BUS 188 Spring Mid-Term Study Guide

C1
Moores Law and impact today : cost of data processing, communications, storage
is essentially zero
-Smartphone faster than NASA in 1969- more computing
power NOW than NASA THEN
Five Component Model Fig 12 and related content:
-Hardware - Software - Data - Procedures - People
Data Characteristics Fig 17 and related content:
-Accurate, Timely, Relevant, Just Sufficient, Worth its cost
Security Guide Passwords & related articles and websites of interest
-strong passwords, dont share, move out of chair, look away, observe when
your psw is used
Case Study Amazon & Innovation: Amazon Web Services leases time on
computer equipment-excess data power, online retailing, reviews, prime, now, price
matching
C2
Cooperation (group people work together, same work)
- Collaboration (group people work together to achieve common goal via feedback
and iteration)
-Iteration: repeat process
-Effective Critical Feedback
-4 Primary Purposes:
-Becoming Informed
Fig 2-3 -Making Decisions: Structure vs Unstructured, Operational-
Managerial-Strategic
-solve problems
-manage projects
Effective critical feedback and related content
Fig 2-1: -enthusiastic, open minded, speak mind, enter difficult conversations,
listener, gives/receives negative feedback, unpopular ideas, self managing,
low maintenance, follow commitments
 -Fig 2-2: Be specific, offer suggestions, avoid personal comments, strive for
balance, question emotions, do not dominate, demonstrate commitment to
the group
Team Communication and suggested websites of interest
Modern Tools & Apps to foster collaboration and
-Fig 225: Minimal (Email), Good (Google hangout), Comprehensive
(Microsoft Lync) and related content
Difference between Operational- day to day activities, Managerial-allocation,
utilization of resources, and Strategic-organizational issues, start new product line,
open warehouse, support broad scop decision making
Fig 23 and related content: increase need for collaboration
-Structured: understood and accepted method for making decisions
Operational Levels
-Unstructured: no agreed on decision making method Managerial
-Synchronous: meet @ same time: WebEX
-Asynchronous: not same time: email, team surveys, discussion forums
-Manage Shared Content:
-Email vs Alternates: Slack, Dropbox Fig 2-14
C3
Strategic Thinking & Survival Simulation Exercise: Stay in place, seek shelter, food,
safety, sign for help, survive no adventure
Porter 5 Forces Fig 32 and related content
-Bargaining power of customers, threat of substitutions, bargaining power of
suppliers, threat of new entrants, rivalry
Porter Competitive Strategies: can focus on being cost leader, or differentiation
from competition
Fig 35 and related content:
-Cost-Low cost across industry, low cost within an industry segment
-Differentiation -better product/service across industry, better prod/service
within segment
Q4 Value Chain: network of value creating activities
-5 Primary Activities: Inbound logistics, operations/manufacturing,
outbound logistics, sales and marketing, customer service
-4 Support Activities:
 Procurement: finding vendors, set up contracts, negotiate prices
-Research & Development:
-Human Resources: recruiting, compensation, evaluation, hire/fire
employees
-Infrastructure: general management, finance, accounting, legal, govt
affairs
Q7 Competitive Advantage Fig 312 and related content
-low cost () vs differentiation (better product/service) Dell vs Apple
-Product implementation: create new product/service, enhance products,
differentiate
-Process implementation: lock in customers and buyers, lock in suppliers,
raise barriers to market entry, establish alliances, reduce costs
IT + Competitive Advantage:
-IT collects information for ABC company: + value
-saves customers time by automatically filling in part of form: + value, saves
time
-select delivery address and generate shipping label
-tracks + notifies all parties involved on package status
-Switching Costs + Sticky
-STICKY: when an organizations customer or supplier will have a high
Switching cost, if they decide for a substitute
-EX: Apple: iTunes, Photos, Music, iOs vs PC (Dell, HP)

