commerce New York Presbyterian Weill
Capital One Sovereign Churrascaria Plataforma Brazilian Cornell Hospital Campus
Luxury Attach Corporate Stonehenge Village Steakhouse New World Travel
Morgan, Lewis & Bockius LLP Suites at Silver Towers Cityami NYC & Company Kiosks
Pfizer Pharmaceuticals Taylor Made Furnished Apartments Consulate of El Salvador Chinatown, Financial District and
TOWN Residential Tower 53 Davis Day Trips Harlem
TOWN Residential 5th Ave Tribeca Towers Downtown Association, The NYC & Company Visitors Center
TOWN Residential Astor Place Trump Parc at 106 Central Park Drama Book Shop NYC Branch, Department of State
TOWN Residential FIDI South Empire CLS Rossinis
TOWN Residential Soho Trump Parc East at 100 Central Exclusive Resorts Saks Fifth Avenue
UK Trade and Investment Park South Excel Limousine Service Shops at Columbus Circle, The
United Nations Trump Park Avenue at 502 Park Federal Hall Shrine NYC
Secratariat Building Ave. Gem Limo South Street Seaport
Trump Place at 200 Riverside Blvd. Grand Central Partnership Teachers College
Trump Place at 220 Riverside Blvd. Great Jones Spa Thomas Cook India Ltd.
RESIDENTIAL BUILDINGS WITH
Trump World Tower Gray Line New York Wempe Jewelers
CONCIERGE SERVICE
Sightseeing Visitors Center World Windows
43-45 E. 30th St. Hospital for Special Surgery
OTHER LOCATIONS YMCA of Greater New York
90 Washington Intrepid New Yorker
34th Street Partnership Zarin Fabrics
170 East End Jacob K. Javits Convention Center
Penn Station
180 Maiden Lane Lincoln Square BID
9/11 Tribute Visitor Center
260 W. 54th St. Lladr USA
AAA New Jersey Motor Club
200 Central Park South Lower East Side Partnership, The
Akam Associates
325 Fifth Ave. Macys Visitor Center
Altour American Express
681 Fifth Ave. Manhattan Concert Productions
American Management Association
Abigail Michaels Concierge

*Indicates magazine is in-room at this hotel wheretraveler.com

Editorial Calendar
This must-have visitor magazine (circulation 141,000 per month) incorporates shopping, dining, attractions, entertainment, museums, galleries
and more in every issue.
JANUARY Everything New in NYC
FEBRUARY Special Dining Issue
MARCH All Things Culture
APRIL Blooming New York
(covering all things spring)
MAY Special Dining Issue
JUNE Special Entertainment Issue
JULY Kid-Centric New York
Where magazine is also available on iTunes and Magzter.
2017 WHERE NEW YORK CITY GUIDE
AUGUST Summer Fun in the City
SEPTEMBER The Fall Season In
Culture, Shopping, Dining
OCTOBER Editor Picks (covering
their favorite in dining, shopping,
attractions & more)
NOVEMBER Special Dining Issue
DECEMBER Holiday Gift Guide
PLUS
TOP 5
Best things to do in NYC for this particular month, year in and year out
CALENDAR
This months must-do events
WHERE INSIDER
The inside scoop in fashion, food, tech, wellness and more
IN THE HOOD*
A look at one of the citys hippest neighborhoods
ONE BLOCK. ONE DAY.*
Only in NYC can you find places to shop, dine and playall on one street!
ACROSS THE BRIDGE
Whats trending in Brooklyn, Queens, the Bronx and Staten Island
FEATURES
Stories that explore the local trends and destinations around town
THE GUIDE
A curated index of the best in shows, food, drink, art and more
THE FIX
Local influencers weigh in on their favorite city obsessions
*Subject to space availability wheretraveler.com
Rates, Specs & Schedules 2017 WHERE NEW YORK CITY GUIDE

