Professional Documents
Culture Documents
Bagozzi, R.P. (1980), "Causal Models in Marketing", John Wiley & Sons:
New York
Bhar & Reddy, 1998. " Symbolic and functional positioning of brands".
J Mark 1998; 15(1):3243
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Cliffort T. Morgan and Richard A. King (1996) "Introduction to
Psychology", McGraw-Hill Company, New York, 1966
Hoyer, W.D., & Maclnnis, D.J. (2003). "Consumer Behaviour" (3rd ed.).
Boston, MA: Houghton Mifflin
2
Jim Pooler (2003). "Why We Shop : Emotional Rewards and Retail
Strategies", p. 108-110
3
OShaughnessy, J. (1992), "Explaining Buyer Behaviour: Central
Concepts & Philosophy of Social Science", Oxford University
Press, New York, NY
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Journals
Birdwell, 1968, Grubb and Hupp, 1968; Jacobson and Kossoff, 1963,
Sheth, 1967. "Perception of Self, Generalized Stereotypes and
Brand Selection. Journal of Marketing Research."
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Braun, Wicklund (1989). Psychological Antecedents of Conspicuous
Consumption, Journal of Economic Psychology (10:3), November
1989, pp. 161-187.
Douglas, Mary and Baron Isherwood (1979), The World of Goods, New
York: Basic.
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Dubois, Bernard and Sandor Czellar (2002), Prestige Brands or Luxury
Brands? An Exploratory Inquiry on Consumer Perceptions.
European Marketing Academy, 31st Conference Proceedings.
Braga, Portugal.
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Henrich, Joseph and Francisco J. Gil-White (2001), The evolution of
prestige. Freely conferred deference as a mechanism for enhancing
the benefits of cultural transmission. Evolution and Human
Behaviour, 22 (1), 165196.
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Foresman and Company. In Solomon, M.R. 1995, Consumer
Behaviour, 3rd ed., Prentice Hall.
Lynn, Michael and Judy Harris (1997), The Desire for Unique Consumer
Products: A New Individual Differences Scale, Psychology &
Marketing, 14 (6), 601616.
Maddala, T., Phillips, K.A., & Johnson, F.R. (2003). "An experiment on
simplifying conjoint analysis designs for measuring preferences.
Health Economics".
McKinsey (1990) and Nueno & Quelch (1998). " Fashion Logistics:
Insights into the Fashion Retail Supply Chain".
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Monroe, K.B. & Chapman, J.D. (1987). "Framing effects on buyers'
subjective product evaluations. Advance in Consumer Research".
Onkvisit and Shaw, (1987). "Self Concept and Image Congruence: Some
Research and Managerial Implications."
Phau and Prendergast (2000). "Phau, Ian, and Gerard Prendergast (2000).
"Consuming Luxury Brands: The Relevance of the Rarity
Principle, Journal of Brand Management", 7 (5), 36675.
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Ravi Kant, Managing Director, Tata Motors. "The Power of the Indian
Consumer" (1218).
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Tian, Kelly Tepper, William O. Bearden, and Gary L. Hunter (2001),
Consumers' Need for Uniqueness: Scale Development and
Validation, Journal of Consumer Research, 28 (1), 5066.
Verma, Rathore (2013). Pest Analysis for Indian Luxurious Car Market,
IJMSSR Volume 2, No. 1, January.
Wong, Nancy Y. and Aaron Ahuvia (1998), Personal Taste and Family
Face: Luxury Consumption in Confucian and Western Societies,
Psychology & Marketing, 15 (5), 423441.
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Websites
https://www.researchgate.net/publication/229035020_A_review_and_a_c
onceptual_framework_of_prestige-seeking_consumer_behaviour
www.acrwebsite.org/volumes/ap07/13072.pdf
www.gcbe.us/2012_CBEC/data/So%20Lai%20Man,%20Stella.docx
www.wbiconpro.com/504-Stefan.pdf
citeseerx.ist.psu.edu
www.brand-management.usi.ch/Abstracts/.../Monday_Congruence_
Wiedmann.pdf
www.sseriga.edu/download.php?file=files/researchPapers/ft_2006_8.pdf
https://en.wikipedia.org/wiki/Category:Luxury_brands
www.conceptofluxurybrands.com/concept...luxury-brands
www.ft.com reports
https://en.wikipedia.org/wiki/Consumer_behaviour
www.managementstudyguide.com/what-is-consumer-behaviour.htm
www.marketingteacher.com/what-is-consumer-behaviour/
study.com/academy/lesson/evaluative-criteria-in-marketing
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Asian Luxury Comparison Test(2014). www.car.com
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