C4 Hardware
-purpose drives needs
CPU differences x86 vs RISC and popular manufacturers -
additional assigned reading
-RISC Architecture- Reduced Instruction Set Computing: ARM, Apple,
Motorola): multicore concept, smaller, less power
-RAM; Random Access Memory -the more the better, 4GB is minimum
Mechanical vs Solid State Hard Drive
-Hard Drive: primary storage
-Magnetic/Mechanical: can crash by dust/smoke particle
 -Solid State:
-2ndary storage: CD, DVD
-Removable: Thumbdrives
Fig 41 and related content: PC, Tablet, SmartPhone, Server, Server
Farm
Data Centers and their importance and scale additional assigned reading
-data centers host servers, more servers, more data, more processing,
rapidly growing
-server Farm: location with hundreds-thousands of servers
-Public data centers: Equinix, Dupont Fabros, Digital Reality,
Verizon
-Private data centers: Google, Microsoft, Apple, Facebook,
Amazon
Data Sizes: Byte, Kilobyte, Megabyte, Gigabyte (STANDARD), Terabyte, Petabyte,
Exabyte
Major Operating Systems: Windows, Mac OS, Unix, Linux, Symbian, iOS,
Android, Windows server
-thin (application designed to run within a computer browser, the cloud):
incremental updates
-thick/Native/Fat (programs written to use particular operating
systems) client: we INSTALL
Virtualization: one computer hosts the appearance of many computers.
-PC Virtualization: personal computer hosts diff operating
systems, impact to business personal life
-Windows + OSX on same PC
-Server Virtualization: run 2+ more servers on same hardware
-Desktop Virtualization: desktop can be remotely accessed from any network PC
-Log Me In, Goto Meeting, Teamviewer, Google Chrome Remote
Desktop
Mobile device: small, light weight, power conserving, wireless connectivity
societal impacts/importance: growing use, popularity -
additional assigned reading
Ethics Guide Showrooming: bad for business, okay to compete: price matching,
customer service
Context Sensitive Chrome,
-UI (user interface): presentation format of an application; windows,
menus, icons, dialog boxes, toolbars, user content
-UX (user experience): UI and the way the application affects the users
emotions and motivation to continue using
BYOD Allowing employees to use their own computers, smarthphones for work
purposes
Benefits: -Fig 424: cost savings, greater employee satisfaction, reduced
need for training, high productivity, reduced support costs
Disadvantages: data loss/damage, loss of control, compatibility, risk of
infection, greater support costs
-426 and related content: dont exist, coffee shop, limited systems access,
responsible for damage, check out reload and manage remotely, if you
connect, they own
C5
Differences between a Spreadsheet & Database Q1, Q2 and Fig 54
-Spreadsheet:
-Database: self describing collection of integrated records, related through a
KEY
-byte: character of data bytes grouped into columns grouped into fields
rows records similar rows/records table or file
Table-Rows/Records-Fields/ columns-Data/Content
Database relationships Fig 56 and related content
-key/primary key: column or group of columns that identifies a unique row
in a table
DBMS Database Management System DBMS: program to create, process,
administer a database, licensed from vendors like IBM, Microsoft, Oracle, Open
Source = MySQL
-Purpose: READ, INSERT, MODIFY, DELETE
Reading a SQL statement
INSERT INTO STUDENT
([Student Number], [Student Name], HW1, HW2, Midterm)
VALUES
(1000, Franklin, Benjamin, 90, 95, 100);
 -Forms: used to view data, insert new, update existing, delete existing---
Layout in SFDC
-Reports 5-11
Queries 5-12a & 2
Using MIS InClass 5 discussion
Q4: database application: collection of forms, reports, queries, application
programs that serves as an intermediary between users and database data
ER Diagrams and impact on Database design
-Entity Relationship data model: a tool for constructing data models, used
to describe content of a data model by defining the things (entities) that will
be stored in the database and the relationships among those entities
-diagrams: 1 student 1 adviser, 1 adviser many students 1:N, N:M
-Amazon = Dynamo - Google = Bigtable - Facebook, Twitter -
Cassandra
C6 CLOUD- decreases costs + speed to market for an organization
Characteristics of what Cloud: elastic/Scalable leasing of pooled computer
resources over the internet, term cloud is used because a cloud symbol was used in
diagrams
-computer resources leased can be increased or decreased
-pooled/multi-tenancy: organizations use the same hardware, share
through virtualization
-use/ deliver over the internet
-available On Demand- anytime anywhere
-Scalable/ Elastic: computing resources can be increased or decreased
based on demand, either automatically, address performance
Advantages of Cloud use Fig 63: -small capital requirements, speedy
development, superior flexibility adaptability to growing demand, known for
structure, best of security, no obsolescence, economies of scale-cheaper
Disadvantages of Cloud use Fig 63: depend on vendor, loss of control over data
location, little visibility into security and disaster preparedness capabilities
-1960: Client/Server Time Sharing
-Server Virtualization: 1 physical server can be Virtualized into dozens
-Types:
Private: from business data center to internal users through own private
network, upfront costs
 Public: delivered by 3rd party providers (Amazon Web Services) to users
through internet, clear costs, up front
Hybrid: both

Characteristics and Types of Clouds:

SaaS (software as a service): application used via browser
: Google Docs, Gmail, salesforce.com, iCloud, Office 365,
PaaS (platform as a service): virtual server in the Cloud, add applications
into
: Amazon WS, Microsoft Azure, Oracle on Demand
IaaS (infrastructure as a service): storage in the cloud/ cloud storage
:Dropbox, Amazon EC2 (Elastic Cloud 2), Amazon S3 simple storage
service

SFDC Lab 1A & 1B

Learning lessons and application to the real world