Premium
1/2 H 1/4 V Square
Full Page
Premium Full Page Non-Bleed
1/2 V Vertical 2 Page Spread
1/8 H
Premium
1/2 H Square
1/8 H

SPECS RATES
UNIT LIVE AREA BLEED* TRIM UNIT 1 X 3X 6X 9X 12X
2 Pg. Spread 13.25 x 9.5 14 x 10.25 13.75 x 10 2 Pg. Spread $23,110 $21,950 $20,490 $18,830 $15,950
Full Page 5.875 x 9.5 7.125 x 10.25 6.875 x 10 Cover 2, 4, Page 1 $15,450 $14,675 $13,694 $12,588 $10,662
Full Page Non-bleed n/a n/a 6.125" x 9.25" Opposite TOC, Cover 3 $14,214 $13,501 $12,598 $11,581 $9,810
1/2 Page H 5.6875 x 4.1875 n/a n/a Full Page $12,360 $11,740 $10,955 $10,070 $8,530
1/2 Page V 2.75 x 8.5625 n/a n/a 1/2 Page H/V $10,080 $9,570 $8,670 $7,960 $6,960
Premium Vertical 4.2188 x 8.5625 n/a n/a Premium Vertical $10,465 $9,950 $9,010 $8,210 $7,225
Premium Square 4.2188 x 4.1875 n/a n/a Premium Square $5,980 $5,670 $5,215 $4,655 $3,995
1/4 Page Vertical 2.75 x 4.1875 n/a n/a 1/4 Page Vertical $3,475 $3,320 $2,990 $2,735 $2,265
1/8 Page Horizontal 2.75 x 2 n/a n/a 1/8 Page Horizontal $2,045 $1,935 $1,755 $1,534 $1,265

ATTN: PREMIUM SIZE ONLY AVAILABLE IN LISTING SECTION

ADVERTISING DEADLINES
ISSUE AD CLOSE MATERIALS DUE
January Nov. 22 Nov. 28
February Dec. 21 Dec. 28
March Jan. 20 Jan. 27
April Feb. 22 Feb. 27
May March 22 March 29
June April 21 April 28
ISSUE AD CLOSE MATERIALS DUE
July May 23 May 26
August June 23 June 29
September July 21 July 28
October Aug. 23 Aug. 29
November Sept. 22 Sept. 29
December Oct. 20 Oct. 27
Cancellations not received in writing prior to the space reservation
date will not be accepted. Advertisers not completing contract schedule
are subject to short rate.
*Bleed Safety: Keep all live matter 1/4 from the trim size on all four sides.
Allow 0.5 on each side of center line of spine for safety margin.
All ads must conform to the dimensions above. If they do not, the ad will be modified to fit
the appropriate space at the advertisers expense.

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Digital Opportunities 2017 WHERE NEW YORK CITY GUIDE

Where is a hub of news and activity, attracting

passionate travelers around the globe.

Readers come to Wheretraveler.com to be inspired for future

travels and informed about in-destination travel options. Theyre
excited to engage with travel brands and products that pique
their interests.

The voice of travel since 1936, Where has been continuously

publishing the most diverse and hyper-local print media while
also adapting to the latest trends and platforms in the digital
world. The brand has grown an authentic, engaged and
passionate travel audience.
STATS 1.8 Million average monthly page views

ENGAGEMENT
Reach our highly desired audience through engaging content,
20% average growth month over month in 2016
digital advertising, email newsletters and integrated custom
Reaching 1 million+ users through social media channels
digital programs. Opportunities include:
Reaching 65K+ avid travelers through emails and newsletters
Digital Advertising
AUDIENCE Display Ad Units + Enhanced listings/spotlights

5
 8% is female Email Marketing
4
 1% is mobile traffic Exclusive dedicated eBlasts + eNewsletters ads
2
 3% is age 25-34; 23 percent is 55-64;
Native Advertising
20% is 45-54; 14% is 35-44
Custom Content + Digital Contest
9
 0% of online audience is from U.S.

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