QFD Template

February 28, 2007

Interrelationship between technical

decriptors (correlation matrix)
HOWS vs. HOWS

+9 Strong Positive
+3 Positive Relationship between customer
-3 X Negative requirements and technical
-9 * Strong Negative descriptors
Technical Descriptors
(HOWs) WHATs vs. HOWs

Primary +9 Strong
+3 Medium
Secondary +1 Weak
Secondary
Primary
Customer Requirements

Prioritized Customer
Requirements
(WHATs)

Technical Our Product

Absolute Weight and Percent

Our Product

A's Product

B's Product
Competitive A's Product
Assessment B's Product

Importance to Customer
Degree of Technical Difficulty
Target Value

Scale-up Factor
Assessment
Competitive
Customer

Absolute Weight and Percent 0 0 0 0 0 0 0 0

Target Value

Sales Point
Relative Weight and Percent 0 0 0 0 0 0 0 0
Prioritized Technical
Descriptors
 QFD Example
Step 1 - List Customer Requirements (WHATs)
February 28, 2008

Secondary
Primary

Resonable Cost
Customer Requirements

Performance Aesthetics

Aerodynamic Look
Nice Finish
(WHATs)

Corrosion Resistant
Lightweight
Strength
Durable
 QFD Example
Step 2 - List Technical Descriptors (HOWs)
February 28, 2008

Technical Descriptors
(HOWs)
Material Manufacturing
Primary Selection Process

Secondary

Powder Metallurgy
Sand Casting
Die Casting
Secondary

Aluminum

Titanium

Welding
Primary

Forging
Steel
Resonable Cost
Customer Requirements

Performance Aesthetics

Aerodynamic Look
Nice Finish
(WHATs)

Corrosion Resistant
Lightweight
Strength
Durable
 QFD Example
Step 3 - Develop a Relationship Matrix Between WHATs and HOWs
February 28, 2008

Relationship between customer

requirements and technical
descriptors
Technical Descriptors
(HOWs) WHATs vs. HOWs
Material Manufacturing
Primary Selection Process +9 Strong
+3 Medium
Secondary +1 Weak

Powder Metallurgy
Sand Casting
Die Casting
Secondary

Aluminum

Titanium

Welding
Primary

Forging
Steel
Resonable Cost
Customer Requirements

Performance Aesthetics

Aerodynamic Look
Nice Finish
(WHATs)

Corrosion Resistant
Lightweight
Strength
Durable
 QFD Example
Step 4 - Develop the Interrelationship Matrix Between HOWs
February 28, 2008

Interrelationship between technical

decriptors (Correlation Matrix)
HOWS vs. HOWS

+9 Strong Positive
+3 Positive Relationship between customer
-3 X Negative requirements and technical
-9 * Strong Negative descriptors
Technical Descriptors
(HOWs) WHATs vs. HOWs
Material Manufacturing
Primary Selection Process +9 Strong
+3 Medium
Secondary +1 Weak

Powder Metallurgy
Sand Casting
Die Casting
Secondary

Aluminum

Titanium

Welding
Primary

Forging
Steel
Resonable Cost
Customer Requirements

Performance Aesthetics

Aerodynamic Look
Nice Finish
(WHATs)

Corrosion Resistant
Lightweight
Strength
Durable
 QFD Example
Step 5 - Competitive Assessment
February 28, 2008

Interrelationship between technical

decriptors (Correlation Matrix)
HOWS vs. HOWS

+9 Strong Positive
+3 Positive Relationship between customer
-3 X Negative requirements and technical
-9 * Strong Negative descriptors
Technical Descriptors
(HOWs) WHATs vs. HOWs
Material Manufacturing
Primary Selection Process +9 Strong
+3 Medium
Secondary +1 Weak

Powder Metallurgy
Sand Casting
Die Casting
Secondary

Aluminum

Titanium

Welding
Primary

Forging
Steel
Resonable Cost 3 4 2
Customer Requirements

Performance Aesthetics

Aerodynamic Look 4 5 3
Nice Finish 4 5 3
(WHATs)

Corrosion Resistant 4 4 2
Lightweight 3 4 2
Strength 3 3 4
Durable 3 3 4

Technical Our Product 0 5 0 5 0 0 0 0

Our Product

A's Product

B's Product
Competitive A's Product 0 0 5 0 5 0 0 0
Assessment B's Product 5 0 0 4 0 0 0 0

Assessment
Competitive
Customer
 QFD Example
Step 6 - Develop Prioritized Customer Requirements
February 28, 2008

Interrelationship between technical

decriptors (Correlation Matrix)
HOWS vs. HOWS

+9 Strong Positive
+3 Positive Relationship between customer
-3 X Negative requirements and technical
-9 * Strong Negative descriptors
Technical Descriptors
(HOWs) WHATs vs. HOWs
Material Manufacturing
Primary Selection Process +9 Strong
+3 Medium
Secondary +1 Weak

Powder Metallurgy
Sand Casting
Die Casting
Secondary

Aluminum

Titanium

Welding
Primary

Forging
Steel
Resonable Cost 3 4 2 8 4 1.3 1.5 16
Customer Requirements

Performance Aesthetics

Prioritized Customer
Aerodynamic Look 4 5 3 5 4 1 1.5 8

Requirements
Nice Finish 4 5 3 5 4 1 1 5
(WHATs)

Corrosion Resistant 4 4 2 2 4 1 1 2
Lightweight 3 4 2 7 4 1.3 2 19
Strength 3 3 4 5 3 1 1 5
Durable 3 3 4 3 3 1 1 3

Technical Our Product 0 5 0 5 0 0 0 0

Absolute Weight and Percent

Our Product

A's Product

B's Product
Competitive A's Product 0 0 5 0 5 0 0 0

Importance to Customer
Assessment B's Product 5 0 0 4 0 0 0 0

Scale-up Factor
Assessment
Competitive
Customer

Target Value

Sales Point
 QFD Example
Step 7 - Develop Proritized Technical Descriptors
February 28, 2008

Interrelationship between technical

decriptors (Correlation Matrix)
HOWS vs. HOWS

+9 Strong Positive
+3 Positive Relationship between customer
-3 X Negative requirements and technical
-9 * Strong Negative descriptors
Technical Descriptors
(HOWs) WHATs vs. HOWs
Material Manufacturing
Primary Selection Process +9 Strong
+3 Medium
Secondary +1 Weak

Powder Metallurgy
Sand Casting
Die Casting
Secondary

Aluminum

Titanium

Welding
Primary

Forging
Steel
Resonable Cost 9 9 1 9 3 9 3 1 3 4 2 8 4 1.3 1.5 16
Customer Requirements

Performance Aesthetics

Prioritized Customer
Aerodynamic Look 1 1 1 9 3 3 9 4 5 3 5 4 1 1.5 8

Requirements
Nice Finish 3 9 9 1 9 1 3 9 4 5 3 5 4 1 1 5
(WHATs)

Corrosion Resistant 1 9 9 1 3 3 3 3 4 4 2 2 4 1 1 2
Lightweight 1 9 9 1 3 4 2 7 4 1.3 2 19
Strength 9 3 9 1 3 3 9 1 3 3 4 5 3 1 1 5
Durable 9 3 3 1 9 3 9 3 3 3 4 3 3 1 1 3

Technical Our Product 0 5 0 5 0 0 0 0

Absolute Weight and Percent

Our Product

A's Product

B's Product
Competitive A's Product 0 0 5 0 5 0 0 0

Importance to Customer
Assessment B's Product 5 0 0 4 0 0 0 0
Degree of Technical Difficulty 1 6 9 4 7 3 6 9
Target Value 5 5 5 4 5 0 0 0

Scale-up Factor
Assessment
Competitive
Customer

Absolute Weight and Percent 168 227 193 92 162 122 132 125

Target Value

Sales Point
Relative Weight and Percent 252 410 312 167 213 203 165 172
Prioritized Technical
Descriptors